welcome to cubiquity
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We’re an award-winning creative design and print procurement agency, young enough to be passionate about every project, experienced enough to know what works. You want people to sit up and take notice. So do we. Tell us about yourself. We’d like to get to know you.
We love straight talk and we’re all ears.
Let's hang out for a while
What's on the table?Market-leading Client Services Multi-line contractual print procurementOperational MI systems integrationAbove/Below the line marketing productionMargin management interrogationProduct re-engineeringIntelligent variable data mailingIntegrated campaign managementPOS and large format installationRetail 3D fabrication and installationGlobal sourcing and production managementPromotional resourcing and print
Award-winning Creative Services Brand identity design and implementationArt directionWebsite consultation, design and buildEmail, geolocal marketing and mobile appsConference and event marketingAnimated plasmas and presentationsPhoto shoot planning and directionNewsprint advertising productionCopywriting and editingStrategic campaign planningConsumer and competitor insight All in one place. Go on. Stuff your face.
We apply a touch of magic to everything we do. We love the smell of ink on paper and we demystify digital.We'll make your problems disappear, just like that.
We've been known to pull the odd rabbit from a hat too.
More dazzle. Less frazzle.
We believe in bringing people together.
We understand that when you make a connection – with clients, customers or colleagues – you have the unique opportunity to build lasting relationships.
We call it people power.
We combine the very latest tools with unique creative ideas to provide clever, targeted solutions to your communication needs. You have goals and expectations. Our aim is to exceed them.
Our award-winning online managed print services are just a mouse click away, and our experienced, friendly team no more than a phone call away.
Getting connected to Cubiquity couldn't be easier.
All the right connections
We’re regular folk. Just like you. We’re interested in pretty much the same stuff as you are too. We’re not robots, nor do we pretend to be rocket scientists. We don’t want to say that we’re better, we just want to show you. Most people who pick us up find it pretty hard to put us down again.
We’re rather proud of that.
Extra ordinary people
Think of us as your Sat Nav. We’re all about the journey. That’s why we help drive big ideas for big brands. We’re taking them to places they’ve never been before. Some of those places we’ve never been to either, but we’re not the sort who blindly stick a pin in the map and simply hope for the best. We carefully consider every turn.
And we’ll ensure that you never feel left behind.
Travelling companions
We’re firm believers that if you’re going to do something, it’s worth doing it properly.
That’s why we are fully committed to Quality Assurance Standards ISO9001 and ISO14001, at every stage of our design, print and production process.
it’s why we measure the stability, capability, quality and value for money of every single supplier and partner on our roster on a monthly basis.
No one wants to be left high and dry. We’re confident in our processes. We want our clients to be confident in us.
A little more assured
Our clients won’t accept anything less than our absolute best – and neither do we.
Ask them about us, and they'll tell you that we're not any old business-to-business provider.
They'll tell you we're a people-to-people service.
Don't ask us, ask them
Taylor WimpeyBespoke Streamed Data MailerCAMPAIGNS CREATIVE CONCEPT / DESIGN DEVELOPMENT CREATIVE COPYWRITING / IMAGE SELECTION RETOUCHING / ARTWORK
This bespoke direct mail campaign perfectly and powerfully combined technology and creativity. We designed the Broadcast Mailer in magazine format, printed to the highest standard with carefully integrated streamed content − and because the data and stream already existed, it was a clever and cost-effective way to target Taylor Wimpey’s different audiences. The quarterly magazine features a range of cover styles, valuable insights and bespoke buyer resources, alongside geo-local site content. Streamed pricing data means customers view the very latest, up-to-the-minute deals. Results show Taylor Wimpey is getting its messages about the right products to the right people at the right time.
Croudace Homes Best Home Awards Book
40PP CASEBOUND BOOK DESIGN AND PRINT CREATIVE CONCEPT / DESIGN DEVELOPMENT TYPESETTING / CREATIVE COPYWRITING EDITING / IMAGE SELECTION AND RETOUCHING PRINT AND FINISHING / UK MAILING
Taylor Wimpey From House to Home FolderBESPOKE PAPER OVER BOARD FOLDER CREATIVE CONCEPTS / DESIGN DEVELOPMENT TYPESETTING / EDITING / IMAGE RETOUCHING PRINT AND FINISHING / UK DISTRIBUTION
Croudace Portland Development BrandingDEVELOPMENT BRANDING AND ADVERTISING CREATIVE CONCEPT / DESIGN DEVELOPMENT TYPESETTING / ILLUSTRATION / ARTWORK SPECIALIST PRINT FINISHING / UK DISTRIBUTION
Octavia Housing Residents' Annual ReportONLINE AND PRINTED ANNUAL REPORT CREATIVE CONCEPTS / JAVASCRIPT MICROSITE BUILD / DESIGN DEVELOPMENT ANIMATION / TYPESETTING RETOUCHING / PRINT AND FINISHING
Residents’
annual RepoRt
An A to Z guide to how we performed
in delivering services from 2012-13
Value FoR
MoneY
WelFaRe
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a Zto
View the full interactive report at
www.octaviahousing.org.uk
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iMpRoVinG
82% Overall satisfaction
RepaiRs
71% satisfied with how we deal
with repairs and maintenance
pRoud oF YouR pRopeRtY
77% satisfied with your home
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Residents’ annual RepoRt
An A to Z guide to how we performed
in delivering services from 2012-13
Value FoR MoneY
WelFaReReFoRM
a Zto
View the full interactive report at
www.octaviahousing.org.uk
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BuildinGs
CaRe and suppoRt
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iMpRoVinG
82% Overall satisfaction
RepaiRs
71% satisfied with how we deal
with repairs and maintenance
pRoud oF YouR pRopeRtY
77% satisfied with your home
HistoRY
H
is F
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i
is F
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Residents’ annual RepoRt
An A to Z guide to how we performed in delivering services from 2012-13
Value FoR MoneY
WelFaReReFoRM
a Zto
View the full interactive report at www.octaviahousing.org.uk
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CaRe and suppoRt
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RepaiRs71% satisfied with how we deal with repairs and maintenance
pRoud oF YouR pRopeRtY77% satisfied with your home
HistoRY
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Diabetes The human, social and economic challenge24
Invest now,
to save now
04
Diabetes care
in the future
03
Diabetes: a challenge
for the NH
S
02
* family and friends are the first line of carers
** includes ophthalmologists, nephrologists, podiatrists, dieticians, diabetes educators
*** includes psychology, endocrinology, neurology
**** primary care trusts and strategic health authorities; changing to GP consortia
† GPwSIs are GPs with special interest in diabetes
Patient
Informal and social care
Primary care
Secondary care
Policy, administration, others
KEY
GPs/ GPwSIs†
Private healthcare
Other HCPs**
Practice nurses
Patient organisations
Social services
Counselling services
Family and friends*
Diabetes specialistregistrars
Diabetology consultants
Department of Health
Diabetes specialist nurses (DSNs)
Other healthcareprofessionals**
Private healthcare
Consultants in other specialties***
National Clinical Director for Diabetes
Diabetes care commissioners****
NHS Diabetes
Politicians
Diabetes specialist nurses
Pharmacists
Patient
Diabetes The human, social and economic challenge2
Invest now,
to save now
04
Diabetes care
in the future
03
Diabetes: a challenge
for the NH
S
02
Identifying the diabetes challenge
01Novo Nordisk commissioned C3 Collaborating for Health to produce this publication. Novo Nordisk has had editorial control and funded its production.
Public Affairs UK/DB/0311/0137 Date of Preparation : March 2011
Diabetes is a huge challenge to every one of us, TODAY
Tackling diabetes is one of the major health challenges of our time, in the UK and globally.
• Almost 300 million people worldwide have diabetes, including almost half a million children under the age of 14 – and the numbers are growing rapidly1: by 2030, an estimated half a billion people will be living with diabetes2.
• In the UK in 2010, 150,000 new diagnoses brought the number of people known to have diabetes to 2.78 million3. About a million more are unaware that they already have diabetes4 – and many people are only diagnosed after having had it for many years, when complications have already set in.
• In 2008, almost a quarter of adults (24% of men and 25% of women aged 16 or over) in England were classified as obese (BMI >30kg/m2)5. Some predictions forecast that obesity could affect over half of the population by 20506. Overweight and obesity often lead to the development of diabetes, and at a relatively young age.
Routine care for people with diabetes is itself expensive, but a far greater economic burden is the hospital care required to treat serious diabetes complications, which include kidney failure, heart attack and stroke. Major costs to society include lost economic productivity (as people take time off work through illness and retire early) and the expense of social care.
• highlight the long-term complications of diabetes
• promote prevention, early identification and effective treatment of diabetes
• make a compelling case for investment NOW – both personal investment in a healthy lifestyle, and financial investment in providing the best care possible
• identify the opportunities to improve diabetes care in the changing NHS environment
• stimulate and challenge key stakeholders to ensure optimal diabetes care, now and into the future.
Novo Nordisk is a global healthcare company with 87 years of innovation and leadership in diabetes care. The company also has leading positions within haemophilia care, growth hormone therapy and hormone replacement therapy. Headquartered in Denmark, Novo Nordisk employs approximately 30,900 employees in 76 countries, and markets its products in 179 countries.
www.novonordisk.co.uk
C3 Collaborating for Health is a registered charity, based in London and working globally. Its vision is for the eradication of preventable chronic diseases in the UK and worldwide, and its mission is to foster partnerships and build collaboration between the different organisations that, between them, can overcome the many barriers to a healthy diet, stopping smoking and being physically active.
www.c3health.org
This report aims to:
Diabetes The human, social and economic challenge14
Invest now,
to save now
04
Diabetes care
in the future
03
Diabetes: a challenge
for the NH
S
02
Identifying the diabetes challenge
01The economic cost of diabetes – £1 million an hour
In 2010, the NHS spent about £9 billion a year – £1 million an hour22 – on treating diabetes. Much of this is spending on 1.1 million inpatient days each year23, with £8.4 billion (93%) of the costs being spent on hospital treatment of diabetes-related complications: kidney damage, neural (nerve) and eye problems, heart disease and stroke24. Medication accounts for only 7% of the costs15.
Poor blood glucose control can lead to hypoglycaemia. If left untreated, major hypoglycaemia can occur, requiring hospitalisation and incurring additional costs to the NHS of £13 million per year25
Expenditure on diabetes complications will be even higher in future, unless proper advantage is taken of the opportunities for early treatment with today’s advanced medications.
People with diabetes also face significant personal costs, estimated at £500 million a year23, due to missing work, the cost of travel for medical treatment, and often loss of employment or early retirement because of ill health. About 6% of people with type 2 diabetes are unable to work at all. Family members may also suffer financially, especially parents of children with diabetes who may be forced to give up work to care for them.
One in 20 people with diabetes needs assistance from social services, at a cost of £230 million per year23. More than 75% of these costs are for residential or nursing services, with most of the remainder for home help15. It has been estimated that diabetes doubles the chances of entering a care home, and one in four care home residents have diabetes26. Recent evidence from Canada has shown that the presence of chronic conditions, such as diabetes, has a much greater impact on healthcare resources than age alone27.
The costs to the national economy of lost working time and early death from diabetes are very difficult to quantify, but estimates for the UK put the costs to industry at £531 million in 2006, rising to £780 million in 202628,29531
780
£million 2006
£million2026
The cost of caring for people with diabetes is vast, increasing and threatening to present an unsustainable challenge to healthcare services within the next 20 years – 93% of the cost goes on treating diabetes complications.
Diabetes The human, social and economic challenge30
Invest now,
to save now
04
Diabetes care
in the future
03
Diabetes: a challenge
for the NH
S
02
How do we reduce diabetes complications?
Diabetologists
Use of screening for early identification.
Patients
Informing people of side-effects and informing public of how to treat people with diabetes in an
emergency.
Diabetologists
We need to acknowledge that diabetes causes a long-term burden.
Current targets are always short-term. Patients live through 5–6
parliamentary sessions.
Diabetologists
Payers understand the need to invest now to prevent
future costs, but not many base decisions on that.
Diabetologists
There is plenty of data to confirm that early start
of newer therapy reduces long-term complications, but we practise with our
hands tied.
Diabetologists
If we had a time machine, we could take the payers 20
years forwards to see the complications and then bring
them to the present.
Specialist registrars
People need earlier use of treatments to prevent diabetes, more education on the risks of obesity and nutritional advice.
DSNs
Early diagnosis and cutting the length of time spent on relatively ineffective
treatment.
Practice nurses
Ensure that patients understand fully their condition and
treatment options, processes, effects and side-effects.
GPwSIs
Adequate spending by care commissioners on effective treatment is necessary – we are concerned that it will not happen. We need robust evidence of the improved control
offered by new drugs.
Patients
Being told when first diagnosed what the implications are for the long term, so people get a serious understanding
so they can control the condition better. This is important for the young,
in particular.
Patients
Control of sugar levels by regular checks, the most important aspect.
Ignoring this is dangerous.
Patients
Diet and regular exercise is vital.
Patients
Closer monitoring. I am changing surgeries as once-a-year checks
are not good enough.
Politicians
Changing NHS priorities should not allow any public-health cuts
to reduce programmes to address type 2 diabetes.
C3 Diabetes Challenge Book72PP INLINE TAB SECTION PERFECT BOUND BOOK CREATIVE CONCEPT / DESIGN DEVELOPMENT TYPESETTING / ILLUSTRATION / ARTWORK SPECIALIST PRINT FINISHING / UK DISTRIBUTION
AC
T N
OW
Diabetes The human, social and economic challenge
Tackling Diabetes is one of the major health challenges of our time. C3 Collaborating for Health, a preventative healthcare charity, invited us to create a brand new book that both illustrated the long-term implications of the disease and promoted prevention through early intervention and a healthy lifestyle.
We helped our client communicate to, and engage with key healthcare professionals through short, informative colourful copy sections, then got rid of all those boring bar charts and illustrated the statistical content instead. This handy, fact-finding compendium is now in its second reprint and rolling out right across the UK.
A world-changing regeneration for the world-leader in foreign exchange
As one of the biggest players in their sector, Travelex realised that they needed to make changes to stay ahead of a new breed of emerging competitors, aggressively seeking a share of the market. The battle for retail supremacy and online service offerings was suddenly more competitive than ever before.
Our requirement was two-fold. Firstly there was to be a top-to-bottom review of their print-buying practice, searching out wastage and poor purchasing procedures, and with a focus on centralising the overall procurement process, reducing costs and improving on lead times. Secondly, the Travelex brand, whilst a recognisable 'badge', lacked a coherent and vibrant voice, and was being strangled by the competition in every area, from visual presentation to the delivery of key propositions.
We started by training up our own team of brand value guardians; Travelex experts in procurement, colour management, quality control and design consistency. Then our in-house creative team came up with a host of colourful, award-winning ideas to help wrestle back valuable market share, and our roster of highly-trusted 24-hour turnaround print experts committed to the most responsive turnaround times we have ever put in place.
We reduced Travelex's print production spend by over 20%, freeing up precious funds for them to market new channels, whilst we made a visual impact that has been directly linked to increased footfall and walk-up store sales. We made an impact in every area we committed to. Our client was so happy that we are now rolling out this unique model right across EMEA and the USA for them.
Case Study: Travelex UK & EMEA
SPECIALIST PRINT MANAGEMENT AND CREATIVE SERVICES PROCESS AUDIT / MANAGED PRINT PROCUREMENT KEY ACCOUNT MANAGEMENT / AIRSIDE STORE RETRO FIT CAMPAIGN CREATIVE, PRINT AND GLOBAL DISTRIBUTION RETAINED STUDIO SERVICES / ONLINE MEDIA ANIMATION EVENT MANAGEMENT / PROMOTIONAL GIVEAWAYS
Southwark Council The Mix eventEVENT CONSULTATION, BRANDING & IMPLEMENTATION CONSULTATION WORKSHOPS / ILLUSTRATION EVENT BRANDING AND MARKETING / STREET MEDIA LARGE FORMAT GRAPHICS / SOCIAL MEDIA / RADIO
This high-profile council-run outdoor event had lost touch with its significant youth audience. Interest was waning, attendances dropping, valuable revenue stream opportunities slipping away. They knew they had to do things differently, but where to start?
Give your young people responsibility, opportunity and choice, we replied. Talk to them in their own language, and through their own channels.
So we held creative workshops with Youth Groups around the borough and with their help we defined the look and feel of the event.
Then we invited influential local radio stations to spread the word. We twittered and we facebooked. We set up an online community, built up our following around event exclusives - live chat with artists, free tickets and cool giveaways - and it really struck the right chord.
Okay, so we admit it, we had fun. But with microscopic funding we went on to help develop original street theatre, light shows, sound system showdowns and open mic events.
People are amazing, and by investing in local businesses, skills and ideas we found an inspirational support network. Together we put The Mix back on the map, the budget back into the community, and a real sense of pride back into this colourful event.
Virgin Cruises Guide to Cruising16PP NEW PROSPECT CRUISE GUIDE STRATEGIC INSIGHT / CREATIVE CONCEPT DESIGN DEVELOPMENT / COPY WRITING TYPESETTING / PRINT PRODUCTION NATIONAL RETAIL STORE DISTRIBUTION
Cruising’s not all it’s cracked up to be…
WHy
CRUISES?VIRGIN HOLIDAYS
It’s not a trick question. It’s because we’ve taken yesterday’s idea of a cruise and sailed it into the twenty-first century.For you.We don’t believe we’re all in the same boat. To us, there’s no such thing as one size fits all.
We work with the UK’s leading cruise lines so we’re in the perfect position to find you exactly what you want, combining brilliant land-based stays with ultimate nautical adventures.
And however far you’re travelling, we’ll make your money go further.
We believe you shouldn’t have to settle for less. Or ever have to ask for more.
Fancy being treated like a rockstar? We do that. We’ve even called it our Rockstar Service so you’re not in any doubt.
Travelling from Manchester or Gatwick? Start your holiday in relaxing style in our exclusive v-room airport lounges.
Most of our long-haul flights are with our sister company, Virgin Atlantic. They really know how to make you feel like a rockstar.
Put together a magical cruise and the best beach holiday of your life… or the mysteries of the pyramids… or the buzz of New York…
Book a chauffeur for a stress-free journey to the airport. We do the hard work so you don’t have to.
Unbelievable value for money. With a company you can trust to provide outstanding service.
Why Virgin Holidays Cruises?
Do you really need to ask?
For a start, there’s no rule that says your hair has to be the same colour as the sea.
Or that your passport has to be checked along with a pension book.
Today, cruising is more about surf pools and chilled-out pampering than travel rugs and deck quoits.
Whatever floats your boat.
You can unwind with a G&T, lie back and let the sunshine top up your tan, cool in the pool or shin up a rock-climbing wall with the kids.
Families and couples are treated equal and waited on hand and foot.
The food’s fabulous, the entertainment endless and the vibe set on bliss.
And that’s before you even set foot on dry land to take in the amazing destinations.
You don’t have to be Royalty-rich to enjoy a cruise either, although when you book with us we’ll make you feel that way with our Rockstar Service.
Nowadays, cruising is all about every best bit of every holiday you’ve ever taken, rolled into one, without having to pack and unpack.
Only on water.
Just forget everything you’ve ever heard.
0844 417 5302 Visit us in store virginholidayscruises.co.uk
If you imagined that being on board a ship could get boring after a while then think again.
Of course, you could do absolutely nothing if that’s what you want to do.
Or, you could pack your days full of activities.
Ride the slides in the pool. Scale the climbing wall. Perhaps ten-pin bowling…bungee trampolines…basketball…a giant Nintendo Wii™...golf nets…?
Oh, and there are kids’ clubs so parents can take time out for themselves with complete confidence.
When you’ve worn yourself out, relax on a sun bed, indulge yourself in the spa, browse in the library, catch a film, shop ‘til you drop…
Feeling peckish? Prepare to tantalise your taste buds. There’s cordon bleu dining paired with fine wines. There’s international cuisine and there are regional specialities. There are bistros, pizza parlours, coffee bars… Your only difficulty will be deciding what to choose.
Evening entertainment is just as varied.
You could sip a nightcap on deck in the company of new friends. See a show. Enjoy live music. Hit the casino. Dance the night away at a club.
Or perhaps all you feel like doing is crashing out in your beautiful stateroom?
All our cruise line staterooms, (a.k.a. cabins) offer you comfort with private bathroom facilities, TV, phone and numerous amenities.
Some have a lot more…a DVD player, a fridge/mini-bar, even a sofa or a couple of armchairs.
There’s a whole range of staterooms so, whatever your budget, whether you’re on your own or bringing the whole family, there’s one that’s just right for you.
Every cruise line has its own variations but here are the top few:
Interior or Inside Staterooms offer value for money. Though they have no ocean view, they have exactly the same facilities as other standard staterooms.
You’ll be able to watch the watery world go by in an Outside or Ocean View Stateroom. Like other staterooms, some are family-sized so the kids can be with you too.
A balcony stateroom offers you the joy of a private balcony where you can take in the spectacular views and breathe in the sea air at the same time.
There are suites offering more spacious accommodation and more amenities with separate sitting rooms and private balconies.
Or you could splash out on a penthouse suite - the ultimate in luxury holiday living. Extra bedrooms, dining rooms, Jacuzzis …some even have their own Baby Grand Piano if you feel a sea shanty coming on.
Everythingyou ever wanted.
waterJust add
Yes, everything you ever wanted…
0844 417 5302 Visit us in store virginholidayscruises.co.uk
Interior Stateroom*
Oceanview Stateroom*
Balcony Stateroom*
* Please note that these images show an example of what a stateroom may look like, sizes and amenities will vary by cruise line.
anyone for
golf?
Got it? Nautical Novice to Nautical Native in one easy lesson.
more
stuff... stuffy…less
NOPOMPOSITYALLOWED!
Are you a nautical novice?Who d’ya wanna call? Myth Busters!
Here’s the thing. Our customers are always right. Except when they think cruises are only for older people who enjoy snoozing in deckchairs after lunch with Agatha Christie.
Of course, there are those sorts of cruises…
But there are also our sorts of cruises.
Who chooses cruises?Cruises are for people of all ages who want the glamour without the pomposity.
A big wide world on board
… perfect for people who want family fun and adventure on the high seas
… ideal for people who want to visit exotic places without the hassle of getting there
… just right for people who like a bit of romance and luxury at affordable prices .
Did we forget to mention? You don’t have to have pots of money to go on a cruise anymore. You have the budget. We have the cruise for you.
0844 417 5302 Visit us in store virginholidayscruises.co.uk
NOSNOOZING
HERE!
Everyone’s different…and so are the cruise lines we partner with to make sure you have the holiday of your dreams.
Each has a distinct character. All you have to do is match it with yours.
See our website for Cruise Critic reviews across our entire range of ships
Celebrity Cruises®
The luxury cruise line that’s dedicated to your pleasure
Timeless elegance, modern creature comforts and impeccable service combine on these ships to give you a luxurious and sophisticated cruise.
Carnival Cruise LinesFun for all and all for funRelaxed and informal, it’s a family-friendly fleet of 23 SuperLiners with plenty of fabulous choice to be had by day or night – however you like to spend your holiday!
Royal Caribbean InternationalAn on board experience like no otherInnovative, stylish ships packed with exhilarating activities for all the family, all balanced with the chance to relax, eat well, and be cared for like royalty.
Holland America LineCutting-edge ships with a classic cruise feel A thoroughly premium cruising experience on mid-sized ships combining spacious accommodation with five star dining and personalised service, to all seven-continents.
Disney Cruise Line®
A magical adventure for the whole family With state-of-the-art comforts, quality of service and fun-packed days with spectacular entertainment that only Disney can deliver.
MSC CruisesItalian hospitality at its finest Italian style, exceptional comfort, warm hospitality and wonderful activities available for both adults and children all add up to a very special holiday.
Star ClippersAdventure on the high seas aboard a fabulous tall shipMaritime heritage in all its glory with the activities and amenities of a private yacht, these remarkable cruises visit ports inaccessible to larger ships.
Norwegian Cruise LineThe Freestyle Cruising® experience
You make all the rules on these contemporary ships that are the height of cool. Relax, be active, dress up, go casual, party all night. Be yourself.
0844 417 5302 Visit us in store virginholidayscruises.co.uk
world!Hello
hot...Dubai and the Emirates,
The Red Sea
the exotic places...
The Far East, Africa
the americas
East Coast, West Coast, Florida, Canada, Mexico,
Panama Canal, Brazil, the Amazon
near...British Isles,
Europe and the Mediterranean
THE ISLANDS...
The Caribbean, the Canaries, Hawaii
We’re sure you know where you want to go even before you’ve worked out how to get there.But just in case, here’s where we can take you.
Or, if you’re unable to make up your mind, you could simply opt for a world cruise instead!
Quite honestly, it would be quicker for us to tell you where we don’t go. For instance, we don’t go to Ürümqi in China because it’s 2648 kilometres from the nearest coastline.
We do go to all these other places, though:
cold... Alaska, Norway, the
Baltics, Iceland
far...Australia, New
Zealand and the South Pacific
“ Cruising is stuffy, outmoded, full of old people and you have to wear a penguin suit to dinner.”
A perception that many still hold, even though the modern cruising industry has moved on a million nautical miles since then. Virgin Holidays Cruises invited us to help them change that perception, through a brand new Cruise Guide that would be racking front and centre in their retail stores, and therefore be a key driver for first time cruiser sales.
We mixed the old with the new. The front cover was all Virgin, but with a nod to the Art Deco posters of the 1930's. Inside we used a selection of old cruising snaps we had sourced, but set them against contrasting, dynamic, fun images and snappy commentary in order to challenge those long held perceptions.
It was great to be on board with the Virgin team and they were delighted with the results.
Canon Europe Euro 2008 hospitality branding
EVENT BRANDING AND MEDIA SPACE CREATIVE CONCEPTS / DESIGN DEVELOPMENT / ART DIRECTION GRAPHICAL ROUTE PLANNING / VEHICLE LIVERY PRINT AND PRODUCTION / EURO-WIDE DISTRIBUTION
When Canon invited 7,000 guests to the UEFA Euro 2008TM football tournament in Austria/Switzerland, it had to be a week to remember, and an opportunity to raise Canon's profile across Europe.
Due to the huge scale of the project we needed to ensure that our concept worked across all media channels and was accessible to all 16 European nations.
We commissioned the high-profile photographer Rankin to give the campaign gravitas and by asking him to use Canon's latest high end SLR, created a fantastic PR opportunity.
Our concept, 'Canon's perspective of football', focused in on the intimate moments of the game that usually go unnoticed; the bead of sweat running down a player's cheek; the tension shown in a fan's face; the moment the boot strikes the ball; the tugged shirt missed by a referee.
Rankin created thirty images which we used across a suite of literature and promotional items. Canon left no branding opportunity untouched, and the huge range of collateral produced for this event included hosts' uniforms, building wraps, a kilometre long poster site, stadium branding and welcome packs.
The campaign provoked memorable media coverage across the whole of Europe, and in addition to raising Canon's profile, a set of Rankin sig ned prints were auctioned off to raise funds for the Red Cross.
“ Without exception, our guests had a unique and truly memorable experience, and this, coupled with the good impression created by the Canon brand presence, has proved to us that this investment is indeed worthwhile.”
James Leipnik, Chief of Communication & Corporate Relations, Canon Europe
Interserve and the LLR Trust had an urgent need to restructure their print management and document support services, with the aim of both reducing cost and increasing productivity.
Due to a lack of cohesive document management strategy, the service had, over time, divided into three separate Print Rooms, split across three locations.
With each Print Room managed independently of the others, the entire operation lacked synergy, and had become both wasteful and expensive. There was an urgent need for substantial capital investment in equipment, process and technology.
Furthermore, uncontrolled external print spend, with its array of unauthorised and unvetted print vendors, was both diluting brand integrity and draining budgets.
Cubiquity immediately focused all activity through three on-site satellite Print Rooms (one at each Hospital) and an experienced Print Management team.
We have introduced £250k of investment in new plant, streamlined processes and enhanced the on-site services available to the client. Our diversified offering has increased revenue, reduced costs and we have taken back control of the brand though a combination of dedicated, personal service and our quality-approved and audited supplier base.
Case Study: Interserve & Leicester, Leicestershire and Rutland PCTCubiquity are in-house and in control. The outcome looks great for LLR .
IN-HOUSE PRINT PRODUCTION AND PRINT MANAGEMENT INCLUDING ON SITE KEY ACCOUNT MANAGEMENT CHANGE MANAGEMENT / PROCESS MANAGEMENT PRINT MANAGEMENT / OPERATIONAL PRINT
Swan Housing Communications
PRINTED COMMUNICATIONS CREATIVE CONCEPT / DESIGN DEVELOPMENT CREATIVE COPYWRITING / IMAGE SELECTION RETOUCHING / ARTWORK
34 Worship StreetProperty Microsite
PROPERTy MICROSITE CREATIVE CONCEPT / DESIGN DEVELOPMENT WEBSITE BUILD / CREATIVE COPYWRITING
Marks & Spencer International windows summer campaign
DESIGN, PRINT, OVERSEAS PRODUCTION, PICK AND PACK AND GLOBAL DISTRIBUTION CREATIVE CONCEPTS / 3D DESIGN DEVELOPMENT PILOT WINDOWS / PROPS AND MERCHANDISING SPECIFICATION, FABRICATION AND FINISHING OVERSEAS ONSITE PRODUCTION MANAGEMENT PICK AND PACK / GLOBAL DISTRIBUTION
Marks & Spencer is a household name, and have stores and franchise positions right across the globe.
Spring in Europe is autumn for South East Asians. So how do you create a window campaign idea that can deliver the appropriate backdrop to current trends, that crosses borders, cultures and even seasons?
Creatively, the design needed to be flexible enough to meet the individual requirements of 32 unique nations, but also dynamic enough to make people sit up and take notice.
The production solution had to be props driven, powerful, on trend, simple to produce, and with interchangeable backdrops that could lift and light the scene in different ways, as well as provide a clear distinction between the menswear and womenswear ranges.
Designed in-house, the creative for the propping was briefed to, and initially interpreted by a UK manufacturer, in order to trial the first pilot windows within a few weeks of going live.
After due review process, the final in store props were then sent to be manufactured in the Far East.
Our long term relationship with the production house enabled us to quality control, pack and process manage on site, ensuring all the final elements were delivered to the clients (and our own) exacting production expectations.
Carefully packaged and tiered according to individual store size and requirements, Cubiquity controlled the global distribution of an out-of-the-box solution swiftly, cost-effectively and without a hitch.
250 stores across 32 countries purchased the final window display, a total of 601 windows and the best result that Marks & Spencer had ever achieved in terms of take up by their International partners.
They were delighted with the whole service from beginning to end and the creative feedback from individual stores was just as exciting for us to hear. It's what we're all about here at Cubiquity - great ideas and expert service all the way from think to ink.
‘Fresh, simple’ – Slovakia
‘Beautiful’- Singapore
‘ Bright colours, good message, easy props, spectacular, awareness. It was very good’ – Hungary
‘ The effect was amazing. Windows stand out in shopping malls from other retailers. Colour was strong and stunning’ – Poland
Virgin Unite Highlights book32PP OFFSET LITHO BOOKLET AND PRESENTATION CREATIVE CONCEPT / DESIGN DEVELOPMENT PRINT / ANIMATION / ONLINE PRESENTATION
Virgin Unite, the eponymous charitable arm, brings people and ideas together to make business a force for good.
That’s right up our street and we were honoured to be invited by the Virgin Group to work on the first edition of ‘Highlights’. This special book celebrates and acknowledges everyone involved in making Virgin Unite’s first five years a real success.
It combines real-life stories with case studies, infographics and fund-raising data without ever becoming stodgy or self-congratulatory.
That said, we were more than delighted to hear that ‘Highlights’ was personally praised by Sir Richard Branson himself.
Since launching five years ago, Virgin Unite has organised
‘Connection Trips’ in which Virgin staff volunteer with
Pride ‘n Purpose, the charitable arm of the Ulusaba game
reserve, part of Virgin Limited Edition’s portfolio
of properties.
Pride ‘n Purpose assists disadvantaged communities
living adjacent to the reserve with basic needs such as
food, water, and health services, as well as education,
‘ It is so important to work with the community at all
stages, providing them with the resources, skills and
tools to complete the project instead of doing it for
them.’ Leonie Vandeven Virgin Blue, Australia
Actor and Virgin Unite Ambassador Christian Slater has
become involved as well, after learning about Pride
‘n Purpose while visiting the reserve in 2007. He has
subsequently co-funded the renovation of the Jeremiah
Crèche with Richard and guests of Ulusaba and nearby
Leopard Hills Private Game Reserve.
22/23Pride ‘n Purpose
South Africa
‘ Watching this classroom come to life after years of planning is truly gratifying. Access to education is essential to improving the lives of disadvantaged children and I am thrilled to see what has been achieved in the community in just the past two years. This speaks volumes about the dedication and the heart of Ulusaba’s staff and Virgin Unite.’
Christian Slater
Hands–on volunteering
with Pride ‘n Purpose,
South Africa
Connect
‘This trip has really been a life changing experience for me. I was so proud to work for Virgin before, but now knowing how much we do to help change this world we live in, I really feel blessed to be part of it!’ Peter Avis Virgin Limited Edition, London
BoldThe Carbon War
Room
We must join forces to take on this challenge with the
urgency and scale required. Virgin Unite supported
Richard in bringing together a group of the world’s
leading entrepreneurs to incubate The Carbon War
Room which launched in June 2009. This global initiative
harnesses the unique influence, resources and spirit
of entrepreneurs to speed and scale market based
approaches for a low carbon economy.
‘ Climate change is the defining challenge of our time. Humanity is hanging in the balance and the efforts that are being undertaken today are insufficient.’
Jigar Shah CEO of The Carbon War Room
The Carbon War Room will increase the effectiveness of
climate change efforts already underway; it is not about
duplicating existing efforts, but will focus instead on
identifying and addressing gaps. By mobilising capital,
innovation and expertise it will help challenge the way
we do business.
08/09The Carbon War Room
Founded in 2007 by Nelson Mandela, Graça Machel,
Desmond Tutu, Peter Gabriel, and Richard, and incubated
by Virgin Unite, The Elders are an independent group of
global leaders who offer their collective influence and
experience to support peace building, help address major
causes of human suffering and promote the shared
interests of humanity.
The Elders work both publicly and behind the scenes,
collectively and individually. They have lent their support
to peace and reconciliation efforts in areas such as Kenya,
Cyprus, Darfur, Zimbabwe and the Middle East. They also
address a number of global issues, such as health and
gender equality.
Virgin Unite had the privilege to support Richard and
The Elders in making this idea a reality. We also brought
together a group of wonderful partners to provide US$18
million in funding to support The Elders’ work.
‘ Together we will work to support courage where there is fear, foster agreement where there is conflict, and inspire hope where there is despair.’
Nelson Mandela
Voice06/07Elders of a global village
Elders of a global
village
The Disease
Control Hub
Developed in partnership with the South African
Government, the Disease Control Hub will bring together
a number of national and global partners, including
experts and frontline organisations, to create a health
resource for South Africa and the sub-Saharan African
region. This initiative will transform responses to diseases
such as HIV and AIDS, TB and malaria through improved
data analysis and mapping and coordination of efforts
- ultimately saving millions of lives.
‘ Health is a key priority for government and the Disease Control Hub is an innovative and needed resource to help strengthen our health system and health information.’
Jacob Zuma South African President
Singer and actress, Natalie Imbruglia has been a
Virgin Unite Ambassador since our launch. She has
worked with Virgin Unite and the United Nations
Population Fund (UNFPA) to front the Campaign
to End Fistula.
Obstetric fistula was eliminated in Europe and
the United States more than 100 years ago, yet
unbelievably it still affects an estimated 2 million
women and girls across the world. It is a devastating
childbirth injury that occurs when a woman suffers
a prolonged or difficult labour, without the right
medical care. The baby usually dies and the woman
is left incontinent and consequently faces extreme
social stigma.
Campaign to
End Fistula
10/11The Disease Control Hub
Campaign to End Fistula
Working with UNFPA, we’re helping to stop
fistula and to increase access to treatment
and rehabilitation.
Through various fundraising and media events
|and visits to Nigeria, Natalie has raised over
US$1 million for the treatment and care of
women suffering from fistula and has
dramatically increased awareness of this issue.
Transform
‘ For some people, fistula is a difficult issue to talk about. But that discomfort pales in comparison to what women living with fistula face every day. I don’t want to be part of the silence. I want to do everything I can to make a difference in these women’s lives.’
Natalie Imbruglia
Great North Run30th anniversary identity and collateral refreshANNIVERSARy LOGO, LOCAL ADVERTISING CAMPAIGN CREATIVE, PROMOTIONAL T-SHIRTS, MEDALS AND TELEVISION GRAPHICS CREATIVE CONCEPT / DESIGN DEVELOPMENT / BBC TV ANIMATION DESIGN FOR WEB / MEDALS / LOCALISED CAMPAIGN MARKETING ROUTE BRANDING / NEWSPRINT ADVERTISING / PROMOTIONAL ITEMS
Bupa 30th Great North Run
Guidelines
IMPORTANT NOTE: When using the ‘light blue’ or ‘white’ versions of the Bupa 30th Great North Run logo it is important to remember there are three versions of each logo depending on what size you need. This is due to the thickness of the ribbon’s highlight.
Full colour
One colour White
File namesB30GNR_SPOT_LBLUE_SM_55-170mm.eps (Printed size between 55mm to 170mm, e.g. print adverts/brochures)
B30GNR_SPOT_LBLUE_MED_170-420mm.eps (Printed size between 170mm to 420mm, e.g. Posters/small banners)
B30GNR_SPOT_LBLUE_LRG_1000mm+.eps (Printed size 1000mm and above e.g. large format banners)
File namesB30GNR_FC_CMYK.eps
File namesB30GNR_WHITE_SM_55-170mm.eps (Printed size between 55mm to 170mm, e.g. print adverts/brochures)
B30GNR_WHITE_MED_170-420mm.eps (Printed size between 170mm to 420mm, e.g. Posters/small banners)
B30GNR_WHITE_LRG_1000mm+.eps (Printed size 1000mm and above e.g. large format banners)
Exclusion zone
Minimum size
PRINT 55mm SCREEN 255 pixels
We designed a Great North Run 30th anniversary device to complement its well-known brand identity, and to make an impact on TV, online and at regional events across the UK. The anniversary ribbon evoked celebration, movement and the finishing tape.
Featured on the BBC and in different colourways at each regional event, it gave the Great North Run Team a platform to thank the people who have made the event so special. From fun-runners to elite athletes and stewards to organisers, the ‘30 years of great running’ mark and ‘We couldn’t do it without you’ ad campaign were central to the celebrations.
D ISCOVE R YO U R
China Holidays - Head Office, 4 Glentworth Street, London NW1 5PG. Phone: 020 7487 2999 中国假日 - Beijing Office, A1108, Nanxincang Business Tower, A22, Dongsishitiao, Beijing, 100007 China. Phone: +86 10 64096567
DAY 01 THURSDAYLONDON/BEIj ING
Begin your introduction to China by making your own way to london Heathrow for an overnight flight to Beijing with British Airways.
DAY 02 FRIDAY ARRIVE BEIj ING
On arrival into the vibrant city of Beijing you are met and transferred to your hotel. Take an afternoon tour to visit the largest temple complex in China, the Temple of Heaven.
DAY 03 SATURDAY BEIj ING
This morning view the iconic picture of Chairman mao by visiting Ti’ananmen Square, then venture into the Forbidden City. In the afternoon, view first-hand, Chinas pandas at Panda Hall and wander around the Summer Palace. Tonight enjoy an evening of traditional Chinese culture with the legend of Kungfu show. B/l/D
DAY 04 SUNDAY BEIj ING
Today it is time to visit the awe-inspiring Great Wall of China at Badaling. Here immerse yourself in its history and walk along a section of the wall. Following this, visit the ming Tombs, specifically Chang ling and also walk along the Sacred Road. After dinner, you are transferred to the station for an air-conditioned soft sleeper train to the ancient city of Xian. B/l/D
DAY 05 mONDAY BEIj ING/XI ’AN
Arrive into Xi’an in the morning and get ready to explore the City Wall and the Big Wild Goose Pagoda. Tonight acquire a taste for the mutton Paomo, a lo-cal soup which is made with mutton, vegetables and spices, served with wheat flour flat bread. B/l/D
DAY 06 TUESDAYXI’AN
Get ready to visit the fascinating archaeological discovery of the Terracotta Warriors today. This after-noon continue on by visiting the muslim quarter and enter the Great mosque. A Dumpling Banquet has been arranged for tonight. B/l/D
DAY 07 WEDNESDAY XI’AN / GUILIN
Take the morning flight to the limestone mountain region city of Guilin. On arrival, take a tour to the Reed Flute Cave and Fubo Hill giving you a pictur-esque view of the city and countryside. B/l/D
DAY 08 THURSDAY GUILIN
Begin the day with a half day li River Cruise. The 45-mile journey to Yangshuo glides through a landscape of natural beauty of mist, shrouded crags and bam-boo groves that have inspired painters and poets for centuries. After your lunch onboard sightseeing has been arranged in Yangshuo. Transfer back to Guilin in the afternoon. B/l/D
DAY 09 FRIDAY GUILIN/BEIj ING
Transfer to the airport for a morning flight back to Beijing. Spend your afternoon to explore Beijing. Tonight savour the local specialty of a Peking Duck Farewell Dinner B/l/D
DAY 10 SATURDAY BEIj ING/LONDON
Your China experience has come to an end and it is time to say goodbye to your new friends. You have a transfer to the airport for your flight home to Heathrow with British Airways. Arrive in london later the same day. B
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CHINA
BEI JIN G
mt Everest
Kashgar
Urumqi
Turpan
Dunhang
jiayuguan
ChengduSuzhou
HangzhouChongqing
Datong
Chengde
SHANGHAI
HONG K ON G
Wuhan
Yichang
Xian
Pingyao
Highlights Quero tervirte norunum vis, nos bonc furnun hil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimis supio in hostrumus consustrum sit veriden ticavoc
Taste of ChinaB E I j I N G / X I ’A N / G U I l I N
DAY 11 SUNDAYHONG KONG
Today will be at leisure.
DAY 12 mONDAYHONG KONG/LONDON
Enjoy your final day in Hong Kong. You have a transfer to the airport for the flight home to Heathrow with British Airways.
DAY 13 TUESDAYLONDON
Arrive in london in the early morning.
HONG KONG EXTENTION
“ Our holiday showed us that china is a vast land of contrasts and ex-tremes. Small farms and huge cities, a stunning history and powerful present and much more”MR & MRS SMITH
JANuARy 2012
BE
IjIN
G
BE
IjIN
G
BE
IjIN
G
Tem
ple
Tem
ple
Tem
ple
YOUR HOLIDAY INCLUDES
International flights between UK and China including all taxes
All internal transportation in china
7 nights accomodation in 3 hotel
1 night on a soft sleeping train
All meals in mainland china as stated
All internal transportation in china
7 nights accomodation in 3 hotel
1 night on a soft sleeping train
All meals in mainland china as stated
TASTE OF CHINA TOUR Prices from £3999BEIJING / XI’AN / GUIlIN REF TC10
Departure date for 2011
Date price Single Sup HK Ext HK SSup
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
Tailor made departures
Date price Single Sup HK Ext HK SSup
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
UPGRADE International flight option
Date World Traveller Plus Business Class
British Airways from £300 each way from £950 each way
CHINAJAPAN
P A C I F I C O C E A N
I N D I A N O C E A N
LAOS
BORNEO
VIETNAM
BEIJING
Mt Everest
Kashgar
Urumqi
Turpan
Dunhang
Jiayuguan
ChengduSuzhou
HangzhouChongqing
Datong
Chengde
CAMBODIA
MONGOLIAKAZAKHSTAN
SHANGHAI
HONG KONG
Wuhan
Haian Island
Yichang
Xian
Pingyao
HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio in hostrumus consustrum sit veriden ticavoc HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio in hostrumus consustrum sit veriden ticavoc HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae p des prae occhus ponsus, se tendin sed iam onvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio in hostrumus consustrum sit veriden ticavoc.
HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio
HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio in hostrumus consustrum sit veriden ticavoc HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio
HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio in hostrumus consustrum sit veriden ticavoc HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae p des prae occhus ponsus, se tendin sed iam onvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio in hostrumus consustrum sit veriden ticavoc.
HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio in hostrumus consustrum sit veriden ticavoc
HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimissupio HighlightsQuero tervirte norunum vis, nos bonc furnunihil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus hostrumus consustrum sit veriden ticavoc.
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China Holidays specialise Quero tervirte norunum vis, nos bonc hil tussu-supio cae ponvere, prae prorti, des prae occhus ponsus, se tendin pontra silnes clum mur it; horus bonsultorsum te, supio in hostrumus consustrum sit
Welcome toChina Holidays
WE
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O C
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A
XIAODAN CHENG MANAGING DIRECTOR
DAY 01 THURSDAYLONDON/BEIj ING
Begin your introduction to China by making your own way to london Heathrow for an overnight flight to Beijing with British Airways.
DAY 02 FRIDAY ARRIVE BEIj ING
On arrival into the vibrant city of Beijing you are met and transferred to your hotel. Take an afternoon tour to visit the largest temple complex in China, the Temple of Heaven.
DAY 03 SATURDAY BEIj ING
This morning view the iconic picture of Chairman mao by visiting Ti’ananmen Square, then venture into the Forbidden City. In the afternoon, view first-hand, Chinas pandas at Panda Hall and wander around the Summer Palace. Tonight enjoy an evening of traditional Chinese culture with the legend of Kungfu show. B/l/D
DAY 04 SUNDAY BEIj ING
Today it is time to visit the awe-inspiring Great Wall of China at Badaling. Here immerse yourself in its history and walk along a section of the wall. Following this, visit the ming Tombs, specifically Chang ling and also walk along the Sacred Road. After dinner, you are transferred to the station for an air-conditioned soft sleeper train to the ancient city of Xian. B/l/D
DAY 05 mONDAY BEIj ING/XI ’AN
Arrive into Xi’an in the morning and get ready to explore the City Wall and the Big Wild Goose Pagoda. Tonight acquire a taste for the mutton Paomo, a lo-cal soup which is made with mutton, vegetables and spices, served with wheat flour flat bread. B/l/D
DAY 06 TUESDAYXI’AN
Get ready to visit the fascinating archaeological discovery of the Terracotta Warriors today. This after-noon continue on by visiting the muslim quarter and enter the Great mosque. A Dumpling Banquet has been arranged for tonight. B/l/D
DAY 07 WEDNESDAY XI’AN / GUILIN
Take the morning flight to the limestone mountain region city of Guilin. On arrival, take a tour to the Reed Flute Cave and Fubo Hill giving you a pictur-esque view of the city and countryside. B/l/D
DAY 08 THURSDAY GUILIN
Begin the day with a half day li River Cruise. The 45-mile journey to Yangshuo glides through a landscape of natural beauty of mist, shrouded crags and bam-boo groves that have inspired painters and poets for centuries. After your lunch onboard sightseeing has been arranged in Yangshuo. Transfer back to Guilin in the afternoon. B/l/D
DAY 09 FRIDAY GUILIN/BEIj ING
Transfer to the airport for a morning flight back to Beijing. Spend your afternoon to explore Beijing. Tonight savour the local specialty of a Peking Duck Farewell Dinner B/l/D
DAY 10 SATURDAY BEIj ING/LONDON
Your China experience has come to an end and it is time to say goodbye to your new friends. You have a transfer to the airport for your flight home to Heathrow with British Airways. Arrive in london later the same day. B
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CHINA
BEI JIN G
mt Everest
Kashgar
Urumqi
Turpan
Dunhang
jiayuguan
ChengduSuzhou
HangzhouChongqing
Datong
Chengde
SHANGHAI
HONG KON G
Wuhan
Yichang
Xian
Pingyao
Highlights Quero tervirte norunum vis, nos bonc furnun hil tussusupio cae ponvere, prae prorti, des prae occhus ponsus, se tendin sed iam hostrum me pontra silnes clum mur it; horus bonsultorsum te, nonsulem atimis supio in hostrumus consustrum sit veriden ticavoc
Majestic ChinaS H A N G H A I / C R U I S E / X I ’A N
BE
IjIN
G
BE
IjIN
G
Tem
ple
Tem
ple
YOUR HOLIDAY INCLUDES
International flights between UK and China including all taxes
All internal transportation in china
7 nights accomodation in 3 hotel
1 night on a soft sleeping train
All meals in mainland china as stated
All internal transportation in china
7 nights accomodation in 3 hotel
1 night on a soft sleeping train
All meals in mainland china as stated
TASTE OF CHINA TOUR Prices from £3999BEIJING / XI’AN / GUIlIN REF TC10
Departure date for 2011
Date price Single Sup HK Ext HK SSup
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
Tailor made departures
Date price Single Sup HK Ext HK SSup
20 january 2012 £1525 £180 £220 £80
20 january 2012 £1525 £180 £220 £80
UPGRADE International flight option
Date World Traveller Plus Business Class
British Airways from £300 each way from £950 each way
BE
IjIN
GTe
mpl
e
“ Our holiday showed us that china is a vast land of contrasts and extremes. Small farms and huge cities, a stunning history and powerful present and much more”MR & MRS SMITH
JANuARy 2012
mA
jES
TIC
CH
INA
China Holidays Identity, branding and brochurewareLOGO DESIGN, REBRAND, 56PP GLOSSy BROCHURE AND OPERATIONAL STATIONERy PRINT LOGO DESIGN / STATIONERY / BROCHURE TYPESETTING / EDITING / IMAGE RETOUCHING PRINT AND FINISHING / UK DISTRIBUTION
Ski Solutions Identity and Casebound Book 40PP CASEBOUND BOOK DESIGN AND PRINT CREATIVE CONCEPT / DESIGN DEVELOPMENT TYPESETTING / CREATIVE COPYWRITING EDITING / IMAGE SELECTION AND RETOUCHING PRINT AND FINISHING / UK MAILING
Croudace Homes Cherry Tree Grove Property BrochurePERFECT BOUND BROCHURE CREATIVE CONCEPTS / DESIGN DEVELOPMENT TYPESETTING / EDITING / IMAGE RETOUCHING / PRINT AND FINISHING
YOU'RE IN GREAT COMPANY WITHGREAT JOB OPPORTUNITIES
P R I M A R K WEAR IN THE WORLD
Primark Employee EngagementBACK OF HOUSE ENVIRONMENTAL GRAPHICS CREATIVE CONCEPT / DESIGN DEVELOPMENT PHOTOSHOOT / CREATIVE COPYWRITING IMAGE SELECTION AND RETOUCHING
howdy!
hi-ya!
hi there!
HI!WOTCHA!hi
there!good
afternoon!
NICE TO SEE YOU! YO! HEY!
MORNING!
HELLO!
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Samsung Europe Pebble MP3 player product launch
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Catium tam novem habus, nor aucitam mo ego Cat, mantiferorum recrei con Etrehem norteatquod dit. Scibus efacere ssilicu pplinesulem querbitrudam opublia ctantebatu quod con Itanum sum fuit.
Fue in te ciis sulis. Gratantuam pubis peris. Marione proriptem, nostam loctudet; nos, fuium confectur hostius se nocul unclarei iniri in nonscia ctuus, nostimpos vium, temo parbit. Gra ter
Canon UK 50th anniversary celebration book 120PP SPOT SILVER CASEBOUND BOOK CREATIVE CONCEPT / DESIGN DEVELOPMENT IMAGE SELECTION / TYPESETTING PRINT AND FINISHING / PACKAGING