Partner”

“YourCommunity

“YourComm

Welcoming New Homeowners For Over 80 Years!Welcoming New Homeowners For Over 80 Years!

The NewThe New

Johnson Residence

New Homeowners spendmore inyear oneof a move than any other year...

“Your Community Partner”

WelcomingNew Homeowners For Over 80 Years.

3 marketing targetsyourcustomer

yourcompetitor’s

customer

nobody’s customer... yet.

Whose customerwill they

become?

who they are & why they buy

growing family getting married

empty nesters job relocation

Families moving into your neighborhoodare GREAT new customers!

They are:

• Creditworthy

• Spenders

• And, they’re establishing new relationships NOW!

• Average new homeowner household income is $88,119. Source: MRI Consumer Research

• Average family stays in their home 8.2 years! Source: United States Postal Service

• 77% of new homeowner families have 2 or more children (of households with 2 adults). Source: Beta Resource

• How much does your average customer spend in one year?

• How many family members would use your business?

great prospects for your business

our welcome gift: touchpoint 1

98% deliverable

High open rate

Remains in the home long

after the move

Personalized with new mover name

Pinpoint: touchpoint 2

We

help youfollow-up!

•Fresh Arrangements

•Balloons • Gifts

•Weddings

• Sympathy Designs

•Local & Worldwide Delivery

523.123.456123 Sampletown Ave • Sampletown, NY 15632

www.jerrifloristshop.com

20% OFFAny Purchase

Excludes Weddings & Wire Orders

Jerri’s Florist Shop

5632

p

especially for you: touchpoint 3

90 daysafter the

Gift Book

PRSRT STD

U.S. POSTAGE PAID

HICKSVILLE, NY

PERMIT NO. 68

For YouESPECIALLY

from

PRSRT STD

AUTO

S. POSTAGE PAID

WELCOME W GONU.A

245 Newtown Road, Suite 500

P.O. Box 9101

Plainview, NY 11803-9001

CARRIER LEAVE

IF NO RESPONSE

John and Helen Johnson

123 Main Street

Sampletown, USA 12345-0000

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welcome offers

feedback survey card

new movers list available

Stay in touch with these

families

welcomewagon.com online listing

Color logoand yourbusiness

information

Map and driving directions

Benefits You’ll Receive:

Multiple touchpoints to the new families

• Exclusivity• Welcome Offer• High-Impact Display Ad

• Easy follow-up with Pinpoint and Especially For You• Monthly List of new movers for follow-up

• Featured Online Listing with map and directions

Ongoing

Gift Book Shortly after

the move

Pinpoint 30/60/90+ Days

Especially For You

90 Days after theGift Book

MailingList AvailableFor Follow-up

Monthly

Online Business Listing

New FamilyArrives in yourneighborhood

PRSRT STD

U.S. POSTAGE PAID

HICKSVILLE, NY

PERMIT NO. 68

For YouESPECIALLY

from

PRSRT STD

AUTO

S. POSTAGE PAID

WELCOME W GONU.A

245 Newtown Road, Suite 500

P.O. Box 9101

Plainview, NY 11803-9001

CARRIER LEAVE

IF NO RESPONSE

John and Helen Johnson

123 Main Street

Sampletown, USA 12345-0000

IIIIIIIIIIIIIIII IIIIIIIIII IIIIIII

IIIIIIIII

d Helen Johnsont

S. PWELCU.

etown, USA 12345-0000

IIIIIII IIIIIIIIIIIIIIIIIIII I IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIISampleSample

IIIIIIIIII

•Fresh Arrangements

•Balloons • Gifts

•Weddings

• Sympathy Designs

•Local & Worldwide Delivery

523.123.456123 Sampletown Ave • Sampletown, NY 15632

www.jerrifloristshop.com

20% OFF

Excludes Weddings & Wire Orders

Jerri’s Florist Shop

615632

F

pJohnson Residence

Where are home buyers spending their money?

MERCHANTSApparel/Shoes 70.5%Auto Parts 49.0%Bagel Shop 37.0%Bakery 46.3%Bank 71.3%Bath/Linen 62.3%Bookstore 49.2%Camera/Photo Processing 49.7%Card/Gift/Candy 58.5%Car Wash 56.6%College/Adult Education 16.5%Convenience Store 62.6%Cosmetic/Beauty Products 47.2%Department Store 80.2%Discount Department Store 72.6%Dry Cleaner/Laundry 68.7%Florist 43.5%Garden Center 58.8%Hardware 73.1%Health/Athletic Club 19.5%Lighting 35.5%Lumber/Building Supplies 62.3%Mailing/Shipping 40.7%Paint/Wallpaper 62.6%Pet Supplies (of those with pets) 78.7%Pharmacy 74.3%Picture Framing 33.2%Produce Store 45.2%Sporting Goods 24.1%Supermarket/Grocery 84.9%Tire 25.3%Video 58.7%Wine/Liquor 48.5%Major Appliance/ Electronic Purchases 82.9%

SERVICESAuto Repair 54.0%Cable TV 70.6%Carpenter 17.3%Carpet Cleaner 26.2%Cleaning/Maid Service 13.9%Electrician 23.9%Hairstylist/Barber 63.1%Landscaper/Lawn Care 27.4%Painter/Paper Hanger 17.1%Pest Control 20.9%Pet Grooming/Boarding (of those with pets) 32.1%Plumber 23.7%Trash/Garbage Removal 51.0%Travel Agent 18.6%TV Satellite 9.7%

HOME IMPROVEMENTS83.9% of home buyers plan major improvements.Bath/Kitchen Remodel 34.8 %Deck/Porch Addition 30.7%Fencing 26.3%Floor Coverings 37.7%Heating/Air Conditioning 16.9%Home Extension 5.3%Inground Sprinklers 11.2%Landscape Renovation 55.2%New Windows/Doors 26.7%Roofing/Siding/Insulation 14.6%Security/Alarm System 15.8%Shrubs/Bushes/Trees 55.2%Swimming Pool 7.7%

MAJOR ESSENTIALSAutomotive Vehicle 18.0%Furniture 67.3%Major Appliance/ Electronic Purchases 82.9%Mattress/Bed 33.5%Window Treatments 56.7%

PROFESSIONALSAccountant 23.2%Attorney/Lawyer 16.1%Dentist 73.3%Family Physican 67.4%OB/GYN 43.8%Pediatrician(of those with children) 48.1%Vet/Animal Hospital(of those with pets) 58.6%

INSURANCE PRODUCTS NEEDEDIN THE FIRST YEAROverall, 71.7% of movers indicated they will need a variety of insurance products.Homeowners 61.2%Auto 31.3%Hazard 19.9%Home Warranty 17.6%Life 10.4%

Products, Services and Professionals needed within the first year in their home.Products, Services and Professionals needed within the first year in their home.

The information in this profile was compiled from the responses of home buyers surveyed throughout North America. The results provide greater insight about the home buyer market. Beta Research Corporation, an independent market research company, conducted the survey using standard research procedures.

83.9% of home buyers plan major

improvements.

Overall, 71.1% of movers

indicate they will need a variety of insurance

products.

Who is the New Homeowner?AGEPrincipal male adult 38.6Principal female adult 37.5

AFFLUENT$71,300 is the average annual income26.7% earn over $75,00011.6% earn over $100,000

EDUCATED52.7% of males and 51.1% of females arecollege educated

PROFESSIONAL41.3% of home buyers are executives, business owners, professionals (excluding doctors), sales & marketing, teachers.50.3% are men33.6% are women

MARITAL STATUS73.9% of home buyers are married

CHILDREN77% of households with two adults have childrenThe average household has 2 children33.8% have children 2 years and under33% have children between 3-5 years old49.6% have children between 6-12 years old26.9% have children between 13-17 years old

FIRST-TIME HOME BUYER38.1% are first-time home buyers

PREVIOUS RESIDENCEIf owned previous home, lived there 7.2 yearsIf rented previous home, lived there 3.2 years

AUTOMOTIVE VEHICLE OWNERSHIP57.2% own or lease 2 automotive vehicles14.8% own or lease 3 or more automobiles

TRAVEL HABITS89.9% traveled at least 1 time in the past year31.7% traveled 6 or more times in the past year

DINING HABITS63.7% dine out 1 to 4 times per week41.7% order take-out food 1 to 4 times per week

PET OWNERSHIP63.1% own pets 35.6% have dogs33.3% have cats69.2% of households with children have pets

PHILANTHROPIC & RELIGIOUS PRACTICES89.1% make donations to various organizations55.0% donate to religious organizations58.8% have or will become affiliated witha religious institution

INVESTMENTSAnnuity 12.6%Bonds 18.6%CDs 20.3%IRAs 39.0%Money Market 27.3%Mutual Funds 47.6%401(K) 48.9%Stocks 37.7%

OFFICE EQUIPMENT81.8% have office equipment in their homes12.7 % have members that work primarily froma home officeCopier 12.0%Fax Machine 22.3%Modem 50.2%Personal Computer 66.1%Computer Printer 59.3%

LEISURE TIME HOBBIES AND

INTERESTSArt 21.6%Bowling 16.9%Cars 16.2%Computer/Internet 46.7%Cooking 47.3%Crafts 41.9%Fitness/Exercise 44.7%Gardening 46.5%Golf 29.1%Hunting/Fishing 21.6%Movies 63.5%Music 56.9%Photography 18.1%Reading 63.2%Sewing/Needlework 23.1%Skiing 14.2%Tennis 10.2%Racquetball 3.2%Theater 28.5%Water Sports 17.1%

Your Community PartnerCommCommYYYoYo

The time isThe time is NOWNOW!