welcome! 2013 olympic peninsula tourism summit
DESCRIPTION
Welcome! 2013 Olympic Peninsula Tourism Summit. Tourism is Serious Business. Total Direct Spending 2012 by County*:. $108.3 Mason County $116.2 Jefferson County $212.3 Clallam County *In millions. Annual Payroll Generated by Travel Spending* – . $31.8 Mason County - PowerPoint PPT PresentationTRANSCRIPT
Welcome! 2013 Olympic Peninsula
Tourism Summit
Tourism is Serious Business
Total Direct Spending 2012 by County*:
$108.3 Mason County
$116.2 Jefferson County
$212.3 Clallam County *In
millions
Annual Payroll Generated by Travel Spending* –
$31.8 Mason County$28 Jefferson County$62.2 Clallam County
*in millions, 2012 figures
Tourism Industry Employment* - JOBS
1,300 Mason County1,440 Jefferson County3,240 Clallam County
*2012 figures
Local and State Taxes generated by Tourism Spending*
$6.8 Mason County$7.9 Jefferson County$14.9 Clallam County
*in millions
Who/What Is OPTC?
Olympic Peninsula Visitor Bureau (Unincorporated Clallam County)
Port Angeles Port Townsend
Sequim Forks
Neah BaySekiu/Clallam Bay
Lake Quinault Innkeepers Association - Grays Harbor County
Jefferson County Tourism Coordinating Council:
Port HadlockKalaloch/Hoh Rain Forest
Port LudlowBrinnon / Quilcene (North Hood Canal)
Mason CountyShelton
2012 OPTC Highlights
OlympicPeninsula.org
Travel Planner & Co-op Mailings
2012 Puget Sound Marketing focused
on the Olympic Culinary
Adventure
Familiarization Tour focused on Olympic Culinary Adventure
Southern Vancouver Island 2012 Outreach•CHEK TV•Times Colonist Ads•Radio, The Ocean, KOOL FM and The Q
2012 Media value:$11,351,537
Find us!
August 2012UK Film Crew shooting
“American Times”
$15 Million Value over the next
5 years
Founding Member
2013 Highlights
Spring I-5 Corridor Partner Campaign:
• Contesting and promotions on The WOLF in Portland and Seattle
• Pandora Internet Radio Buy
• Print ads in
Seattle Magazine
South Sound Magazine
2013 Highlights
2013 -2014 Strategic Plan
2013 Southern Vancouver Island
•Contesting on the Q & the Zone Radio Stations•Black Press Print Ads and Contesting•Guest Services Show•Media Relations•Web Specials
Fall Into the Olympic PeninsulaLisa McMahan, SparkLoft Media
What’s Next?–Research •Who is our Customer?•What are their expectations?•What channels are they tuned in to?•What is our competition doing?
–Branding• What is the expectation of the OP in the
mind of our customer?• What do we tell them to inspire travel
decisions?
–Branding• What is the expectation of the OP in the
mind of our customer?• What do we tell them to inspire travel
decisions?
Tourism is Serious Business.
Tourism is Serious Business.
At OPTC, we take it seriously.