Storymakers 2: Producing a Successful Video Story from Sound to ScreenWith Aaron Bramley, Lights.Camera.Help.And Mark Horvath, InvisiblePeople.tvApril 19, 2016

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Presenters

Assisting with chat: Ale Bezdikian and Susan Hope Bard, TechSoup

Aaron BramleyCo-Founder, Board Treasurer

Lights.Camera.Help.

Becky WiegandWebinar Program Manager

TechSoup

Mark HorvathFounder

InvisiblePeople.tv

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Objectives

1. Learn about the Storymakers lesson plan and contest2. Video production equipment recommendations3. An overview of different shots, rule of thirds, orientation, and resolution options4. Lighting best practices5. Hear a case study from Invisible People’s Mark Horvath6. Tips on interviewing people7. Filming “in the wild” 8. Bonus (time permitting): Ethical considerations9. Video created with simple animations and PowerPoint10.Questions!

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About TechSoup

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The Need Is Global – And So Are We

TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to

the resources they need to design and implement solutions for a more equitable planet.

Countries Served TechSoup Partner Location NetSquared Local Group

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www.TechSoup.Global

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Our Impact

Together, we build a stronger, more resilient civil society.

$5.2Bin technology products and grants employed

by NGOs for the greater good

35languages used to provide education

and support

100+corporate and

foundation partners connected with the

causes and communities they

care about

6.2Mannual visits to our websites

600,000newsletter subscribers

empowered with actionable knowledge

79%of NGOs have improved organizational efficiency with TechSoup Global's

resource offering*

*Source: survey conducted among TechSoup members in 2013

10

Storymakers Lesson Plan and Contest

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Play short Storymakers video

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NGOs have never had more power at their fingertips.

Storytelling can equal increased fundraising and stronger advocacy.

TechSoup believes that nonprofits around the world must have the capacity to tell their own story. Join #Storymakers2016 to begin the adventure and check out this year's campaign with:

• a brand new, three-part education curriculum guiding you through the pre-production, production and post-production process

• four webinars with storytelling experts sharing their tricks of the trade

• an "Around-the-World" Twitter chat promising over 12 hours of conversation hosted on Twitter by NGOs from India, Kenya, Warsaw, the United States and Canada

• a contest in which we're giving away US$7,000 in cash prizes and a new camera

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#StoryMakers2016 Thanks

See you at #Storymakers2016, brought to you by the Community Engagement team.

Platinum Sponsors

Silver Sponsors

• Submissions open April 4, 2016 • Submissions close May 31, 2016

• Judging begins June 1, 2016• Prize winners announced June 16, 2016

www.techsoup.org/storymakers

16

Production Nuts-and-Bolts

I. Equipment Recommendations for Scrappy Organizations

A. CameraB. Tripod or phone tripodC. MicrophoneD. Microphone Adaptor

A. Camera

A. Check what’s in your pocketB. Kodak Zi8C. Check your still photography cameraD. Make sure it has a microphone input

• It looks like a headphone jack (1/8 inch or 3.5mm)

B. Tripod or Phone Tripod

• Check your attic, Goodwill, garage sale.• Make sure it has all its parts.

B. Tripod or Phone Tripod

• Gorillapod• $16 - $30

• ATC Universal Tripod• $4.11 from Amazon

B. Tripod or Phone Tripod

B. Tripod or Tripod Adapter

• Dot Line Tripod Adapter• $9.95 from B&H Photo• Goes on top of any tripod

C. Microphone

• Use lavalier microphone for interviews.• Self-powered

C. Microphone

• Use lavalier microphone for interviews.• Self-powered• ATR3350 from Audio-Technica

• $22

C. Microphone

• Use lavalier microphone for interviews.• Self-powered• ATR3350 from Audio-Technica

• $22• Use shotgun microphone for events

• Self-powered

C. Microphone

• Use lavalier microphone for interviews.• Self-powered• ATR3350 from Audio-Technica

• $22• Use shotgun microphone for events

• Self-powered • ATR6550 from Audio-Technica

• $53

C. Microphone Adapter for Smartphones

• Microphones don’t work with iPhones and some other smartphones without an adapter.

• www.kvconnection.com

A. Father Guido Sarducci’s 5-minute Film School!

II. How to Frame a Great-Looking Shot

A. Shot TypesB. Rule of ThirdsC. Orientation

• Long Shot• For two people talking or one person walking• Also for expansive backgrounds• Action shot with a lot of movement

A. Shot Types

• Long Shot• For two people talking or one person walking• Also for expansive backgrounds• Action shot with a lot of movement

• Medium Shot• For one or two people talking• Action shot with minimal movement

A. Shot Types

• Long Shot• For two people talking or one person

walking• Also for expansive backgrounds• Action shot with a lot of movement

• Medium Shot• For one or two people talking• Action shot with minimal movement

• Close Up• Mostly for single-person interviews or

establishing emotion

A. Shot Types

• Artistic method for making shots more interesting

B. Rule of Thirds

• Artistic method for making shots more interesting

B. Rule of Thirds

YES!NO!

• Turn your smartphone horizontal unless you’re shooting in Vine or Instagram (to be discussed later)

By “no,” I mean, “don’t make me come after you.”

C. Orientation

Horizontal

VerticalVertical

NO!

• High Definition is the new Standard Definition• Internet video is at the 16:9 ratio.

III. The Right Resolution

16

9

• High Definition is the new Standard Definition• Shoot at 720p or higher

• 720p = 1280 pixels wide by 720 pixels high

III. The Right Resolution

1280

720

• High Definition is the new Standard Definition• Shoot at 720p or higher

• 720p = 1280 pixels wide by 720 pixels high• 1080p is better

• 1920 pixels by 1080 pixels

III. The Right Resolution

1920

1080

• High Definition is the new Standard Definition• Shoot at 720p or higher

• 720p = 1280 pixels wide by 720 pixels high• 1080p is better

• 1920 pixels by 1080 • Should I shoot in 4K?

• Well. Maybe• Not right now, but it’s coming.

III. The Right Resolution

1920

1080

IV. Setting Up Your Lighting

IV. Setting Up Your Lighting

41

Production Case Study:

Invisible People

- Jason Ohler

“I know only one thing about the technology that awaits us in the future: We will find ways to tell stories with it.”

People want the unpredictable, but familiar at the same time. They want real, candid moments from everyday life. Moments that speak to the human experience.

Pam Grossman (director of Getty Images)

What is success to you?

Stories are everywhere – be ready

Authenticity has replaced production value Distribution

Conflict

Like attracts like

Targeted to donor ask/strategy

People give to vision

Distribution

Timing/Culture

Network

Distribution

Stories are everywhere. How to find them? •Get in the habit of reaching out to programs. They won't come to you. •Get on the front lines. Minimum 4 hours a month. •Volunteers/clients/donors/co-workers/social media.•Listen.

credit: chris brogan

outpost strategy

Become a media company

What were some early mistakes/learnings?

JG: We made so many mistakes in the beginning. I think the biggest one was not giving the YouTube crowd credit for being mature enough to consume real, meaty, and authentic content. In the early days of online video, there was this false belief that videos would only be successful if they were short and simple. Time proved that to be a misconception. I think we really started to hit a stride on YouTube when we began to produce longer-form videos with more in-depth content. I also think these long-form videos really helped create a shift internally at Motor Trend. For the first time, the executives saw real value in what we were doing with video.

Next slide is graphic and disturbing

Mark Horvath@HardlyNormal@InvisiblePeopleInvisiblePeople.tvInvisiblePeople.tv/moviegreatestgood.org/markhorvath

87

Simple Animations

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Trickle Up video

Trickle Up animated the story of their work and impact with this video

created using Microsoft PowerPoint.

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Questions?

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