welcome to dallas 2
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Hotel Reservations
WHEN: July 26-27, 2016
WHERE: Renaissance Dallas Hotel, Dallas, Texas
WHAT: Franchise Business Conference & Meeting of the Members of the Firehouse Subs Market
Fund Inc. (the Co-Op)
WHO’S INVITED: ARs and Franchisees (spouses and franchise partners welcome)
WHO SHOULD NOT ATTEND: General Managers, F.I.R.E. Marshals, District Managers. If you
decide to bring family, note this is not the Family Reunion. There will be no planned activities for
spouses or children.
AGENDA: Just business! CEO State of the Union, National TV results presented by MARC USA,
and the presentation of the 2017 Marketing Plan. Educational content and round tables. Net-
working lounge to mingle with fellow franchisees and FOA staff.
COST: $129 per night Breakfast, lunch and dinner provided on July 26. Breakfast and lunch
provided on July 27. The meals are for meeting event attendees only, not other guests.
AWARDS: The annual Axe Awards, and celebration of the Champions Circle will be held at the
dinner on July 26. One guest per person; spouses welcome. No children.
MY HOTEL ROOM IS BOOKED. WHAT DO I NEED TO DO NEXT? Nothing. There is no formal
event registration. You will receive an I.D. badge upon arrival at the event.
CONTACT: Email questions to Event Manager Lisa Sorensen, [email protected]
Event Overview
CLICK HERE TO MAKE YOUR
HOTEL RESERVATIONS: https://aws.passkey.com/
event/14519674/owner/865/home or
call 1-800-468-3571
GENERAL HOTEL WEBSITE
(NOT FOR RESERVATIONS):
www.marriott.com/dalbr
HOTEL RATE: $129 per night
(room rate extended three nights
before and after event dates; based
on hotel availability.)
HOTEL RESERVATION DEAD-
LINE: July 1, 2016