Why do you need to get them young?

Dedicated to the youth market since 1993

Canadian-owned and operated independent company

Publishers of FREE magazines distributed in 1,500 Canadian high schools and 42 universities and colleges

Connected with 250,000 girls age 14-24 through 6 publications per year

Youth Culture Group has a proven track record:

The New 15 Minutes

The Andy Warhol referenceto “15 minutes of fame” is nowmore accessible than ever before.

Thanks to the number of realityshows, YouTube favourites, avenues of opportunity have increased and expanded so much that almost everyone hasan opportunity of instant ‘fame’!

The definition of ‘fame’ haschanged and is no longerreserved for the elite

Power to the People….

Final decisions have gone fromthe boardroom to the classroom!

From selecting the next ‘look’ to idol, technology has afforded youth with a ‘voice’ to directly influence pop culture trends like never before.

This has resulted in a greater feeling of empowerment and heightened levels of gratification

Vervegirl – Simply Fun Publish 150,000 - 6 times

per year Distributed directly into

schools across Canada Reach ¼ million women

14-24 Measured by PMB -

Audited by ABC

Who said it was hard to reach young women?

Vervegirl Mobile BlackBerry Messenger Group

Instantly share new music, video, pictures, and content with Vervegirl Ambassadors who get to access great prizing and opportunties

Research – Understand the brand against its competition and how it is perceived by the youth Market.

Recruit a group of Ambassadors who will use the brand and discuss.

Ambassadors will have a task and get friends to support their ideas/results

Create PR/Sales Tools and Media from feedback.

Vervegirl’s It Girls

Vervegirl Event

Vervegirl can get involved at your events to help promote, bring free magazines and prizes.

Youth Culture YouTube Productions

Now Youth Culture presents YouTube Reality Show

Over 200,000 people watched each episode of the first season of The Avenue. This year – 250,000 per episode.

Vervegirl gives you and your brand the opportunity to take part in season 2.

The Avenue Reality Show

Product placement in show

Contest tie-in with magazine

Show to film around your event.

YouTube screen take over

30 second ads in show

The Avenue Audience profile:

Largest percentage of audience from Season 1 was females (78.6%). Over half of the views for the first season were from Canada with the United States and the United Kingdom coming in closely behind. Over a 20 minute episode, the series boasts an 82% audience retention rate—something uncommon on web content.

The Avenue – main cast - arta

Arta works for Vervegirl as contributing editor and will stop atnothing to get what she wants. She’scompletely focused on her career andwants to make it as far as she can—she doesn’t care how many peopleshe has to hurt in the process. She’sworked for many multiple newspapersand fashion magazines.

The Avenue – main cast - gregory

Lead character of the series. A diva,and extremely popular on YouTube.He rules the roost and calls the shotswith the cast. He’s extremely loyal tothose that he’s close to but is quick tocall out an enemy.

http://www.youtube.com/watch?v=8SfxDLQzyCQ

The Avenue – main cast - rachelA pint-sized redhead who has a hugetemper. Rachel is unpredictable andwild. She loves to have fun and isliving her 20’s up to the fullest. She’san aspiring actress (who is really justlooking for fame). She’s Gregory’sright hand and loves to get in troublewith him.

The Avenue – main cast - claire

The rest of the cast refers to Claire as“the nicest girl you’ll ever meet”. Asomewhat shy girl, Claire is the firstone to calm the other cast membersdown or try to break up a fight. Sheloves animals and is very involved incharity work.

Reviews – from 1st season – march 2011 ENTERTAINMENT

Love it or hate it, people are watching The Avenue

AMY VERNER

The Globe and Mail

Published Friday, Mar. 18 2011, 6:07 PM EDT

Last updated Friday, Mar. 18 2011, 6:07 PM EDT

The first episode of The Avenue, an online reality-based series, begins with an introduction to Gregory Gorgeous, a minor Internet celebrity thanks to his cheeky makeup-how-to videos. We see him strutting around Yorkville like it's a Paris catwalk. A voiceover discloses that Gregory is moving to Toronto to attend school. We meet his cute girlfriends plus a model-cum-diva and a fierce fashion journalist. Some version of their real life - which is to say, awkward, often directionless conversations, superficial plot lines and stilted scenes - ensue.

Still, people have been watching, whether they unapologetically support it, secretly love it or love to hate it. Since first debuting on Jan. 25, content produced for The Avenue (which can be viewed on YouTube or theavenueshow.com) has generated over half a million views.

Gregory Gorgeous stats 34.4 MM video views 275,000 subscribers 60,000 Twitter followers 45,000 Facebook fans 83% female audience Main demo is females 13-17, followed by females 18-24 Most popular in Canada followed by United States and

UK

 

 

Next Step

Filming starts in September for Nov – Jan show.

Get your brands involved now for 2013.

Thank you