web2.0 and customer service
DESCRIPTION
A Presentation i gave on how to use web2.0 to improve customer serviceTRANSCRIPT
Albert Yaw Opoku
1. Making new customersa. advertising to attract customer -advertising where the customer is, where
they engage, know who they engage with and being there and having they talk about you
-brand - why should a customer buy from you and not your competitor? what are you know for by your customer
1. Making new customersb.turning prospects into customers - giving them the information they need to
make decisions - not just meeting but exceeding their
expectations
2. Keeping the customers you have a providing new products and services b. keeping them informed b. providing support c. continues engagement- listening and
responding to your customer ONTIME
How do you do all these better than your competitor?
WEB2.0!
The second generation of the World Wide Web, especially the movement away from static webpages to dynamic and shareable content and social networking
These usually include tools that let people collaborate and share information online,
xamples of Web 2.0 include web-based:
communities, hosted services, web applications, social-networking
sites, video-sharing sites, wikis, blogs, mashups folksonomies
Web 2.0 does not refer to any specific change in the
technology of the Internet, but rather the behaviour of
how people use the Internet. ...
Before you go on to launch anything on line you need to do
these 8 things
Planning why do you want a website what do you
want to accomplish with it? do you want to make sales? do you want to get people to call a phone
number
content what content should be include on your
site? how will you get reoccurring, fresh, updated
content - something that will make internet users want to return to your site
design within three seconds visitors to your
website decide whether they are going to stay there or whether they going to bill.
the thing that keeps them there is design of your website
you've got to limit the number of ideas you present at once
involvement this is realizing that the internet is interactive
engagement medium. its not just you: it's you plus the people you
serve on you website -you have to involve them
ask them to sign up for your free newsletter get a free report the point is involve visitors to you site and get
their name and email address.
production yourself or outsource Which platform i.e. the technical stuff
follow-up get back within 2 hours if you don't get back you break your
opportunity to get them The modern customer is impatient!!!
promotion remember the rule of the 3rd
You have to be know!
maintenance more like a newspaper ; fresh and new
content Constantly changing
Facebook Zaine Waakye Yegola Facebook pool party News Akon is the latest US superstar to sign up
for the MTV Africa Music Awards (MAMA) with Zain. ... Hundreds of facebookers flocked to Auntie Munis' Waakye Joint inside Labone to be part of Facebook Waakye Party which took place yesterday. ...edition.ghanamusic.com/news - Cached - Similar
Blogs ForumsRSS feedsWikis
And hit the key board!
Let’s learn how to design a blog.