welcome to the new age of medical digital marketing

Welcome to the New Age of Medical Digital Marketing in 2016

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Brand Protection

Web reputation is extremely important to medical practices because online medical reputation influences patients’ perceptions as well as their ability to select a particular doctor in the present and the future.

Here is a shortlist of some medical digital marketing tips to help your medical practice dominate the new age in 2016 and the many years to come. Sadly, numerous healthcare organizations in today’s media-centric society don’t necessarily know their brand’s reputation on the web either in a positive or a negative manner.

Being able to interact with patients on multiple levels, and different online review platforms allows for priceless feedback to enhance future patient experiences.

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The most important medical digital marketing tip that we can give you is to educate yourself about adaptive solutions that are fueled by technological advancements in our society.

Today, 25% of consumers use three or more devices to access a multitude of different online reviews such as RateMDs®, Zocdoc®, Vitals®, HealthGrades®, Google Reviews®, Yelp® to name a few.

Moreover, it has been estimated that 80% of local searches are conducted from mobile phones. Hence,Digital Marketing Campaigns should definitely be tailored towards smartphones, and it should be highly noted that mobile medical marketing is increasing at an exponential rate.

Educate Yourself About Adaptive Medical Technologies


Personalized Marketing Content Rules the Medical Field

Believe it or not healthcare organizations and patients now have the ability to access customized content instantaneously through multiple social media channels including Twitter®, Facebook®, Pinterest®, Instagram®, Google Plus®, Snapchat®, LinkedIn®, YouTube®, Vimeo® and even Periscope®.

2016 will be a HUGE year for content management as new medical organizations are rapidly starting to modify their brand identity to fit user experience in order to stay relevant with the latest advancements in technology.

It is undeniably clear that the pressure is on to deliver smooth, engaging, responsive, and meaningful personalized content!


Create Unforgettable InteractionsLet's Start By Asking these Simple Questions:

How does your medical website look like?

Visitors will judge the caliber of a medical practice by the aesthetic design of their website. If the website does not look safe, most visitors will not click on the link.

How is the navigation of your current medical website?

New and existing patients should be able to effortlessly locate medical information and seamlessly navigate on the site. Poor navigation has the power to make the visitors feel frustrated and unintelligent. As a result, visitors will typically end up living the website.

Does your medical website have a high bounce rate?

Your website visitors’ analytics can be used to tailor and discover new medical digital marketing campaigns in an effective manner so that you can continue to grow your medical practice.


The Influence of the Internet: Social Media Does Matter!

The truth is that patients in general are now using social media and review sites to learn from other patients about physicians in the nation.

There is no doubt that social media has been an integral part of branding for medical practices in order to strengthen their personal medical identities.

Let us help you find the right platform that works for your medical organization so that you can start delivering meaningful and personalized content for your new and existing patients.


Medical Digital Marketing Has Become The New Disruptive Norm!

Technology is changing the landscape of the medical digital marketing arena in general. The new market now demands to create customized content so that it can be shared on multiple online platforms.

Don’t get behind! We are a boutique enough to know and sophisticated enough to manage a complex marketing strategy. Unlike ad agencies, we combine unconventional thinking and innovative technologies to create an entirely unique solution for your practice. We know you are different- Let’s show it!

If you're a healthcare professional looking for bold and innovative new ways to plan and implement the perfect individualized marketing strategy that will have your practice on the road to success, please contact HealthCare Marketing Group today!
