webinar - small and medium business: using salesforce to grow and succeed
DESCRIPTION
Small and medium-sized Salesforce customers are outpacing their competition using cloud, mobile, and social technologies. Join our webinar and hear how companies like yours are bringing together Sales and Marketing Automation in one place to optimise lead generation, improve return on investment and grow their business.TRANSCRIPT
Sales and Marketing AutomationBetter Together
This webinar will start at 11:00 AM AEST
Derek Grant & David PengellyVP of Sales Senior Sales Engineer@derekgrant @tinmut
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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.
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Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer.
#1 in Cloud Computing and CRM
#1 Sales, Service, Marketing Product
#1 Cloud Computing Market Share
#1 Innovation 2011, 2012, 2013
#1 Salesforce: World’s #1 CRM
36%+ Growth Driven by Customer Success36%+ Growth Driven by Customer Success$1.08 BILLION
$1.08 BILLION
FY14Q3
Revenue
Q1 2008 Q1 2011 Q3 2013
+39%DecreaseIT Costs
+36%Customer Satisfaction
+35%Sales Productivity
Small and Medium Businesses Succeed with Salesforce
SMBs Succeed with Salesforce.com
+30%RevenueGrowth
Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.
Every Customer Is On a Journey
What if Marketing Could Influence The Conversation?
Identify Engaged Prospects
Qualify Them
Route Engaged Leads to Sales
Nurture Early Stage Prospects
Marketing Automation Drives Efficiency
Generate Demand Nurture Leads Qualify Prospects
SEO Monitoring
Real-timeAlerts
ProspectTracking
Lead Scoring & Grading
Landing Pages
DripNurturing
Closed Loop
Reporting
Generate Demand
Consolidate “silo” marketing tools• Capture – Forms & Landing
Pages• Message – Email & Social• Measure – Campaign ROI
Reporting
360 degree view
Seamlessly integrated
Nurture Early Stage Leads
Stay “Top of Mind” with early stage prospects
Sophisticated lead nurturing
Deep personalization with dynamic content
Qualify Prospects
In-depth prospect tracking and analytics
Get notified of sales alerts in real time through LeadDeck
Access to a complete prospect profile with Salesforce Integration
Route the best leads to your CRM
Lead Management identifies engaged prospects
Territory rules drive leads to the appropriate rep
Sales has complete visibility into prospect behavior
DEMO
A 360 degree view of your customers – a connected customer company
ConnectedService, Sales &
Marketing
ConnectedProducts
ConnectedEmployees
Serve Customers Everywhere
Sell 1:1 Anywhere Market 1:1 in the Digital World
Connect Customers Everywhere
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