What is “Inbound Marketing?”

Inbound marketing is a holistic strategy that creates value and educates qualified prospects, resulting in higher ROI

and minimal resources wasted.

Inbound Marketing Vs.

Traditional MarketingTraditional Marketing

Revolves around the 4 P’s (product, place, price and

promotion)

Inbound Marketing

Revolves around the right content at the right time and place

The Inbound Way

● Attract strangers with blogs and social media● Convert visitors using calls to actions and landing pages● Close leads through work flows and customer relationship management● Delight customers into promoters through social monitoring

Before you embark on your inbound marketing journey, you need to self-assess what your intent

and desired outcome are; then, you’ll want to create SMART goals.

Specific → pinpoint areas of improvement

Measurable→ asses your strategy

Attainable→ outline a realistic checkpoint and importance of your goals

Realistic→ determine if your goals parallel your efforts and needs

Timely→ help stay on track with your set time parameters

SMART GOALS

Inbound Nuggets● Purchases are a two-way street

● Connect and personalize to generate loyal customers

● Attract your customer; don’t beg, bother or interrupt them

● All content should be tailored to customer preferences

● Provide value for your audience

Sign up for our 5-day training course to learn all you need to know about inbound marketing Click Here

Subscribe to our blog for the latest marketing news and articles Click Here