(webinar slides) digital marketing for lawyers
TRANSCRIPT
Digital Marketing for Law Firms#MarketingforLawyers
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About our presenterGina F. Rubel, Esq.‣ CEO of Furia Rubel Communications, Inc. since
2002‣ Represents mid-size to Am Law 200 Law Firms‣ Practiced law before returning to her proactive
communication roots‣ Is active on social media (Twitter: @ginarubel)‣ Lives on a farm outside of Philadelphia, Pa., but
grew up in the City of Brotherly Love5
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DIGITAL MARKETI
NG
Website
Blogs
Social Media
Video
Publications Syndicates
Thought Leadership
&Public
Relations
What is most effective for business development according to lawyers?
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Lack of integration“The most striking finding of the survey was
an overall lack of integrated use of social media and other electronic tools.”
Source: National Trial Lawyers; January 26, 2016
Biggest trends in digital media last year
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Mobile overtakes desk-top
traffic by 33% (Parse.ly)
Social distribution jumps 21% (Parse.ly)
76% of adults looking to hire an attorney go online (LexisNexis)
Social media is the No.1 driver of all
website traffic (Shareaholic)
Lawyers spend 2.1 hours each week
blogging (ABA/MyCase)
39% of lawyers have obtained clients from
blogging (ABA/MyCase)
Internet advertising budgets skyrocket 84% above TV &
Print (ZenithOptimedia)
© Furia Rubel Communications, Inc.
33% of lawyers and 52% of law firms maintain a Facebook presence.
10% of lawyers and 19% of law firms maintain a Twitter presence.
Source: American Bar Association; MyCase
96% of lawyers and 90% of law firms maintain a LinkedIn profile.
62% of law firms maintain social networks.
78% of lawyers maintain one or more social media for professional purposes.
Lawyers spend 1.7 hours per week using social networking sites for professional purposes.
Poll Slide #1How do you manage your social media pro-files?• I manage them myself.• Someone other than me manages them for
me.• I don’t use social media.
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CONTENT MARKETI
NG
Website
Blogs
Social Media
Video
Publications Syndicates
Thought Leadership
&Public
Relations
Poll Slide #2If you use social media for your law prac-tice, for what predominant purpose do you use it?• Career development and/or networking • Education and/or awareness• Client development• Case investigation• Other
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Source: American Bar Association; MyCase
The most common reasons lawyers maintain social networks
Source: American Bar Association; MyCase
Lawyers in the following practice areas PERSONALLY maintain social networks
Social media rules of engagement (generally)
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© Furia Rubel Communications, Inc.
Source: Pew Research Center, March 17-April 12, 2015.
Facebook statistics
© Furia Rubel Communications, Inc.
Facebook rules of engagement
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© Furia Rubel Communications, Inc.
Twitter statistics
Source: Pew Research Center and Buffer (2016)
© Furia Rubel Communications, Inc.
Twitter rules of engagement
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Source: Pew Research Center, March 17-April 12, 2015.
LinkedIn statistics
© Furia Rubel Communications, Inc.
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LinkedIn rules of engagement
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Exposure
Traffic
Marketplace Insight
Loyalty
Leads
SEO Rankings
Mkt. Profitability
Improved Sales
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
89%
75%
69%
65%
61%
58%
47%
43%
Benefits of social media
Source: AIS Media
CONTENT MARKETI
NG
Website
Blogs
Social Media
Video
Publications Syndicates
Thought Leadership
&Public
Relations
Poll Slide #3
Do you or your law firm maintain a blog or blogs?• Yes • No
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10%
10%
20%
30%
40%
50%
60%
70%
Overall Solo 2 to 9 10 to 49 50 to 99 100 to 499 500+Source: American Bar Association
Law firms maintaining blogs
Source: American Bar Association
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Benefits of blogs
Increased Exposure Increased Traffic Provided Marketplace Insight Developed Loyalty Generated Leads Improved Search Rankings Reduced Marketing Expnses
Family Law21%
Employment & Labor
29%
Commercial Law25%
Litigation25%
Source: American Bar Association; MyCase
Lawyers in the following practice areas blog the most
Blogging best practices
© Furia Rubel Communications, Inc.
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CONTENT MARKETI
NG
Website
Blogs
Social Media
Video
Publications Syndicates
Thought Leadership
&Public
Relations
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Video marketing best practices
© Furia Rubel Communications, Inc.
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CONTENT MARKETI
NG
Website
Blogs
Social Media
Video
Publications Syndicates
Thought Leadership
&Public Relations
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Lawyers and websites (from MyCase)
Common digital marketing mistakes
© Furia Rubel Communications, Inc.
Gina F. Rubel, Esq.www.FuriaRubel.com Twitter: @GinaRubel LinkedIn: /in/ginafuriarubelYouTube: /furiarubelBlog: www.theprlawyer.com [email protected]
Contact Us
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Thank you
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