welcome to social media session 2
DESCRIPTION
Second installment of a two-part session on integrating online into communications for smaller community-based nonprofit organizations.TRANSCRIPT
to Social Media
GordonMayer
Part 2
Goals today
• Why listen, again?
• Your strategy
• Email, Blogging
• Building buzz online
• Your questions/ 1 on 1 time
Review
• Check your goals, audiences, messages with colleagues, supervisors
• Look for your issue, organization out there
• Build an iGoogle-type dashboard
• Start reading blogs via RSS
What was I supposed to hear?
How do I know who to follow?
Who’s out there?Type How
manyNiche news site for community of interest, neighborhood, or ethnic news
18
Blog 15
Other 11
Part of independent or "alternative" news organization 10
Mostly or all online news service/site 9
Aggregator of news or data 6
Part of traditional metro/mainstream news org 4
Part of a nonprofit organization not primarily producing news
2
What the Web really is
Couple years ago
E-newsletter
Website
Last year
Healthy Schools Campaign home page
Healthy Schools Campaign blog
Now
LSNA Home-Facebook-YouTube page
Make your own list
–Google–Technorati–Windy Citizen topics, ChicagoNow
–Other blog searching tools–Alltop–Twitter
Be social!
Aggregate: all apples… and a lot of them
1.0, 2.0, 3.0
Link
Social Network
RSS
Online offline
Long tail
http://www.flickr.com/photos/mukluk/288925731/
Need to Know
1.0, 2.0, 3.0
THE
SOCIAL MEDIAGAME
Goals
There are no winners or losers to the Social Media Game.
This game is intended to help you understand the basic
mechanics of the social web as well as strategize online
communicating through the Web 2.0.
How it’s played1. Choose from a set of 30 Social Media Cards divided into 4
categories: Collaboration, Media Content/Networking, Online Broadcast, and Communication Tools. Each card costs a certain amount of credits.
2. Your group will receive an objective card. Discuss, examine, and see how the different types of tools best achieve your objective for about 10 minutes. You have just 12 credits to spend.
3. You will receive a Situation Card that offers an Opportunity (gain credit), a Dilemma (lose credit), or a Wild Card (more credit to choose another Social Media Card or create your own Social Media Card). Re-strategize using the Situation Card. You are given only 10 more minutes.
4. Present your objective, situations and strategy on how to communicate online using social media tools to achieve your goal.
What did you discover?
Audience surveys
Keeping trackFname Lname Org Address
1Address2
Title Email Cell
EnewslettersCompany Monthly Nonprofit
DiscountConstant Contact
Unlimited to up to 500 email addresses, $144 per year
Nonprofit rate
Emma $99 custom setup; 1,000 emails is $30
20% off
MailChimp Free to send 3,000 messages to 500 email addresses/month; $30/month to send unlimited to 2,500 people
15% off
PatronMail Custom pricing about $15/month
N/A
Vertical Response
10,000 emails free $12 for 1,000 more emails per month
Make the plan
Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!