webenza incpot

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IncPot

Upload: anshul-wadhwa

Post on 09-May-2015

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Marketing


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DESCRIPTION

IncPot, is Webenza's Social Listening & Analytics tool. This tool provides solutions which helps create effective branding from an Awareness, ORM or Lead Generation standpoint for our clients. As a brand, you can now track online conversations based on an identified set of relevant keywords, analyse conversations, identify patterns and provide actionable insights.

TRANSCRIPT

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IncPot

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Coverage  § Comprehensive  coverage  of  social  media  sites,  blogs,  news  sites,  discussion  forums,  YouTube,  Flickr  and  custom  sites  § Ability  to  track  owned  and  compe>tor’s  social  profiles  

Keyword  Query  Forma1on  § Ability  to  quickly  setup  keyword  query  through  step  by  step  process  which  is  intui>ve  

Data  Repor1ng  § Users  can  create  custom  dashboards  accordingly  to  the  use  cases  § Users  can    download  data  in  excel  and  reports  in  pdf/jpeg  format  § Users  can  view  trends  in  the  conversa>ons  and  top  plaEorms  where  they  are  taking  place  § User  can  view  the  list  of  top  influencers  making  the  conversa>ons  § Users  can  also  receive  email  alerts  and  daily  reports  

Analy1cs  § Users  can  view  sen>ment  analysis  of  the  conversa>ons  § Users  can  view  the  demographics  (Loca>on,  Age  and  Gender)  distribu>on  of  people  talking  § Users  can  view  the  top  keywords  around  the  conversa>ons  and  their  contribu>on  to  nega>ve  and  posi>ve  § Users  can  change  the  sen>ment  and  provide  feedback  to  the  system  

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Engagement  § Users  can  add  mul>ple  social  sites  like  Facebook,  TwiKer  and    LinkedIn  § Users  can  view  the  conversa>ons  happening  in  their  network  in  one  place  through  intui>ve  UI  

§ Users  can  reply,  comment,  post,  RT,  men>ons  and  assign  from  the  console  itself  

§ Users  can  create  separate  tab  for  managing  conversa>ons  from  mul>ple  sources  

Publishing  

§ Users  can  schedule  a  message  in  mul>ple  networks  in  one  go  § Users  can  aKach  images/photos  to  messages  § Users  can  upload  messages  in  bulk  for  large  amount  of  scheduling  

§ Users  can  view  the  click  stream  analy>cs  of  the  messages  from  the  console  itself  

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Owned  Social  Profiles  § Users  can  receive  analy>cs  for  Facebook  pages,  TwiKer  and  LinkedIn  Groups  § Users  can  view  Post  Analysis,  Network  Analysis,  Fan  Analysis  for  the  Accounts  § Users  can  view  top  fans  or  followers  from  the  network  § Users  can  which  post  of  theirs  are  performing  beKer  and  at  which  >me  people  are  more  ac>ve  § Users  can  download  the  report  in  pdf  format  

Comparison  § Users  can  add  compe>tor’s  TwiKer  handle  and  Facebook  pages  to  the  system.  § Users  can  benchmark  against  the  ac>vi>es  of  the  compe>tor’s  in  terms  of  number  of  post  and  engagement  

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Group  Messages  § Users  can  use  automated  tagging  func>onality  to  filter  the  messages  based  on  keywords  or  paKerns  and  tag  it  § Users  can  filter  the  data  collected  through  plaEorms,  task  status,  demographics,  sen>ments  and  keywords  

Task  Crea1ons  § Users  can  more  than  2/3  users  to  the  system  and  share  the  profile  dashboards  and  channel  access  § Users  can  assign  any  messages  to  par>cular  users  and  leave  a  note  on  it  based  on  priority  § Every  task  created  is  assigned  an  unique  >cket  number  for  tracking  and  is  available  under  task  manage  

Repor1ng  § Users  can  view  workflow  analy>cs  like  number  of  messages  responded  and  average  turn  around  >me  of  the  team    

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