wg powerpoint sept 14 09
DESCRIPTION
Investor presentation for Wang Gang Asian Eats. Full Business Plan avail upon request.TRANSCRIPT
Contact:
Ryan O’Day, President and CEO
618-655-0888
Edwardsville, IL
Investor Presentation
August 2009
Multi-unit operator-based restaurant concept that mixes fresh
food, great décor, and a comfortable, welcoming atmosphere
to provide a quick service meal experience not currently
found in the Asian carry-out dining segment.
First location in Edwardsville, IL opened in February 2009
Profitable with average of $1,991/day in sales
Led by team with food franchise and expansion experience
Seasoned head chef with restaurant operations experience
Identified second location
With funding, will roll out 10 stores over next 5 years
Upscale dining experience with quick service price
Food Venue Service
•Asian cuisine
•Fresh
•Heart-friendly
•Unique options
•Affordable at
under $10 for
food and drink
•Small
•Strategic
locations
•Focus on carry-
out & delivery
•Unusual pleasing
decor
•Cross-trained
small staff
•Order food at
counter
•Food brought to
table
•Tip not required
Generating an average of $1,991 per day for lunch and dinner
Open since February 2009
18 employees; 1,200 SF; 25 seats
Cash flow positive within 4 months
Averaging $583/SF in annual sales
Existing space build out costs were approximately $60,000
65% of orders are to go (take-out and delivery)
Located in strip mall in previous Chinese restaurant space
2 miles from commercial center & 1 mile from college campus
Many customers are repeat customers
Strong word of mouth reputation
Open 10 locations over next 5 years with funding
Year 1 Years 2-4 Year 5
Locations will be within 2 hr. radius from existing location
Target cities include: Carbondale, Champaign, Columbia, & St. Louis
Roll-out happens within 6-8 months of financing secured
Locations will be 2,800-3,000SF with 41-65 seats
Build-out costs will be up to $175K per location
Each location projected to generate $1,733/day in first year
Profitability reached within 16 months per location
Crowded market but few with Wang Gang model
Snapshot of Asian Restaurant Market
61,893 Asian restaurants in U.S.
Chinese (40,889), Japanese (9,383), Thai (2,645), Vietnamese (2,644),
Korean (1,271) and Pan-Asian (1,955)
Types of Chinese Restaurants
Sit-down dining - order from a menu that is too big to be fresh, more authentic food
Take-out - convenient outlets for traditional American Chinese dishes, folded and waxed
cardboard boxes
Buffets - wide variety of food in buffet style, authenticity of the food varies from outlet to
outlet, offer more than just Chinese food
Initially enter market through site conversions in college towns
Target Demographic
College students living on or close to college campus
Families living within higher-density suburban areas
Close to military bases w/ high density of people within 18-34 age range
Market Entry Strategy
College towns – low unemployment, regional health-care, skilled and educated
workforce, new students each year, recession resilient college faculty workforce
Site conversion – convert previous restaurants at lower cost than building new,
negotiate rents with landlords for vacated space
Marketing/Sales Strategies◦ Email, text messaging, TV, radio, print, Internet
◦ Up selling, daily specials, promotions
Wang Gang offers a unique Asian restaurant concept
Primary competition: quick service Chinese restaurant chains
Other competition: independent Chinese restaurants
Indirect competition: non-Asian national quick service chains
Primary
Competition
Strengths Weaknesses Wang Gang
Difference
Yan Can, Crazy
Bowls and Wraps,
Noodles and
Company, Mama
Fu’s, YoshiNoya,
Panda Express, Pei
Wei,Teriyaki
Experience, Sorabol,
Doc Chey’s,
Wagamama
Time in market,
established,
locations, market
penetration, loyal
customers, better
menu/price
knowledge,
continuous
improvement
Lack of delivery
service, limited dine
in, sterile/dirty
interior, serve frozen
food, too wide of
menu, buffet style,
low service, dietary
challenges, limited
hours, don’t serve
alcohol
Heart friendly, unique
food options,
preserve integrity of
food, food not
institutionally
purchased,
homemade sauces,
no sushi, pleasing
décor, counter
service, limited
menu, open 7 days a
week, serves alcohol,
no language barrier
Grow by expansion, inexpensive build-out, quick profitability
Open 10 locations in 5 years with funding
Each location projected to generate $1,733/day in first year
Profitability reached within 16 months per location
Build out costs: $100-175K (depending on space)
Year 1 Year 2 Year 3 Year 4 Year 5
Sales $1,872,000 $3,498,000 $5,448,000 $7,356,000 $8,712,000
Gross Profit $1,085,760 $2,051,340 $3,228,840 $4,401,720 $5,247,600
Operating Income $864,358 $1,691,670 $2,726,902 $3,751,514 $4,525,260
Net Income $895,187 $1,664,091 $2,570,954 $3,472,779 $4,106,733
Cash $1,876,723 $4,027,376 $7,143,441 $11,032,213 $15,368,067
Total Assets $2,445,437 $4,786,947 $8,052,013 $11,935,928 $16,127,496
Store Roll Out 3 2 2 2 1
Grow through brand extension, new locations, and franchising
Brand Extension
◦ Line of bottled Asian sauces and salad dressings
◦ Frozen foods market
◦ Branded merchandise
Location
◦ Strip malls, stand alone stores, attached within hotels, airport
locations, college cafeterias, hospital cafeterias, sports stadiums,
and any other exclusive tenancy
Franchising
Ryan O’Day: President and CEO◦ Franchise owner of Seattle Sutton’s Healthy Eating
Raised $90K from private capital to purchase and develop franchise in St. Louis
In 3 years, generated $2.7MM in sales with over 30 distribution locations
Opened one new distributor location on average every 3 weeks for the first 2 years
◦ Quality Manager for the highest volume Sealed Air Corporation plant
Jamie O’Day: Executive Vice President, Operations◦ Franchise owner of Seattle Sutton’s Healthy Eating with Ryan O’Day
◦ Started & sold three of her own top sales tier distributorships within St. Louis territory
Charles Hammelman: Corporate Chef/ Operations Manager
◦ 13 years experience in restaurant industry – culinary and hospitality
◦ Management role with P.F. Chang’s
Executive Chef/Culinary Partner of P.F. Chang’s
Sous chef of P.F. Chang’s China Bistro in Richmond Heights, MO
Managed daily operation of kitchen and 30 person crew
Member of regional chef training team and opened 2 new locations
Sherri Whitworth◦ 30-year veteran of the restaurant and giftwares industry
◦ Operates profitable single unit Josephine’s Gift Shop and Tea Room in Godfrey, IL
Fred Whitworth◦ 30-year veteran of the independent sales and marketing industry
◦ Runs operations for Josephine’s Gift Shop and Tea Room in Godfrey, IL
Michael A. Mitchell◦ 40-year veteran of the automotive industry
◦ Former President of Global Commercial Operations of Collins and Aikman
John Caton◦ 15 years experience in the restaurant industry
◦ Manager of a high volume Hooters, opening sous chef of a P.F. Chang’s China Bistro
◦ Proprietor of own restaurant in St. Louis - Benton Park Café
Previous capital raised: $110K from founders, friends, & family
Total round: $2.75MM (10 locations, $275K each)◦ Seeking $825K to open 3 locations over next 12 months
Exit Strategy: Distributions; purchase by firm in casual dining sector
USE OF FUNDS 10 SITES
Equipment $450K
Location Build-
Out
$800K
Staff $500K
Marketing/
Advertising
$500K
Other Operating
Expenses
$500K
TOTAL FUNDS $2.75MM
Unique American management concept filling need of quality
quick service Asian food at a low price
Team with industry experience
Existing location profitable
Identified second location
Low cost roll-out of future locations