webit2011 startup village clean

8/3/2019 Webit2011 Startup Village Clean

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DOING BUSINESS WITH TELECOMSPARTNERSHIP & MONETIZATION OPORTUNITIES

27 October 2011


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Agenda

The change in the business model The relationship overview

Operator and the Clients

Partners and the Operator

Selecting the business model

The integration logic How it actually happens

Practical advices


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The business model evolution

B2C Model

Core Telecom Market

/operator products/

Huge client base Market saturation

Commoditization

B2B2C Model B2B Model

Operator Partner

Adjacent Markets

/co-branded products/

Best of both Reinventing biz. model Target telco market

Partner

Other Markets

/partner products/

Smart enabling Cost reduction New touch points


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Telecom Vision For The FuturePEOPLES BEHAVIOUR EVOLUTION

TECHNOLOGY EVOLUTIONSource: Booz & Company analysis


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The relationship overview

Operator

Communication

I-net Access

Multimedia

Business

Clients

and lot more

Partners


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Operator Clientrelation specifics

Operator

Communication

I-net Access

Multimedia

Mobile Network(2G)

Fixed Network

Business

XX Million

and lot more

Mobile Network(3/4G)

Mobility &Coverage

Community

Telco needsfulfillment

Innovation &Technology

Billing & CRM

Reliability & Thrust

The Relationship


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Operator Partnerrelation specifics

OperatorPartners

B2C Services

Operator Branding

Operator Management

Operator Portfolio

Risk covered by theOperator

B2B2C

Dual Branding

Shared management

Operator portfolio

Shared risks

B2B

Partner branding

Partner management

Not in Operator portfolio

Risks covered bypartner

!! The key to success: Set of APIs to the network

Smooth integration process

Devices capabilities

Communication

I-net Access

Multimedia

Business

and lot more


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Decision on the business modelThe Q&A

The things you have to consider:

Who is your client

What is the value proposition

Fit to telecom profile

Marketing & Branding

Sales & Distribution

Who takes the risks


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The integration logicAnd the value generation

AddedValue

Telecom APIs &instruments

Telecom APIs &instruments

Revenue

Share

Messaging

Voice, Video

Billing

Device info &management

Service 1

Service 2

Service N

Limitation: Not all APIs are real-time

Some APIs have limited capacity

Not all instruments are available of all partners

Localization

Trafficmanagement


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The realizationStep by step model

The homework

ServiceDescription

Business model

Realizationinstruments

BusinessProposal

Preparation

Proposal Analysis

Decision on

integration type

Gofor directintegration

Goforintegrator

Realization

Plan

Realization

Technical Setup

Interfaces

configuration

Development

Acceptance

Go to market


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Practical Advices (1/2)Customer Experience


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Practical Advices (2/2)Guiding principles

Individual service experience

We have already defined 11 mag Service Experience Principles which shouldguide the design of individual mag mm ofering

Start simple

1

Foster quickinteractions

2

Provide value atevery step

3

Make every-thing actionableand shareable

4

Make peoplefeel safe

5

Enableseamless flow

6

Enablepersonalization

8

Leveragelocal

9

Enhancesocializing

10Integrate

what people arealready using

11

1. Make services appropriate for mobile

2. Encourage usage

3. Fit into peoples lives

Assistdiscovery

7

Reminder


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For further questions:

Krasen Hinkov

Director

Products & ServicesMobiltel EAD

[email protected]

webit2011 startup village clean

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