welcome and thank you for
TRANSCRIPT
1
Welcome and Thank you for being part of MWC Shanghai 2017!
New highlights of MWC Shanghai 17 and key initiatives
Commercial partnership opportunity
PR & Marketing opportunities and resources at MWCS17
Event preparation steps & Go-to
We will walk you through the following in this briefing…
3
MWC Shanghai Key Highlights
Doris Pang
Event Director, MWC Shanghai
5
MWC Shanghai 2017 Event Theme:Mobile is a force - a phenomenon transforming our lives. As our world changes, it is mobile that keeps us connected and up to date.
Mobile technology has completely changed how we communicate, interact, work and, of course, play.
Mobile itself has become fundamental. Elemental, even.
And what drives Mobile?
The Human Element
3-Day Industry Exhibition28 June – 30 June (Wed – Fri)SNIEC W1 – W5
GSMA Innovation City, 4 Years From Now (4YFN), Future Retail, Smart City Expo
4-Day Experience Exhibition28 June – 1 July (Wed – Sat)SNIEC E1 - E2
YoMo: The Youth Mobile Festival; Device City; AR/VR experience; Drone Racing; Mobile Gaming, and much more…
New Format | New Approach
6
Co-located Event:
Shanghai Digital Information Festival
(E3 – E4)
Featured
New
Featured
7
Industry Halls
Halls W1 – W5
28 – 30 June 2017 (3 days)Daguan
Theatre
Partner Programmes
Kerry Hotel and
Jumeirah Hotel
Asia Mobile Awards
* MWCS17 Keynotes
& Summits
* Innovation City
New Format | New Approach
Registration points
Shuttle bus from SNIEC (North) Entrance Hall 2 to SNIEC (South) Entrance Hall 1
Badge pick-up point only
Experience Halls
Halls E1 – E2
28 June – 1 July 2017 (4 days)
8
GSMA Innovation CityIoT, future of mobile 4YFN
Entrepreneurship, start-up, investors
Smart City Expo Construction and
development of
a Smart City
Future RetailHow mobile is shaping
the way of future retail
Industry Halls
9
Drone Racing Competition
Mobile Gaming
AR/VR Experience
YoMo: the Youth Mobile FestivalProvide an engaging, fun and
hands-on educational experience
for young people and families
Device CityLatest device on show!
SportsTech
Experience Halls
Conference Keynotes & Summits
28 June – 30 June (Wed – Fri)
Our conference will move to SNIEC W3, the heart of the MWCS17!
4 keynotes and 12 Industry Summits throughout 3 days with renowned speakers!
https://www.mwcshanghai.com/conference/keynote-speakers
New Format | New Approach
10
New
Wed 28 June 09:30 – 11:30 Opening Ceremony & Opening Keynote: The Human Element
12:00 – 13:00 Keynote 2 : Communications & The Human Element
14:00 – 17:30MMIX Asia
Summit
Transforming
Industries Summit
Operator Evolution
Strategies Summit
Data Security
Summit
Thurs 29 June 09:30 – 11:00 Keynote 3 – Society & The Human Element
11:30 – 17:00Global Device
SummitIoT Summit
Network Evolution
Summit
Digital Consumer
Summit
Fri 30 June09:30 – 11:00 Keynote 4 – Industry & The Human Element
11:30 – 17:30Connected
Vehicle SummitFuture Tech Summit
Enterprise & The Cloud
SummitVR & AR Summit
11
Asia Mobile Awards (AMO)
Location: Daguan Theatre
Date: 28 June 2017 (evening)
250 executives (VIP, Invited guests)
Returning after the successful edition last year!
5 categories in 2017:
– Best Mobile Apps
– Best Mobile Devices
– Best Technology Innovation
– Social & Economic Development
– Outstanding Achievement
New Format | New Approach
12
Pass Structure VIP Pass
– can access all MWCS17 exhibition halls and attend all keynotes & summits with
enhanced VIP and networking privileges & benefits
Gold Pass
– can access all MWCS17 exhibition halls and attend all keynotes & summits
All Exhibition Pass (AEP)
– can access all MWCS17 exhibition halls
Summit upgrade option for AEP (max 2 summits)
Experience Pass (EP)
– can access MWCS17 Experience Halls (E1-E2)
New
New Pass Purchase/ Registration can also be done on
wechat this year!
Mobile World Congress Shanghai has been Carbon Neutral Since 2015.
In 2016, all GSMA events and worldwide offices has been officially certified by British
Standards Institute as Carbon Neutral under the International PAS 2060 standard.
Including:
- Mobile World Congress Barcelona
- Mobile World Congress Shanghai
- 7 International events of Mobile 360 series
- 12 GSMA worldwide office
Largest Environmental Programme and Conference in Asia
13
Green Stand Initiative• MWCS encourage our exhibitors to
measure the carbon footprint of theirstand.
• All space only exhibitors can applyfor a free carbon footprint study.
• We will calculate carbon footprint ofyour stand, and provide you a freeand confidential carbon footprintstudy.
• Act Now ! Only limited free footprintstudy are available on a first-come-first-served basis.
Donation Room• New for MWCS 2017, we have a
recycle programme on unusedfurniture.
• We are teaming up with a localCharity Organisation Wulixiang,that will collect all our donatedfurnitures to the neededcommunity in Shanghai. Ourdonation room team will pick upitems from your stand.
Sponsorship Opportunities• We are always open to suggestions
and would be happy to discuss any
kind of sponsorship opportunities to
our environmental programme.
• If you need any further information or
interested in the programme, simply
email us at [email protected]
Environmental Programme at MWCS17
14
15
With your support, we can create a best-ever MWC Shanghai again!
Commercial Partnership
OpportunitiesKelvin HE
Head of Sales, MWC Shanghai
17
Where is Waldo?
18
19
-Primary Stand
-Featured Exhibition Program
-VIP Tour
-Mobile App
-Venue Advertisement
-Conference Keynotes
-MWC Shanghai Summits
-GSMA Programs
-Partner Events
-CEO Interview
-Sponsored Editorial
What is the best solution for me?
-AMO Awards Night
-Event Sponsorship
-Exhibitor News
-Enhanced Profile
-Mobile Asia Daily
-Catalogue Advertisement
20
5 Categories, 13 Awards, One Opportunity!
Visit https://www.asiamobileawards.com/# for more details.
Reserve Award dinner table for your Executives and Contact
us for sponsorship & branding opportunities!
21
3 Days, 1 Conference, 12 Summits, 1000+ Discussions
Contact us for sponsorship & branding opportunities!
22
Demonstrate Future in Innovation City!
Contact us for sponsorship & branding opportunities!
23
Bring Innovation Community to 4YFN!
A place for Start-Up community to engage and pitch!
A platform for investors to indemnity the next innovator!
A event for you to meet next ecosystem partners!
Contact us and join the innovators below:
Contact us for sponsorship & branding opportunities!
24
Featured Lifestyle Experience for All
Contact us for sponsorship & branding opportunities!
25
Last but not least … Floor Plan
26
Enhance Your Brand Exposure
27
Mobile World Congress
– Shanghai 2017
See You Soon!
MarketingGloria Yeung
Marketing Manager
30
“As the event grows
we get additional
leverage on
marketing, from
press, partners and
attendees.”
How are we promoting
MWC Shanghai?
Official Website: www.mwcshanghai.com and
www.mwcshanghai.cn (approx. 2M+ unique visits)
OWNED MEDIA
32
• Advertising through display ads, retargeting banners, search
and sponsored social posts
• Strategic media buys online/offline
PAID MEDIA
33
Strong engagement from official pages:
Facebook 6.3K followers
LinkedIn 4.4K followers
Weibo 97K followers
Wechat subscription account
Generated 27,000+ mentions of
#MWCS16
SOCIAL MEDIA CHANNELS
34
Promotion across GSMA events worldwide: MWC, M360 series, MWC Americas
Flyers distribution in over 250 local hotels, tourist spots & over 30 local retail stores of event partners in 2016
International Roadshows include Hong Kong, Seoul, Singapore, Taipei, Shanghai, Shenzhen, New Delhi, etc.
OFFLINE PROMOTION
35
STRATEGIC PARTNERSHIP
36
Shanghai Digital Information
Festival
International Smart City Expo •
Shanghai Pudong
37
Let’s do MARKETING together!
Online Event Manual –
Marketing Toolkit
38
Explore the ‘Advertising’, ‘Sponsorship’, ‘Partnership’
opportunities
See the ‘Social Promotion Guide’ – Do viral promotion to
widen your audiences!
Marketing Toolkit
39
Download our ‘Branding Guideline’ to get creative assets
include event logos, design templates!
Marketing Toolkit
40
‘Exhibitor Spotlight’ Programme
A free promotion service by highlighting your featured exhibits
Promotion on social media networks
Marketing Toolkit
41
‘Exhibitor Spotlight’ Programme
Free of charge
First come first served
Access via Online Event Manual
Deadline: 2 June, or ASAP
Note: GSMA reserves the final rights to determine publication.
Marketing Toolkit
42
MWC Shanghai Media Resources Magdalene Chan
Director of Public Relations, APAC
GSMA
44
Press &
Analysts
Attendance:
830+ media and analysts
including business,
consumer, broadcast, trade,
vertical media outlets
and industry research firms
from the globe
Coverage:
10,000+coverage hits
worldwide
Social Media:
600+ outbound posts
across English and
Chinese social channels.
2 million+ impressions on Weibo
and 85,000+ on
MWC Shanghai 2016 PR Highlights
45
46
Beijing Media Salon
May 9 (Tuesday) afternoon
Product demos + Presentation on hot industry topics
15-20 top local B2B media
Participation: demo/product showcase, contact your account manager
June 5 (Monday) afternoon, Shanghai
Demos + presentation on MWC Shanghai highlights
40+ local top local business and consumer media
Participation: demo/product showcase, contact your account manager
MWC Shanghai Pre-Event Media Briefing
47
Feature Articles
48
Participation - Join Exhibitor Spotlight
Online Event Manuel:
Exhibitor Spotlight
Submit information
Onsite Media Opportunities
49
4
9
MWC Shanghai will sponsor 50 business/tech media, 50 consumer media
media briefings, media tours, bridging interviews
Participation: through your account manager
Top tiers ACTIVE media and analysts: Media accreditation
Early June: Online Event Manual
Login has sent to all exhibitors’ contacts via email
Add contacts: Under “company profile“”, ”additional contacts
and registration co-ordinator”
Please contact Customer Care - MWC Shanghai
[email protected] for questions.
Registered Media List
50
o Online press kits starts from USD325 +
comprehensive online author and blogger
lists & contacts – EventTrak
o Press release measurement include social
media performance
o Post on MWC Shanghai website
o Free 100-Word Exhibitor Profile
Press Releases & Online Press Kit
51
Your PR
Agency
United States: +1.310.820.9473
Europe: +44. 20.7626.1982
Hong Kong:+852.3602.3091
Tokyo: +81. 3.3239.0755
Email: [email protected]
Website: www.businesswire.com
52
Promote your media activities & interview opportunities
53
Your media events:
What is the news?
date, time, location, RSVP
Registered
Media
Your PR contact(s) on event website
via “100 Word Profile”
Event
Website
54
Secure your own media
INVITE and REGISTER
Media pass includes a range of benefits,
such as access to the keynotes and
conference sessions, exhibition access,
exclusive use of the Media Centre facilities.
Also special lanyard will be attached to
media pass for easy identification.
55
MWC Shanghai Feature Stories Any time Exhibitor Spotlight Program Free/ Pitching
Beijing Media Salon, May 9 (Tuesday) April 28 Your account manager Free/ Pitching**
MWC Shanghai Pre-event Media
Briefing,
June 5 (Monday)
May 23 Your account manager Free/ Pitching**
Business Wire: free 100 word profile Before
June 20
[email protected] Free
Business Wire: press release, online
press kit and other service
Any time [email protected] Refer to pricing
Product Launch packages, other
advertising
NOW Your account manager Refer to pricing
Registered Media List Early June Online Event Manual** N/A
Press & analyst Registration NOW [email protected] N/A
Media enquiries Any time [email protected] N/A
*Priority given to those bought Product Launch Package
** Online Exhibitor Manuel: need to obtain password from your event admin
From exhibition PR experts
56
Combine quarterly media activities into a big event,
such as product and major news announcements
Appear in the news and create buzz about your
announcement or demos ahead of the event to drive
people to the stand
Prepare interesting case studies to secure placements
in trade titles.
Set up interviews with journalists (invite your own
media), offer the chance to see a demo or speak
further at the exhibition.
Keeping in touch with the exhibition organiser is the
most important.
Media is coming for the NEWS!
57
Customer Care
Vivian Shu
Senior Customer Care Manager
GSMA
59
Customer Service
• Exhibitor service tools that you need to know
• Exhibitor communications
• Hints and tips
• Go-to list
60
Exhibitor Service Tools That You Need to Know!
Exhibitor Service Tool Purpose Date Available
Online Event Manual (OEM) All Logistical details
Forms and deadlines for your
stand(s)
Product/service ordering
Venue information/floorplan
Rules and regulations
Live Now
Click here to access
First deadlines in May
Exhibitor & Partner Invitation
System (E&P)
Registration portal to invite/register
your staff, guests and contractors.
Live Now
Click here to access
Look out for system training
invitation from our registration
team.
61
Online Event Manual (OEM)
Link to access the OEM – click here
Logins to the OEM are sent to the primary contact from [email protected]
If you haven’t received your login email yet or need any further assistance, please contact
GSMA Customer Care team via the email above.
62
Submit your complimentary 100 Word Company's Profile ASAP to be publicly listed:
OEM - Company Profile
How to submit your 100 Word Company’s Profile?
• Login to your Online Event Manual account
• Click on ‘Forms and Deadlines’
• Fill in the Chinese and English ‘100 Word Profile’ forms and press
SUBMIT
• Mobile Word Congress Shanghai Website – Live soon!
• My MWC Shanghai Event App – going live in early June.
• Printed Mobile World Congress Shanghai Exhibition Catalogue (deadline 19 May 2017)
63
1. Login OEM and click ‘Form and
Deadlines’
OEM - Mandatory Forms
2. Check the mandatory forms for your
stand(s)
Check and fill in non-stand related
mandatory forms that apply to your
company
Click ‘+’ to view the stand related
mandatory forms
Click the Form Reference Number (in
orange color) to view and fill in the form
Please note: Extra charges may occur and service delivery may be influenced if you miss these deadlines!
64
OEM - Form Deadline
Key Deadline for your Immediate Attention:
Switch board and Socket location form - May 18
100 word company profile form - May 19
Logo submission form - May 26
IT Service Ordering form - May 26
Stand Plan submission (Space-only) - May 26
Fascia Name Board (Shell Scheme) – May 26
Click the link below to check all form deadline!
https://gsma.force.com/maeoem/s/Order%20Forms%20Deadline%20Ch
ecklist
Please note: Extra charges may occur and service delivery may be influenced if you miss
these deadlines!
65
OEM - Move in
BUILD UP TIMES AND ACCESS•Please NOTE that you and your contractor may only access the site for the day detailed for
your specific stand type as below.
•All exhibitors and their contractors must have the necessary passes to access the site for
build-up and dismantling. Please go to Manage My Stands to access the Build-up & Dismantling
Pass form.
•More details in the online event manual including Build up Rules & Regulation, Onsite
logistics such as 24hr working, etc.
Stand Type Date Times
All Package Stands Tuesday 27 June 09:00 – 22:00
Stand Type Date Times
All Space Only Stands Sunday 25 June 12:00 – 22:00
Monday 26 June -
Tuesday 27 June
09:00 – 22:00
66
• The Exhibitor and Partner Invitation System is live now
• Check if you have the correct details for your Registration Coordinator in your Online Event
Manual – under the tab ‘Company Details’
• The email with login details has been sent to your Registration Coordinator
Exhibitor and Partner Invitation System (E&P)
67
• This system is used by Exhibitors and Partners to invite and register your visitors, staff and guests to MWC Shanghai
17.
• Key Features
Single and bulk registrations
Single and bulk invitations
Customisable invitations
Track your allocations
Login link:
https://www.mwcshanghai-registration.com/enp/login
• Make sure you register your working staff with exhibitor staff pass to entitle them with the extended hour access to the
venue. System training and more support is available through the contact centre.
Registration Contact Centre
Tel: +86(0) 21 3103 3860
Email: [email protected]
Please note: your allocation of pass types and quantity of passes will depend on your agreed contracted stand package. If
you need to purchase more pass, pls contact our sales team via [email protected] to check the details.
Exhibitor and Partner Invitation System (E&P)
68
Monthly Exhibitor eBulletin
• The monthly Exhibitor eBulletin is sent to you via email every month.
• The previous versions are available in the online event manual.
• It contains all important information and deadlines that you need to be aware of and more!
Other communications
• Reminders and chasers
If you are not receiving it and want to subscribe, please email us: [email protected]
Exhibitor Communications
69
Exhibitor Zone on MWC Shanghai official website
Exhibitor Zone is available on MWC Shanghai website
Links to access all Exhibitor Tools will be
available in Exhibitor Zone:
Online Event Manual (OEM) - Live
Exhibitor and Partner Invitation system –Live
Networking going Live:
My MWC Shanghai App – Early June
Please note：3rd Party Access link to the OEM (no login is required) is available in the Exhibitor Zone for third parties/ contractors/ agencies working with you to access the information quickly including exhibition open time and access, build-up rules and regulations, floorplan, etc.
70
1. Work in coordination and collaboration with Sales – align your strategies.
2. Create awareness before the event. Let your clients and prospects know about your trade
show appearances by using an e-newsletter and social media. Plan the launch of a new
product/ service around a show to create a buzz. Send invites directly to those prospects
that you may not have connected with in the past.
3. Represent your company in the best light possible. A less-than-professional appearance
does not give your prospect confidence in you or your products and services.
4. Train your stand staff and talk about expectations. Don’t make assumptions that they will
know what to do. Stand staff must be prepared to engage with visitors, quality leads,
present and close business.
5. Think about the things that you are going to be measured on to design the onsite programs.
Think about the questions your management will ask after the show and plan to collect the
facts and figures for reporting and statistics.
6. Book your meetings in advance.
7. Book your transportation and accommodate early.
Ultimately, the amount of business that will come out of it is what counts!
6 Hints and Tips
71
Exhibitor Key Contacts List
Registration & Visa
Letter Related
All registration enquiries, visa
invitation requests,
exhibitor& Partner
registration, member
discount
Registration Contact Centre
Tel: +86 21 3103 3860
Email: [email protected]
Exhibitor Queries
Exhibitor Services - For
Additional Shell Scheme
Items / Audio Visual &
Computer Equipment /
Carpet & Platforms /
Electricity / Floral Hire /
Furniture Hire / Graphic
Services / Rigging /
Telephone & Fax Lines /
Water & Waste/ build up and
dismantle passes
SYMA
Contact: Mr. Terry Yuan / Ms. Celina Zhang
Tel: +86 21 6238 8811 Ext 154 / 86 21 6238 8811 Ext 155
Fax: +86 21 6209 5166
Email: [email protected]
For Stand Build & Design / Executive Meeting Room, please contact:
SYMA
Contact: Ms. Liki Xie / Ms. Karen Chen
Tel: +86 757 2773 7456 ext 225 / ext 223
Fax: +86 757 2773 8770
Email: [email protected] / [email protected]
For 4YFN Pod, please contact:
SYMA
Contact: Ms. Linda Liu
Tel: +86 20 8327 8332 ext. 121
Email: [email protected]
72
Exhibitor Key Contacts List
Exhibitor Queries
Exhibitor Service - Customs
& Excise / Shipping &
Freight / Logistics
EF-GSM
Contact: Mr. Michael Armitage
Tel: +44 (0) 1732 885 131
Fax: +44 (0) 1732 886 689
E-mail: [email protected]
Exhibitor Queries
Exhibitor Service - Catering
/Transport Services / Hotel &
Travel
Shanghai Vision Expo & Meeting Solutions
Contacts: Mr. Lucien Chen (Catering) / Mr. Billy Xu (Hotel & Travel)
Tel: +86 21 5481 6051 / 5481 6052
Fax: +86 21 5481 6032
Email: [email protected] / billy@shanghai-
vision.com
Exhibitor QueriesExhibitor Service - Security /
Wi-Fi / Wired Internet
New Mega Expo Company Limited Shanghai
Contacts: Ms. Stella Zhu (Security) / Ms. Cathy Wang (IT)
Tel: +86 21 5445 3125 / 5445 3126 Ext 806
Fax: +86 21 5481 0933
Email: [email protected] /
Exhibitor QueriesExhibitor Services -
Temporary staff
Expro Services Company
Contact: Cynthia Cheung
Tel : +852 2132 6792 (Hong Kong) / +86 150 1252 2186 (China)
Fax : +852 3007 5107
Email: [email protected]
Exhibitor QueriesExhibitor Service - Lead
Retrieval
Jemex Ideas
Contact: Ms. Joe Wong
Tel: +86 147 1493 4479
Email: [email protected]
Exhibitor Queries Stand Plan Submission
AbraxysGlobal Ltd
Tel: +44 208 747 2045 (United Kingdom)
Email: [email protected]
73
Exhibitor Key Contacts List
Exhibitor Queries
All Exhibitor related enquiries
(not registration), Exhibitor
Manual, Supplier enquiries,
Exhibitor Catalogue and
Logos
GSMA Customer Care
Tel: +86 21 3123 6099
Speaker Queries Speaker enquiries [email protected]
Press Queries
Press/Media Accreditation -
what requirements are
needed to be acredited
Sales Queries
Sales/Sponsorship/Advertisin
g - if anyone wants to buy a
stand or is interested in any
kind of sponsorship
Marketing Queries Marketing enquiries [email protected]
Advertising Queries Advertising [email protected]
Prepared by GSMA - Organiser of Mobile World Congress Shanghai