THE B2B MARKETING OPERATING SYSTEM © 2016

Kapost asks SiriusDecisions the big questions around everything content operations – from marketing's greatest challenges to the actual execution of a successful strategy.

Delivering the Right Content to the Right Customer at the Right Time

THE B2B MARKETING OPERATING SYSTEM © 2016

Meet our presenters!

Christine PolewarczykResearch Director of Content Strategy and Operations,

SiriusDecisions

ICON / IMAGE

Toby MurdockCEO and Co-Founder, Kapost

ICON / IMAGE

Toby co-founded Kapost in late 2009 and now

manages the strategy and messaging of this

leading content marketing software platform to

help B2B marketers turn their content into

customers.

Christine uses her nearly 20 years of experience

in B2B marketing to help SiriusDecisions clients

transform their B2B content ecosystems into

high-performing engines.

THE B2B MARKETING OPERATING SYSTEM © 2016

Agenda→ What delivering the right content to the right person at the right time actually means and why you should care

→ What a successful content operation looks like in action

→ Common blockers and gaps that prevent organizations from building a successful content operation

→ Key strategies for building a content operation within your own organization

→ Live Q & A - Chat or tweet @Kapost your most burning questions

THE B2B MARKETING OPERATING SYSTEM © 2016

What does “the right content for the right customer at the right time” mean?

THE B2B MARKETING OPERATING SYSTEM © 2016

What benefits could one expect to see from Right3? What proof points already exist?

THE B2B MARKETING OPERATING SYSTEM © 2016

How do you actually execute the delivery of right content to the right customer at the right time?

THE B2B MARKETING OPERATING SYSTEM © 2016

What is a content operation?

THE B2B MARKETING OPERATING SYSTEM © 2016

What does a content operation look like in action?

THE B2B MARKETING OPERATING SYSTEM © 2016

What are the key capabilities a team needs to build an effective content operation?

THE B2B MARKETING OPERATING SYSTEM © 2016

How do you recommend a team starts building a content operation?

THE B2B MARKETING OPERATING SYSTEM © 2016

Q&A - Chat or Tweet @Kapost

Christine PolewarczykResearch Director of Content Strategy and Operations,

SiriusDecisions

ICON / IMAGE

Toby MurdockCEO and Co-Founder, Kapost

ICON / IMAGE

Toby co-founded Kapost in late 2009 and now

manages the strategy and messaging of this

leading content marketing software platform to

help B2B marketers turn their content into

customers.

Christine uses her nearly 20 years of experience

in B2B marketing to help SiriusDecisions clients

transform their B2B content ecosystems into

high-performing engines.