Website

Bootcamp

Thursday, May 28, 2015 | 6-8pmRichard M. Daley Public Library

733 N Kedzie Ave Chicago, IL 60612

Technology + Social Impact = Awesome EventsVolunteer-run

50+ Chapters in 20+ CountriesJoin Us!

www.meetup.com/net2chicago

Nonprofits Matter is a 501(c)(3) consortium of highly experienced nonprofit professionals who

understand the challenges of sustainability in today’s economy, particularly for smaller nonprofit

organizations. The organization was founded in 2013 with broad input and support from Chicago’

s nonprofit and philanthropic community.

We offer — a range of training services — from customized coaching to full-day or hour-long

workshops utilizing tools and techniques we’ve adopted from business, politics, social media and

other fields to help organizations:

● Assess their message, image & engagement activities

● Develop messages that inspire people to get involved

● Select images that put a human face on the issue

● Create engagement strategies that mobilize people to take action

Where Nonprofits Matter cannot meet the need, effort is made to connect nonprofits with the

right experts and resources that can.

Agenda

● Current Website Trends 6:15 - 6:40p● Website Content Evaluation 6:40 - 7:10p● Break 7:10 - 7:15p● Nonprofit “Must Haves” 7:15 - 7:45p● Q&A / Wrap-up 7:45 - 7:55p

Bootcamp Evaluation Process

1. ContentWhat Should Be On My Site? Why?

What is the Business Strategy?

Bootcamp Evaluation Process

1. ContentWhat Should Be On My Site? Why?

What is the Business Strategy?

2. UpdatesHow Will I Maintain My Site?

What Resources are Available?

Bootcamp Evaluation Process

1. ContentWhat Should Be On My Site? Why?

What is the Business Strategy?

2. UpdatesHow Will I Maintain My Site?

What Resources are Available?

3. LookWhat Should My Site Look Like?

What Design, Templates, & Graphics

Bootcamp Evaluation Process

1. ContentWhat Should Be On My Site? Why?

What is the Business Strategy?

2. UpdatesHow Will I Maintain My Site?

What Resources are Available?

3. LookWhat Should My Site Look Like?

What Design, Templates, & Graphics

1. Content Evaluation Checklist

Content Checklist❏ Understand? Do I

know what I am supposed to do?

❏ Compelled? Am I ready to act or learn more?

❏ Business? How does the org work?

Technical Checklist❏ Responsive?

Mobile-ready?❏ Navigation? Can I

get to additional information?

1. Content Evaluation Checklist

Content Checklist❏ Understand? ❏ Compelled?❏ Business?

Must-have Checklist❏ Responsive? ❏ Navigation?

1. Content Evaluation Checklist

Content Checklist❏ Understand? ❏ Compelled?❏ Business?

Must-have Checklist❏ Responsive? ❏ Navigation?

Need Content? Tell the Story!

Content Marketing, Thought Leadership,

Search Engine Optimization (SEO)

Bootcamp Evaluation Process

1. ContentWhat Should Be On My Site? Why?

What is the Business Strategy?

2. UpdatesHow Will I Maintain My Site?

What Resources are Available?

3. LookWhat Should My Site Look Like?

What Design, Templates, & Graphics

2. Updates - Existing Resources

● Financial (obvious)● Staff

○ Technical Proficiency?○ Creative? Artistic? Photographer??○ Storytellers?

● Equipment

2. Updates - Existing Requirements

● Functionality○ ex. Payments, Profiles

● Integrations?○ ex. Custom Databases

Bootcamp Evaluation Process

1. ContentWhat Should Be On My Site? Why?

What is the Business Strategy?

2. UpdatesHow Will I Maintain My Site?

What Resources are Available?

3. LookWhat Should My Site Look Like?

What Design, Templates, & Graphics

3. Look: Responsive Design

Responsinatorwww.responsinator.com

Mobilegeddon!!!

3. Look: Themes!

Technology + Social Impact | meetup.com/net2chicago | @net2chicago

Prepared by:

Nathan Lee Jones, MBAOrganizer, NetSquared Chicago

Business Strategy forSocial Enterprises andSocial Entrepreneurs

www.nathanleejones.com