what is affiliate marketing campaigns

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What is affiliate marketing campaigns

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I. Affiliate marketing guides

Some business owners opt to start an affiliate marketing campaign as part of their overall marketing

strategy. In most cases the affiliate marketing campaign is only a small portion of the overall marketing

strategy but there are some business owners who opt to rely exclusively on this type of marketing. The

main purpose of doing this is to save money while still achieving valuable advertising.

However, once a business becomes more successful they should consider being more proactive and

combining affiliate marketing with other types of Internet marketing such as placing banner ads and

orchestrating an email marketing campaign. This article will take a look at what affiliate marketing is and

will provide insight into why this is popular and how it can be used effectively.

An affiliate marketing campaign is essentially a situation where other website owners place ads for your

business on their websites. These website owners are known as affiliates. It is important to understand

how this type of marketing works. In general the affiliates are given code for your banner ad to place on

their website and given the freedom to promote their own website as they see fit. In promoting their

website they are also attracting attention to your website because of the banner ad directing visitors to

your own website.

One of the most appealing elements of affiliate marketing is the affiliate is only compensated when he

produces a desired result. This means the business owner is not obligated to pay the affiliate unless the

affiliate is successful. Success may be defined as generating traffic to the website, resulting in a sale or

even resulting in the Internet user registering on your website or filling out a survey.

The compensation for affiliates is generally based on cost per click, cost per lead or cost pe r sale. Cost

per click and cost per lead are usually paid in terms of a flat fee which is awarded to the affiliate each

time an Internet user either simply clicks through the banner ad on his website or performs a specific


action after clicking through the ad. Cost per sale may result in the affiliate being awarded a flat fee or a

percentage of the sale depending on the agreement between the business owner and the affiliate.

The most effective use of affiliate marketing is to actively seek out affiliates with a proven track record

of promoting the businesses which they support. Most affiliate programs are open to anyone with a

website and it is not necessarily damaging to allow those who are not particularly knowledgeable about

marketing to run your banner ad but it is far more worthwhile to seek out affiliates who are quite adept

and generating website traffic to their own website. This is important because the more visitors they

receive each month the more likely your website it to receive interest from vi sitors who click on the

affiliates banner ad.

Another aspect of affiliate marketing which can contribute to success or failure is the design of your

banner ads. It is important to remember affiliate marketing is viewed the same way other types of

marketing are viewed and care should be taken to create banner ads which will be appealing to your

target audience. This means everything from the colors of your ad to the size and style of the font

should be carefully considered to create an appealing advertisement.

II. Affiliate marketingstrategies

Affiliate marketing is a low-cost

way for merchants to build

awareness and showcase their

products and services. The model

is simple; it works as a

commission-based referral

system. A partner or affiliate

markets a merchant's products

for a "piece of the pie."

Affiliate marketing experts often make an income that can tally over five figures

per month, however only 1 to 5% of thousands of marketers achieve this level.

When an affiliate reaches this elite level they are often referred to as a "super"

affiliate.

How does one become a super affiliate? Can anyone do it? Super affiliates have

common tactics that they embrace and put into place. Anyone can become a


super affiliate, but it will not come without blood, sweat, and a hefty time

commitment. The typical super affiliate possesses the following traits:

Persistence

Patience

Thirst for Knowledge

These three traits combined with the following strategy gives you the formula for

the makings of a "super" affiliate.

1. Find a Unique Niche

The mistake that many affiliate marketing hopefuls have in common is that they

try to offer everything under the sun rather than focusing on a specific niche

market. Do not scatter your efforts, focus on your niche, promote it, and sell it

well.

2. Search Engine Marketing

Once you've built your affiliate storehouse you will need to promote it. Many

affiliates use pay-per-click engines. I suggest that you learn how to achieve organic

search results or hire a search engine marketing company. This will save you from

spending all your profits on pay-per-click engines. Only use pay-per-click engines

if you know what you are doing, otherwise all your profits may end in the hands of

Google Adwords or Overture.

3. Know Your Product, Know Your Audience

Create a resource. By taking the time to learn about the products and/or services

that you are offering you can create information that builds your credibility. That

credibility builds trust. If your viewers do not have trust in you more than likely

they will not purchase from your storehouse. If you want more information on the

psychological process that an online buyer goes through I suggest that you read

my article on the Five Levels of Internet Marketing and the Sales Process. This will

help you in creating a web site that converts well, which in return will increase

your cash flow.


4. Don't Put All Your Eggs in One Basket

Promote products from different merchants. This way if you have a problem with

receiving payment from a merchant, or their products do not convert well the

effects on your business will be minimal. Watch out for exclusivity agreements;

remember this is your business. Protect yourself and diversify so that you do not

feel the famine effect if something goes wrong. There is absolutely nothing wrong

with promoting niche products from different merchants.

5. Seek Knowledge and Embrace Change

If you are familiar with Internet marketing at all you know that what worked three

months ago may not work today. Stay on top of the trends. Seek knowledge, start

by learning something new about affiliate marketing daily. For example remember

those marketing tools called "banner" that use to drive sales at an astronomical

rate a few years ago? Well those banners developed a term called "banner

blindness." That means most online viewers will not click on banners even if they

do pertain to what they are looking for. To be a "super" affiliate you must always

spend time reading, learning, and embracing the changes in Internet marketing.

6. Don't Give Up

It's hard to do, and most of the time those dabbling in affiliate marketing give up

way too soon. Monitor your statistics, watch to see what is working and what is

not. Make changes when necessary. Do one thing daily to promote your storehouse

and be patient. Before you know it you will start getting payments.

Remember that it will not happen overnight. Encompass and develop the

persistence, patience, and knowledge. Then follow the tactics I've mentioned

above and you are on your way to becoming a "super" affiliate.

what is affiliate marketing campaigns

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