wego sales presentation (media agencies) november 2009
TRANSCRIPT
Wego Sales Presentation (Media Agencies)November 2009
Media Agencies and Wego
• Easy to describe our ad opportunities and benefits to clients• Predictable traffic levels and CTRs (supported by data &
reporting)• Ease of execution• Regional yet targetable exposure through a single buy
Wego can help you achieve the following objectives:
If your objectives are different, we are happy to craft a custom approach based on your needs
Wego: What Is A Travel Search Engine ?
We don’t sell travel …
…We deliver great leads to merchants who sell travel.
Wego: Sourcing Leads Thru Incremental Traffic
We add no value by competing with your existing marketing efforts.
• Market-specific above the line advertising
• Search engine marketing
• EDM / CRM / Loyalty
• Direct “power shoppers” (via bookmark)
• Portal travel channels “powered by Wego”, such as MSN, Yahoo, News.com.au, eBay …
• 1st/2nd page natural Google search results
• Regional cable TV tie-ups
Wego – Incremental Traffic Merchant – Core Traffic
Our goal is to source and develop traffic that you don’t reach on your own.
Wego – “Ready to Buy” Leads
Beginning their travel search
Ready to Buy
Wego: Great Leads are “Ready to Buy”
Where to go? What to pay? Where to buy?
Destination chosen Price checked Merchant selected
“Live Price”Real-time price & availabilityShoppers late in their search
“Hot Deals”Time-sensitive promosShoppers seeking inspiration
“Recent Price”Recent prices - instantlyShoppers seeking convenience
Wego: 3 Paths that Make Leads “Ready To Buy”
We reach shoppers at all stages of their travel planning!
Source: Wego Global User Survey Mar/Apr 09
Wego Traffic – Demographics/Behaviour
Highly active Travellers with Disposable Income
34% are aged 25-34, 28% are aged 35-44
47% are male. 53% are female
30% earn over US$50k/yr. 21% earn over US$100K/yr
52% spend at least 15 hours online each week
“Shopping”, “Resorts”, “Family/Kids” and “Romance” top the list of recent vacation types, with each cited by >40% of respondents
“Western Europe”, “SE Asia” and “Australia” were the top planned destinations
48% now spend more time hunting for good deals than they did before the recession
Wego Traffic – Geo Sources
Wego reaches >1M consumers/month
ID - 3%PH - 3%CA - 4%
IN - 6%
MY - 4%
US - 13%
HK - 6%
UK - 7% SG - 8%
AU - 10%
United States
Australia
Singapore
United Kingdom
Hong Kong
India
Malaysia
Canada
Philippines
Indonesia
Premium Display – Hotel Spotlight
Basic Display – Can target by user IP, search terms, Wego product environment
Media Agencies – Advertising Opportunities
Premium Display – Merchant Spotlight
Wego Deals Newsletter Premium Text Link
Featured Text Link Co-Marketing Placements
Media Agencies – Advertising Opportunities
Wego – Advertising Comparison
Wego will be one of the best performing tools in your toolbox.
We can’t deliver the volume of SEM or big display networks, but we can outperform on ROI.
Wego allows you to run display alongside your search results.This is an effective method of using price and brand attributes together.
ObjectiveDisplay SEM (Google) WegoBranding Direct Response Direct Response+++
Volume/Impressions High Medium Low
Pricing CPM CPC CPC
Click-thru Rate 0.1% - 0.3% 0.5 - 3.0 % 17.5 – 60%
Conversion 0.1% - 0.3% 0.25 – 2.5% 1.0 – 6.0%
ROI on Conversions Low Medium High
Wego delivers value to our travel & non-travel partners
• Founded in 2005 by former executives from IHG, Yahoo!, Priceline and ZUJI
• Over 150 travel providers have signed commercial agreements with us, including:
– leading airlines and low-cost-carriers, such as Emirates, KLM/Air France, Lufthansa, Qantas
– Leading hotel chains such as IHG, Starwood, Marriott, Accor, Carlson and Pan Pacific
– Leading OTAs and aggregators such as Expedia, Travelocity, HotelClub and Priceline
• Over 20 distribution agreements including:– Major portals such as Yahoo!, MSN, eBay,
News.com.au, In.com– Major airport/travel hubs such as Changi
Airport, ViaSingapore
News Digital Media, a division of News Corp,
is an investor.
Thank You
Contact• Craig Hewett• [email protected]
• Gary Lipkowitz• [email protected]
• +65 6438-8242