west end 14 – 15 september arts precinct western …€¦ · we can provide a partnership package...

WEST END ARTS PRECINCTWESTERNAUSTRALIA

TOWNTEAMS.COM.AU/CONFERENCE

TOWN TEAM MOVEMENT

(RE) CONNECTING COMMUNITIES

14 –

15 SE

PTEM

BER

THROUGH PLACE LEADERSHIP & ACTIVATION

PARTNERSHIP PROSPECTUS

I ALWAYS THOUGHT SOMEONE SHOULD DO SOMETHING, UNTIL, ONE DAY I REALISED I WAS SOMEONE.

JOHN F. KENNEDY

CONTENTS

5 THE TOWN TEAM MOVEMENT7 PARTNERSHIP OPPORTUNITIES8 WHY PARTNER?9 COMMUNICATION CHANNELS

11 KEYNOTE SPEAKERS12 PACKAGES AT A GLANCE14 SPONSORSHIP PACKAGES

(RE) CONNECTING COMMUNITIES: THROUGH PLACE LEADERSHIP AND ACTIVATION

2018 Conference: (Re)Connecting Communities 5

WE INVITE YOU TO JOIN USJoin leading thinkers and change-makers at the inaugural Town Team Movement Conference, in Perth on September 14 & 15, as we explore ideas and challenges on building vibrant town and suburban centres and strong cohesive

communities through place leadership and activation.

In this new century characterised by disruptive social, technological, economic and political change: How do we help communities to reconnect? How do we inspire, encourage and empower citizens to start activating and improving their public spaces to make their community more vibrant? How do we activate communities with low social capital? How do we re-imagine a future that builds strong connected communities and supports their emotional, social, health and economic needs?

“(Re) Connecting Communities: A Festival of Place Leadership & Activation” promises bold, inspiring conversations on the big challenges and emerging issues for our communities; and positive solutions and strategies to create vibrant, sustainable and resilient places.

The Conference will attract community members and professionals from a diverse range of sectors and disciplines, including local and state governments, planning, placemaking, health, community development, economic development, NGOs, property developers, property managers, as well as existing and aspiring members of local town teams.

The 2 days will be jam packed with renowned speakers, workshops, round-table discussions, panel discussions and networking opportunities to generate thought-provoking conversations that traverse disciplines, as well as sessions that allow participants to dive into the detail of how to create positive change in their community.

THE TOWN TEAM MOVEMENTTown Team Movement (TTM) is a non-profit

organisation helping ‘Town Teams’ to organise, engage

and empower their communities and create better places.

Town Teams involve businesses, residents, landowners and local governments working collaboratively to improve their local area. They provide positive leadership, empower local communities and are catalysts for positive change.

Town Teams are a form of social capital the TTM is working to grow and share. We do this by working with and supporting communities and local governments, by creating and sharing resources and our collective experience.

It is a fast growing movement: already 21 Town Teams have been established. Over the next five years, we aim to support the creation of 100 local town teams across 100 suburbs and towns in WA and around Australia.

THE TOWN TEAM MOVEMENT

ASK US ABOUT SPECIAL COUNCIL PACKAGES


WHY PARTNER WITH TOWN TEAM MOVEMENT?Partnering with Town Team Movement for our inaugural

conference offers opportunities to be present among leading

thinkers, decision makers and do-ers across a range of sectors

and disciplines.

Whether your objective is to reach new audiences, be part of a growing community-led movement, or generate brand exposure and promote new products and services; we can provide a Partnership Package that positions your organisation top-of-mind among community leaders.

Add value and substance to your brand by aligning with a positive, highly effective movement aiming to benefit the community and communicating your commitment and support for building strong vibrant communities.

Opportunities have been specically designed to provide sponsors with benefits that go beyond visibility and are designed to allow partners to build their preference, brand and networks to maximise engagement. Network with and build a quality database of community leaders and agents of change.

This prospectus outlines the many different ways you can support the Conference and sets out pre-event, on-site and post-event elements and the rapidly expanding network of Town Teams.

AIMS OF THE CONFERENCE(Re) Connecting Communities: A Festival of Place

Leadership and Activation aims to:

• Explore the benefit of the place leadership approach to activating communities;

• Rediscover the power of working together as a collective to create positive change;

• Show how to create a cultural shift and shape communities through a ‘can do’ approach;

• Inspire, engage and empower communities to form their own local town team;

• Provide attendees with an action kit of new ideas, resources and strategies;

• Present how local councils and businesses can work collaboratively with local citIzen groups to develop town and suburban centres that are economically vibrant, sustainable and resilient places; and

• Strengthen the networks between communities and town teams to enable regular ongoing dialogue and sharing of resources, knowledge and learnings.

PARTNERSHIP OPPORTUNITIES

WHY PARTNER?

BRAND ALIGNMENT AND EXPOSUREShowcase your products & services and get your brand in front of 500+ community and government leaders and members of the fast growing town team movement, currently comprising 21 town teams.

SHAPE THE DISCUSSIONHelp shape the discussion on key challenges and opportunities facing our community, especially in building more connected, vibrant and engaged communities.

SHOW YOUR LEADERSHIPDemonstrate your organisation’s commitment to creating better places and providing positive leadership. Our partners will be leaders in their field.

MEDIA OPPORTUNITIESLeverage media opportunities to gain visibility with community and business leaders and members of this popular, highly effective community-led movement.

BE PART OF THE MOVEMENTBe part of this inaugural event from Town Team Movement. This is an opportunity to build your brand in an expanding market & communicate your commitment to building strong communities.

COMMUNICATION CHANNELS

MEDIA OPPORTUNITIESTown Team Movement will utilise multiple

communication channels to promote the Conference:

TTM / EVENT WEBSITE

E-NEWSLETTERS

ON-LINE TICKETING SYSTEM

TARGETED AND CONTENT-RICH SOCIAL MEDIA: FACEBOOK, INSTAGRAM, LINKED-IN & TWITTER

TARGETED DIRECT MAIL

MEDIA RELEASE DISTRIBUTION THROUGH A STRATEGIC PR CAMPAIGN

Harum hiciusap utesequiat Har um hiciusapid utesequiat modi volup asr tam

Ha vcv c rum hiciusapid mo dis volu ptam fhdgsjkalftam Hacvg hdg eggdhj

I believe the Town Team concept’s strength

is that it is not captive of any Local

Authority nor any self-interest group.

I have no vested interest other than to see

WA communities in a better, more positive

and more engaged place. If Town Teams

can drive this and be engaged with Local

Authorities in the process, we’ll all win.

Dale Alcock - Managing Director ABN Group

KEYNOTE SPEAKERS

GILBERT ROCHECOUSTEFounder & Managing Director, Village Well

Gilbert is recognised locally and internationally as a leading voice in creating great places for people. He has worked with over 1000 cities, towns, main streets, universities, property developers, government organisations and communities over the past 25 years; crafting a powerful integrated approach to creating vibrant, resilient and loved places that are socially, culturally and commercially successful.

Gilbert is a skilled facilitator and agent provocateur of positive change and inspiration: his bold ideas and projects helping make Melbourne the most liveable. He sees the potential of Placemaking to inspire a deep cultural and social environmental awareness and stewardship to make a difference both locally and globally. Gilbert co-founded the EPOCH Foundation promoting the adoption of business ethics and has served on the Boards of Ross House, Donkey Wheel House Trust and Hub Australia.

MARCUS WESTBURYFounder, Renew Newcastle

Marcus Westbury was the founder of the multi award winning Renew Newcastle and Renew Australia projects that have helped launch more than three hundred creative and community projects in empty and abandoned buildings and reopened more than a hundred vacant shops and offices across Australia.

Marcus’s background is as an urbanist, writer, media maker and festival director and the founder and manager of multiple arts events, community projects and social enterprises across Australia. He is the author of the crowd funded Amazon best selling book Creating Cities (Niche Press, 2015) and has been the writer and presenter of the ABC TV (Australia) series Bespoke and Not Quite Art.

Marcus is currently employed as the founding CEO of Contemporary Arts Precincts Ltd - a not for profit company that is leading the redevelopment of the Collingwood Arts Precinct in Melbourne and is an Honorary Fellow of Monash University.

PETER SHARPSocial Entrepreneur; Founder, Liberators International

Perth born ex-accountant turned social entrepreneur has a passion for connecting humanity on a deeper level via his interactive flashmobs that blur the lines between passive citizens and active participants.

You might remember the time he started a dance party on a Perth Train after work, or a spontaneous sing-along with strangers on a Monday morning. His videos of public space activations have received over 100 million views world-wide and many have sparked positive social movements in other countries to follow suit. His inspiring and practical approach is something that any small team can facilitate in their own city to enhance the quality of human connection in public.

PACKAGES AT A GLANCEOur packages provide pre-

event, event and post-event

elements to facilitate year-

round partner engagement

with Town Team Movement.

We also offer the opportunity

to build your sponsorship

package with options available

to suit your unique needs.

PARTNERSHIP ENTITLEMENTS PRESENTATION PARTNER ($15,000)

VENUE SPONSOR ($5,000)

MAJOR SPONSOR ($2,500)

NETWORKING EVENT SPONSOR ($1,500)

KEY NOTE SPONSOR ($1,500)

BENEFITS PRE-EVENTTTM Conference presented by “xxxx” P

Electronic direct mail (eDM) Advertorial P

eDM Banner advertisement P

Venue presented by “xxxx” P

Social media posts P(5 posts) P(1 post) P(1 post) P(1 post) P(1 post)

Quote from company in media releases P

Logo in media releases P P P

Logo on TTM Conference webpage P(plus link to website) P P P P

BENEFITS DURING EVENTComplementary Conference Tickets P(20 tickets) P(8 tickets) P(4 tickets) P(2 tickets) P(2 tickets)Recognition by Conference Hosts in Opening and Closing Speeches P P P P P

Banner on main stage (sponsor provides) P

Banner in foyer (sponsor provides) P P P(Teardrop) P(Teardrop) P(Teardrop)

Logo in Conference Program P P P

Advertisement in Conference Program P P P

Logo on screen before and after each session P

#tag on social media posts P P(posts about venue) P(x1)P(related to Networking Event

including photo album)P(related to Key Note Speech)

@tag on social media posts P P(posts about venue) P(x1)P(related to Networking Event

including photo album)P(related to Key Note Speech)

Logo on conference lanyard P

Banner at registration desk P

Logo on TTM Conference webpage P(plus link to website) P P

Flyer in Take Home / Hospitality Packs P P P P P

Quote in media release P

Logo in media release P P PFriday evening networking event – banner and acknowledgement by MC P P(relevant venue sponsor only) P

BENEFITS POST EVENTLogo on all post event materials P P P P P

Access to event attendees feedback analysis P P P

Logo in final conference report sent to all attendees P P P P P

Keynote sessions audio-visual P

SPONSORSHIP PACKAGES


S P O N S O R S H I P P A C K A G E S

As a key sponsor for Town

Team Movement’s (Re)

Connecting Communities

Conference you will be

strongly aligned with the

event through the many

opportunities for branding,

networking and exposure

before, during and after the

conference.

The following packages

have been designed

to provide optimal

promotional opportunities

- we are also able to tailor

a sponsorship package to

suit your business and

marketing goals and budget.

PRESENTATION PARTNER (X 1) - $15,000 (PP)PRE-EVENT BENEFITS• Opportunity to provide advertorial

information in two TTM electronic direct mail (eDMs)

• Banner advertisement in all eDMs• 5 Social media content posts to be

disseminated through TTM social media networks

• Logo and acknowledgement as Presentation Partner in all media releases

• Quote in conference launch media release• Logo and acknowledgment as Presentation

Partner in promotional material leading up to the Event including in eDMs and other marketing materials

• Logo and weblink to be included on the TTM Conference webpage

ON-SITE BENEFITS• 1 × banner displayed on main stage for the

entire Conference• Opportunity to be a part of a panel session• Recognition in the opening and closing

day addresses• Recognition by the session chairs as the

Sponsor• 1 × banners in the conference foyer

(sponsor provides)• Advertisement in the official conference

program (size)• Logo displayed in the official conference

program and other conference promotional material

• Logo and company details displayed on screen before and after each session

• Logo on the conference lanyard• Logo on take home/ hospitality pack

(co-sponsor).• Quote in 1 conference media release• Logo and acknowledgement as the

Conference Presentation Partner in all media releases

• #tag and @tag on all social media posts• Logo and weblink to be included on TTM

Conference website.

• Banner displayed at the conference registration desk (sponsor provides)

• 1 × insert in take-home / hospitality pack• Sponsor exhibition booth• 20 × full conference registrations (includes

all sessions, catering, and social events)• Banner x 1 and acknowledgement by MC

of sponsorship at Friday night networking event as co-host

POST-EVENT BENEFITS• Logo displayed on all post-conference

communications materials• Provided with a comprehensive event analysis

report based on feedback from delegates• Portal provided for keynote session of

audio and visual files• Logo as acknowledgment of partnership

in final conference report sent to all conference attendees

16 The Town Team Movement

VENUE SPONSOR (X 6) - $5,000 (VS)PRE-EVENT BENEFITS• Venue presented by (Venue Sponsor name) • 1 Social media content post to be


• Quote in conference launch media release• Logo and weblink to be included on the

TTM Conference webpage

ON-SITE BENEFITS• Opportunity to be a part of a panel session• Recognition in the opening and closing

day addresses• Recognition by the session chairs as the

Sponsor• 1 × banners in the conference foyer

(sponsor provides)• Advertisement in the official conference

program (size)• Logo displayed in the official conference

program and other conference promotional material

• Logo on take home/ hospitality pack (co-sponsor).

• #tag and @tag on all social media posts• Logo and weblink to be included on TTM

Conference website.• 1 × insert in take-home / hospitality pack• Sponsor exhibition booth• 8 × full conference registrations (includes

all sessions, catering, and social events)• Banner x 1 and acknowledgement by MC

of sponsorship at Friday night networking event as co-host

POST-EVENT BENEFITS• Provided with a comprehensive event analysis

report based on feedback from delegates• Portal provided for keynote session of

audio and visual files• Logo as acknowledgment of partnership

in final conference report sent to all conference attendees



MAJOR SPONSOR ($2,250)PRE-EVENT BENEFITS• 1 Social media content post to be


• Logo and acknowledgement as a conference Major Sponsor in all media releases

• Logo as a conference Major Sponsor in promotional material leading up to the Event including in eDMs and other marketing materials

• Logo to be included on the TTM conference website.

ON-SITE BENEFITS• Recognition in the opening and closing

day addresses

• 1 × Teardrop banner in the conference foyer (sponsor provides)

• Advertisement in official conference program (size)

• Logo displayed in the official conference program and other conference promotional material

• Logo and company details displayed on screen before and after session

• Logo and weblink to be included on the TTM conference website.

• 1 × insert in take-home / hospitality pack

• Sponsor exhibition space

• 4 × full conference tickets (includes all sessions over 2 days, catering, and social events)


communications materials

• Logo as acknowledgment of partnership as a conference Major Sponsor in the conference report

• conference report sent to all conference attendees

BUILD YOUR OWN SPONSORSHIP PACKAGEWe welcome prospective

organisations taking a tailor

made approach & consider

building a package based on

sponsorship opportunities listed

on the following pages.



SUPPORTING SPONSOR ($750)PRE-EVENT BENEFITS• Logo, acknowledging as a supporting

sponsor in promotional material leading up to the Event including in EDMs and other marketing materials

• Social media content of up to 1 post to be disseminated through TTM social media networks

• Logo included on the TTM conference webpage

ON-SITE BENEFITS• Recognition in the opening and closing

day addresses


• Logo included on the TTM conference website

• 1× insert in the take-home/hospitality pack

• 1× full conference ticket (includes all sessions over 2 days, catering, and social events)



• Logo as acknowledgment of partnership in the final conference report sent to all conference attendees

Keynote sessions are highly

anticipated and a major

attraction for delegates.

Sponsoring a keynote session

provides a great opportunity

for brand exposure and aligns

your brand with a key expert.



KEYNOTE SPONSOR ($1,500)PRE-EVENT BENEFITS• Logo and acknowledgment as the keynote

sponsor in promotional material leading up to the event including in eDMs and other marketing materials

• 1 Social media content post to be disseminated through TTM social media networks

• Logo and weblink to be included on the TTM conference website

• Logo and acknowledgement as the keynote sponsor in media release announcing speaker

ON-SITE BENEFITS• Acknowledgement of keynote sponsorship

at beginning & end of session

• Logo displayed in the conference program and other conference promotional material

• Advertisement in the conference program (size)

• Logo and company details displayed on screen before and after the Keynote Session

• Teardrop Banner displayed during keynote session

• Logo and acknowledgement as a conference Keynote Sponsor in media release

• #tag and @tag on all social media posts associated with the keynote speaker

• Logo and weblink to be included on the TTM conference website.


• Sponsor activation space

• 2 × full conference registrations (includes all sessions over 2 days, catering, and social events)



• Logo and acknowledgment of partnership in the final conference report sent to all conference attendees

BE PART OF THE FUTURE

JOIN in conversations

PROMOTE your organisation

INFLUENCE discussions

Networking events are a highly

popular and anticipated part of

any conference. Sponsoring the

Welcome Networking Event

provides a great opportunity

for brand exposure and for

your company staff to take full

opportunity of the networking

potential.



NETWORKING EVENT CO-HOST ($1,500)PRE-EVENT BENEFITS• Logo as the sponsor of the Networking

Event in promotional material

• 1 Social media content post to be disseminated through TTM social media networks

• Logo and weblink to be included on the TTM Conference website

ON-SITE BENEFITS• Acknowledgement of Event at the end of

Day 1

• Logo displayed in the conference program and other conference promotional material

• Advertisement in the conference program (size)

• 1 × banner at the networking event venue (sponsor provides)

• Acknowledgement by MC of sponsorship at Friday night networking event as co-host

• Logo and company details displayed on screen a minimum 2 times during Day 1

• #tag and @tag on all social media posts relating to networking event, including post event photo album

• Logo and weblink to be included on the TTM Conference website.


• 2 × full conference registrations (includes all sessions over 2 days, catering, and social events)



• Logo and acknowledgment of partnership in the final conference report sent to all conference attendees



MORNING OR AFTERNOON TEA SPONSOR ($500)PRE-EVENT BENEFITS• Logo to be included on the TTM Conference

website

ON-SITE BENEFITS• Acknowledgement and promotion by session chair

in the session prior to the catering break


• 1 × banner in conference catering area (sponsor provides)

• Logo to be included on the TTM Conference website.

• Brochure or offer in take home / hospitality pack

TAKE HOME / HOSPITALITY PACK SPONSOR ($1,250)BENEFITS• Sizeable logo printed onto side of the

Pack / Bag


• Logo and weblink to be included on the TTM Conference website.

• 1 × full conference ticket (includes all sessions over 2 days, catering, and social events)

• Logo displayed on all post-conference communications materials

• Logo of partnership in the final conference report sent to all conference attendees

LUNCH SPONSOR ($600)PRE-EVENT BENEFITS• Logo to be included on the TTM Conference

website

ON-SITE BENEFITS• Acknowledgement and promotion in the session

prior to the Lunch break


• 2 × Teardrop banners in conference catering area (sponsor provides)

• #tag or @tag on all social media posts relating to lunch

• Brochure or offer in take home / hospitality pack

CLIMATES & CULTURES DIFFER ALL OVER THE WORLD, BUT PEOPLE ARE THE SAME. THEY’LL GATHER IN PUBLIC IF YOU GIVE THEM A GOOD PLACE TO DO IT.

JAHN GEHL


EVENT REGISTRATION

The Full Registration Package

includes: all sessions and the

Friday evening networking

session providing an opportunity

to network and learn from

experts and industry leaders.

EARLY-BIRD RATEFor tickets purchased

by 20 July 2018STANDARD RATE

REGISTRATION FEESINDIVIDUAL REGISTRATION $300 $350

GROUP BOOKINGS

5+ people (15% off)$255 $300

TOWN TEAM MEMBER# REGISTRATIONS

Conference Sessions (Friday Only) $50

Conference Sessions + Networking Event

Town Team Long Table Lunch (Saturday, 15 September, 11am - 3pm)

$75

Free

Prices quoted above exclusive of GST. Prices are per attendee.Cancellations must be in writing. Those made before July 1 will not incur a cancellation fee. Cancellations made July 2 to August 14 2018 will incur a 50% cancellation fee. Cancellations after midnight August 14 2018 will not be refunded. For catering purposes registrations close midnight September 10 2018.# Proof of membership to a registered Town Team is required.The Long Table Lunch is an opportunity to say thank you to all of our Town Team members and not included in the individual and group bookings registration. This event is for Town Team members only.

CEO - DEAN [email protected]

0468 381 745

CHAIR - JIMMY [email protected]

0412 291 795

SPONSORSHIP MANAGER SALLY SMITH

[email protected]

0434 177 137

TOWN TEAM MOVEMENT

west end 14 – 15 september arts precinct western …€¦ · we can provide a partnership package...

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