For more than 140 years, the name TÜV Rheinland has stood for quality,

safety and efXciency in the interaction between man, technology and the

environment. From its beginnings as the Steam Boiler Monitoring Association

in 1872, it has become a global player with German roots and companies in

65 countries. Such rapid corporate development has left its mark, quite literally:

Over time there have been more than 130 different test marks, which we

are now converting into a single mark.

With the introduction of a globally harmonized test mark, equally valid for all

of our services, we provide even greater safety, transparency and, ultimately,

advertising value. The unique design is concise, the keywords clearly

communicate the service content and the newly available QR code is linked

to important information. This allows us to meet our own standards ･ to be

a modern service provider and always to be ready for the future.

Your questions on this will be answered in this brochure.

We‘re aiming even higher.

Our new test mark at a glance.

A clearly structured composition ensures the fastest possible orientation:

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2 3

The design clearly distinguishes TÜV Rheinland{s new test mark from all

other test marks. It has thus become unique and can only be associated with

TÜV Rheinland in the future. The distinct variants are ｠TÜV Rheinland certiXed|,

｠TÜV Rheinland inspected| and ｠TÜV Rheinland tested|.

1 Design

The clear keywords convey a clear message. Their variety has been reduced,

so there is greater focus on core messages, such as quality. The bottom line is

that the test mark communicates more directly, clearly and quickly. The use

of available space is optimized, thus improving legibility.

2 Keywords

With the QR code, which is linked exclusively to our database, you can directly

check what is behind the test mark ･ such as how the product was tested, its

quality and what is important for its usage. This is very interesting and

increasingly important for end consumers. Apart from this, it also distinguishes

us from the competition ･ we are the Xrst certiXers to use the QR code in a test mark.

3 QR code

Using the ID number, you can access the relevant test information online in our

database. The ID is in effect our servicezs personal ‾Xngerprintz and corresponds

to the previous ID in our certiXcate database.

4 ID number

TÜV Rheinland{s test mark offers consumers the guidance they need to navigate in our complex world

every day. It appears everywhere ･ on food and household products, toys and playgrounds, in the

kitchen, bathroom and garden, as well as in hospitals and elevators. What exactly has been tested

reveals the QR code ･ there and then.

In other words, our test mark documents the quality and safety of a product, because TÜV Rheinland

is independent and neutral. We have been committed to these values for more than 140 years.

Thatzs why our inspectors work so diligently when awarding the test mark for safety, usability and

quality to technical systems or household goods.

This makes our test mark a valuable reference for all consumers. Our mark adds value to the products

and they can be marketed more effectively. Even a lesser-known brand is boosted by our test mark.

Always a good reason.

What our test mark says about products.

If you‘re good, you should certainly show it.

With their special know-how, our experts also audit management systems,

IT or entire business processes. In doing so, they use internationally binding

standards. Whoever uses our test mark creates conXdence, because it enjoys

an extremely respectable and trustworthy reputation.

The connection with a QR code conXrms this fact: For the customer, system

certiXcations are much more abstract and in need of explanation. The QR code,

however, solves this problem and provides transparency regarding the audit

carried out and its principles. As a result, as well as selling services better,

the test mark helps to build a company{s image.

Thanks to the QR code, system certiXcations also

become transparent in seconds.

TÜV Rheinland AG

Am Grauen Stein

51105 Cologne, Germany

Tel. +49 221 806-0

Fax +49 221 806-114

preciselyright@tuv.com

www.tuv.com ® TÜ

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