What does it take

to be successful online?

Elle Van Buren

Founder and President,

Spicy Spirit Marketing, Inc

Google

Yelp

Facebook

LinkedIn

Blogs

Everything else…

What Does It Really Take to Be Successful Online?

A little bit about myself

Account manager at

Ogilvy & Mather, Edelman

Two of the largest international advertising and public

relations agencies

Serviced BMW, Starbucks, Motorola

Transitioned to marketing for small businesses in 2010

Founded Spicy Spirit Marketing in January 2011

Google Partner – Certified AdWords specialist

Drive Internet revenue for every client

Let’s look at some examples

Retailers

B2B

Consultants & contractors

Retailers

Bakeries, restaurants, car wash, hair salons, etc

Local, local, local

Google plus for business

Yelp listings

Facebook Ads (surprisingly!)

Don’t worry about your website as much

Google Plus Listings

Yelp Listings

Facebook Ads get interesting

B2B

Wholesalers, manufacturers, business solution providers

Website, website, website

Content-rich landing pages

Clear call to action

Conversion tracking

Paid search advertising – MOST USED

Organic search ranking

Don’t worry about social media as much!

SEM & SEO

What does an AdWords

account look like?

Most popular SEO question:

How to rank highest on Google ?

On-site optimization – Content is King

Off-site optimization – Reputation and Backlinks

Videos help a ton!

Consultants & contractors

Lawyers, CPAs, Coaches, real estate agents, financial

advisors, etc.

It’s all about the “credibility”

LinkedIn

Yelp

Website (for firms)

Blogs & newsletters (expert positioning)

A smart newsletter

Five Useful Tools:

Google Alerts – follow specific trend

Google Analytics - traffic analysis

Moz Local – local directory registration

Open Site Explorer - backlinks checker

Spyfu – competitor keyword research

Marketing resources and tips

http://www.spicyspirit.com/blog/

Questions?