website persuasion optimization

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Website Persuasion Optimization

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Post on 03-Jul-2015

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Your website should be the most powerful promotion tool in your arsenal. It can be structured to deliver your value proposition in a unique and consistent matter. Once the persuasive capability of your website you will see a big difference in conversion ration and bottom line profits.

TRANSCRIPT

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WebsitePersuasion

Optimization

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Marketing is a form of communication with the intent to persuade.

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An optimized online sales process will clearly communicate your unique value proposition in a consistent fashion.

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“Data trumps intuition…”

Matt Round

Director of Personalization

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Ask Yourself

Does your websitehighlight your uniquebenefit?

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Ask Yourself

Is it customer-centric,does it appeal to adiverse audience?

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Ask yourself

Is the design cleanand is the journeyclear and simple?

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Ask Yourself

Does it have clearnavigation, afocused messageand compellingvisuals?

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Ask Yourself

Are you delivering ameaningful interactiveexperience?

Does your websitestand above thecompetitions?

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