webinar comp reform part 2
DESCRIPTION
Presentation for Mortgage Coach webinar about compensation reformTRANSCRIPT
Thank you for joining us.
This Webinar will be starting shortly.
Bill Dallas
Don Goettling
Any new updates or developments?
What are the 2-3 things that loan officers need to focus
given the new compensation reform?
What is the single most important thing every loan
officer needs to master “post-compensation” reform?
Low Value
High Value 150BP50BP
New Rules = New Focus
High Value
High MARGIN
150BP
50BP
App Taker
Successful Loan Officer
App Taker vs. Successful Loan Officer
vs. ?
Habits?Actions?
Strategies?Presentations?Loan Quotes
Successful Loan Officer
Gibran Nicholas
Must Read 32 pg Special Report
How to Profit from the Fed’s Loan Originators Compensation Rules
Anti-Steering = Points vs. No Points
“Risky” Loan? Add a “non-risky” quote.
3 Investors.
1 comparison per loan type.
Fixed Rate
ARMReverse Mortgag
e
Who Complies?
Brokers Must. Lenders Should.
A few of the most common types of quotes “Post-Comp
Reform”
Points vs. No Points Quote
High Risk vs. Low Risk Quote
Let’s walk through the perfect presentation
Taking Action
The Perfect Presentation
Ingredients to a perfect presentation
Assumptions & Details
Short & Long Term Impact
Graphs & Charts
Audio & Video
The Best Way to Share the Perfect Presentation
A Referral Breakthrough
A Referral Breakthrough
interactive link
experience
A Referral Breakthrough
interactive link
experience
A Referral Breakthrough
interactive presentation
Mr. Edge
Mr. EDGE
Husband
Wife
Advisor
A Referral Breakthrough
A Referral Breakthrough
Mr. Edge
Mr. EDGE
A Referral Breakthrough
Easy for borrowers to share their EDGE experience with friends & family
A Referral Breakthrough
presentation that’s easy to share
vs.
Average Edge
powers the perfect
Q & A
See how loan officers are using EDGE to deliver exceptional service & obvious value to borrowers and
Realtors
stories
email from the home buyer commenting on the quality of service
story #1
“It gave your presentation a personal touch”
“a 3 minute video is much easier as compared to reading a lengthy email”
Presentation of the monthly payment and cash needed for FHA vs. Conventional 30 year fixed purchase loan
Watch Video By Tim Singleton @ bit.ly/edgevideos
story #1
Review results
•Wow’s a borrower
•Won a loan
•Increased personal confidence
story #1
Feedback from a Realtor after watching an EDGE VIDEO
story #2
STRATEGY > Great video helping a Realtor sell a home faster by making qualifying easy for this listing
Watch video by Bill Marr @ bit.ly/edgevideos
story #2
Review results
•Wow’s a Realtor
•Increased personal confidence
story #2
Feedback from a Realtor after watching EDGE Open House video
story #3
“Love the open house video!”
“I’m so glad I found you”
Open House Flyer
story #3
High VALUE
High MARGIN
150BP
50BP
App Taker
Mortgage Coach
Weekly Coaching ~ Tuesday @ 9AM
Weekly Training ~ Thursday @ 9AM
Mortgage Coach
Total Cost & Rent vs. Own deliver higher value to
Realtors
Total Coast Analysis
Rent vs. Own
Seller Buydown & Open House Flyer helps target higher
loans
Seller Buydown Flyer
Open House Flyer
App Taker
Mortgage Coach
Low Margins
Low Referral
s
High Margins
High Referral
s
is being adopted by top lenders
24 top lenders have rolled out EDGE over the past 4 months
203
Time Money Change
Challenges
Time Money
Confidence
Rewards
Q & A
“EDGE is the most valuable tool for loan officers I’ve seen in my career “
Todd Duncan
“The ease of flow and interactive web
presentation creates a unique presentation to customers setting you
apart.”
Jeremy ForcierSonoma, CA
800.485.7251
Time Money Change
Challenges
Time Money
Confidence
Rewards
800.485.7251
Q & A