Welcome

Welcome

• New Members

– AGI-Shorewood– Corporate Rewards– Card Commerce– TK Maxx & Home Sense– Wickes

• Guests

– HMV– 2ergo– People Value– Marketing Week Live!– Figleaves– Different– Openbucks– Eflorist– American Express– Universal Cards & Mailings– Logbuy Ltd– The Gourmet Society– BI Worldwide– Jessops

Nick BolshawRostrum PR

UKGCVA PR Agency

PR Objectives

1. Increase the quality of press coverage;

2. Establish relationship with Retail Week;

3. Increase focus on B2B publications;

4. Maximise / leverage research;

5. Generate unique, creative content;

Increase the quality of the press coverage

Establish relationship with Retail Week

Maximise / leverage research

DATE PUBLICATION HEADLINE MEDIA CIRCULATION

28/11/11 Moneywise Online Christmas shopping reaches its peak Web & Wires 258,730

20/11/11 Gift Retailer Retailers offer digital gift cards Web & Wires 12,000

19/11/11Promotional Marketing (online)

Corporate sector helps fuel growth of the UK gift card and voucher industry Web & Wires 7,821

11/11/11Horticulture Week (online)

Voucher sales show rise Web & Wires 13,696

11/11/11 Horticulture Week Voucher sales show rise Trade 7,323

9/11/11 Housewares Live Gift vouchers performing better than retail sales Web & Wires 5,000

8/11/11 Gift or Present SVM Europe joins the UK Gift Card and Voucher Association Web & Wires 35,000

7/11/11 Retail Digital How can retailers use prepaid cards to drive sales? Web & Wires N/A

3/11/11 Retail Systems (Twitter)Healthy growth in voucher sales

Web & Wires 2,371

Generate unique, creative content

UK Gift Card & Voucher Association reveals 5 bizarre activities people do on Christmas Day   

The UK Gift Card & Voucher Association reveals the top 5 ways to get dumped this Valentine’s Day 

39 hits to date (since November)

Retail Week coverage x 3;

Creative TL content- Valentines & Christmas releases;

Q3 results – record coverage;

National coverage;

Campaign highlights

2011 Sales Review

Year On Year Sales – Members Only

1.36 1.411.54

1.64 1.64 1.681.91

2.04

2.28

2003 2004 2005 2006 2007 2008 2009 2010 2011

Total Sales £bnTotal Sales £bn

Sales reported by UKGCVA members who represent approx 50% total market

Year

£bn+4%

+6%+0% +2%

+14%

+7%

+12%

+9%

Total Market Estimate

00.5

11.5

22.5

33.5

44.5

5

2003 2004 2005 2006 2007 2008 2009 2010 2011

Total Sales £bn

Total Sales…

Year

£bn

Total market estimated at £4.59bn

% Breakdown Consumer v B2B

year

%

Paper v Plastic?

%

Paper v Plastic?

%

2011

B2B only: 51% paper, 49% plastic

Consumer only: 36% paper, 64% plastic

Paper/Plastic Breakdown

Total Leisure Retail Agent

Paper Vouchers 44% 95% 36% 52%

Closed Loop 42% 4% 63% 0%

Restricted Loop 5% 1% 1% 15%

Open Loop 9% 0% 0% 33%

• Paper dominates Leisure• Closed Loop dominates Retail• Open & Restricted Loop domiates Agents

General

• Leisure sales up 15%– Though Q4 down 4.1%

• Retailer sales up 7.9%

• Agent sales up 23.2%

• Online sales were up by 39% with consumers and 231% in B2B

% of Market UKGCVA represents?

• Historically UKGCVA members represent approx. 50% of the total UK gift card and gift voucher market

• What is the figure in 2011?

• Leisure, Retail, Agent – what %?

Working with Other Associations

Working Together

• Historically UKGCVA worked with– Prepaid International Forum– British Promotional Merchandise Association– Institute of Promotional Marketing– Retail Gift Card Association USA– Polish Gift Card & Voucher Association

• Some relationships have lapsed

• Re-ignite these relationships

• Explore new relationships

Why?

• Strength in numbers!

• Collaboration on regulations

• Attending exhibitions

• Shared learning's

• Research

Who?

Scope of Membership

New Entrants to Market

• What is the scope of UKGCVA membership?

– Paper Gift Vouchers– Closed Loop Gift Cards– eGift Vouchers– Restricted Loop Gift Cards B2B– Restricted Loop Gift Card B2C– Open Loop Gift Cards B2B– Open Loop Gift Cards B2C– Childcare Vouchers– New products?

Business to Business Market Research

Objective

• Understand what % of B2B sales fall into the following categories:– Employee Incentive & Motivation

– Consumer Sales & Promotions

– Employee Benefits

– Insurance Replacement

– Christmas Savings

– Legislative

• Understand what corporate buyers attitudes are towards gift cards and vouchers – those that currently buy and those that don’t

Objective

• Understand what % of B2B sales fall into the following categories:– Employee Incentive & Motivation– Consumer Sales & Promotions– Employee Benefits– Insurance Replacement– Christmas Savings– Legislative

• Understand what corporate buyers attitudes are towards gift cards and vouchers – those that currently buy and those that don’t

Method:Via E&Y data collection

Method:Research Agency – telephone interviews

Types of Question

• What influences are there on the decision making?• What are the barriers?• Who makes the buying decision?• Why do/don’t B2B buyers buy gift cards and vouchers?• What are your buying patterns, have they changed? How might they change in the future?• Budgets – has this changed?• Timings – when do you buy, how has this changed?• How do you buy – direct or via an agent or reseller?• Product – which products do you buy – paper vouchers, gift cards or virtual? Does the product

influence your decision to buy?• Are you just buying vouchers or do you engage with a motivation agency who manage the whole of

your motivation scheme?• Is there something you’d like to see that isn’t currently on the market?• Do you use the prepaid MasterCard type products? If so, why do you use them?• Do you prefer single choice or multi-choice vouchers or gift cards?• How influenced by the brand on the card are you?• What don’t you like about the current products and services offered?• What other incentive products do you buy?• How much or what % is vouchers v other products?

Next Steps

• Research agency has been appointed

• Specialist B2B agency

• More information on the project to be emailed to members

• Co-operative research so expect price to be circa. £750, based on 35 members, will be less per member the more members take part

The Conference 2012

Victoria Park Plaza Hotel, LondonTuesday 20th March 2012

Supported by

Silver Sponsors

Gold Sponsor

Exhibitors

Sponsors

Exhibit Stand Floor Plan

Some exhibition stands still available

Workshop Day – 19 March, 2012

Highlights

•Global Expansion of the Prepaid Market – Prepaid International Forum

•Lessons from Global Leaders – IMA

•Consumer & Retail Trends – Global Prepaid Exchange

Attend workshops for free if you are attending the conference or by invitation

www.giftandreloadablecardsummit.com

Evening Reception by invitation

Main Conference – 20 March, 2012

Highlights•Europe's Economic Climate & Prepaid – Marion King (new Head of MasterCard UK & Ireland)

•Business to Business – includes Wal-Mart, SVS, Ovation Incentives

•Marketing – includes LAKS, Giftango, Prepay Solutions

•New Players – WRAPP

•Emerging Markets – CashStar

•Social Networks – Gloople

•Prepaid in Retail – MasterCard

•Paybefore Awards Europe

www.giftandreloadablecardsummit.comFor full agenda & members discounts see:

Or follow the link from www.UKGCVA.co.uk

Other Events

Event Date Venue

British Retail Consortium Various See UKGCVA website

Prepaid Expo USA 12 – 14 March Las Vegas

Prepaid Expo Europe, UKGCVA Conference, Paybefore Awards Europe

20 March London

UKGCVA Networking & Seminar 22nd May London

Prepaid 12 13 – 14 June London

UKGCVA Member Meeting 20 June ICO, London

Marketing Week Live 27 – 28 June Olympia, London

Prepaid Awards 4 October London

UKGCVA Member Meeting 13 November tba

Special Member Rates Available for Prepaid Expo USA & Prepaid AwardsMotivation Pavilion available to members at Marketing Week Live