webinar - small and medium business: using salesforce to grow and succeed

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Sales and Marketing Automation Better Together This webinar will start at 11:00 AM AEST Derek Grant & David Pengelly VP of Sales Senior Sales Engineer @derekgrant @tinmut

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Small and medium-sized Salesforce customers are outpacing their competition using cloud, mobile, and social technologies. Join our webinar and hear how companies like yours are bringing together Sales and Marketing Automation in one place to optimise lead generation, improve return on investment and grow their business.

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Page 1: Webinar - Small and Medium Business: Using Salesforce to grow and succeed

Sales and Marketing AutomationBetter Together

This webinar will start at 11:00 AM AEST

Derek Grant & David PengellyVP of Sales Senior Sales Engineer@derekgrant @tinmut

Page 2: Webinar - Small and Medium Business: Using Salesforce to grow and succeed

Speakers

Page 3: Webinar - Small and Medium Business: Using Salesforce to grow and succeed

Listening and asking questions • Audio will be automatically streamed through your computer speakers

• You can also listen via your phone. Please see the webinar panel for instructions.

• Webinar recording will be made available post event

The Questions Panel • Type your question in the space at the bottom

• Click on “Send”

Type your question here

Page 4: Webinar - Small and Medium Business: Using Salesforce to grow and succeed

Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Important Additional Information The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement and other filed documents for free at www.sec.gov.  The tender offer statement, including a letter of transmittal and other documents, will also be made available for free by the information agent for the tender offer.

Page 5: Webinar - Small and Medium Business: Using Salesforce to grow and succeed

#1 in Cloud Computing and CRM

#1 Sales, Service, Marketing Product

#1 Cloud Computing Market Share

#1 Innovation 2011, 2012, 2013

#1 Salesforce: World’s #1 CRM

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36%+ Growth Driven by Customer Success36%+ Growth Driven by Customer Success$1.08 BILLION

$1.08 BILLION

FY14Q3

Revenue

Q1 2008 Q1 2011 Q3 2013

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+39%DecreaseIT Costs

+36%Customer Satisfaction

+35%Sales Productivity

Small and Medium Businesses Succeed with Salesforce

SMBs Succeed with Salesforce.com

+30%RevenueGrowth

Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected.  Response sizes per question vary.

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Every Customer Is On a Journey

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What if Marketing Could Influence The Conversation?

Identify Engaged Prospects

Qualify Them

Route Engaged Leads to Sales

Nurture Early Stage Prospects

Page 10: Webinar - Small and Medium Business: Using Salesforce to grow and succeed

Marketing Automation Drives Efficiency

Generate Demand Nurture Leads Qualify Prospects

SEO Monitoring

Real-timeAlerts

ProspectTracking

Lead Scoring & Grading

Landing Pages

DripNurturing

Closed Loop

Reporting

Page 11: Webinar - Small and Medium Business: Using Salesforce to grow and succeed

Generate Demand

Consolidate “silo” marketing tools• Capture – Forms & Landing

Pages• Message – Email & Social• Measure – Campaign ROI

Reporting

360 degree view

Seamlessly integrated

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Nurture Early Stage Leads

Stay “Top of Mind” with early stage prospects

Sophisticated lead nurturing

Deep personalization with dynamic content

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Qualify Prospects

In-depth prospect tracking and analytics

Get notified of sales alerts in real time through LeadDeck

Access to a complete prospect profile with Salesforce Integration

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Route the best leads to your CRM

Lead Management identifies engaged prospects

Territory rules drive leads to the appropriate rep

Sales has complete visibility into prospect behavior

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DEMO

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A 360 degree view of your customers – a connected customer company

ConnectedService, Sales &

Marketing

ConnectedProducts

ConnectedEmployees

Serve Customers Everywhere

Sell 1:1 Anywhere Market 1:1 in the Digital World

Connect Customers Everywhere

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Questions?

Type your question here

Page 18: Webinar - Small and Medium Business: Using Salesforce to grow and succeed

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