1. web2.0 Paradigm and Business Strategy Jo, SanKu web2.0 Evangelist - Perpetual Draft -

2.

3. web2.0? Bubble2.0? Not2.0?

4. ? web 2.0 Massive & Fast Innovation Power Shift to You

5. Disruption & Opportunity

6. web2.0 Paradigm Trend, Issue and Opportunity

• Paradigm

• • You

• • We, the Media

• • Social Computing

• • Long Tail Phenomenon

• • Web as Platform

• • Massive Innovation

• Hot Issues

• • Second Life

• • Online Video

• • Mobile Web

• • Utility Computing

• Businesses

• • web2.0 Monetization

• • New Economy

• • Advertisement

7. YOU Distribution Value & Attention You Participate , Linked , and Empowered Services Contents

8. You Dynamic Community

9. Link > Talk > Interact > Collaborate We, the Media Social Computing

10. Creators Synthesizers Consumers 1 10 100 Creators Synthesizers Linked Collaborate Mass Media Me Media We, the Media Social Media Consumers

11. http://www.micropersuasion.com/2006/03/institutional_p.html Social Computing Relationship Group Network Effect Collective Intelligence

12. 4 5 10 1996 Dion Hinchcliffe 25 8 1.0 : 2.0 : ( ) 2006

13. Why? People Participate, Open, and Share Opinion Leading = Power Information value lasts very long. Web Age Exclusive Ownership = Power Open & Share Value Growing Everybody is Happy Users Empowered We, the Media Social Computing Ecosystem

14. Flat Hierarchy Authors Publishers/ Distributors Change of Social Structure * Directory vs. Search You Linked as authors, editors, synthesizers, archives, distributors, c onsumers Consumers (End Users)

15. Samuel R. Smith http://www.intelligentagent.com/archive/Vol3_No1_polisci_smith.html Now, The Network Age The You Age

16. Easy Reach to Value Search Low Cost of Marketing People Linked (Word of Mouth) Long Tail Phenomena: Three Forces Short Head Long Tail Attention Sales Traffic Democratization Participation Service, Product, Information, Opinion

17. Web as Platform(XoWeb, Everything Over Web) Technology, Social, Culture, Business, Politics People Contents Data Knowledge Microcontens Syndication We, the Media Social Networking Remixing Services Mashups Services Businesses Ecosystem

18. Massive and Fast Innovation Time Innovation Online + Offline

• Liberation of Information and Tools

• Utility Computing

• New Money

• Mashup, Innovation Grid

• API X + API Y = Mashup Z

19. Mashup Do-it-yourself Web Applications

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• Metaverse: Mixture of fantasy and reality

• Owned and run by its residents

• Opened to the public in 2003

• Stated as the "next phase of the Internet's evolution"

• The World. The Creations. The Marketplace

• The Linden Dollar: 247.5 Linden Dollars per US Dollar

21. Scion, Toyota's youth-oriented brand, has so far sold about 200 computer-generated cars in Second Life

22. Video, Major Data Type: 60% Traffic

• Fast Transition to Video Age

23. Online Video: RMC, PCC, UGC Short Head Long Tail Body Mbox .paran.com 80 + MagicN/Nate UGC PCC (Proteur Created Content) UGC (User Generated Content) RMC (Ready Made Content) Quality Reputation News Documentary Entertainment Casual Creativity Fun Clipping Street News Hot Issue Information Knowledge Parody , $$$

24. Online Video: IPTV

• TV + Internet

• P2P

• Free world contents

• Advertisement model

• TV is Dead

• • Too Busy

• • Time Share

• • Many Other Fun

• IP >> TV

25. Online Video: Video Search More Choice != More Satisfaction => Channel, Filter, and Search

26.

• Driving Forces in 2007

• • Low cost

• • High speed access

• • More services

• Advantage

• • Ubiquitous

• • Access is authentication

• • Personalization

• • LBS

• Limitation

• • Short head

• • Screen size

• • Time constraint

• • Moving

• Mobile Search, Mobile Video

Mobile Web

27. Write Read 2.0 * write Read 1.0 CDMA Wi B ro HSDPA Read Read & Write Mobile web2.0 * @ KT

28. Utility Computing Software = Electricity Software, Storage, Computing

29. Cost for Computing Power Initial Cost to Buy Computers (CAPEX) Monthly Used Computing Power Total Cost (Accumulated, OPEX Only) Operation Cost (OPEX) Utility Computing and Storage

30. Monetize web2.0

• Is there any web2.0 startup making lots of money? Dont mention monetizing by being acquired.

• Sure, Not many right now.

• Many solid business models in near term

• History repeats

• • Lots of arguments about the Internet businesses in late 1990s

• • Now. Yahoo, Google, eBay, Amazon

• • Disruption brings Opportunity and Risk

31. New Economy

• Second Money

• Social Capital

• Attention Economy

• Advertisement: Free Service for Empowered People

• Selling = Money + Better Service

• Consumer in Control: Made of/by/for Customers

• gLOCAL

32. Advertisement2.0

• • The major web2.0 Revenue Model

• • $16B in 2006, $36B in 2010

• • Advertisement = Marketing +

• • Personalized & interactive

• • Advertisement as content

• • Video advertisement

• • Cost Per Action, another disruption

• • Wibro as an Advertisement Service

33. Advertisement2.0 Long Tail TV Ad CPA and Personalization

34. CPA: Cost Per Action

• Start Business

• Get Money

• Pay Cost

• iCompany

• MeCompany

• Mentrepreneur

35. MyCompany 2.0 Made in/for/by People Fast Innovation Flat Communication Video Mobile Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk web2.0 Business Strategy Too Fast Change Mobile Search

36. web2.0 Business Strategy: Top 11 Rules

• Trend Watching, Benchmarking, Prototyping

• Focus on YOU

• • Made in/for/by People (users): Give all control to People, automated self-service

• • People Power: Open and Connect People. Collective Intelligence and Network Effect

• Enterprise2.0

• Lightweight & Easy

• Everything at the Field at the Same Time

37.

• People (Customer) Need, Want, Dream

• VC money flow

• web Celebrities movement

• Emerging hot services

Trend Watching, Benchmarking, Prototyping

38. Outside-In for Watching, Inside-Out for Execution

39. Dont join in just because its in Dont miss out just because its out

40. The State of the Internet, Part 3 : Mary Meeker

41. Google works for the impact on People , not for money. That is the reason why Google is so successful.

42. Made in People (Customers)

• • People is the Killer Application.

• • Massive and fast change

• • Give all control to People

• • Automated self-service

• • Co-developer with trust

43. Enterprise 2.0 web2.0 within the Intranet

44. Enterprise2.0 Flat Communication through Blog ( ) Loyalty Made in Customer , ,

45. web2.0 Business Strategy: Top 11 Rules

• • Turn Applications into Open Platforms: Data is the Next Intel Inside.

• • Join and setup Ecosystem

• • Connect & Development to Bridge the Gap

• • Leverage the Long Tail

• • web2.0 Culture as Core Competence

• • Learning by Doing

46. Learning from Doing Planning and Strategy are Very Important. But Execution is Everything . - . Right Resource Intelligence

47.

• Do Video *

• • Video UGC

• • Video + Wiki vs.

• • Video Search

• • Video Advertisement

• Do Social *

• • Social Network

• • Social Search

• • Social Shopping

• • Social Watch

• Do * Advertisement

• Do * @ SecondLife

Learning from Doing

48. Anycall2.0 Anycall as Service Anycall 2.0 Entertainment People Community SamsungMobile.com CC.Anycall.com Services Information AlterEgo Window to the World PC TV Yepp 3 rd Party Service Data and Devices People Community Social Networking Seamless Connection Unique Services Open Open API

49. web 2.0 web 1.0 web2.0 Business Challenge

50. Challenge 2.0

• Trend vs. Market

• Revenue vs. Potential: YouTube

• Poker Game?

• Solid Business and Revenue Models

• Low Entrance Barrier

• Overcome Big Players including Three Ones?: Adobe

• Glocal Businesses: Korea market is too small.

• Total Chaos: Business, Value, Policy, Social Structure

• Privacy

• Information Overload and Digital Smog

• Digital Divide

51. You Video Mobile We, the Media Long Tail Social Computing Collective Intelligence Internet Singularity Advertisement Massive Innovation Social Networking Social Capital Ecosystem Attention, Trust & Fun Blur Mashup UGC web 2.0 Virtual Life Personalization Ad as Content Decentralization Video Search IPTV Free New Economy Disruption

52. web 2.0

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• web2.0: Disruption, Opportunity, and Risk

• Innovation is so fast and Intensive. Nobody Knows the Future.

• Start Small, Move Fast, Think Big

• Execution is the best web2.0 Strategy.

Summary

54. 2.0 Me2.0 Family2.0 Company2.0 Korea2.0 World2.0?

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58. Thank You [email_address]