wessanen factsheet july 2012

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Company profile Royal Wessanen is a leading company in the organic food market in Europe. In 2011, Wessanen generated revenue of €594 million with 1,600 employees. Royal Wessanen Operating mainly in France, the Benelux, the UK, Germany and Italy, we manage and develop our brands and products in the grocery and health food channels. Our brands - such as Bjorg, Whole Earth, Zonnatura, Clipper, Bonneterre, Ekoland, De Rit, Allos and Tartex - are pioneering brands in the organic food markets. Next to our leading position in organic food businesses, we also produce and market frozen snack products (Beckers, Bicky) in the Benelux (Frozen Foods). Our US operations (ABC) will be divested in 2012. Incorporated in 1765 1913: distinguished with title Royal Headquarters in Amsterdam (NL) Since 1959 listed at NYSE Euronext Amsterdam (WES NA) Market cap ± €180 mln (July 2012) Shares outstanding: 76mln Leading in organic food in Europe factsheet Company profile July 2012

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This factsheet briefly (2-pager) describes Wessanen and its activities. It also adresses: organic, what does it mean ?!

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Page 1: Wessanen Factsheet july 2012

Company profile

Royal Wessanen is a leading company in the organic food market in Europe. In 2011, Wessanen generated revenue of €594 million with 1,600 employees.

Royal Wessanen Operating mainly in France, the Benelux, the UK, Germany and Italy, we

manage and develop our brands and products in the grocery and health

food channels. Our brands - such as Bjorg, Whole Earth, Zonnatura,

Clipper, Bonneterre, Ekoland, De Rit, Allos and Tartex - are pioneering

brands in the organic food markets.

Next to our leading position in organic food businesses, we also produce

and market frozen snack products (Beckers, Bicky) in the Benelux

(Frozen Foods). Our US operations (ABC) will be divested in 2012.

Incorporated in 1765 1913: distinguished with title Royal Headquarters in Amsterdam (NL) Since 1959 listed at NYSE Euronext Amsterdam (WES NA) Market cap ± €180 mln (July 2012) Shares outstanding: 76mln Leading in organic food in Europe

factsheet Company profile July 2012

Page 2: Wessanen Factsheet july 2012

Factsheet

July 2012

General enquiries Phone +31 20 3122 122

Twitter @RoyalWessanen / www.wessanen.com

Press, investor and analysts enquiries

Carl Hoyer, VP Corporate Communications

Phone +31 20 3122 140

Strategic objectives 2012-2014

Topline growth

o Grow core brands & core categories

o Build strongholds in new markets

o Country specific growth strategies

o Launch fewer, bigger, better innovations

o Execute acquisitions shortlist

Profitability improvement

o Central sourcing savings

o Pricing strategies towards customers

o Improve operational excellence with SAP

o Filling own factories

Enablers

o Improve talent performance management

o Simplify how we conduct business

o Activate Organic Expertise Centre, integrate quality

In € million Q2 ‘12 Q2 ‘11

Revenue (continuing operations) 151 161

Normalised operating result 2.2 7.3

Net result, attributable to equity holders 3.1 5.4

Operating cash flow (continuing operations) 4.0 (1.5)

Net debt 62 39

Revenue split H1 2012

Organic, what is it?! • All organic food is GMO-free (genetically modified

organisms) and food colouring is prohibited • No artificial fertilisers are allowed • Usage by food manufacturers of additives and

processing aids is restricted • Strict rules the way animals must be cared for • Organic food has been grown and processed

according to EU regulations • It is controlled by a unique certification system

to make sure that it meets these requirements • National certifications, such as AB in France, EKO

in the Netherlands and Bio in Germany • In addition, a European certification mandatory

since July 2012 An attractive and growing market with significant potential • European market €21bn in size (2011) • Per capita consumption rising although still low • Organic food increasingly engaging mainstream

consumer

46%

35%

19%Grocery

HFS

Frozen Foods