ADVANCED MARKETING

Week January 19, 2015 – January 23, 2015

DECA NEWS: DECA MEETING THURSDAY – FLEX 10:35 IN THE GYM!!! WEAR YOUR DECA SHIRT FOR PICTURE!

Due This Week:

Be sure all of Marketing NOW is done!

Book Report & Presentations due Tuesday – please return your books

Brand Me Website creation Thurs & Friday in Library.

MONDAY, JANUARY 19, 2015 Early Work:

Today’s Objective: Workplace Readiness Skills

Activities –

Homework: Complete vocabulary & assignments!

☞Point of the Day: The only constant in this world is CHANGE!

The more you like yourself, the less you are like anyone else, which makes you unique!

Magical Monday Manners Moment

HOLIDAY

TUESDAY, JANUARY 20, 2015 Early Work:What is the name of the book you reported on? Today’s Objective:

Workplace Readiness Skills Activities

Book Reports turned in with book Book Report Presentations Review of Competencies Review for Exam

Homework: Marketing NOW – discussion Wed.

☞Point of the Day: Read daily.

Just for today, I will embrace and practice good values.

Tough Tuesday – Name that Company

WEDNESDAY, JANUARY 21, 2015 Early Work:What grade have you earned in this class? Today’s Objective:

Workplace Readiness Skills Activities

Marketing NOW Discussion Book Report Presentations continued Review of Competencies Review for Exam

Homework: Exam on Friday morning!☞Point of the Day: Review what you read

daily.

Just for today, I will seek and experience improvements.

Work Wear Wednesday & MKTG NOW Discussion

THURSDAY, JANUARY 22, 2015 Early Work: Newspaper Day – The Free Lance

Star

What was your favorite part of this class this year? Today’s Objective:

Workplace Readiness Skills Activities

Brand Me Website work in Library Please complete this by Friday and email link to me

for review Homework: Comments online!☞Point of the Day: Teamwork is no accident. It

is the by-product of good leadership.

Just for today, I will act on these decisions and practice these disciplines.

Throw Back Thursday – Share a Weird Fact today!

FRIDAY, JANUARY 23, 2015 Early Work:What was your favorite part of your Marketing/DECA high school experience? Today’s Objective:

Workplace Readiness Skills Activities

Brand Me Website work in Library Please complete this by Friday and email link to me

for review Homework: don’t forget Marketing NOW!☞Point of the Day: Teamwork is no accident. It

is the by-product of good leadership.

Then one day, I will see the compounding results of a day lived well.

Foxes Friday - The Week’s Wrap-Up & Good News!

VOCABULARYVocabulary Defined & Due on Friday Vocabulary Test on Friday – Be ready!

You have completed your vocabulary project. Please use your marketing terms in your future – especially at your DECA competition!

OBJECTIVES FOR THE WEEK – TSWBAT:

Workplace Readiness Skills Personal Qualities & People Skills Professional knowledge & skills Technology knowledge & skills

CTE Competencies Linked to SOLs

MAKING IT REAL – YOUR WEEKLY ACTIVITY

Our time together in class has come to an end. Now you will move on to your last

semester of high school! Please take with you what you have learned along with your completed

competencies and industry certification in Customer Service. Use all of this to your

advantage!Visit often, stop by for lunch & FLEX, and

remember your DECA meetings – 2nd MONDAY of each month!

FAMOUS ENTREPRENEURS TO FOLLOW:

Tom Peters – Peters is best known for the book “In Search of Excellence”, co-written with Robert H. Waterman, Jr. Some of his other books include “Liberation Management,” “The Pursuit of Wow!” and ”The Circle of Innovation.” He has been a leading guru on topics such as management and innovation since the 1980s. Although over 70 now, Peters continues to write influential articles and books that are read by millions. His advice is always worth considering.Ken Blanchard – The author of the best-selling “The One Minute Manager” (co-authored with Spencer Johnson), Blanchard is also the creator of Situational Leadership, a philosophy of business that emphasizes the unique traits and needs of individuals or teams in situations involving training or negotiating.Sarah Needleman – A popular Wall Street Journal reporter, Needleman writes on issues that are especially relevant for small businesses and entrepreneurs. She is also quite savvy on topics such as social media marketing and getting funding for startups.Tim Ferriss – Famous for his book “The 4-Hour Workweek,” Ferriss writes on a surprising diversity of topics, from cooking to physical fitness. His main concern, however, is helping people to use their time as efficiently as possible and to maximize their potential. He is especially popular among entrepreneurs who like to run their businesses remotely.Gary Vaynerchuk – This Russian-born entrepreneur got his start in business by creating a highly successful brand out of his retail wine store. For years, he hosted a popular internet TV show called “Wine Library TV.” He now focuses on providing advice on topics such as social media marketing and video blogging.Richard Branson – Founder of Virgin Group, a global business empire that includes more than 400 companies. New and aspiring entrepreneurs might think that someone on Branson’s level is too far removed from their situation to be relevant, but this isn’t necessarily the case. Branson started his first business at the age of 16 and likes to give advice that applies to startups as much as to established businesses.Tony Hsieh – The CEO of the online shoe company Zappos.com, Hsieh knows a great deal about starting and building companies. He sold a company called LinkExchange to Microsoft for $265 million at the age of 24. He imparts many of his principles for business and living in general in his book “Delivering Happiness.”Mark Cuban – A multifaceted businessman and investor, Cuban is known for being the owner of the NBA team the Dallas Mavericks. Many people also know him from the TV show “Shark Tank.” Cuban has strong opinions on almost every topic, and given his considerable experience at starting and investing in businesses, he’s worth paying attention to.Caterina Fake – Co-founder of popular websites such as Hunch and Flickr, Fake has also been involved with large enterprises such as Netscape and Salon.com. On her blog, Twitter feed and other social media outlets, she covers a wide range of topics such as social media, culture and fundraising. One of her more recent projects is the website Findery, a social media site where people can leave and read notes on any subject.Jason Falls – Falls is one of the most well-respected experts on social media. He speaks and advises companies all around the world and has won numerous awards over the years. He has been at the center of social media since it became popular in the mid-2000s. His videos, tweets and other communications are extremely informative on business related topics.

QUESTIONS TO ANSWER BY FRIDAY:11. Which of the following are elements that appear in the heading of a memorandum:

A. Company, to, subject, and date C. Date, title, to, and companyB. To, title, from, and date D. To, from, date, and subject

12. Before sending a professional e-mail message to a business associate, a businessperson should

A. code the message's importance as "high priority."B. proofread the message for spelling and grammatical errors.C. make sure that the message is typed in capital letters.D. insert a vague statement in the message subject line.

13. Which of the following is a type of simple written report that usually is distributed to employees within a business:

A. Proposal C. HandbookB. Memorandum D. Newsletter

14. Which of the following is a guideline for employees to use in communicating with coworkers:

A. Be sure to share rumors and gossip with their coworkersB. Feel free to express their complaints about their jobsC. Think about what they want to say before they say itD. Use a direct approach in speaking to an angry coworker

15. What might result if a business fails to maintain positive customer/client relations?

A. Decrease in sales C. Loss of advertisersB. Reduction in assets D. Lowering of goals

CLASSROOM PROCEDURES THINGS YOU HAVE TO DO!

R-E-S-P-E-C-T EVERYTHING!!! Your supplies – bring your stuff every-day! Bring your book

every-day! Bring your notebook & composition book every-day! Bring pen/paper/thinking cap/open mind ever-day!

Place all bags on the floor under your table! Wait for Teacher instruction before beginning activity! Passes out of Class - No Exit First 10/Last 10

One person out of room at a time Pass Board – USE IT! Keep it short!

Stay in your seat until you are dismissed from class – the bell tells Teacher when class is over; Teacher then dismisses you.

No talking while Teacher or others have the floor. Watch your language and mind your manners, please. All School Rules will be followed without question.