WebSite Store Front & “The Pitch”

*Houston 4-H CEO

Presented by Sheryl Nolen, CEA 4-H

WebEx Houston4HCEO5 November9, 2015

*Houston 4-H CEO

*Career & Entrepreneur Options (CEO)

* Learn about running a business

*Tapping into your talents

*Work hard and make money

*Grow your creative genius

*Presentation and communication skills

*Trade Show exhibit and contest

*A chance to dream BIG

*Website Store Front

* Potential Customer Base

* Store that never closes

* Cost effective

* Low overhead cost

* Customer base

* Networking opportunities

* Adaptable

http://smallbusiness.chron.com/advantages-using-internet-business-320.html

*Types of Web Sites

* E-Commerce used to sell products and services Example Ebay, Amazon

* Lead Generator- used to secure contact information with the business owner to follow up and make contact

* Establishing Credentials- used to provide information on your business like an online brochure.

*Happier At HomeCindy Kelly

* Visually appealing

* Well organized- Tabs

* Easy to navigate- linked

* Not too much text

* Good graphics

* Mission Statement

*Friends- Network of partners

http://www.hahdogwalking.com/

*Website Domain

*Webhttp://www.1stwebdesigner.com/build-a-blog-guide/site Domain should contain your business name

*Domain names are important for Google search

* Easy to pronounce and remember

* Unique

*Always contain .COM

http://fitsmallbusiness.com/small-business-website/

*Outline Content & Pages

* Homepage

* Products & Services

* Testimonials

* About Us

*Contact Us

* Shop on line

* Location map or service area

http://bizkids.com/clip/direct-ed-the-4-ps-of-marketing

*Decide on a Logo

*Do it yourself –use logo wizard GraphicSprings

* Represents your thing

* Good in black & white

* Check to make sure it is unique

Examples : Fiverr.com – site matches you to all kinds of project providers some for as little as $5.00 Or 99Designs.com price range $299 to $799

*Design it

* Use website builder/WordPress

* Avoid Flash

*Mobile site for smartphone world

* Do it Yourself –Create Your Own

http://www.smplanet.com/teaching/webpage

*Add Goodieshttp://www.1stwebdesigner.com/build-a-blog-guide/

* Build a Blog

* Facebook

* Twitter

* Calendar

* Pictures

* Customer testimonials

* Special recognition

* Philanthropy

http://stayathomemoms.about.com/od/activitiesandfun/a/how-to-create-a-website.htm

*The “Pitch”

http://teachingkidsbusiness.com/index.htm

* Real World- Executive Summary

* Keep it Simple

* Introduction with scenario

* Basic Question and Answer

* Visual Exhibit

* Product Sample

https://sp.yimg.com/ib/th?id=WN.N7VaeOlvoI%2f26Te2zeEUzA&pid=15.1

*Perfect Pitch

http://teachingkidsbusiness.com/index.htm

*Keep it Simple

* Introduction with scenario

* Basic Question and Answer

* Visual Exhibit

* Never guess –Confidence

* Excite investors

* Product Sample

*Elevator Speech http://www.entrepreneur.com/article/201826

* Problem

*Solution

*Target market/customer

* Competition

* Team

*Financial Summary

* Milestones

You are pitching what your product or service will do for investors

The Hook- main point or heart grabberBrief description of product/serviceBrief market description with opportunityBrief description of competitionHow you are different from other solutionsHow you will make money - biz modelPartnerships and alliancesSales and distribution planThe experience of the team, board, etc.Five year financial forecast with milestonesInvestment request with ROI expectation

http://www.powershow.com/view/3ae68d-NmMyN/The_Business_Plan_Pitch_powerpoint_ppt_presentation

*Established Business

Hook – statement or question that immediately piques interest of recipient

Passion – if you are not excited about your business, no one else will be either

Request – Ask recipient for permission to call, a referral to others, or feedback

Short – assume you have less than a minute, and sometimes only time for a few sentences

http://www.powershow.com/view/3ae68d-NmMyN/The_Business_Plan_Pitch_powerpoint_ppt_presentation

*C&D Bath Products

Assignment

*Financial Plan

Pro Forma Profit and Loss

2016 2017 2018

Sales $1125.00 $1687.50 $2531.25

Expenses

Raw materials

$125.00 $187.50 $281.25

Payroll $500.00 $750.00 $1,125.00

Marketing $50 $50 $50

Fairs $250 $350 $500

Total Operating Expenses

$925 $1337.50 $1956.25

Profit Before Taxes

200 350 574.75

Taxes (.0825%)

92.81 139.22 208.83

Profits 107.19 210.78 365.92

Net Profit/Sales

10% 12% 14%

*Market Research

iv) We are going to use the simplified recipe like what we used last night and like

ht tp: //s wi ft cr aft ym onke y .bl ogs pot .c om/2 01 0/0 7/ba ck -to -bas i cs -ba th-bo mbs .h t ml and experiment with small molds instead of the eggs. The small molds, made out of silicone, might be more forgiving and easier to take out. We will use Olbas

*Product Development

* Business Portfolio

ii) The batch inside the small eggs also cracked. The bombs are still stuck inside of the plastic egg. Some of the plastic eggs broke, we think from expansion of the bombs. Maybe the citric acid is reacting with the baking soda very slowly.

• Tell the story of how your business ideas developed

• Your background• Business Plan• Market Research• Financial Plan• Marketing strategy• Logo Designs• Product Development• Show your notes as you

went through the process of making decisions

• Pictures and captions

*Assignments

* Compile your Business Portfolio

* Write a script for your Business Pitch

*Submit your Application for Houston CEO Trade Show and Minnow Tank by November 20thLast WebEx November 16- 6:30pmBe ready to Pitch your Business!