webinar: how to retain customers and build revenue using your email list
TRANSCRIPT
#wpewebinar
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February 22, 2017
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We’ll answer as many questions as we can after the presentation
ASK QUESTIONS AS WE GO
Slides and recording will be made available shortly after the webinar
Use the “Questions” pane throughout the webinar
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AGENDA: TWO COLUMN
WHAT YOU’LL LEARN:
● How emails translate to $$
● How to retain customers using your email list
● How to grow your email list on autopilot
● Q&A
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Growth & Optimization SpecialistSumo
@SumoMe
Troy Stites
INTRODUCING TODAY’S EXPERT
● Grew up in Iowa
● In 3rd grade, begged parents to take cake decorating
class. Troy and 24 women over age of 70
● Just got back from Oktoberfest (Munich) Prague, Poland,
Budapest (Hungary) and Kiev Ukraine.
● YouTube Channel just broke 1,000,000 views and 20,000
subscribers.
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● Learned about collecting emails
● Grew revenue by 343% in 4 months using the techniques that you’ll get today
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#1How Email Translates To MONEY
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Why Email Translates To MONEY
Facebook Fans: Not controlled by you
Twitter Followers: Not controlled by you
Google Search Traffic: Not controlled by you
Email Subscribers: CONTROLLED BY YOU
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● Your Email list is your asset
● Figure out how much an email is worth to you.
● AppSumo: $5.00
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10,000 x $5 = $50,000 / a year biz
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#2How to retain customers using your email list.
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The BEAUTY Of The Auto Responder
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An Auto Responder Email Sequence gives you:One on One time and attention with ZERO cost to
you.
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#3How to grow your email list on autopilot
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What is unique about AppSumo?
Have You Heard Of AppSumo?
8 Million Revenue Per Year(Started in 2010)
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Step 1: Stop LosingCapture traffic that would otherwise
leave your site.
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Let’s say you have a new restaurant...
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90% LEAVE
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Exit Intent PopupSumo: “List Builder”
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Exit Intent PopupSumo: “List Builder”
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Step 2
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COPY what every “Billion Dollar Business”
does.
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Landing PageSumo: “Welcome Mat”
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“THE most effective strategy we’ve found to capture email.”
- NOAH KAGAN
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Step 3
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Sumo.com: Click TriggersCONTENT UPGRADES
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We are trained to ignore ads
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71.35%
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Welcome Emails: Give your subscribers instant gratification by welcoming them to your list.
Coupon Delivery: Instantly send a coupon to your new subscriber so you don’t have to wait to make a sale.
Content Upgrade Delivery: When someone signs up to get a content upgrade, you can send your subscribers a link to that content -- whether it’s a spreadsheet, PDF, video or more.
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STEP 1: Make custom Welcome Mats for your home
page and high traffic pages
STEP 2: Turn on an exit pop up (List Builder)
STEP 3: Add Content Upgrades to 5 popular articles
STEP 4: Get Autoresponder or SUMO To Send Emails
4 Step Template
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Plugin Madness
BONUS
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BONUS
20% Discount - Lifetime
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Go to http://sumome.com/live
Login or Register
Input Code at Checkout: WEBINAR012717
Enjoy =)
How To Get The Deal
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Slides and recording will be made available shortly after the webinar
QUESTIONS AND ANSWERS
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HIGHLIGHTED TEXT
RESOURCES
Sumo Offer
Getting Started With Sumo.com
Mobile SEO Best Practices (Sumo.com)
Sumo Stories
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IMAC MOCKUP SLIDE
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NEXT UP...
Register Now:http://wpeng.in/ experiences
Wednesday, March 8 3:00 p.m. CST, 4:00 p.m. EST, 1:00 p.m. PST, 9:00 p.m. UTC/GMT
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HELP US IMPROVE
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THANK YOU#wpewebinar
@wpengine
@SumoMe