Welcome Back!Welcome Back!

Thank you to our sponsors!City of Richmond

Office of Neighborhood SafetyThe California Endowment

Y&H Soda FoundationBay Area LISCLISC National

Morning Agenda: May 31, Morning Agenda: May 31, 20122012

9:00 Welcome & Introductions

9:15 Ice Breaker

9:30 Campaign Strategy Chart (Local)

11:00 BREAK

11:15 Campaign Strategy Chart/Debrief

12:15 LUNCH

Afternoon Agenda: May 31, Afternoon Agenda: May 31, 20122012

1:15 Your Issue

2:30 BREAK

2:45 Involving Others & Building a Base

3:30 Reflections & Discoveries

4:15 Evaluation

4:30 Adjourn

Ice BreakerIce Breaker

Review: What We Learned, Review: What We Learned, Part 1Part 1

1. Managing a Member-Driven Effort/Organization:

a. Structures: Coordinating Council, Staff, Momentum Teams, Members

b. Processes: Governance policies, membership criteria, forming and training teams, kicking people out

Review: What We Learned, Review: What We Learned, Part IIPart II

1. Three Decision-Making Techniques:

a. Ethics Gym (Food Justice, Kids Now, Home Developers): using explicit ethics and intentions to guide decisions

b. Fist to Five (New Planet): high-stakes, limited resource decision-making

c. Decision Matrix (blue walls): using defined criteria and ranking to make a transparent and accountable decision without fighting

What We’ll Learn TodayWhat We’ll Learn Today

1. Techniques to develop strategies and take action:

a. Turning a “problem” into an “issue”

b. Developing an action strategy related to a real local issue

c. Developing an action strategy to address the specific interests that brought you to this training

d. Identifying other people who are part of your “base”

Developing a Developing a Campaign:Campaign:

“Cutting The Issue”“Cutting The Issue”

Campaigns, Problems, Campaigns, Problems, IssuesIssues

Campaign: A group of activities dedicated to achieve a specific goal by changing the power relations within a defined time frame

Is it an issue or a problem?◦ Problem: Big and broad, too general, abstract, no accountable target, what you are asking for is fuzzy:◦ Issue: Concrete, winnable, doable, clear

target (person with a name), clear demand

e.g. We want to keep all kids in school!

e.g. We want the California State Assembly (Toni Atkins) to amend penal code 55 by Dec. 13, 2013 so all children under 18 go to counseling instead of jail if arrested.

Campaign ChartCampaign Chart

Sample: Springfield Sample: Springfield CollegeCollege

Is It Strategy or Is It Is It Strategy or Is It Tactics?Tactics?

Strategy is a plan or series of actions to accomplish your goal

Tactics are specific individual actions you take to advance your overall strategy.

What do you need to do to get your target to get you what you want?

High-heat v. Low-heatValues: How do you feel about your tactics

and why?

Types of TacticsTypes of TacticsParticipatory Action Research: Publish DataHave the“influencer” call the targetMedia blitz: Press conferences, news articleGive praise: Public thank you, give an awardBuild relationships: One-on-ones, study circles,

research meetingRally, march, protestPublic meetings: Forums, accountability session,

demand sessionPetition driveLetter-writing campaignThreatsLawsuit

Which are high-heat and which are low-heat? Why?

When do you use one v. the other?

Break Break 15 minutes 15 minutes

Hands-On PracticeHands-On Practice

Ban the Box and Happy, Healthy Hospital

Lunch Lunch 60 minutes 60 minutes

Cross Team ReviewCross Team Reviewand Group Debriefand Group Debrief

YourYour Issue Issue

Break Break 15 minutes 15 minutes

Involving Others:Involving Others:Base-BuildingBase-Building

Building a BaseBuilding a Base

People Power: Relationships = Power

Outreach: The purpose of outreach is to identify new members in order to develop leaders and build your campaign base.

Your Base: The “base” is your members, people who will take action on behalf of the campaign.

Preparation StepsPreparation StepsHave a clear “issue cut”Set recruitment goals and planIdentify good “points of entry” or “tur

f”Choose the appropriate activityDevelop a “rap”: be very clear about

what you are asking them to do:◦Attend an info meeting◦Give money◦Sign a petition◦Become a member

Basic Outreach Activities Basic Outreach Activities Canvassing a neighborhood, clinics, bussesOne-on-one (personal visits)Sign a petition Info MeetingsTablingFree trainingsGround truthingTestimonialsParticipatory action researchHouse meetingsListening sessionsPublic events or celebrations

Execution StepsExecution StepsMeet people who are “most impacted”

Identify their “self interest”

Assess their potential for involvement and collective action (social capital)

Record their contact information

Work the list in order to build relationships and ask them to become members and get involved

Self-InterestSelf-InterestSelf Interest: What someone gets out of

something, something that matters to their life

Not selfishness, not selflessness

Example: I am part of the Mid-City CAN Access to Healthcare Momentum Team’s Campaign for a Healthy Neighborhood because my son has autism. A healthy neighborhood will get my son the treatment he needs while not disrupting the attendance of his siblings and helping me to stay employed because I won’t have to miss so much work to take him to appointments.

Reflection and Reflection and CommitmentsCommitments

EvaluationEvaluation

Thank You!Thank You!