more than 66destinations

Up to 1.4 million guests fly every month

over 2,700 flights per week+ a fresh perspective on the joy of travel

WestJet’sin-flight

magazine2012 Media Kit

upmagazine.com

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Canada Abbotsford Calgary Charlottetown Comox Deer Lake/Corner Brook Edmonton Fort McMurray Grande Prairie Halifax Hamilton Kamloops Kelowna Kitchener – Waterloo London Moncton Montréal Ottawa Prince George Quebec City Regina Saskatoon St. John’s Sydney Thunder Bay Toronto Vancouver Victoria Windsor Winnipeg Yellowknife

U.S.a.Fort Lauderdale Fort Myers Kauai (Lihue) Honolulu Kona Las Vegas Los Angeles Maui (Kahului) Miami New Orleans New York Orlando Orange County Palm Springs Phoenix San Diego San Francisco Tampa

internationalBermuda Bridgetown, Barbados Cabo San Lucas, Mexico Cancun, Mexico Cayo Coco, Cuba Cozumel, Mexico Freeport, Bahamas Grand Cayman, Cayman Island Holguin, Cuba Ixtapa, Mexico La Romana, Dominican Republic Mazatlan, Mexico Montego Bay, Jamaica Nassau, Bahamas Puerto Vallarta, Mexico Punta Cana, Dominican Republic Puerto Plata, Dominican Republic San Juan, Puerto Rico St. Lucia, Hewanorra Samana, Dominican Republic Santa Clara, Cuba St. Maarten, Netherlands Antilles Turks & Caicos Varadero, Cuba

* Source: upmagazine.com Online Survey – March, 2011

up to 1.4 million guests every month

2,700+ flights per week

70+ destinations

Readership Survey*DestinationsdeCiSion-makerS:

57% are managers or professionals

engaged:

51% spend 15 minutes or more reading up!

mobile:

98% are planning one or more leisure trips in the next 12 months34% are planning to take one or

more business trips in the next 12 months

90% seek R&R when on a sun vacation

ExperienceThe WestJet up! magazine offers a fresh perspective on the joy of travel and discovery. Smart, not stuffy. Professional, with a sense of humour. Passionate, with a healthy dose of common sense. It is precisely what you’d expect from a growing airline that upholds safety and friendliness in the pursuit of value. And it’s what you find in the pages of up!

up! gives kudos to little-known travel gems and explores well-trodden routes with a fresh perspective. Our storytellers are award-winning journalists and photographers fluent in the destinations they cover. And they share the same wanderlust as our readers. You want value for your advertising dollars. You want your brand associated with a profitable, award-winning company. You’d like the same success that comes from being linked with Canada’s preferred airline. You want an audience that is equally smart, professional and passionate. Here it is.

targeted:

45% are between 35 and 54 years old30% male 70% female81% have post secondary education or better36% have a household income of $100,000+76% own their own home81% are employed or retired from employment

Sweet Heat

For Jamaican chef Donovan Campbell, it’s all about the island’s spicy and smoky favourite—jerk

Christopher PlummerWill he snag an Oscar? Shamanic Shenanigans in Mexico

upmagazine.com Jan 2012

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May ’12 CaliforniaThe Road to Hotel California A look-back to the ‘70s when a song loved by many a

Boomer and scorned by most everyone else became a mas-

sive hit – but was the song shaped after a place or was it all

a lie? The answer lies somewhere on the road between Cabo

and Todo Santos, still littered with dreams and history.

WeStjet UniverSeTravel to the extreme A series of one-pagers that highlight folks who are addicted

to extreme adventures from the TransRockies Bike Challenge

to the gnarliest river trip to Iron Men events and beyond.

June ’12 the Ultimate family gUideThe 10 best adventures to have in our national parks from

the Pacific Rim to Torngat. Ranches, amusement parks,

rafting trips, sleepovers, diving hot spots . . . we find the ones

that rate highest on the family-fun meter.

loS angeleSRock Star Fantasy CampLinked to the Tom Cruise movie about rock stars in Los

Angeles and Sunset Strip – our writer checks in to the Rock

and Roll boot camp (Cruise did some form of the same) and

winds up playing in concert at House of Blues on Sunset

Strip with rock stars.

February ’12 the Ultimate romanCe gUideWe scour tropical hotpots seeking the ultimate places guar-

anteed to make you swoon. Over and over again.

neW yorkBe the ultimate poseur in New York during February’s Fashion

Week. Where to shop, have a latte, knock back a drink while

wiggling into shows. The ultimate inside track on how to fake

it with the best of ’em.

March ’12 PUerto vallartaWhale watching Prime time for calving is now in the warm waters just north of

PV where photo safaris are as common as the silky beaches.

haWaiiSlice it three ways Do it all – hike, paddle and fly over the rugged Nap’ ali Coast

on Kauai.

April ’12 the Ultimate golf gUide Ten profiles, coast to coast, a serve up epic courses next to

irresistible nearby attractions. Plus, gear reviews, the latest in

golf therapy, a cross-Canada road trip and the latest news

from courses in Nevada.

CUbaThe Wheels Deal A couple gears up and cycles independently for a week down

the backroads in Cuba.

WeStjet UniverSeReader-submitted Photo Contest. Sponsored by Nikon.

Editorial Highlights 2012*

* Subject to Change

Revised JAN2012

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July ’12 neWfoUndlandTouring Doyle’s RepublicWe catch up with Allan Hawko and Russel Crowe in

St. John’s to shoot the third season of the popular CBC

drama, The Republic of Doyle, and see the capital through

a movie lens.

ontarioDip, Dip, and Dip some moreOur writer wraps himself in a voyageur sash and bids adieu

to the shores of Thunder Bay for a three-week canoe trip into

the wilds of northern Ontario’s fur trading past.

August ’12 CaliforniaTripping Down Big Sur Pack up the family and set off on one of the planet’s wildest

roads. Does this legendary road trip live up to the hype – we

find out!

WeStjet UniverSeSmall is BeautifulOne-table restos, tiny boutique hotels, no lobbies . . . a look at

Lilliputian travel. Anchored with BIG service . . . over-the-top

details, uber high-end amenities.

September ’12 the Ultimate SUn gUide

A planner’s guide to the top sun spots. Roundups include

family friendly sun destinations, couples’ only resorts, advice

on choosing the right all-inclusive, new destinations, best

daytrips out of popular hubs and more – way more.

laS vegaS’Fess up’ – You’re the Ultimate GamerSome 5,000 people line up each day in Vegas for tickets

and it’s not for Cirque seats. It’s to meet the celebs behind

Pawn Stars, Holly’s World and the live version of The Price

is Right. What prompts these folks to shell out big bucks for

these shows? We find out.

October ’12 CanadaThe International Value Wine AwardsThe nation’s best bottles for under $25, as picked by our

sister publication, Wine Access.

tijUanaBordering Two WorldsNow connected to San Diego by public transit, the once

seedy town of Tijuana, Mex. has been cleaned up, revitilized

and turned into a warren of art galleries and hip shops.

November ’12 the Ultimate SPa gUideProfiles on new and unusual spas, wellness camps, retreats,

treatment trends – therapy comes in many forms across the

WestJet universe.

grand CaymanThe Seven Deadly Sins Gluttony, lust, jealousy – this swanky Caribbean island is more

than a safe tax haven; it’s loaded with temptations for every

type of traveller.

December ’12 the Ultimate Ski gUide Voices from the ski industy spill the beans on 10 resorts

across Canada plus gear reiews, slopeside resto trends, best

chairlift, ski by numbers, bargains galore and so forth.

hidden CaribbeanFamily StyleActivities, day camps, tailored programs, trends, hideaways –

for the whole clan.

Editorial Highlights 2012*

* Subject to Change

Revised JAN2012

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iSSUe SPaCe material diStribUtionjan 2012 Nov 17 Nov 24 Jan 1

feb 2012 Dec 12 Dec 19 Feb 1

mar 2012 Jan 17 Jan 24 Mar 1

apr 2012 Feb 14 Feb 21 Apr 1

may 2012 Mar 16 Mar 23 May 1

jun 2012 Apr 19 Apr 26 Jun 1

jul 2012 May 17 May 24 Jul 1

aug 2012 Jun 18 Jun 25 Aug 1

Sep 2012 Jul 19 Jul 26 Sep 1

oct 2012 Aug 16 Aug 23 Oct 1

nov 2012 Sep 18 Sep 25 Nov 1

dec 2012 Oct 19 Oct 26 Dec 1

jan 2013 Nov 14 Nov 21 Jan 1

2012 Deadlines*

Ad Shapes

double Page Spread (dPS)

full Page(no bleed)

1/32/3

1/61/3

1/2

1/2 double Page Spread

net rateS ($) 1x 3x 6x 12x

full Page 11,880 11,285 10,690 10,100

2/3 Page 8,250 7,840 7,425 7,015

1/2 Page 6,400 6,085 5,765 5,445

1/3 Page 4,290 4,125 3,860 3,645

1/6 Page 2,575 2,450 2,315 2,190

outside back 14,575 13,850 13,120 12,390

inside front/back 13,670 12,985 12,305 11,615

double Page Spread 20,000 19,000 18,000 17,000

1/2 double Page Spread 13,000 11,500 10,750 10,500

Canadian Dollars, Net Rates. Taxes not included.

Inside double gate fold & select inserts are available.

Limited inflight opportunities also available; ask your Account Executive for details.

* Deadlines subject to change.

Advertising Rates

Print Ultimate Ski Guide Our TOP 10

family-friendly resorts, tech talk, heli-boarding PLUS a report with Canada’s fastest skier,

Who loves you keiki?Kona at Christmas Plus Gordon Ramsay’s newest restaurant in Montreal

upmagazine.com Dec 2011

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NOV 11 upmagazine.com

TAKE ME WITH YOU

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MONTREAL’S LATEST BIJOU HOTELS BEST JUNGLE JUICE IN BARBADOS

PALM SPRINGS VS. ORLANDO SHOPPINGCOZUMEL’S TOP FAMILY FINDS

Sublime SpasThe lowdown on new trendy treatments 10

Where rum, rhythm and revolution collide

de CubaSantiago

SEP 11 upmagazine.com

TAKE ME WITH YOU

FIND MORE TRAVEL IDEAS AT upmagazine.com

Northern lights in YellowknifeClose encounters of the illuminated kind

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ON LOCATION AT FOUR FILM FESTIVALSOKANAGAN'S FAMILY-FRIENDLY WINERIES

VICTORIA TOASTS THE ART OF THE COCKTAILPICKEREL FISHING IN GIMLI, MANITOBA

The best trails, lodges, music festivals, hangoutsand local eats

Stunning Fall Getaways4

advertiSing inqUirieS:TF: 1-877-963-9333 ext 0

advertising@upmagazine.com

July 11 upmagazine.com

TAKE ME WITH YOU

Find more travel ideas at upmagazine.com

FLOAT YOUR BOATGlide along BC’s Shuswap Lake and watch time unspool—slowly Re

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READERS TELL ALL WITH OUR VALUE AWARDS ONE STEP AT A TIME IN THE ROCKIES

CROSS-CANADA SOUVENIRSSTROLL THROUGH CANNERY ROW

WAlT dIsnEY WOrld

39INSIDER TIPS TO

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Who We reaCh:

68% are between the ages of 35-6470% female30% male81% have university education or better36% have a HHI of $75,000+76% own their own home

Reach your audience beyond 40,000 feetWestJet travelers explore upmagazine.com to gain insight on attractions and events taking place around WestJet’s world. Loyal guests visit us to be inspired by travel stories, dream about their own vacation adventures and discover new travel destinations.

Source: upmagazine.com Online Survey – March, 2011

Web Ad Sizes & Rates (Canadian Dollars, Net Rates)

Why they matter:

63% are employed professionals53% frequent upmagazine.com monthly or more92% source websites for advise on planning trips83% have taken a flight in last 12 months98% will fly for leisure over the next 12 months

Our numbers tell the story

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up! Web Sizes:

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bit rate reSolUtion key frameS frame rate file format

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max length file format aSPeCt ratio Size (in pixels)

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Web advertiSing reqUirementS :• JPEG, GIF (including animated GIFs) or SWF are acceptable file formats• Third-party server accepted• All material due at least 10 days prior to posting date• All ads should be 40KB or less• SWF ads need to have URL links in file

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We’d Love to Hear From You!National Account Executives

lindy neUStaedterSpecializing in Eastern Canada, Southwest United States.PH: (403) 837-7719lindyn@redpointmedia.ca

deiSe maCdoUgallSpecializing in Central Canada, Central and Southern United States, all sun destinations.PH: (403) 232-7701dmacdougall@redpointmedia.ca

meliSSa broWn Specializing in Western Canada, Northern Territories, Alaska, North-west United States and Hawaii.PH: (403) 232-7716mbrown@redpointmedia.ca

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editor of the Year 2010

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award-winning travel journalism

FEB 11 upmagazine.com

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Wedded bliss by the seashoreThe dos and don'ts of destination weddings

IT'S YOUR TURN TO OWN THE PODIUMAND THE WINNER OF OUR ANNUAL PHOTO CONTEST IS . . .

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FIND

MONTREALSECRET RESTOS IN MONTREALMEXICO, A STARE-DOWN IN THE LOO

WILL SASSO TELLS ALL ON $H*! MY DAD SAYSWINTER ROCKS AT SNOW-BOUND FESTIVALS

MEXICO, A STARE-DOWN IN THE LOOMEXICO