West Sussex Connect to Support Julie House, WSCC & Lee Jones, PCG Care Solutions January 2016 Working together to support local care businesses to remain strong and healthy Areas we will cover: New provider information area what the website can do for you Promotional activity - free marketing opportunities How a customer might use the website Developing and maintaining a store Some statistics Business opportunities e-Commerce Redesign of information for Providers and Community Groups linklink Review date: Type of Warning Status WSCC alerts are issued to help you manage impacts on care services and groups Public Health Alerts Social Care Alerts Proposals for West Sussex Connect to Support Examples: Promotional activity: The website is part of a WSCC marketing plan Signage on WSCC vans October was West Sussex Care Month All pharmacies in West Sussex have a supply of promotional bags Postcards, posters Advertisements Attendance at countywide events Marketing logos etc are available for providers who are in registered on the website. How a customer might use the website Useful Information and advice Information & advice Example Searching for Products & Services Information Request & Ordering Managing a budget Developing and maintaining a store Dedicated store front for each provider 1 Unlimited number of products / services 2 Simple online registration process 3 Accreditations (e.g. CQC) and customer ratings/reviews 4 PCG helpdesk support (phone/ /ticket) 5 Initial online enquiry through to invoice payment 6 Code of Conduct Minimal Information Limited descriptions without images No information about the organisation Clear and helpful explanation Clear description of what they do & their areas of expertise Clear and attractive overview of services Advertising free services as well as those that have a fee Using images to help illustrate the services available Display of Customer Reviews Additional Information Photos of the centre and additional information on their services Additional Information Testimonials and supporting video to engage with customers Additional Information Interactive visual content to explain services Additional Information 21 Images used to make it easier to understand who they are and what they offer Developing and maintaining a store We can work with you to help you achieve a store that stands out from the rest We can advise you on what terms to include in your service description to help ensure your pages get viewed by the right customers. We can help you to market your services more effectively by: breaking down the services you offer simplifying the language so it is more user friendly using images, videos and testimonials to reinforce your experience and credentials Top Search Terms 1.Care 2.Dementia 3.Cleaning 4. Home care 5.Payroll 6.Telecare 7. Day care 8.Gardening 9.Mencap 10. Age UK Key Statistics Top Search Terms Search Term Total Unique Searches Search TermTotal Unique Searches carewise 73 mental health 36 dementia 68 Stairlift 33 care 64 aldingbourne 31 telecare 61 autism 28 direct payments 58 chichester 26 care funding 55 chichester careline 24 carers 53 direct payment 21 meals on wheels 51 end of life 17 my network 49 Grab rail 15 occupational therapy 48 paying for care 13 safeguarding 47 respite 13 advocacy 44 supported housing 12 care home 43 Walking 12 Garden 40 advocate 11 What is available in West Sussex? Number of Stores Number of Products/ Services Number of Local Groups Accommodation Activities & Leisure Advice and money Education, training and employment End of life Equipment Health and wellbeing Home support Repairs and maintenance Support for carers Transport 56 44 Business opportunities eCommerce quick and easy 1 Access new markets such as self-funders 2 Offer a wider range of services, can Include both paid and free services 3 Efficient & effective transactions with individuals 4 Support individuals in managing and spending their funds effectively 5 Presence on national e-marketplace in use by individuals from over 60 councils 6