what are the benefits of a product information management (pim) system?
DESCRIPTION
The PIM (Product Information Management) system is often forgotten in the Digital Landscape of a company. The benefits can be however extremely high.TRANSCRIPT
When do you need a PIM system?
Why the need?
• Different systems with product information. Product information is not centralized.• ERP-systems can hardly deal with media-independent product
information• An ERP system does not suppose to store marketing data
• Available product information up-to-date? Can you rely on this?
• No more Excel sheets!
Product Master data
Product master data layers
Content chaos
Sales
Suppliers
Product developmentMarketing
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SERVER
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WCM
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ERP
Often seen: silo’s
Functions of a PIM system
• Managing product data across all media• Many combinations• Many variations• Many countries• Many languages• Complex Data management streams
• Speed up and automate your data maintenance workflow• Repurpose your product information across media channels• Industry standards / classifications• Digital Asset Management (DAM)• Campaign management
From content chaos to single source of truth
Mobile
Advertising
Point-of-sale
Web
E-commerce
Market places
Categorymanagement
PLM Ext. DataERP
Product marketing
Photographer
Media Asset Management (MAM)• Manage documents such as pictures, pdfs and videos• Relationships between products• Functionality of standard Digital Asset Management systems (media
data base) available: • search functions, • format conversion, • cross-reference, • data export etc.
From silo’s to efficient distribution of product information
Meet marketing demands with an efficient PIM• Improve your competitive position with Product Information
Management• Shorten your time to market without compromising data quality• Enhance your flexibility in reacting to market changes• Realize savings in cost and time• Create and manage a professional and consistent presentation of your
company and products• and develop into a key market player
What’s the result?
• Manage and publish your product data• up-to-date and almost without effort,• in better quality and• with proven cost-savings.
• Increase your time to market without compromising data quality
• Enhance your flexibility in reacting to market changes
• Improve your operational excellence
• Create marketing efficiency:• Cross channel consistency (single source of truth)• Quality assurance at the core
• Improve your customer journey (increased conversion rate)
• Realize savings in cost and time
