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Sometime we take something for granted.And then ... it hits us.

In 2000, Urska Starc had started with her father, that time governor of Lions District 129, Slovenia, a project of e-Christmas cards.

Besides the fact that at that time Internet was still young and “e” was very exotic, the cards were made by blind people.

The idea aroused a lot of interest.

Together with other experts were born new ideas to transform charity into social responsibility - a tool which brings companies added value.

Proposal for the new law for the Ministry of Labour, Family, Social Affairs

and Equal Opportunities with which state doesn’t punish companies that

don’t, but rather awards those, who do employ people with special needs.

2001

The creativeness is the key of success in the coming future and we are convinced that the creative charity is the right way to go.

The new role of Lions organisationTherefore a new win-win relationship can be defined between LIONS organisation and profitable organisations. Lions takes the role of a so called »quality controller« who stimulates and supports the awareness of Corporate Social Responsibility. Cause Related Marketing is only a tool to reach the goal – give the people with special needs the chance to become active members of the society.

Employement Service of Slovenia

Chamber of Commerce and Industry

Office for Disabled people

and other partners ...

And, as in life happens, time has flown.

Other projects and challenges came along.

Pictures from the campaign organised by CuBiST Institute in cooperation with Blind and weak-sighted organisation of Slovenia during the 2nd world paragliding accuracy championship in which 5 blind and weak-sighted persons got the chance to fly. (2003)

But research of

has always been present.

social responsibility,

new media and technologies,

creative ways of founding money or attention for ‘causes’

And then in 2012 within the creative environment of experienced souls of Content Cloud 9 Institute the time has come.

TO GROW AND TO FLAP

Sometimes we take something for granted.

Sometimes we take something for granted.

And then ...

it hits us.

We have not even started to understand what can all be about.marketin

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