Welcome PRICING STRATEGIES & DECISIONS Name: Surej P John Office: MSM 3 rd floor, Cabin# 01 Brief Contents Brief Contents (P. xvi) Section 1 - INTRODUCTION Chapter 1 Effective Pricing Management Section 2 ECONOMIC FOUNDATION OF PRICING THEORY Chapter 2 The Economics of Price Determination Chapter 4 Signaling and Managing Competition Section 3 UNDERSTANDING CUSTOMER & BUYER BEHAVIOR Chapter 6 Pricing Practices that Endanger Profits Chapter 8 Customer Value Analysis Section 4 PROFITABILITY ANALYSIS FOR PRICING DECISIONS Chapter 10 The Role of Costs in Pricing Decisions Chapter 12 Marketing Profitability Analysis Section 5 DEVELOPING PRICING STRATEGIES Chapter 14 Pricing Over the Product Life Cycle Chapter 15 Product-Line Pricing Section 6 MANAGING THE PRICING FUNCTION Chapter 16 Developing a Price Structure Chapter 17 Pricing to and through the Channel Section 7 SPECIAL TOPICS ON PRICING Chapter 21 Pricing on the Internet Section 8 - RECOMMENDATIONS Chapter 22 Guidelines for Better Pricing Decisions MARK ALLOCATIONS Quizzes in Class (2x5%) 10% Participation/ Classroom performance* 5% Case study/presentations/Assignments 10% Term Project 15% Midterm Examination 30% Comprehensive Final Examination 30% Total100% SUREJ P JOHN 4 Course syllabus, project outline, power points are all available inmkt 39 Enrollment key: mkt 39 All students are requested to register online to make use of the online resources. 1/2011 SUREJ P JOHN STUDY WITHIN A GROUP 4-5 students per group Make a group portfolio with following details Group name Student ID Full name and Nick name Section number A recent color photo Contacting info. ( , cell phone#) ASSIGNMENT-1 Login to LMS and follow the instructions carefully. Submit the assignment online Nosubmissions allowed Time limit is applicable ( Until next class)