“websites – competitive, search engine friendly, & social media content” wendy moyer, sr....
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“Websites – Competitive, Search Engine Friendly, & Social Media Content”
Wendy Moyer, Sr. Technical Advisor
Websites
SEO
SMO
Who/How will look for me?
Any Device!
Anywhere!
Many Search Tools!
Webmaster / Web DeveloperAnalytics & UpdatingWebsite PagesDatabase (formal or informal)Web HostDomain NameStep #1 –
pick a name
Step #3 –
pick a developer
Step #2 –
gather materials
Anatomy of a Website
Anatomy of a Website
“CALL TO ACTION”
Mobile Websites
WHY Mobile? 5 Reasons:
1.Mobile Users are different – spend more
2.Mobile gets traffic – all hours
3.Better brand engagement
4.Call to Action may be lost otherwise
5.Reduce Bounce rate
Mobile Websites
2 Paths: Mobile First or Responsive Web Design
Mobile Design:Responsive Web
Design
Mobile Design:Responsive Web
Design
Mobile Design:Mobile First
Mobile Design:Mobile First
Database search
results
keywor
d
submit URL
Search Engines
$$$$
Directory/Listing of Websites
Hosts & Servers
What Other T
ypes of Website
s
require a Database???
Search Engine Optimization
Online Marketing
Email Marketin
g
Social Media
Mobile Apps
Wielding the Website
Search Engine Optimization – SEO
Search Engine Optimization
SEO - Analytics?
SEO - Back-links
SEO – Paying for Placement
(Pay-per-View)
(Pay-per-Click)
(AdWords)
SEO - Placement
PPC or PPV
Organic (no cost)
Email Marketing
Your Busine
ss
Social Media Marketing
Micro-Blogging
Sharing
Social Networking
BloggingVideo
Social Network
Used by Retail, B & B, Small businesses, and organizations focusing on Community
Professional Network – Used by businesses to find other businesses, and new employees.
Businesses in the music/creative sector do best here, but can be used by organizations focusing on community
Focus on Helping People & Likes will turn to Leads!!
Every Employee will promote your business & Followers can Turn to LEADS
You are Your Brand! Create a Nice Profile Pic & feature your Unique Niche!
Sharing
Pictures and short video can be photo-shopped and added to social network sites.
Technically not used for business advertising, but can use it to promote your brand via photo sharing.
Pin board style website that lets a person/business create collections. Best used to drive traffic/leads to your business.
Sharing
Video
Most popular Video-sharing website! Businesses can upload, view and share videos of organization or products.
Again, technically not for business advertising, but can use it to promote your brand via photo sharing.
Blogging
Blogger – Easy way to share subject matter related to your business. Originally, journal format, now has wide variety of templates.
Wordpress -free and open source blogging tool and a content-management system (CMS) based on PHP and MySQL, which runs on a web hosting service.
Micro-Blogging
Short & Sweet Information network – 140 characters – can include videos and pictures to make people talk about your Business, products, and events.
Aside from all the games, social centered, and fun apps, there are business-related APPs that help companies acquire and maintain customers.
But be careful!
Mobile Apps
Example – perhaps your products are somewhat unique – and you have a computer tool to help select the correct product. Would an App open to anyone provide another company an edge?
Mobile AppsCaution
**An App should give You a competitive edge – Not your Competition!
User Interface must be simple – no frills – in harmony with your website
Maintain user profile for quick startups– Example App – “Wegmans”
Mobile Apps
Best business Apps provide a worthwhile product to your customers – Something they use themselves – Something your personnel use for them
** Making your business App a win for the customer will make it a win for your company.
Mobile Apps - Notes
Further Reading…
Questions?Donna J Yale, Advanced IT Team Lead PennTAPPenn State Professional EducationPennsylvania State University
E-Mail: [email protected]