webenza incpot
DESCRIPTION
IncPot, is Webenza's Social Listening & Analytics tool. This tool provides solutions which helps create effective branding from an Awareness, ORM or Lead Generation standpoint for our clients. As a brand, you can now track online conversations based on an identified set of relevant keywords, analyse conversations, identify patterns and provide actionable insights.TRANSCRIPT
IncPot
Coverage § Comprehensive coverage of social media sites, blogs, news sites, discussion forums, YouTube, Flickr and custom sites § Ability to track owned and compe>tor’s social profiles
Keyword Query Forma1on § Ability to quickly setup keyword query through step by step process which is intui>ve
Data Repor1ng § Users can create custom dashboards accordingly to the use cases § Users can download data in excel and reports in pdf/jpeg format § Users can view trends in the conversa>ons and top plaEorms where they are taking place § User can view the list of top influencers making the conversa>ons § Users can also receive email alerts and daily reports
Analy1cs § Users can view sen>ment analysis of the conversa>ons § Users can view the demographics (Loca>on, Age and Gender) distribu>on of people talking § Users can view the top keywords around the conversa>ons and their contribu>on to nega>ve and posi>ve § Users can change the sen>ment and provide feedback to the system
Engagement § Users can add mul>ple social sites like Facebook, TwiKer and LinkedIn § Users can view the conversa>ons happening in their network in one place through intui>ve UI
§ Users can reply, comment, post, RT, men>ons and assign from the console itself
§ Users can create separate tab for managing conversa>ons from mul>ple sources
Publishing
§ Users can schedule a message in mul>ple networks in one go § Users can aKach images/photos to messages § Users can upload messages in bulk for large amount of scheduling
§ Users can view the click stream analy>cs of the messages from the console itself
Owned Social Profiles § Users can receive analy>cs for Facebook pages, TwiKer and LinkedIn Groups § Users can view Post Analysis, Network Analysis, Fan Analysis for the Accounts § Users can view top fans or followers from the network § Users can which post of theirs are performing beKer and at which >me people are more ac>ve § Users can download the report in pdf format
Comparison § Users can add compe>tor’s TwiKer handle and Facebook pages to the system. § Users can benchmark against the ac>vi>es of the compe>tor’s in terms of number of post and engagement
Group Messages § Users can use automated tagging func>onality to filter the messages based on keywords or paKerns and tag it § Users can filter the data collected through plaEorms, task status, demographics, sen>ments and keywords
Task Crea1ons § Users can more than 2/3 users to the system and share the profile dashboards and channel access § Users can assign any messages to par>cular users and leave a note on it based on priority § Every task created is assigned an unique >cket number for tracking and is available under task manage
Repor1ng § Users can view workflow analy>cs like number of messages responded and average turn around >me of the team