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GURU KASHI UNIVERSITYUNIVERSITY COLLEGE OF COMMERCE AND MANAGEMENT

Masters of Business Administration

PRINCIPLES & PRACTICES OF MANAGEMENT (202101)

Total Credits - 4 L T P 4 0 0

COURSE OBJECTIVE:The objective of this course is to expose the students to basic concepts of management and to enable them to gain appreciation for emerging ideas, techniques, procedures and practices in the field of management.

COURSE CONTENTS:Unit-IIntroduction: concept and nature of management; managerial competencies – communication, team work, planning and administrative, strategic and global competencies; evolution of management thoughts – traditional, behavioural, system, contingency and quality viewpointsUnit-IIPlanning, decision making and organizing: nature and elements of planning, planning types and models, planning in learning organizations; strategic planning – an overview; decision making process, models of decision-making, increasing participation in decision-making, decision-making creativity; basic issues in organizing – work specialization, chain of common delegation, decentralization, span of management, bases for departmentationLeading: recognition of human factor, motivation models / approaches; leadership styles/behaviours, personal characteristics of effective leaders, leadership development; leadership for learning organizationsUnit-IIIManagement control, managerial ethics and social responsibility: management control – concept and process, overview of control techniques, effective control system; managerial ethics, factors affecting ethical choices; ethical dilemma; social responsibility; evaluating corporate social performance; managing company ethics and social responsibility

Suggested Readings:

Robbins, S.P. and Decenzo, “D.A. Fundamentals of Management”, Pearson Education Asia, New Delhi

Hellreigel, “Management”, Thomson Learning, Bombay Koontz, H and Wechrich, H; “Management”, Tata McGraw Hill Stoner, J et. al, “Management”, New Delhi, PHI, New Delhi Robbins & Coulter, “Management”, PHI, New Delhi Satya Raju, “Management – Text & Cases”, PHI, New Delhi Richard L. Daft, “Management”, Thomson South-Western



ORGANISATIONAL BEHAVIOUR (202102)

Total Credits - 4 L T P 4 0 0COURSE OBJECTIVE:This course aims to provide insights necessary to understand behavioural processes at individual, team and organizational level enable students to learn how to influence the human behaviour in organizations.

COURSE CONTENTS:Unit-I Organizational Behavior: What managers do, Definition of OB, contributing disciplines to OB, challenges and opportunities for OB. Foundations of Individual behaviour- biographical characteristics, ability, and learning. Values, Attitudes, Personality and Emotions, PerceptionUnit-II Motivation: Concept, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of Motivation Concept. Job Satisfaction Foundations of Group Behaviour: Group formation, development and structure, Group Processes, Group Decision- making Techniques, Work Teams.Unit-III Interpersonal Skill-Transactional analysis, Life Positions, Johari Window. Leadership: Concept, theories, styles and their application. Power and Politics in OrganizationConflict Management, Stress Management, Crisis Management, Organizational Change & Development, Innovation, Creating a learning Organization, Organizational Culture, Organizational Effectiveness.

Suggested Readings:

Nelson, Debra L and James C Quick, “Organisational Behaviour”, Thomson Learning Pareek, Udai, “Understanding Organisational Behaviour”, Oxford University Press, New

Delhi Robbins, S.P., “Organisational Behaviour”, Prentice Hall of India, New Delhi Hellgiegel, D & J.W. Slocum, “Organisational Behaviour”, Thomson Learning McSchane, “Organisation Behaviour”, TMH, New Delhi Luthans, Fred, “Organisational Behaviour”, McGraw Hill, New York New Storm and Keith Davis, “Organisation Behaviour”, TMH, New Delhi



ACCOUNTING FOR MANAGEMENT (202103)


COURSE OBJECTIVE:The objective of this course is to acquaint the students regarding various accounting concepts and its applications in managerial decision making.

COURSE CONTENTS:Unit-IFinancial Accounting- concept, importance and scope, accounting principles, journal, ledger, trial balance, depreciation (straight line and diminishing balance methods), preparation of final accounts with adjustments.Unit-IIFinancial Analysis-Concepts and objectives, Tools of Financial Analysis: trend analysis, common size statements, comparative statements, Introduction to ratio analysis, fund flow and cash flow statements (with additional information).Unit-IIICost accounting- meaning, importance, methods, techniques; classification of costs and cost sheet; inventory valuation; an elementary knowledge of activity based costing; Standard Costing & Break Even AnalysisManagement accounting- concept, need, importance and scope; Budgetary control- meaning, need, objectives, essentials of budgeting, different types of budgets; Responsibility Accounting

Suggested Readings:

Singhal, A.K. and Ghosh Roy, H.J., “Accounting for Managers”, JBC Publishers and Distributors, New Delhi

Pandey, I.M., “Management Accounting”, Vikas Publishing House, NewDelhi Horngren, Sundem and Stratton, “Introduction to Management Accounting”, Pearson

Education, New Delhi Anthony R.N. and Reece J.S., “Management Accounting Principles”, Homewood,

Illinois, Richard D. Irwin, 1995 Hansen & Mowen, “Cost Management”, Thomson Learning Mittal, S.N., “Management Accounting and Financial Management”, Shree Mahavir

Book Depot, New Delhi. Jain, S.P and Narang, K.L., “Advanced Cost Accounting”, Kalyani Publishers, Ludhiana Khan, M.Y. and Jain, P.K., “Management Accounting”, TMH, NewDelhi



QUANTITATIVE TECHNIQUES (202104)


COURSE OBJECTIVE:The objective of this paper is to acquaint the students with various statistical tools and techniques used to business decision making.

COURSE CONTENTS:Unit-IMatrices And Determinants; Construction of frequency distributions and their analysis in the form of measures of central tendency and variations; types of measures, their relative merits, limitations and characteristics; Skewness: meaning and co-efficient of Skewness.Unit-IICorrelation analysis - meaning & types of correlation, Karl Pearson’s coefficient of correlation and spearman’s rank correlation; Regression analysis - meaning and two lines of regression; relationship between correlation and regression co-efficients. Time series analysis - measurement of trend and seasonal variations; time series and forecasting.Unit-IIIPermutation and Combinations; Probability: basic concepts and approaches, addition, multiplication and Bayes’ theorem. Probability distributions - meaning, types and applications, Binomial, Poisson and Normal distributions.SPSS & Ms Excel Functions for Stastics

Suggested Readings:

Levin & Rubin, “Statistics for Business”, Prentice Hall of India, N.Delhi Gupta S.P. & Gupta M.P., “Business Statistics”, Sultan Chand & Sons, Delhi Anderson, “Quantitative Methods in Business”, Thomson Learning, Bombay Anderson, “Statistics for Business & Economics”, Thomson Learning, Bombay Chandan, J.S., “An Introduction to Statistical Methods”, Vikas Publishing House, New

Delhi Bhardwaj, R.S, “Business Statistics”, Excel Books, 2000 Gupta C.B. & Gupta, “Vijay-Business Statistics”, S.Chand & Co. Delhi.Kothari C.R.,

“Quantitative Techniques”, Vikas Publishing House, New Delhi


Masters of Business Administration Hooda.R.P., “Statistics for Business & Economics”, McMillan India Ltd

MANAGERIAL ECONOMICS (202105)


COURSE OBJECTIVE:The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational managerial decision-making. It further seeks to develop economic way of thinking in dealing with practical business problems and challenges.

COURSE CONTENTS:Unit-INature and scope of managerial economics; nature of marginal analysis; alternative objectives of business firms; cardinal utility theory; indifference curve technique and the theory of consumer choice; consumer surplus; price, income and substitution effects; demand elasticities; demand estimation and forecasting; relationship between price elasticity and marginal revenue.Unit-IICost Analysis: Concept of cost and its types, cost output relationship in short and long period, supply curve; Iso-quant curves, Indifferences curves; Pricing analysis: Market structures, price determination under different market situations, price discrimination, selling costs, products differentiation, Various pricing methods, transfer pricing, break even analysis, profit planning. Unit-IIIProduct differentiation and price discrimination; price-output decision in multi-plant and multi-product firms; managerial theories of the firm; general pricing strategies; special pricing techniques – limit pricing, peak load pricing and transfer pricing; dumping analysis; pricing of public utilities.Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures of national income; business cycles; operative aspects of macroeconomic policies.

Suggested Readings:

Hirschey , Mark, “Managerial Economics”, Thomson Learning, Bangalore Monroe, Kent B., “Pricing-Making Profitable Decisions”, MacGraw-Hill, New York


Masters of Business Administration Keat, Paul B., and Philip K.Y. Young, “Managerial Economics – Economic Tools for

Today’s Decision Makers”, Pearson Education, Delhi Salvatore, Dominick, “Managerial Economics in a Global Economy”, Thomson Learning,

Hyderabad

SEMINAR ON BUSINESS COMMUNICATION (202106)


COURSE OBJECTIVE:To acquaint the students with fundamentals of communication, help them honing oral, written and nonverbal communication skills and to transform their communication abilities.

COURSE CONTENTS:Unit-IMeaning and important of communication in business, the process of communication, models of communication, types of information-order, advise, suggestion, motivation, persuasion, warning and education; Channels of communication, their effectiveness, limitations; Media of communication, barriers of communication, approaches to effective communication, tools of communication, Diction, sentence, paragraph, punctuation and report writing; Oral communication: noise, barriers to communication; listening – listening process, types of listening, deterrents to listening process, essentials of good listening; telephonic communication.Unit-IIPresentation skills: prerequisites of effective presentation, format of presentation; Assertiveness – indicators of assertive behaviour, strategies of assertive behaviour; Communication skills for group discussion, interviews, seminar, symposia and conferences. Unit-IIINon verbal communication: gestures, handshakes, gazes, smiles, hand movements, style of working, voice modulations, body sport for interviews; business etiquettes: business dining, business manners of people of different cultures, managing customer careWritten communication: mechanics of writing, report writing, circulars, notices, memos, agenda and minutes; business correspondence – business letter format, style of letter arrangement, types of letters, telex manages, facsimiles, electronic mail; diary writing; developing resume.


Masters of Business AdministrationSuggested Reading:

Kaul, Asha, “Business Communication”, PHI, New Delhi Kaul, Asha, “Effective Business Communication”, PHI, New Delhi Chaturvedi, P.D., and Mukesh Chaturvedi, “Business Communication”, Pearson

Education McGrath, E.H., “Basic Managerial Skills for All”, PHI, New Delhi

COMPUTERS IN MANAGEMENT LAB (202107)


COURSE OBJECTIVE:Through this course it is intended to familiarize the students with the computer and software applications for data/file management, Presentations and exchange through net

COURSE CONTENTS:Unit-ICreating a new document with templates & Wizard, Word basics, Working with fonts, Paragraph Formatting, Indents, line space, Character Space, Page Formatting, Footnotes, Endnotes, Page Numbering, Page Set-Up, Printing Documents Header and Footer, Bullets and Numbering, Tabs, Symbols, Finding and Replacing Text, Spell Check and Grammar Check, Consulting Thesaurus, Inserting images and objects, Using Words Drawing Features, Inserting Tables – (Adding, deleting, modifying rows and columns - merging & splitting cells), Using formulas in tables, Converting text to table and vice-versa, , Mail Merge tool.Unit IIManaging Workbooks, Working with Worksheets, Cell Referencing (Absolute references, Mixed references), Ranges, Using Formulas and Functions; Formulas that Make Decisions (How the ‘if’ function works) Formatting Worksheets, Printing Worksheets, Creating and Editing Graphic Objects and Charts, Sorting Data, Filtering etc., Analyzing Data Using Pivot Tables, Performing What-If Analysis, Issuing Scenario Manager.Unit III


Masters of Business AdministrationCreating new Presentations Using Auto Content Wizard, Using Template, Adding, Editing, Deleting, Copying, Slides, Applying Slide Design, Adding graphics, graphs, organization charts, Creating custom animations, Special Effects To Create Transition Slides, Adding Sounds To Slides, Using Action Buttons, Creating Slide Shows, Rehearsing Slide Timings.

Suggested Readings:

Leon & Leon, “Introduction to Computers”, Vikas Publishing House, New Delhi Saxena S., “MS Office Xp for Everyone”, Vikas Publishing House, New Delhi, 2007 June Jamrich Parsons, “Computer Concepts”, Thomson Learning, 7th Edition, Bombay Comer, “Computer networks and Internet”, Pearson Education, 4e White, “Data Communications & Computer Network”, Thomson Learning, Bombay

BUSINESS ENVIRONMENT (202201)


COURSE OBJECTIVE:The objective of this course is to sensitize the students towards the overall business environment within which organization has to function and to provide insight to students of its implication for decision making in business organizations.

COURSE CONTENTS:Unit-IBusiness Environment:-Concept, Significance, Nature & Scope of business environment; Elements of business environment- micro & macro, environmental scanning & Monitoring; Political Environment , Importance of Indian constitution, Preamble, Constitutional hierarchy-legislature, executive, Judiciary, Fundamental rights, Fundamental duties.Unit-IIEconomic Environment:- Economic system, Five year plans, Meaning and various tools of Monetary & Fiscal policy, New industrial policy, New economic policy, Business cycles; Legal Environment, Main provision of company act, Export – Import policy (Exim Policy), FERA, FEMA, MRTP act, Licensing; Regulatory Bodies: SEBI, TRAI, IRDA, RBI,CLB.


Masters of Business AdministrationSocial Environment: - Corporate social responsibility, Business ethics , Cross culture Environment, Consumer Act; Environmental Protection act; Technological Environment, Impact of new technology, Problem of technology transfer.Unit-IVInternational Environment:-Overview of Brettenwoods conference: Origin, role &Functions of WTO, implications; origin & functions of IMF; Impact of FDI on Indian economy; Trade blocks &blocs, Liberalisation, Privatisation & globalisation, Pros and cons of Gobalisation for home country, Various Methods for going global.

Suggested Readings:

Acharya, Shankar, “India’s Macroeconomic Management in the Nineties”, ICRIER, New Delhi

Aswathappa, “Essential of Business Environment”, Himalaya Publications, 7th Edition Ahluwalia, I.J. and IMD Little, “India’s Economic Reform and Development”, Oxford

University Press, Delhi T.R Jain, “Micro Environment” , V.K Publication , New Delhi Datt, R., “Second Generation Economic Reforms in India”, Deep and Deep, New Delhi Azhar Kazmi, “Business Policy & Strategic Management”, Tata Mc Graw Hill , 2nd Sen Gupta, “Government & Business” , V.K Publication,6th Ed

FINANCIAL MANAGEMENT (202202)


COURSE OBJECTIVE:The objective of this course is to acquaint the students regarding financial management tools and techniques in financial decision making.

COURSE CONTENTS:Unit-IFinancial management- scope, finance functions and its organisation, objectives of financial management; time value of money; sources of long term finance.Unit-IIInvestment decisions: importance, difficulties, determining cash flows, methods of capital budgeting; risk analysis (risk adjusted discount rate method and certainty equivalent method); cost of different sources of raising capital; weighted average cost of capital.Unit-IIICapital structure decisions- financial and operating leverage; capital structure theories- NI, NOI, traditional and M-M theories; determinants of dividend policy and dividend models -Walter, Gordon & M.M. models.


Masters of Business AdministrationWorking Capital- meaning, need, determinants; estimation of working capital need; management of cash, inventory and receivables; Mergers & Acquisitions

Suggested Readings:

Pandey, I.M., “Financial Management”, Vikas Publishing House, New Delhi Khan M.Y. and Jain P.K., “Financial Management”, Tata McGraw Hill, New Delhi Keown, Arthur J., Martin, John D., Petty, J. William and Scott, David F, “Financial

Management”, Pearson Education Chandra Prasanna, “Financial Management”, TMH, New Delhi Van Horne, James C., “Financial Management and Policy”, Prentice Hall of India Brigham & Houston, “Fundamentals of Financial Management”, Thomson Learning,

Bombay Kishore, R., “Financial Management”, Taxman’s Publishing House, New Delhi

MARKETING MANAGEMENT (202203)


COURSE OBJECTIVE:This course is designed to promote understanding of concepts, philosophies, processes and techniques of managing marketing operation and to develop a feel of the market place.

COURSE CONTENTS:Unit-INature and scope of marketing: corporate orientation towards marketplace; building and delivering customer value and satisfaction; retaining customers; Marketing Mix, marketing environment; marketing research and information system.Unit-IIAnalyzing consumer markets and buyer behaviour; analyzing business markets and business buying behaviour; market segmentation, positioning and targeting; tools of product differentiation; marketing strategies in the different stage of the product life cycle; Retail Marketing Concept


Masters of Business AdministrationUnit-IIINew product development process; product mix and product line decisions; branding and packaging decisions; pricing strategies and programmes; managing marketing channels; wholesaling and retailing.Advertising and sales promotion; public relations; personal selling; evaluation and control of marketing effort; web marketing; green marketing; reasons for and benefits of going international; entry strategies in international marketing.

Suggested Readings:

Kotler Philip and Keller, “Marketing Management”, PHI, New Delhi Kotler, Philip, Kevin Keller, A. Koshy and M. Jha, “Marketing Management in South

Asian Perspective” , Pearson Education, New Delhi Kerin, Hartley, Berkowtz and Rudelius, “Marketing”, TMH, New Delhi Etzel, Michael J, “Marketing: Concepts and Cases”, TMH, New Delhi

HUMAN RESOURCE MANAGEMENT (202204)


COURSE OBJECTIVE:The primary concern of this course is to develop an appreciation of effective management of human resources and to enable the students to meet HR challenges in present scenario.

COURSE CONTENTS:Unit-I:Strategic importance of HRM; objectives of HRM; challenges to HR professionals; role, responsibilities and competencies of HR professionals; HR department operations; human resource planning – objectives and process; human resource information system; Global HR or integration with ITUnit-IITalent acquisition: Job analysis, description, specification & job evaluation, recruitment and selection strategies, career planning and management, succession planning, socialization and


Masters of Business Administrationinduction of new employees; training and development, investment in training, training need assessment, designing and administering training programme; Career Planning & developmentUnit-IIIAppraising performance: developing and instituting performance appraisal system, assessment and development centres, potential appraisal; rewarding performance: linking rewards to organizational objectives, determine compensation structure, pay for performance and incentive plans, ESOP, executive compensation, designing and administering benefits and services; Industrial relations, Collective bargaining, incentives PlansQuality of work life (QWL): Meaning, origin, development and various approaches to QWL, techniques for improving QWL. Quality circles: concept, structure, role of management quality circles in India, Job satisfaction and morale. Health, Safety & Employee welfare; Counseling for effective Human Resource Development. Human Relations: definition, objectives & approaches to human relations, Employee grievances and discipline, participation & empowerment.

Suggested Readings:

Ivanceivich, John M., “Human Resource Management”, Tata McGraw Hill, New Delhi Gomez. Megia, Luis, David Balkin, and Roberty Cardy, “Managing Human Resources”,

Pearson Education Dessler, Gary, “Human Resource Management”, Pearson Education Mathis, Robert, and John Jackson, “Human Resource Management”, Thomson Learning

Inc.

PRODUCTION AND OPERATIONS MANAGEMENT (202205)


COURSE OBJECTIVE:The objective of the subject is to explore the inter linkage between operations management and supply chain management. The course seeks to provide the key concepts and solutions in the design, operation, control and management of supply chains as integrated systems.

COURSE CONTENTS:Unit-IOperations Management – Concepts, Functions; Product Design & Development- Product Design and its Characteristics, Product Development Process (Technical); Product


Masters of Business AdministrationDevelopment Techniques; Process Selection - Project, Job, Batch, Mass & Process types of Production Systems, Product- Process MixUnit-IIFacility Location – importance, Factors in Location Analysis, Location Analysis Techniques; Facility Layout – objectives, Advantages, Basic Types of Layouts; Capacity Planning – Concepts, Factors Affective Capacity; Planning, capacity Planning Decisions; Production Planning & Control (PPC) - Concepts, Objectives, Functions Unit-IIIMaterials Management- Concepts, Objectives; Functions Purchasing Management- Objectives, Functions, Methods, Procedure; Stores Management - Types of Stores, Functions, Coding Methods; Inventory Management – Concepts, Classification, Objectives, Factors Affecting Inventory Control Policy, Inventory Costs, Basic EOQ Model; Re-order Level, ABC AnalysisMaintenance Management – Concepts, Objectives, Functions, Types of Maintenance; Quality Management- Quality Concepts, Difference Between Inspection, Quality Control, Quality Assurances, Total Quality Management; Control Charts; acceptance Sampling, Six Sigma & Material Requirement Planning(MRP).

Suggested Readings:

Nair, “Production & Operation Management”, Tata McGraw Hill, 1st ed. Adam & Ebert, “Production & Operation Management”, Prentice Hall, India, 5th ed. Krajewski & Ritzman, “ Operations Management” 5th, Pearson Education Buffa & Sarin, “ Modern Production/Operations Management”, John Wiley, 8th ed. Chary, “Production & Operations Management” 2nd, Tata McGraw Hill

BUSINESS RESEARCH METHODS (202206)


COURSE OBJECTIVE:The objective of this paper is to impart knowledge about various stages of the research processes and their application in decision making.

COURSE CONTENTS:Unit-I


Masters of Business AdministrationBusiness research: its concept, nature, scope, need and managerial value of business research; components of theory – definitions, concepts, constructs, variables, hypothesis, process of research and structure of research proposalUnit-IIResearch design– concept and types– exploratory, descriptive, diagnostic and experimental; sampling design, techniques, factors influencing sample size; measurement – concept, measurement scales – types and construction of scales and reliability and validity aspects in measurementUnit-IIIMethods of data collection – questionnaire/schedule, questionnaire designing, interview and observational methods; data analysis and interpretation, editing, coding, content analysis and tabulation; hypothesis testing – an overview of parametric and non-parametric tests (t, F, Z test and Chi-Square test).An overview of dependent and interdependent methods (multiple regression, discriminant analysis, conjoint analysis, factor analysis, cluster analysis); ingredients and constructions of research report; procedure of preparation of reference and bibliography; INNOVA.

Suggested Readings:

Zikmund, Millian G., “Business Research Methods” , Thomson Learning , Bombay Cooper, Donald R and Pamels Schindler, “Business Research Methods” , Tata McGraw

Hills, New Delhi Geode, Millian J. & Paul K. Hatl, “Methods in Research”, McGraw Hills, New Delhi Sekran, Uma, “Business Research Method”, Miley Education, Singapore Kothari C.R., “Research Methodology”, New Age Publisher

INFORMATION TECHNOLOGY LAB (202207)


COURSE OBJECTIVE:The primary objective of the course is to familiarize the students with technologies like networking and internet and to build skills in applying these technologies to various business processes



COURSE CONTENTS:Unit-IMS Access: Creating database, adding, deleting and moving records; Querying: creating, saving and editing; creating and using forms, creating and printing reports.Information Technology: Introduction, New Developments, Information Systems, Software and data, application of IT in Business & Industry, Home, Education & Training, Entertainment & Arts, Science, Engineering and Math; Application of Information Technology.Unit-IIIntroduction to Internet: Definition of networks, concepts of web page, website and web searching (browsing); Concepts of data transmission, half-duplex transmission, modems, client server computing; Introduction to TCP/IP reference models. Unit-IIIHTML: Build a simple HTML document, tables, frames, links, adding multimedia documents, home page; Applications of networks in information sharing and dissemination: applications in banking, e governance, ticket reservation etc.Lab: Web Designing in HTML, Internet Surfing.

Suggested Readings:

McKeown, “Information Technology and the Networked Economy”, Thomson Learning Forouzan , “Data Communication & Networking”, TMH, Delhi Miller, “Data and Network Communication”, Vikas Publishing House, New Delhi Tannenbaum, “Computer Networks”, PHI, Delhi Hagg, Baltzan & Philips, “Business Driven Technology”, TMH, N. Delhi Molly, “Using HTML 4”, PHI, Delhi Comer, E. Douglas, “Computer Networks and Internet”, Pearson Education, 4e ,Delhi

OPERATIONS RESEARCH (202301)


COURSE OBJECTIVE:


Masters of Business AdministrationThe objective of this paper is to acquaint the students with various quantitative techniques which are of great importance for quantitative decision-making.

COURSE CONTENTS:Unit-IOperations Research: Evolution, methodology and role in managerial decision making; Linear programming: Meaning, assumptions, advantages, scope and limitations; Formulation of problem and its solution by graphical and simplex methods; special cases in simplex method: infeasibility, degeneracy, unboundedness and multiple optimal solutions; duality.Transportation problems including transshipment problems; Special cases in transportation problems: unbalanced problems, degeneracy, maximization objective and multiple optimal solutions; assignment problems including traveling salesman’s problem. Special cases in assignment problems: unbalanced problems, maximization objective and multiple optimal solutions.Unit-IIPERT/CPM: Difference between PERT and CPM, network construction, calculating EST, EFT, LST, LFT and floats, probability considerations in PERT, time-cost trade-off. Decision theory: decision making under uncertainty and risk, Bayesian analysis, decision trees.Unit-IIIGame theory, pure and mixed strategy games; principle of dominance; two person zero sum game; Replacement Models: Group Replacement, Individual Replacement; Sequencing: Concepts, Solutions of processing ‘n’ jobs through – ‘1’, ‘2’, ‘3’ and ‘m’ machines, Processing ‘2’ jobs through ‘m’ machines; Dynamic Programming Problems.

Suggested Readings:

Paneerselvam, “Operations Research”, Prentice Hall of India, N. Delhi Taha, “Operations Research: An Introduction”, Prentice Hall of India, N. Delhi Vohra, N.D., “Quantitative Techniques in Management”, Tata McGraw Hill Publishing

Company Ltd., New Delhi Kapoor, V.K., “Operations Research”, Sultan Chand & Sons, New Delhi Sharma, J.K., “Operations Research: Theory and Applications”, Macmillan India Ltd,

New Delhi Kalavathy, “Operations Research”, Vikas Publishing House, New Delhi

MANAGEMENT INFORMATION SYSTEMS (202302)


COURSE OBJECTIVE:


Masters of Business AdministrationThis course will equip students with skills to analysis information requirements for managerial decision making.

COURSE CONTENTS:Unit-IData and Information. MIS- need and concepts, factors influencing MIS and characteristics of MIS. Technology of MIS. Structure of MIS. Decision Making and role of MIS. Data communication. Basic H/W required, Channel features and concept of Distributed Data bases Decision Support System: Overview, components and classification, steps in constructing a DSS, role in business, group decision support systemInformation system for strategic advantage, strategic role for information system, breaking business barriers, business process reengineering, improving business qualities. Unit-IIPlanning for MIS; System Development Methodologies; Conceptual and detailed designs of MIS. Information system analysis and design, information SDLC, hardware and software acquisition, system testing, documentation and its tools, conversion methods.Unit-IIISystem implementation Strategies and process; System Evaluation and Maintenance. Applications – cross –functional MIWS; ERP; CRM; SCM; Transaction Processing; Artificial Intelligence technologies in business: neural network, fuzzy logic, virtual reality; Executive information system.

Suggested Readings:

Jawadekar, “Management Information Systems”, TMH, N Delhi Brien, James, “Management Information System”, Tata McGraw Hill, Delhi Stair, “Principles of Management System”, Thomson Learning, Bombay Mckeown, “Information Technology and the Networked Economy”, Thomson Learning,

Bombay Brady, “Cases in MIS”, Thomson Learning, Bombay Murdick & Ross, “Management Information System”, PHI, Delhi Kanter, J., “Management Information System”, PHI, Delhi

CONSUMER BEHAVIOUR (202306)




COURSE OBJECTIVE:The subject explores the mysterious world of the consumer’s psyche and guidelines to the students to understand what makes consumers to purchase a particular product or avail a particular service

COURSE CONTENTS:Unit IIntroduction to Consumer Behaviour: Consumer Behavior: Scope, importance and interdisciplinary nature Consumer Research Process: Qualitative and Quantitative research Market Segmentation: Uses and bases of segmentation Evolution of Consumer Behaviour: Introduction to Consumer Decision Making Models: Howard-Sheth, Engell Kollat-Blackwell and Nicosia Models of consumer decision-makingUnit IIIndividual Determinants of Consumer Behaviour: Motivation: Nature and Types of Motives, Process of motivation, Types of Needs Personality: Theories, Product Personality, Self Concept, Vanity Consumer Perception: Concept and Elements of Perception, Consumer Imagery, Perceived Risk Consumer Learning: Behavioural and Cognitive Learning Theories Unit IIIExternal Influences on Consumer Behaviour Culture: Values and Norms, Characteristics and Affect on Consumer Behaviour, Types of sub culture, Cross cultural consumer behavior Group Dynamics and Reference Groups: Consumer relevant groups, Types of Family: Functions of family, Family decision making, Family Life Cycle Social Class: Categories, Measurement and Applications of Social ClassConsumer Decision Making Process Personal Influence and Opinion Leadership: Process of Opinion Leadership, Profile of Opinion Leader, Opinion leadership and Firm’s Promotional StrategyDiffusion of innovations: Diffusion Process, Adoption Process, Profile of Consumer Innovator.

Suggested Readings:

Schiffman, L.G. and Kanuk, L.L., “Consumer Behavior”, Prentice Hall of India Loudon, D. and Bitta, D., “Consumer Behaviour”, Tata Mc Graw Hill Assael, H., “Consumer Behaviour in Action”, Cengage Learning Reference Books: Blackwell, R.D., Miniard, P.W. and Engel, J.F. , “Consumer Behaviour”, Thomson

Learning

MARKETING RESEARCH (202307)


Masters of Business AdministrationTotal Credits - 5 L T P 4 1 0

COURSE OBJECTIVE:The basic objective of the subject is to find out the solutions of number of questions, that need to be answered and the number of decisions, that need to be made with respect to the choice of techniques to be used to solve a research problem.

COURSE CONTENTS:Unit-INature, Scope and Concept of Marketing Research, Marketing Research Process, Marketing Research and MIS, Marketing Decision Support Systems, Problem Analysis and Identification of MR Objectives, Sources of Information: Primary and Secondary DataUnit-IIResearch Process, Research Designs and their applications: Exploratory, Descriptive and Causal Research. Sampling Decisions: Basics, Methods/Techniques and Determination of Sample Size. Measurement Process: Measurement in Marketing, Difficulties in Measurement, Concepts of Validity and Reliability, Attitude Measurement: Importance of Attitude in Marketing, Nature of Attitudes and their MeasurementUnit-IIIScaling: Attitude Scaling Procedures, Thurston Scale, Likert Scale, Paired Comparison Scale, Semantic Differential Scale and Multi-Dimensional Scale (MDS) and Their Applications, Multivariate Analysis: Factor Analysis, Discriminant Analysis, Cluster Analysis and Conjoint Analysis.Report Writing and Presentations, Use of Statistical Package for Social Sciences (SPSS) in Marketing Research, Applications of Marketing Research: Demand Measurement and Forecasting, Product Research, Advertising Research, Distribution Research, Sales Control Research, Pricing Research, Motivation Research.

Suggested Readings:

Iacabucci, “Marketing Research”, Thomson Publications, Mumbai, 2006. Kinner, T.C. and Taylor, J.R. “Marketing Research: An Applied Approach” McGraw-

Hill, New York, 5th Edition, 1995. Green, Tull and Album, “Research for Marketing Decision” Prentice-Hall of India, New

Delhi, 7th Edition. Naresh Malhotra, “Marketing Research: Applied Orientation” Pearson Education Boyd, Westfall & Stasch, “Marketing Research” AITBS

PRODUCT & BRAND MANAGEMENT (202308)



COURSE OBJECTIVE: The Objective of this course is to impart in -depth knowledge to the students regarding the theory and practice of Product and Brand Management.

COURSE CONTENTS:UNIT-IProduct Concepts: Product Mix concepts, Product Classification. Product Planning: Marketing Plan, Portfolio Analysis, Market Potential and forecasting. Product Market Strategies. Product Life Cycle: Product Life Cycle Stages and corresponding Strategies, Product Evaluation.UNIT-IIProduct Positioning: Concept, Product Differentiation, Positioning Strategies, Preference Analysis, Benefit Segmentation. New Products: New Product Categories, Organization for Product Management. New Product Development Process: Concept Generation, Concept Screening, ConceptUNIT-IIITesting, Marketing Strategy Development, Product Development, Product Use Testing, Test Marketing & Product Launching. Designing the Offer: Perceptual Mapping, Conjoint Analysis, Pricing the Offer: Price Elasticity of Demand, Costs, Pricing Strategies. Concept of Product Testing. Test Marketing. Product Launch.Branding Decisions: Branding Brand Name Brand Characteristics, Brand Strategy Decisions. Brand Image, Brand Identity, Brand Personality. Brand Positioning and Repositioning, Brand Equity Brand Building: Brand Building Process. Brand Licensing and Franchising. Packaging and Labeling

Suggested Reading:

C.Merle Crawford, “New Product Management” Donald Lehmann, “Product Management” Subroto Sengupta, “Brand Positioning” William Moore, “Product Planning & Management” Ries & Trout, “Positioning: The Battle for your Mind” David A.Aaker, “ Managing Brand Equity” Urban, Hauser, and Dholakia, N., “Essentials of New Product Management”


Masters of Business AdministrationSOCIAL SECURITY & LABOUR WELFARE (202309)

Total Credits - 5 L T P 4 1 0COURSE OBJECTIVE:Understanding of the Social Security & Labour Welfare is important for the efficient decision making relating to human resource management and industrial relations. The course aims to provide an understanding, application and interpretation of the various labour laws and their implications for industrial relations and labour Issues.

COURSE CONTENTS:

UNIT-IThe concept and scope of social security. Social assistance and social insuranceEvolution of social security. Law relating to social securityPayment of wages Act, 1936Minimum Wages Act, 1948

UNIT-IIPayment of Bonus Act, 1965Workman’s Compensation Act, 1923Maternity Benefit Act 1961Employees State Insurance Act, 1948Provident Fund & Miscellaneous Provisions Act, 1951Gratuity Act, 1972

Unit-IIII.L.O and social security The concept of labour welfare : definition, scope and objectives, welfare work and social work. Evolution of labour welfare, classification of welfare work, agencies for welfare work. Welfare activities of govt. of India; welfare work by trade unions Labour Welfare work by voluntary social organizations. Labour administration: agencies for administrating labour welfare laws in India

Suggested Readings:

Hallen, “ Dynamic of Social Security” A.M.Sharma, “ Social Security & Labour Welfare” Himalaya Publishing House I.L.O., “ Social Security International Labour” Office T.N. Bhagoliwal, “ Economics of Labour & Social Welfare” B.D.Rawat,“Labour Welfareism in India –Problems and Prospectus.”



ORGANISATIONAL CHANGE AND DEVELOPMENT (202310)

Total Credits - 5 L T P 4 1 0COURSE OBJECTIVE:This course is designed to provide in depth understanding of behavioural interventions and enable the students to apply these intervention for building individual, team, systems and process related competencies and helping organizational to achieve peak performance and become self sustaining

COURSE CONTENTS:Unit-IOrganizational Change – meaning, nature, types; theories of planned change; Organizational Development – nature and characteristics; process of organizational developmentHuman Process Interventions – T-group, process consultation, third party interventions, team building; organizational confrontation meeting, coaching and mentoring, role focused interventionsUnit-IITechno structural Interventions – restructuring organization, reengineering, employee involvement, work design; Strategic Interventions – Organization and environment relationships, organization transformation Unit-IIIContemporary issues and applications – Organizational development in global context, organizational development in service sector, OD Practioners – role, competencies requirement, professional ethics and values and experiences; future trends in OD.

Suggested Reading:

Cummings, Thomas G. and Christopher G. Worley, “Organisation Development and Change”, Thomson Learning

Ramnarayan S., T.V. Rao and Kuldeep Singh, “Organisation Development Interventions and Strategies”, Response Books, New Delhi

French, Wendell L. and Lecil H. Bell, “Organisation Development”, PHI, New Delhi Chowdhury, Subir, “Organisation” 2IC, Pearson Education



COMPENSATION MANAGEMENT (202311)


COURSE OBJECTIVE:This course is designed to promote understanding issues related to compensation in corporate sector and impart skills in designing, analysis and restructure compensation management system, policies and strategies

COURSE CONTENTS:Unit-IRole of compensation in organization: economic and behavioural theories related to compensation; strategic perspectives of compensation; compensation as motivational tool; compensation policyInternal and external equities in compensation system; determining the worth of jobs; understanding inter and intra-industry compensation differentials, designing pay structure and administering compensation package; understanding different components of compensation package like fringe benefits, incentives and retirement plans; pay for performance plansUnit-IICompensation of special group: Corporate Directors, Chief Executives, Senior Managers; components of executive compensation package; compensation of professionals and knowledge workers, R&D staff, sales compensation plan, international compensation Unit-IIIStatutory provisions governing different components of reward systems; working of different institutions related to reward system like wage boards, pay commissions, role of trade unions in compensation management; tax planning.

Suggested Readings:

Milkovich, George T and Newman J.M., “Compensation”, Tata McGraw Hill Henderson, R.O., “Compensation Management”, Pearson Education Martocchio, J.J., “Strategic Compensation”, Pearson Education Armstrong, M and Murlis H, “Reward Management”, Kogan Page, UK Singh, B.D., “Compensation Reward Management”, Excel Books, New Delhi


Masters of Business AdministrationSECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (202312)


COURSE OBJECTIVE:The objective of this paper is to acquaint the students about the investment decisions, Risks involved in them, theories of security valuation, fundamental and technical analysis and theories and concepts involved in portfolio management.

COURSE CONTENTS:Unit-IInvestment-Meaning, nature, process and alternatives; return and risk; Concept and components of total risk; Measuring historical and expected return and risk; systematic and unsystematic risk. Measurement of systematic risk.Objectives and benefits of investment analysis and security valuation ; theories of fixed and variable income securities; Efficient Market Theory; Fundamental Analysis - Economic, Industry and Company Analysis; Technical Analysis.Unit-IIPortfolio – Meaning, advantages and selection; Selection Problems: Markowitz portfolio theory; expected return and standard deviation for portfolios; the efficient frontier; the efficient frontier and investor utility; the selection of the optimal portfolio; Sharpe single-index model; Capital Asset Pricing Model; Arbitrage Pricing Theory.Unit-IIIBond portfolio management strategies – passive portfolio strategies, active management strategies; Portfolio revision – meaning, need, constraints and strategies; formula plans - constant-dollar-value plan, constant ratio plan, variable ratio plan; Portfolio performance evaluation: risk adjusted measures of performance.

Suggested Readings:

Reiley & Brown, “Investment Analysis & Portfolio Management”, Thomson Learning, Bombay

Pandian, “Security Analysis and Portfolio Management”, Vikas Publishing House, New Delhi

Sharpe, Alexander & Wiley, “Investment.Prentice Hall of India”, New Delhi. Alexander, Gorden J. and Bailey, Jeffery V., “Investment analysis and Portfolio

Management”, Dryden Press, Thomson Learning, Bombay. Bodie ZVI, Kane Alex, Marcus, Alan J and Mohanty, Pitabas, “Investments”, TMH, New

Delhi, 2006.



MANAGEMENT OF FINANCIAL INSTITUTIONS (202313)


COURSE OBJECTIVE:The basic objective of this course is to acquaint the students of finance with the working, performance and regulations of commercial banking, development finance, and investment finance and about the various risks faced by financial institutions.

COURSE CONTENTS:Unit –IFinancial Institutions in India: An overview, types and their role in economic development, Banking system in India: An overview, structure of Indian banks: public, private and foreign banks, their role and performance, Reserve Bank of India: Its functions and role as a central bank.Unit –IIDevelopment Banking in India: concept evolution, structure and promotional role. Micro-Financing: concept, models, and its role in poverty alleviation, Banking sector reforms in India.Unit –IIINon-Banking Finance Companies (NBFCs): Introduction, evolution, progress and growth, regulatory framework, problems and prospects, Insurance Industry in India: evolution, growth, insurance sector reforms. An overview of risks faced by FIs, types of risks: credit risk, liquidity risk, interest rate risk, market risk, foreign exchange risk, technology and operational risk.

Suggested Readings:

Anthony Saunders and Marcia Million Cornett, “Financial Markets and Institutions”, Tata McGraw-Hill Education Private Limited, 3rd Edition, 2009

L.M. Bhole, “Financial Institutions and Markets”, Tata McGraw-Hill Publishing Company Limited, 5th Edition, 2009

R.M. Srivastava, “Management of Indian Financial Institutions”, Himalaya Publishing House, Mumbai, 2008

Khan M.Y., “Indian Financial System”, Tata McGraw-Hill Publishing Company Limited, New Delhi, 5th Edition, 2007



TAXATION LAWS & PLANNING (202314)


COURSE OBJECTIVE:The objective of this course is to acquaint the students with tax laws and tax planning

COURSE CONTENTS:Unit-IBasic concepts of income tax, residential status and its incidence on tax liability, incomes exempt from tax; income from the had salary; income from house propertyProfits and gains of business and profession including depreciation; capital gains; income from other sourcesUnit-IIClubbing of incomes, setting off and carrying forward of losses; general deductions from gross total income, assessment of individuals and companies, computation of tax liabilityUnit-IIITax planning/avoidance/evasion; tax planning with reference to managerial decisions – own or lease, make or buy, export or local, close or continue etc; tax planning in reference to employees’ remuneration; returns of income and assessment of income; deduction and collection of tax at source; income tax authorities and their powers.

Suggested Readings:

Singhania, V.K. and Singhania, “Kapil, Direct Taxes Law and Practice”, Taxman Publications

Mahrotra & Goyal, “Income Tax Law & Practice”, Sahitya Bhawan Publications, Agra Singhania, V.K. and Singhania, Monica, “Student Guide to Income Tax”, Taxman

Publications Singhania, V.K., Singhania, Kapil and Singhania, Monica, “Direct Taxes Planning and

Management”, Taxman Publications Lal, B.B., “Direct Taxes”, Pearson Education Study material of Institute of Company Secretaries of India



Programming in C/C++ (202315)

Total Credits - 5 L T P 4 1 0Unit-IIntroduction to Program Development: Defining the problem, designing the program, coding the program, testing and debugging the program, and implementing the program. Introduction to Algorithm and flowchart.

Overview of C: Brief history of C, comparison of C with other programming languages, general structure of a C programData Types, Operators & Expressions: Constants and variables, data types, declaring variables, storage classes, different types of expressions and their evaluation, conditional expression, assignment statement, enumerated data type, defining/creating data types, library functions, type casting.Unit-IIConsole Input/output: Standard input/output devices, unformatted input/output functions (character I/O functions and string I/O functions), formatted input/output functions (scanf( ) function and printf ( ) function).

Control Statements: Decision making using if, if , else, else if and switch statements, Looping using for, while and do , while statements, transferring program control using break and continue statements, programming examples to illustrate the use of these control statements.

Pointers: What is pointer? Why pointers? Declaring pointers, pointer to pointer, array of pointers, pointer to array.

Functions: Defining a function, local variables, return statement, invoking a function, specifying and passing arguments to a functions, function prototyping and use of header files, recursion.Unit-IIIArrays & Strings: Introduction to arrays, declaring arrays, Types of Array, initializing arrays, processing of arrays, passing arrays as arguments to a function. Structure and Union: Defining and processing a structure, user defined data types, structure and pointers, passing structure to function, self-referential structure, union.C programming applications: Sorting (Bubble sort, Selection sort), Searching (Binary search, Linear Search).

Suggested Readings:



R.S. Salaria, “Applications Programming in C”, Khanna Book Publishing Co. (P) Ltd., Delhi

Byron Gotterfied, “Programming in C”, Tata McGraw Hill Publishing Company Ltd., Delhi

Yashvant Kanetkar, “Let Us C”, BPB Publications, Delhi

DATABASE MANAGEMENT SYSTEMS (202316)

Total Credits - 5 L T P 4 1 0COURSE CONTENTS:Unit-IIntroduction: definition of data, uses & need of data in organizations.Basic Concepts: Entities & their attributes, advantages & disadvantages of DBMS.

Unit-IIData Models: The hierarchical model, the network model & the relational model.Relational Databases: Relations, tupples, domains & keys, normalization – 1NF, 2NF, 3NF, BCNF

Unit-IIISQL: SQL Database creation & manipulation views & queries.Data Protection: Recovery, concurrency, security & integrity.

Suggested Readings:

James Martin, “Principles of Database Management”, PHI Naveen Prakash, “Introduction to Database Management”, TMH Sanjay Saxena, “A First Course in Computers”, Vikas Pub.



ENTERPRISE RESOURCE PLANNING (ERP) (202317)


COURSE OBJECTIVE:To make the students able to participate in planning and implementation of advanced enterprise-wide systems and technologies in their career.

COURSE CONTENTS:Unit-IEnterprise Resources Planning: Evolution of ERP-MRP and MRP II - problems of system islands need for system integration and interface-early ERP Packages-ERP products and Markets - opportunities and problems in ERP selection and implementation; ERP implementation identifying RP benefits team formation-Consultant intervention-Selection ERP-Process of ERP implementation.Unit-IIManaging changes in IT organisation -Preparing IT infrastructure-Measuring benefits of ERP-Integrating with other systems: The emergence of reengineering concept- concept of business process rethinking of processes identification of re-engineering need-preparing for re-engineering -implementing change-change management-BPR & ERPUnit-IIISupply Chain Management: The concept of value chain differentiation between ERP and SCM- SCM for customer focus-nee and specificity of SCM. SCM scenario in India-products and markets of Sehl-issue in selection and implementation of SCM solution -CRM solutionsE- Business: Introduction to 1-Net technologies-Evolution of E-Commerce, EDI and E-Business - business opportunities basic and advanced business models on internet- internet banking and related technologies- security and privacy issues- technologies for E-Business. Future and Growth of E-Business's.

Suggested Readings:


Masters of Business Administration Langenalter, A. Gary, “Enterprise Resources Planning and Beyond” St. Lucie Press,

USA, 1st Edition, 2000 Alexis, Leon, “ERP Demystified”. Tata McGraw Hill, 1st Ed., 2000 Mahadeo Jaiswal and Ganesh Vanapalli, “Textbook of Enterprise Resource Planning”

Macmillan Publishers India, 2005 S Parthasarathy, “Enterprise Resource Planning- Managerial & Technical Perspective”

New Age International, 2007

STRATEGIC MANAGEMENT (202401)


COURSE OBJECTIVE:The objective of the course is to develop a holistic perspective of an organization and to enable the students to analyse the strategic situation facing the organization, to access strategic options available to the organization and to implement the strategic choices made by it.

COURSE CONTENTS:Unit-IStrategic Management Process: defining strategy, levels of approaches to strategic decision making, process of strategic management, roles of strategies, mission and objectives, strategic business unit, environment – concept, components and appraisalUnit-IIOrganization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal, SWOT analysis formulation – corporate level strategies and business strategies, strategy analysis and choice – the process, BCG matrix, GE matrix, SPACE approach, QSP matrix and strategic plan Unit-IIIStrategy implementation: aspects, structures, design and change; behavioural implementation – leadership, culture, value and ethicsFunctional implementation: functional strategies, plans and policies; marketing; financial, personal, operations, its plans and policies; strategic evaluation and control – an overview of strategic evaluation and control, techniques of strategic evaluation and control.

Suggested Readings:

Kazmi, Azhar, “Business Policy and Strategic Management”, Tata McGraw Hill Publishing Company Ltd., New Delhi

David, Fred R., “Strategic Management – Concept and Cases”, Pearson Education, Delhi


Masters of Business Administration Hitt, M.A., Ireland R.D. and Hos Kisson R.D., “Strategic Management Competitiveness

and Globalisation”, Thomson Asia Pvt. Ltd. Pearce II J A and Robinson Jr., R.B., “Strategic Management – Strategy Formulation and

Implementation”, AITBS Publishers and Distributors, Delhi

PROJECT MANAGEMENT & ENTERPRENEURSHIP (202402)


COURSE OBJECTIVE:The objective of this paper is to acquaint the students about the project planning, appraisal and control and financing of infrastructure projects.

COURSE CONTENTS:Unit-IEntrepreneur: definition, characteristics and skills. Generating and screening of business ideas. Govt. support to entrepreneurs, Entering/buying and Exit/selling a business, Entrepreneurial finance: venture capital. Family business: Opportunities, and problems of small business in India. Unit-IIProject: Definition and characteristics. Demand analysis and technical analysis. Environment Impact Analysis, Managerial Appraisal. Estimating project cost, Sources of finance, Preparation of projected financial statements: Cash Flow Statement, Income Statement and Balance Sheet. Project Investment Criteria. Unit-IIIRisk analysis: Management risk, market risk, technical risk. Introduction to social benefit cost analysis, UNIDO and LM approach. Implementation: Project planning and control, project organization. Review and audit of Project cost and implementation time.

Suggested Readings:



Roy, Rajeev, “Entrepreneurship”, Oxford University Press Chandra Prasanna, “Projects: Planning, Analysis Selection, Financing, Implementation

and Review”, Tata McGraw Hill

MARKETING OF SERVICES (202405)


COURSE OBJECTIVE:To understand the service product and key elements of services marketing mix. Another objective deals with managing the service delivery process and the implementation of services marketing

COURSE CONTENTS:Unit-IIntroduction to services marketing: role of services marketing; consumer behaviour in service encounters: customer interaction, purchase process, needs and expectations of customers; positioning services in competitive markets: search for competitive advantage; market segmentation, positioning vis-à-vis competitorsUnit-IICreating the service product: identifying and classifying supplementary services, planning and branding service products, new service development; designing communication mix: branding and communication; effective pricing, objectives and foundations for setting prices; distributing services: options for service delivery, place and time decisions, delivery in cyberspace, role of intermediariesDesigning and managing service processes: service process redesign, customer misbehaviour; balancing demand and capacity: fluctuations in demand, capacity constrain, planning the service environment: consumer responses to and dimensions of service environment; managing people for service advantage: service leadership and cultureUnit-III


Masters of Business AdministrationManaging relationship and building loyalty: customer-firm relationship, analyzing and managing customer base; customer management relationship system in services marketing; customer feedback and service recovery: customer complaining behaviour, principles and responses to effective service recovery, service quality and the gap model, measuring and improving service quality, defining, measuring and improving service productivity; organizing for service leadership: search for synergy in service management, creating a leading service organization.

Suggested Readings:

Lovelock, Christopher, Wirtz, Jocken and Chatterjee, Jayanta, “Services Marketing – People, Technology, Strategy”, Pearson Education, New Delhi

Zeithaml, Valarie A. & Bitner, Mary Jo, “Services Marketing – Integrating Customer Focus Across the Firm”, Tata McGraw Hill, New Delhi

Rao, K. Rama Mohana, “Services Marketing”, Pearson Education, New Delhi Hoffman & Bateson, “Essentials of Service Marketing”, Thomson Asia Pc. Ltd., New

Delhi Rampal, M.K. & Gupta, S.L., “Services Marketing”, Galgotia Publications, New Delhi Shanker, Ravi, “Services Marketing – The Indian Perspective”, Excel Books, New Delhi

SALES & DISTRIBUTION MANAGEMENT (202406)


COURSE OBJECTIVE:The objective of the course is to familiarize students with theories, techniques and practices related to sales and distribution management

COURSE CONTENTS:Unit-IObjective of sales management; Personal selling objectives; theories of selling; personal selling process; size of sales force; social and ethical responsibilities in sales management; compensation and motivation of sales forceUnit-IISales meetings; sales contests; sales quotas; sales territories; evaluating and controlling the sales personnel; analysis of sales, costs and profitabilityUnit-IIIDistribution management and marketing mix; marketing channels; channel institutions – wholesaling and retailing; designing channel systemChannel management; channel information system; market logistics and supply chain management; international sales management.



Suggested Reading:

Havaldar, Krishna K.& Cavale, Vasant M., “Sales and Distribution Management”, Tata McGraw Hill, New Delhi

Khan, Mateen, “Sales and Distribution Management”, Excel Books, New Delhi Still, Richard R., Cundiff, Edward W. & Govoni, Norman, “Sales Management –

Decision, Strategies and Cases”, Pearson Education/Prentice Hall of India; New Delhi Dalrymple, Douglas J., Cron, William L. & Decarlo, Thomas, “Sales Management”, John

Wiley & Sons (Asia) Pvt. Ltd, New Delhi Futrell, Charles M., “Sales Management – Team work, Leadership and Technology”,

Thomson Learning, New Delhi Rosenbloom, Bert, “Marketing Channels: A Management View”, Thomson Learning;

New Delhi Stern, Louis W., El-Ansary, Adel & Coughlan, Anne T., “Marketing Channels”, Prentice

Hall of India/Pearson Education, New Delhi Kapoor, Satish K. & Kansal, Purva, “Basics of Distribution Management”, Prentice Hall

of India, New Delhi Kapoor, Ramnik, “Fundamentals of Sales Management”, McMillan India Ltd, New Delhi

RURAL MARKETING (202407)


COURSE OBJECTIVE:The Objective of the course is to explore the students to the rural market environment and the energing challenges in the globlisation of the economies.

COURSE CONTENTS:Unit-IRural Marketing: nature, definition, scope & importance in India. Size& structure of rural markets.Rural Socio-Economic environment and impact of urbanization, industrialization and globalization on rural communities. Rural Market Environment. Rural Demand and Rural Market Index. Rural Marketing and Problems in Rural Marketing. Unit-IIRural Marketing Strategies with special reference to: Rural Market segmentation. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies . Marketing Communication in Rural Markets. Marketing Research. Product marketing & service marketing in rural India: product planning, communication media & message, distribution C channels, market research (with special reference to seeds, fertilizers, farm equipments, new techniques, agricultural output & other services.)


Masters of Business AdministrationUnit-IIIMarketing of consumables & durables Marketing of agricultural produce: regulated markets, cooperative marketing & processing societies. Rural Industry: Marketing of rural industry, cottage industry, artisan products. Problems in rural marketing. Consumer education & consumer movement in rural India. Role of government & NGOs in rural marketing Economic of selling in rural markets. Formulation of rural marketing policies. case studies relating to rural marketing of successful companies.

Suggested Reading:

Dogra Balram, “Rural Marketing: Concepts and Practices”, Tata Mc-Graw Hill, New Delhi

Krishnamacharyulu, Lalitha Ramakrishnan, “Cases in Rural Marketing”, Dorling Kindersley (India) Pvt Ltd

Ruchika Ramakrishnan, “Rural Marketing in India: Strategies and Challenges”, New Century Publications, 2006

TRAINING AND DEVELOPMENT (202408)


COURSE OBJECTIVE:This course is designed to provide in depth understanding and enable the students to manage training processes and system for developing human resource of the organization

COURSE CONTENTS:Unit-ITraining – concept, and rationale; training process: role of stakeholders in training programme; Organization and Management of training function; Training needs assessment – organizational analysis, operational analysis, person analysis; competency mappingUnit-IIDesigning the training programme: process of learning in training programme – attributes and factors influencing; learning process; learning styles; training climate and pedagogy; developing training modules; Training aidsTraining methods and techniques – role playing, business games, in basket exercises, laboratory training; incidents and cases; seminars, syndicates and group discussion; lecture,


Masters of Business Administrationprogrammed instructions; inspirational techniques – brainstorming, mind mapping, creative problem solvingUnit-IIIEvaluation of training – need for evaluation, principles of evaluation, criteria and approaches; return on investment in training, process of calculating ROI in training; emerging trends in training and development; new perspectives on training – cross cultural training, e-learning, knowledge management.

Suggested Readings:

Agochia, Devendra, “Every Trainer’s Handbook”, New Delhi, Sage Publications De Simone, R.L. and Harris, D.M., “Human Resource Development”, Thomson Learning Sahu, R.K., “Training for Development”, Excel Books, New Delhi Blanchard, P Nick, and James W. Thacker, “Effective Training – Systems, Strategies, and

Practices”, Pearson Education, New Delhi Goldstein, “Training in Organization”, Thomson Learning, Bombay McGrath, “Training for Life and Leadership in Industry”, Prentice Hall of India, New

Delhi

ADVANCED INDUSTRIAL PSYCHOLOGY (202409)


COURSE OBJECTIVE:Industrial psychology is concerned with the study of workplace behavior. Industrial psychologists often apply research to increasing workplace productivity, selecting employees best suited for particular jobs and product testing.

COURSE CONTENTS:Unit –IPsychology: Nature and Scope, Psychology and Management, Industrial Psychology-nature and scope, Industrial Psychology and its relation with Sociology, Social Psychology, General Psychology and Management, with special reference to Personnel Management, Advertising


Masters of Business Administrationand Marketing, Individual differences and behaviour, Human needs and their implications for a work organization, Psychology applied to advertising, Marketing and Consumer Behaviour.Unit-IIPersonnel Selection and importance of testing techniques, Psychological and Projective tests, Employees and Training Development, Performance Appraisal-Techniques and Problems, Job Satisfaction and its measurement, Creativity a work-element of creativity in leadership and decision making.Organisational Role Stress-managing stress, Burnout-causes, effect and coping, Gender biasness in Indian organizations, Women as a minority, Work Stress and women, Women as successful manager, Monotony, Boredom and Fatigue at work places, The Physical surroundings of work place-quality of work life.Unit-IIIAttitudes: Meaning, Characteristics, Factors that Influence Development of Attitudes, Implication for organization. Industrial Morale : Meaning, Characteristics, Factors that Influence Morale, Measures of Improving Morale. Monotony: Fatigue and Stress: Meaning, Impact, Causative Factors. Motivation: Meaning, Types, Applications in industry - MBO, Job design. Work Environment: The Arousal Hypothesis - Noise, Illumination, Color, Vibration,Miscellaneous Factors.

Suggested Readings:

M.L. Blum & J.C., “Industrial Psychology - Its CBS Naylor Theoretical & Social Foundations”

Ghosh & Ghorpade, “Industrial Psychology”, Himalaya Miner, “Industrial/Organisation Psychology”, Tata Mc Graw, Hill Schultz & Schultz, “Psychology & Work Today” Pearson Riggio, “Industrial/ Organisational Psychology” Prentice Hall Dubrin, “ Applying Pschology” Prentice Hall

INDUSTRIAL RELATIONS AND LABOR LEGISLATIONS (A202410)


COURSE OBJECTIVE:The objective of this course is to sensitize and expose students to critical tasks, functions and issues of industrial relations and to gain insight into the dynamics of employee management relations on the different job situations.



Masters of Business AdministrationIndustrial Relations: Concept, Scope, Objectives, emerging socio-economic and techno-economic profile; Impact of technological change on industrial relations; Role of State in managing industrial relations factors affecting industrial relations.Unit-IIILO and Trade Unions: Objectives and functions; Development of trade Union movement in India; Challenges of Trade Union movement; Forms of union; Role and objectives of ILO. Prevention and settlement of disputes. Trade union finances and funds. Privileges of registered trade union.Labor Legislations: Objectives, forms and significance; Grievance handling legislations: Social security legislations, Regulatory legislations and protective and employment legislations. Unit-IIICo-ownership management; Concept and significance; Involvement of workers with management processes; Strategic implementation of WPM; Collective bargaining and empowerment: role, methods and significance to quality management. The Trade unions Act, 1926 {with amendments},The Industrial Disputes Act, 1947 {with amendments},Factories Act {with amendments}.

Suggested Readings:

Ramaswamy E., “Managing Human Resources”, Oxford University Press, New Delhi Venkataratnam, C.S. and Sinha, Pravin, “Trade Union Challenges at the Designing of 21st

Centry”, IIRA-Excel Books, New Delhi Monappa, A., “Industrial Relations”, Tata McGraw Hill, New Delhi Monappa, A., “Managing Human Resources”, Tata McGraw Hill, New Delhi Sinha, Sinha, Sakher, “Industrial Relations, Trade Unions and Labour Legislations”,

Pearson Education, New Delhi Venkataratnam, C.S., “Industrial Relations”, Oxford University Press, New Delhi Dutta, S.K., “Guide to Disciplinary Action”, Tata McGraw Hill, New Delhi

FINANCIAL SERVICES (202411)


COURSE OBJECTIVE:The objective of this paper is to acquaint the students about major financial services and institutions



Masters of Business AdministrationFinancial Services: salient features, scope and problems; mutual funds; venture capital financing; regulatory and theoretical framework of leasing; issue management activities/procedures of merchant bankingUnit-IICredit rating; factoring and forfeiting; housing finance; merger/amalgamation and acquisition/takeover; debt securitization Leasing-concept and development of leasing, business difference between leasing & hire purchase, types of leasing business, advantages to lessor and lessee. Factoring - development of factoring types & importance, procedural aspects in factoring, financial aspects, prospects of factoring in India. Plastic Money — Concept and different forms of plastic money - credit and debit cards, pros And cons. Credit process followed by credit card organisations. Factors affecting utilisation of plastic money in India. Credit rating - the concept and objective of credit rating, various credit rating agencies in India and International credit rating agencies, factors affecting credit rating & procedural aspects.Unit-IIIVenture capital - concepts and characteristics of venture capital, venture capital in India, guidelines for venture capital. Call money market: introduction, meaning, participation, location, volume of call loans, call rates, recent developments. Treasury bill market-introduction, 91 days, 182 days treasury bill market, Commercial Bill market - introduction, bills of exchange, size of rnarket, schemes, rates, factors Behind imderdevelopmentr Market for CPs and CDs : introduction, interest rate determination, Discount market and market for financial guarantees. Depository: Introduction, Concept, depository participants, functioning of depository systems, demat, remat, process of switching over to depository systems, benefits, depository systems in India, SEBI regulation.

Suggested Readings:

E.Gordon & K. Natarajan, “Financial Markets & Services” Himalaya Publishing House Lalit K.Bansal, “Merchant banking & Financial Services” Unistar Books Pvt Ltd. M.Y.Khan, “ Financial Services” Tata McGraw Hill H.R.Machiraju, “ Merchant banking – Principles & Practices” New Age International

Pvt.Ltd. L.M.Bhole, “Financial Institutions & Markets” Tata McGraw Hill

WORKING CAPITAL MANAGEMENT (A202412)


COURSE OBJECTIVE:


Masters of Business AdministrationThe basic objective of this course is to acquaint the students with the concept of working capital, its overall management, the various constituents of working capital and their management, determining and financing working capital requirements.

COURSE CONTENTS:Unit-IWorking Capital Management: Introduction, Concept of working Capital ;importance of working capital, factors influencing W.C. requirements, operating cycle and cash cycle, levels of working capital investment, optimal level of W.C. investments, Overall W. C. policy. Planning of working capital investment: introduction, need, determinants, computation of working capital.Financing and control of working capital-introduction, sources of finance including accruals, trade credit, W.C. Advance by commercial banks, regulation of bank finance, public deposits, ICDs, short term loans from Fls, right debentures for W.C., commercial papers and factoring. W.C. & banking policy (Tandon, Chore, Marathe committee reports.)Unit-IICash management system: introduction, motive for holding cash and marketable securities; factors determining the cash balance, the cash system; managing the cash flow; types of collection systems, mailed payment collection system, other collection systems, Cash concentration strategies; disbursement tools, investment in marketable securities; types of marketable securities.Forecasting cash flows: introduction, methods of financial forecasting, forecasting daily cash flows, sources of uncertainly in cash forecasting, hedging cash balance uncertainties, hedging via interest rate, futures & options on futures.Unit-IIIReceivable management: introduction, objectives, costs, benefits, credit policies, evaluation of the credit applicant, credit terms, collections from accounts receivable. Inventory management : introduction type of control required, cost of holding inventories, inventory control models, inventory control responsibility, other control devices, inventory management & evaluation.

Suggested Readings:

V. K. Bhalla, “ Working Capital Management” Anmol Publications M.Y. Khan, “Financial Management “ Tata McGraw Hill James C. Van Horne, “ Financial Management” Person Education, Asia Prasanna Chandra, “Financial Management” Tata McGraw Hill Shashi K. Gupta & R.K.Sharma, “Financial Management Theory and Practice” Kalyani

Publishing

MANAGEMENT CONTROL SYSTEM (202413)



COURSE OBJECTIVE:The objective of this course is to develop the ability in the students to gain knowledge, insights and analytical skills related to how a firm’s manager can go about designing, implementing, and using planning and Control systems to implement firm’s strategies.

COURSE CONTENTS:Unit-IManagement Control System : Basic concepts, nature and scope. Designing the Control process and Managerial controls. Control environment Concept of goals and strategies. Behavioral considerations. Organisational Context of Management controls: formal and Informal control systems.Unit-IIResponsibility Centers: Revenue and expense centers, Profit centers, Investment centers. Transfer Pricing: Objectives and methods. Structure of Analysis, Measures of assets employed, EVA vs. ROIUnit-IIIBudgeting: Budget preparation, Types of budgets. Behavioral aspects of budgets. Variance analysis and reporting. Performance analysis and measurement. Impact on management compensation. Management Control of Multinational Companies.Modern control methods :JIT, TQM and DSS. Control in service organizations.

Suggested Readings:

Robert N.Anthony & Vijay Govindrajan, “Management Control Systems” Tata McGraw Hill

Joseph A. Maciariello/Calvin J.Kirbi, “Management Control Systems” Prentice Hall of India P.Saravanavel, “Management Control Systems (Principles & Practice)” Himalaya Publishing House

Kenneth A. Merchant, “Modern Management Control Systems: Text & Cases” Pearson Education Asia

Horngren, Foster, Datar, “Cost Accounting” Prentice Hall India


Masters of Business AdministrationE-COMMERCE & IT ENABLED SERVICE (202414)


COURSE OBJECTIVE:The objective of the course is to acquaint the students with the use of E—Commerce competing markets & Implementation of IT enabled services.

COURSE CONTENTS:Unit-IInternet Basics: What is internet. What Special About Internet? Dial Up Connection/Direct Connection; Slip Or PPP; WWW: The Client Site, Server Site, Web Pages in HTML, Environment Variables, Difference Between HTML and DHTML, ECOM and Portals. Internet Internals: Transmission Control Protocol/ Internet Protocol (TCP/IP), FTP, HTTP, WAIS (Wide Area Information Service), TELNET, Internet Addressing, IP Address, Electronic Mail Address, URL, E-Mail Basic. Domain Name System: Name for Machine, Flat Name Space, Hierarchical Names Internet Domain names, Domain Name Revolution.Unit-IIHTML (hypertext marking language) Basic HTML and tags, Language description, usability, static creation of HTML web pages. Creating tables, forms and their advantages.ASP (Active Server Pages) Introduction to ASP technology. How to create dynamic web pages. Understanding ASP objects model, processing data using session variables. What is the purpose of global asa file. Data base connectivity through ADO’s.Unit-IIIE-Business models, BPO, Electronic Business system, E-Business security, Introduction to CMM Note: A team of two examiners will evaluate the Final Research Project.

Suggested Readings:

Ravi Kalkota, “ Frontiers of E-Commerce” Addison Wesley K.Bajaj & D.Nag, “E-Commerce, The Cutting Edge of Business” Tata McGraw Green Stein, “Electronic Commerce” Tata Mc Graw Pee Losuin & A Murphy, “Electronic Commerce” Jaico Pub



DATA WAREHOUSING AND DATA MINING (202415)


COURSE OBJECTIVE: The objective is to learnt the purpose for developing a data warehouse, including difference between operational and decision support system and to describe the architecture of a data warehouse; Understood project planning aspects of building a data warehouse; will be able to describe the purpose of data mining; Understood the knowledge discovery process.

COURSE CONTENTS:Unit I:Introduction – Data Mining – Functionalities – Classification of data mining systems – Major issues in data mining. Business Context of Data Mining Data Mining for process improvement, Data Mining as a research tool. Data Mining for marketing, Data Mining for customer relationship management; Data warehouse and OLAP technology for data mining: What is a data warehouse – A Multi dimensional model – Data Warehouse Architecture – Data Warehouse Implementation – Future development of Data cube technology.Unit II:Data preprocessing: Data cleaning – Data integration and transformation – Data reduction – Discretization and concept hierarchy generation. Data Mining Primitives: What defines a data mining tasks. Data Mining Tools:-Decision Trees; Neural Networks; Genetic Algorithms; Rough Sets and Fuzzy LogicMining Association Rules in Large Databases: Association rule mining – Mining single dimensional Boolean association rule from transactional databases Mining Multidimensional association rules from relational databases and data warehouses. MBA Information Systems-2011-12 & onwards -SDE Unit IV:Classification and Prediction: What is classification – Issues regarding classification- Classification by decision tree induction – Bayesian classification; Cluster Analysis: Types of data in cluster analysis – Categorization of major clustering methods – Partioning methods – Hierarchical Methods.

Suggested Readings:

Jiawei Han, Micheline Kamber, “Data Mining – Concepts and Techniques”, Morgan Kaufmann Publishers, First Edition, 2003, ISBN: 81-8147-049-4.

Michael J A Berry, Gordon S Linoff, “Data Mining Techniques”, Wiley Publishing Inc, Second Edition, 2004, ISBN: 81-265-0517-6.

Alex Berson, Stephen J.Smith, “Data Warehousing, Data Mining & OLAP”, Tata McGraw Hill Publications,2004

Sushmita Mitra, Tinku Acharya, “Data Mining – Multimedia, Soft Computing and Bioinformatics”, John Wiley & Sons, 2003.



INTRODUCTION TO COMPUTER NETWORKS (202416)


COURSE OBJECTIVE:The Objective of the course is to provide Skills, knowledge and application to be effective in network management including determining and confirming client business expectations and needs; creating scripts for networking; automating processes; supporting system software, system and software faults; maintaining ethical conduct; and managing simple projects. A number of other specialized technical skills are taught.

COURSE CONTENTS:Unit-INetwork and Networking: Basic & overview; Network protocols and standards – OSI, TCP, IP, FTP, TELENET, AIM, WAP etc. Satellite Based Information Network. Network Services: Electronic Mail, File Transfer, Teleconferencing, Computer-Mediated Conferencing, Facsimile Transmission, Tele Text, videotext, etc. ISDN and Intelligent Network Security.Unit-IIIntroduction to data communication, analog Vs Digital Communication, Band Width limitation, data rate of a channel, Error detection and correction; nature of errors, parity check, CRC, hamming code, Modulation; Multiplexing: SDM, FDM, TDM, STDM.Unit-IIIIntroduction to computer networks and application; network hardware, network software, OSI reference model, TCP/IP model, network standardization, physical layer: circuit switching, packet switching, message switching, terminal handling, telephone system, modems, connections, transmission media.Internet working, Network layer in Internet IP Protocol, IP Address, TCP/ IP Service Model, TCP Connection management.

Suggested Readings:

A.S.Tannenbaum, “Computer Network” Prentice Hall D.E.Cormer, “Computer Networks and Internet” Addison Wesley D.E.Cormer & D.L. Stevens, “Inter networking with TCP-IP Design, Implemenation and

Internals”, Vol-2 Prentice Hall D. Bertsekas & R.Gallagar, “Data Networks” Prentice Hall W.R. Stevens, “UNIX Network Programming” Prentice Hall



HEALTH SYSTEM MANAGEMENT (202318)


Objective : The objective of the course is to familiarize the learner with the basic and advanced concepts of Health System Management

UNIT-1:Introduction – Health Care Management – Evolution of Health Care Systems in India & Abroad– Evolution of Present Health Care Services in India.

UNIT-2:Health Care Management: Success in Team Work – In-service Training & Education.

UNIT-3:Law Related to Medical & Health Care – Consumer Protection Act, 1986, Right To Information Act, 2002

UNIT-4:Development of Attitude & Motivation among Hospital Service Providers – Awareness of Health Insurance – Role of Hospital Administrator.

UNIT-5:Legal Medicine vis-à-vis Law Ethics

Suggested Books:

1. S.L. Goel, Healthcare Management and Administration, Deep & Deep Publications Pvt. Ltd. New Delhi.

2. Srinivasan, A.V. (ed.), Managing a Modern Hospital, Chapter 12, Response Books, New Delhi, 2000.



HOSPITAL SERVICES MARKETING (202319)


Objective : The objective of this course is to enhance the marketing skills of the student with special reference to Hospital Services marketing.

UNIT – 1Core concepts of Marketing – Marketing Environment Analysis – Competition Analysis – The scope of Hospital Services Marketing.

UNIT – 2Service Characteristics and their strategic implications, Service Consumer Behaviour – Service Marketing strategy – Market segmentation – targeting and positioning – Service Marketing Mix– Service Triangle.

UNIT – 3Designing health care service products – New Service Development process – PLC – Physical evidence – Pricing Strategies, Channel management in Hospitals, Franchisee management.

UNIT – 4Internal marketing – Importance and Objectives – Roles of a service employee – Internal marketing strategies ; External marketing – Promotional mix – Promotional campaign design ; Interactive marketing.

UNIT – 5Service distribution ; Service Demand and Capacity Management ; Service Quality Management– GAP model, SERVQUAL model – Service recovery strategies.

Suggested Books :1. Ramamohana Rao, K., Services Marketing, Pearson Education (Asia),2. Kotler Philip, Marketing Management (Millennium Edition), PH1, New Delhi, 2006.3. Zeithaml bitner, Yalarie A., Service Marketing – Cases in Marketing Management, MC Graw


Masters of Business AdministrationHill, New York, 2007

4. Srinivasan, R., Services Marketing (The Indian Context), Prentice Hall India, New Delhi, 2006 Bhattacharya. C., Services Marketing, Excel Books, New Delhi, 2006.

5. Ravi Shankar, Services Marketing (Indian Perspective), Excel Books New Delhi, 2004. Christopher Lovelock & Jochen Wirtz, Services Marketing (People, Technology and Strategy), Pearson Education, New Delhi, 2004.

6. Saxena, Rajan, Marketing Management, Tata McGraw Hill, New Delhi, 20087. Still, Richard R, Edward W. Cundiff and Norman A.P. Govani, Sales Management PH1, New

Delhi, 2007.8. Milica Z. Bookman, Karla R. Bookman ; Medical Tourism in Developing Countries, Palgrave

Macmilan, 2007.

MEDICAL AUDIT AND QUALITY MANAGEMENT (202320)


Objective : The objective of the course is to provide an indepth knowledge about the medical audit leading to TQM

UNIT-1:Introduction – Definition – Origins & Development in Medical Audit – Medical Audit Policy – Concept of Medical Audit – Medical Record, Medical Audit Relationship – Medical Audit related to Diagnosis, Investigations and therapy.

UNIT-2:Use of Computers in Audit Process – Medical Audit – Global Perspective – Types of Medical Audit – Appraisal of Medical Audit – Methods of Medical Audit.

UNIT-3:Introduction – Concept – Definition – Origin & Growth of Quality Management – Importance and Significance of TQM for Hospitals – Prerequisites of Quality Management in Hospitals – Role of Medical Record in Quality Management – Quality Circles – Quality Assurance.

UNIT-4:Quality Management in Hospital : Front Office – OPD – Casualty – Labs – OT – CSSD – IP – Dietary, HK, ICU – Nursing – Laundry – Canteen – TQM team work – Employee involvement – Key result areas – leadership – TQM Tools – Quality function deployment – Concurrent engineering – FEMA – Demings – P.C.D.A. Cycle – JIT (Just in Time) – Kaizan – ‘O’ defect progrmme – Statistical Tools in TQM – flow diagram – Pareto Analysis – Cause and effect diagram – Control Charts – Bench Marking – Business Process Reengineering – TQM practices in Indian Hospitals.

UNIT-5:


Masters of Business AdministrationAccreditation – Introduction – Concept of Hospital Accreditation – Accreditation Scenario in India and abroad – Organisations, authorities for accreditations in India – Accreditation process– Role of the government in developing an accreditation system.

Suggested Books:1. Hospital Administration’ by D.C. Joshi and Mamta Joshi, Published by Jaypee

Brothers, Medical Publishers, New Delhi, 2011 2. Medical Audit by Anjan Prakash – Published by Jaypee Brothers, Medical publishers

(P) Ltd., New Delhi, 2011 3. Principles of Hospital Administration and Planning, by B.M.Sakharkar published by :

Jaypee Brothers, Medical Publishers (P) Ltd., New Delhi, 2010

HOSPITAL WASTE MANAGEMENT (202417)


Objective : The Objective of the Course is to familiarize the learner with the importance, techniques and the procedures involved in the management of Hospital Waste.

UNIT-1:

Hospital Hazards: Meaning – Types – Physical–Biological Mechanical – Psychological – Its Impact on Employees – Preventive measures.

UNIT-2:

Hospital Hazards Management: Meaning – Need – Principles – Purpose.

UNIT-3:

Control of Hospital Acquired Infection: Types of Infection – Common Nosocomial Infection and their Causative Agents – Prevention of Hospital Acquired Infection – Role of Central Sterile Supply Department – Infection Control Committee – Monitoring and Control or Cross-Infection– Staff Health.

UNIT-4:

Biomedical Waste Management: Meaning – Categories of Biomedical wastes – Disposal of biomedical waste products – Incineration and its importance – Standards for Waste Autoclaving, Micro Waving and Deep Burial – Segregation – Packaging – Transportation – Storage.



UNIT-5:

Human Waste Disposal and Sewage Disposal: Diseases carried from excreta – Sanitation barrier– Methods of Excreta disposal – Sewage wastes: Meaning – Composition – Aims of Sewage disposal – Decomposition of Organic Matter – Modern Sewage Treatment – Drawbacks of improper disposal of wastes – Solid and liquid.

Suggested Books:

1. Sharma – Holistic approach to Hospital Waste Management published by Dept. of Hospital Administration – AIIMS, New Delhi, 2006.

RISK AND DISASTER MANAGEMENT (202418)


Objective: To familiarize the students to identify the areas of safety and risk and managing of the same, familiarize the hospital administrators in the area of disaster management.

UNIT-1:Security Organization and Management: Security Sensitive Areas –Functions of Hospital Security Department – Security Organization and Physical Security Measures - Need for Security Technology –Contract Security Agency –Effective Security Management in Hospitals – Security Committee – Periodic Security Audit

UNIT-2:Hospital Acquired Infection (HAI): Objectives – Control and Prevention – House keeping – Central Sterile Supply Department (CSSD) – Nursing Care – Waste Disposal – Antibiotic Policy– Hospital Infection Control committee – Composition – Role and Functions – Surveillance – High Risk Procedures – Training and Education – Universal Precautions for Health Care Workers.

UNIT-3:


Masters of Business AdministrationFire Hazards: Elements of Fire – Fire Hazard Triangle – Causes of Hospital Fires – Fire Protection – Structure Planning and Design Considerations – Buildings: Electric Installations – Water Supply – Fire Points and Escape Routes – Fuel Store – Manual Call Points – Means of Escape and Evacuation – Risk Evaluation.

UNIT-4:Radiation – Biological Effects of Radiation – Radiation Protection and Safety – Principles in the Layout of a Diagnostic X-ray Room – Contrast Media – Magnetic Resonance Imaging – Planning Constraints – Preventive Measures Against Magnetic Field Hazards – Nuclear Medicine Department – Radiation Protection Aspects – Radioactive Waste Collection and Disposal – Procedure for Obtaining Clearance.

UNIT-5:

Disaster Management – Basic Concepts – Disaster Classification – Disaster Process – Special Characteristics – Principles of Disaster Planning – Disaster and Health Problems – Organization for Medical Relief – Principles of Mass Casualty Management – Objectives of and Need for Hospital Disaster Plan – Disaster Committee – Organization – Role and Responsibilities – Organizing Disaster Facilities – Disaster Response – Alert and Recall – Deployment – Disaster Administration – Disaster Manual – Disaster Drill. TRIAGE

Suggested Books:1. Shailendra K. Singh, Safety & Risk Management, Mittal Publishers – 2006. 2. J.H. Diwan, Safety, Security & Risk Management, APH – 2005. 3. Stephen Ayers & Garmvik, Text Book of Critical Care, Holbook and Shoemaker,

2006. 4. Community Medicine – Recent Advances by AH Suryakantha – Published by

Jaypee Brothers Medical Publishers (P) Ltd., New Delhi – 2008. 5. Hospital Administration – by D.C. Joshi & Mamta Joshi – Published by Jaypee – New

Delh

BATCH 2017 ONWARDS


Masters of Business AdministrationLEGAL AND ETHICAL ISSUES FOR HOSPITALS (202419)

Objective: The Hospital being a part of the larger socio political set up the student will be exposed to the legal and ethical issues pertaining to the Hospitals.

UNIT-1:

Establishment, Registration and Regulation of Health Care Organization: Registration and Regulation of Healthcare organization under Andhra Pradesh Private Medical Care Establishment Act 2002; Formation of Health care Organization under Partnerships and Corporate basis (private and public) and compliance with Medical Council of India Act.

UNIT-2:

Hospitals and Labour Enactments: Hospital as an Industry – Unrest in Hospitals – Dispute Settlement Mechanism, Arbitration, Conciliations and Adjudication of Disputes; Role of Trade Unions, Unfair Labour Practices and Victimization – Disciplinary Actions – Requisitions of a valid disciplinary enquiry – Service Conditions – Retrial benefits – Social Security and Insurance.

UNIT-3:

Hospital Services and Law: Contractual obligations in Hospital Services – Requisites of a valid contract – Hospital as a ‘bailee’ – Physicians – Patient relations – duties towards patients by medical and Para-medical staff – medical ethics and code of conduct to be observed in rendering hospital services, MCI Guidelines, OATHS.

UNIT-4:

Medico Legal Issues: Police Investigation – Giving evidence – Court deliberations organ transplantation – Euthanasia (mercy killing) – Diagnosis, prescriptions and administration of drugs – Post treatment serves – Anesthesia, Surgery and sale of drugs.

UNIT-5:

Liability of Hospitals: contractual liability – Award of damages and principles relating thereto, criminal liability and defenses available to hospitals and medical staff. Tortuous liability and vicarious liability. Legal remedies available to patients. Remedies under contract law, tort, criminal law and consumer protection act. CP Act, RTI.

Suggested Books:1. S.L. Goel, Healthcare Management and Administration, Deep & Deep Publications Pvt. Ltd.

New Delhi, 2010. 2. Srinivasan, A.V. (ed.), Managing a Modern Hospital, Chapter 12, Response Books, New

Delhi, 2009. 3. Encyclopedia of Bio-medical Ethics – Two Volumes.

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Masters of Business AdministrationENVIRONMENTAL ISSUES IN REAL ESTATE (202321)


Sustainability In Real Estate Development; Applicability Of Environmental Impact Assessment In

Real Estate Development And Management; Methodologies, Environmental Assessment Of Sites

For Real Estate Development, Eia Of Large-Scale Development I.E. Residential Complexes,

Townships, Malls, Roads Etc.; Appropriate Technologies In Real Estate ;

Environmental Standards & Certification In Real Estate Development – Ashrae (Standard Of The

American Society Of Heating, Refrigerating & Air-Conditioning Engineers), Leadership In Energy

And Environmental Design (Leed) Green Building Rating System, Integrated Management Systems

(Ims) Comprising Of Iso 9001, Iso 14001 Certification In Environmental Management System ,

Ohsas 18001 Certification In Occupational Health And Safety Management System (Ohsas).

Environmental Laws Applicable To Real Estate Development ; Environmental Audit In Real Estate ;

Carbon Trading In Real Estate Development; Energy ; Issues In Real Estate Development; Green

Buildings

Suggested Readings:

1. Goeters, J.E, “Environmental Issues in Real Estate” Amazon Books

2. Witkin . J.B. “Environmental Aspects of Real Estate Transactions” Amazon Books

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Masters of Business AdministrationLAND ECONOMICS (202322)


Economic Concepts of land, theories of property rights and its meaning, institutional aspects of land

economics, economics principles of land uses and factors influencing them. Imperfections in land

markets and its effect. Land Markets- Definition, types and its variation from other markets. Land

Policy, Housing Policy and its impact on land market. Economic Reforms and urban land reforms –

symmetries and asymmetries. Economic Development and Land Development.

Land Development- location, cost and other parameters including finance

Land and Property Market- variations and their functioning. Actors, agents and their role in land and

property markets. Concepts of Fringe, peri-urban and urban land and the role of actors, agents and

other institutions in these markets.

Institutional arrangements for land delivery, legal tools financial tools, planning tools etc. Modern

tools of land management- experiences from India and abroad. Access to land by various income

groups and land management in India

Suggested Readings

1. Jowsey E. and Harvey J., Urban Land Economics, Amazon Books

2. Balchin, P.N. , Isaac D. and Chen J., Urban Economics: A Global Perspective, Macmillan

Books.

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Masters of Business AdministrationINFRASTRUCTURE VALUATION (202323)


The valuer- his functions and responsibilities; the principle factors affecting the supply and demand

for land and building; Principle types of landed property; the interest therein and the outgoings

theron. Principles governing the rates of interest for different types of property; calculation of rental

values-net income-virtual rent; valuation for sale and purchase of freehold & leasehold properties;

Rental method of valuation, valuation on land & building basis, valuation for mortgage, valuation

for acquisition, valuation for taxation of properties contemporary trends of valuation of property,

compensation & betterment levy, dilapidation & depreciation; Easement rights and natural rights, the

nature of arbitration and awards.

Suggested Readings

1. Kahr J. and Thomsett, M.C. (2005), R.E. Mkt valuation and analysis, Wiley Publishers

2. Gelbtuch, H.C. Mackmin, D. and Milgrim, M.R., Real Estate Valuation in Global Markets

Amazon Books.

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Masters of Business AdministrationINTRODUCTION TO URBAN PLANNING (202420)


Evolution of settlements and Planning process; origin and growth of cities, planning process- goals,

objectives, methodologies; types of plans. Planning Theory and Techniques: theories of

developments, techniques of preparing base maps, land use classification regulation and

optimization, techniques of research and surveys-social, physical and economic, techniques of

presenting and an alyzing data, spatial standards, development controls, statutory codes and

regulations. Legislative Provisions; land Acquisition Act, Urban Land Ceiling Act, Land Economics

and Feasibility Studies, Understanding Planning Process for a real estate development, Site analysis,

site selection, project formulation, Design construction and completion.

Suggested Readings

1. Ian Braken Urban Planning Methods, Routledge Publishers

2. Kruekeberg D. A. and Silvers A. A. Urban Planning Analysis, John Willey and Sons Inc.

Publications

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Masters of Business AdministrationTOTAL QUALITY MANAGEMENT (202421)


Quality concepts and stakeholder concerns for building and construction; Evolution of modern

concept of Quality management process approach; Quality assurance & control; Quality

management system and ISO 9000:2000 requirements; Quality system standards for construction

elements; Inspections & tests; Quality management tools; Environmental Management System

Standards and their application in construction; EMS-QMS relationships; Concept and philosophy of

TQM; Quality circle, Quality cost; Practical aspects of quality control of building projects. Good

practices and managerial responsibilities.

Suggested Readings

1. James R.Evans & William M.Lidsay, The Management and Control of Quality,

2. Feigenbaum.A.V. "Total Quality Management, McGraw Hill, 1991.

3. Oakland.J.S. "Total Quality Management Butterworth - Hcinemann Ltd., Oxford.

4. Narayana V. and Sreenivasan, N.S. Quality Management - Concepts and Tasks, New Age

International

5. Zeiri. "Total Quality Management for Engineers Wood Head Publishers.

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Masters of Business AdministrationLEGAL FRAMEWORK FOR REAL ESTATE (202422)


Contract laws, agreements, dispute resolution, arbitration laws, contract documents and international

contracting.

Labour laws as applicable to real estate development

Land regulations and transfer of property

Taxation laws as applicable to real-estate development

Suggested Readings

1. Joshi, Piyush (2003), Law Relating to Infrastructure Projects. 2nd Edn. New Delhi:

Butterworths

2. Sundar, S. and Sarkar S. K . (2000). Framework for Infrastructure Regulation. New Delhi:

TERI Press.

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Masters of Business AdministrationINTRODUCTION TO AGRI-BUSINESS MANAGEMENT (202324)


Objective: The objective of the course is to inform students about different aspects of Agricultural

Business Management.

Contents:

Nature of Agri-Business, Evolution of Changing Dimensions of Agri-Business in India. Application

of management principles in agri-business. Type, pattern and scope of Agri-Business.

Characteristics of Production, consumption and Marketable surplus of Agri Business in India. Rural

Marketing, Distribution system, Marketing of Agriculture inputs, Marketing by the Govt.,

functioning of selected procurement agencies. Location factors and other problems in processing of

Agricultural products.

Management of Agro industries. Locational Factors and other problems faced by Agri. industries

and other industries related to Agri-business, Management of water shed and development projects,

management of irrigation system, farm power and machinery mgt., food technology mgt.,

environmental mgt.

Nature, scope and functions of farm business management, working out existing and alternative farm

plans. Farm labour, farm capital and farm machinery. Decision making process in farm management.

References:

1. Koontz, H. and Wechrich, Horticulture Management, 10th edition .Newyork McGrawhill 1995

2. Stoner, J.etc., Horticulture Management, 6th ed., N. Delhi, Prentice Hall Of India,1996.

3. J.D. Drilon Jr., Introduction to Agribusiness Management

4. John, N. David and Ray, Concept of Agribusiness Management

5. Kenneth D. Dull, Principles of Management in Agri-Business, Western Publication

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Masters of Business AdministrationAGRICULTURE MARKETING (202325)


Objective: The objective of the course is to inform and sensitize students about different aspects

of Agricultural marketing. The course tries utilize the fundamental knowledge of marketing in the

domain of agriculture and discusses the nuances involved in agricultural marketing. Contents:

Agricultural Marketing: Concepts and Definition, Scope and subject matter. Opportunity and

challenges in the Indian context. Market Structure, Market Conduct, Market Performance, Market

Functionaries or Agencies.

Producer’s surplus: Meaning, Types of Producers surplus, Marketable surplus. Importance, Factors

affecting marketable surplus.

Market Integration: meaning, definition, types of market integration. Marketing Efficiency: meaning,

definition, marketing costs, margins and price spread, factors affecting the cost of marketing, reasons

for higher marketing costs of farm commodities, ways of reducing marketing costs.

Procurement Management. Supply chain and Channels in agricultural marketing and pricing

policies. Agriculture input marketing and agriculture output marketing: Comparison, strategies

pertaining to product, price, place and promotion. Institutions: NAFED, FCI, Warehouse

corporations, FSSAI, STC, Contract farming.

References:

1. John, N. David and Ray, Concept of Agribusiness Management

2. Kenneth D. Dull, Principles of Management in Agri-Business, Western Publication

3. Agriculture Marketing Management

ECONOMIC ENVIRONMENT FOR AGRICULTURE (202326) of 64

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Masters of Business AdministrationTotal Credits - 5 L T P

4 1 0

Objective: To acquaint the learner with introductory Agricultural Economics and development of

agriculture in India. To expose the students to the various kinds of risk in farming, risk management

strategies, mechanisms and insurance policies. To acquaint the students with agricultural

cooperatives in India.

Contents:

Indian Agricultural Economics Scope and Subject matter of Agricultural Economics, Role and

Importance of Agriculture in National Economy: share in National income, Source of livelihood,

Employment, Industrial development and trade, India’s position in World Agriculture, Comparison

of India with other countries and Agricultural Growth in India during pre and post independence

period.

Credit in Indian Agriculture: Purposes of loan, Sources of finance and changes in theses over the

plan period. Factors determining demand for credit. Recent policy changes in regard to farm credit

and their implications.

Agricultural Policy Framework in India Agricultural and Economic Development, Role of

Agriculture in Economic/Rural Development, Theories of Agricultural Development, Population and

Food supply, Need for sound Agricultural Policies.

Agricultural taxation, Agribusiness Policies - Concept and Formulation; and New Dimensions in

Agri-business Environment and Policy.

References:

1. Sharma, V. P. and Thaker, H. (2011), Economic Policy Reforms and Indian Fertilizer Industry,

Allied Publishers, 2011

2. Singh, S. (2010), Agricultural machinery Industry in India, Allied Publishers Singh, G. (2009),

Performance of Formal Rural Credit in India, Gurdev Singh, Allied Publishers

3. Bhalla, G.S., 2007, Indian Agriculture since Independence, National Book Trust, India.

FOOD RETAIL MANAGEMENT (202423)

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4 1 0Objective The objective of this course is to assist students in understanding the structure and

working of food marketing system in India.

UNIT I

Introduction to International Food market, India’s Competitive Position in World Food Trade,

Foreign Investment in Global Food Industry, Retail management and Food Retailing, The Nature of

Change in Retailing, Organized Retailing in India, E-tailing and Understanding food preference of

Indian Consumer, Food consumption and Expenditure pattern, Demographic and Psychographic

factors affecting Food Pattern of Indian Consumer.

UNIT II

Value Chain in Food Retailing, Principal trends in food wholesaling and retailing, food wholesaling,

food retailing, the changing nature of food stores, various 32 retailing formats, competition and

pricing in food retailing, market implications of new retail developments.

UNIT III

4 P’s in Food Retail Management, Brand Management in Retailing, Merchandise pricing, Pricing

Strategies used in conventional and non-conventional food retailing, Public distribution system,

Promotion mix for food retailing, Management of sales promotion and Publicity, Advertisement

Strategies for food retailers.

UNIT IV

Managing Retail Operations, Managing Retailers’ Finances, Merchandise buying and handling,

Merchandise Pricing, Logistics, procurement of Food products and Handling Transportation of Food

Products. Retail Sales Management Types of Retail Selling, Salesperson selection, Salesperson

training, Evaluation and Monitoring, Customer Relationship Management, Managing Human

Resources in retailing.

Suggested Readings:

1. Berman & Evans. 2008. Retail Management: A Strategic Approach. 10th Ed. Prentice Hall of India.

2. Cox. 2006. Retailing: An Introduction. 5th Ed. Pearson Edu. 3. Levy M & Weitz BW. 2004. Retailing Management. 5th Ed. McGraw Hill.

AGRICULTURE FINANCE AND RISK MANAGEMENT (202424) of 64

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4 1 0

Objective The objective of this course is to assist students in understanding the finance and risk

management.

Contents:

Agricultural Finance & Cooperatives Tests of Farm Credit Proposal- Economic Feasibility Tests of

Credit, Principles of Owners’ Equity and Increasing Risk, Procedural Formalities in Sanction of

Farm Loans, Repayment Plans, Tools of Financial Analysis: Farm Planning and Budgeting,

Balanced Sheet or Net Worth statement. Co-operative Marketing in India: Review of Experience and

Issues: An Overview, Problems and Performance in Marketing Co-operatives, Co- operative

Marketing - Case Studies, AMUL versus MARKFED – A Comparison, Issues and Approach for the

Future.

Agricultural Risk Management and Insurance Crop insurance – Types, Crop Insurance – Benefits

and Constraints, Crop Insurance Evolution, Crop Insurance Penetration, Fundamental Issues

Agriculture Insurance: Support Services- Scope for Using Satellite Imagery (Remote Sensing

Technology, Insurance Delivery Strategies, Nationally Consistent Database) Price Support

Measures: Introduction, Minimum Support Price (MSP), Market Intervention Scheme (MIS),

Scheme for Tribals, Price Stabilization Fund Trust (PSFT), Credit Risk Fund

Suggested Readings:

1. Pandey, I. M. (1997), Financial Management. Vikas Publication.

2. Ramaswami, Bharat ; Shamika Ravi And S.D. Chopra (2004), Risk Management, State of the

Indian Farmer- A Millennium Study, Volume 22, Academic Foundation, New Delhi.

3. Ansari, A. A. (1990), Cooperative Management Patterns. Anmol Publ. Vaidyanathan, A., 1988,

India’s Agricultural Development in a Regional Perspective, Longman Limited.

4. Singh, S. (2010), Agricultural machinery Industry in India, Allied Publishers Singh, G. (2009),

Performance of Formal Rural Credit in India, Gurdev Singh, Allied Publishers.

COMMODITY FUTURES TRADING (202425)

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4 1 0

Objective: This course is aimed at providing the basic understanding and the mechanics and value

of futures markets for speculators and hedgers which in turn will serve as price risk management

activities of agribusiness firms.

Contents:

UNIT I

History and Evolution of commodity markets – Terms and concepts: spot, forward and futures

Markets – factors influencing spot and future markets. Speculatory mechanism in commodity

futures.Transaction and settlement – delivery mechanism - role of different agents - trading

strategies - potential impact of interest rate, Foreign Exchange, FDI in Commodity Markets.

UNIT II

Risk in commodity trading, importance and need for risk management measures - managing market

price risk: hedging, speculation, arbitrage, swaps - pricing and their features.

UNIT III

Important global and Indian commodity exchanges - contracts traded – special features -Regulation

of Indian commodity exchanges - FMC and its role.

UNIT IV

Fundamental Vs Technical analysis – construction and interpretation of charts and chart patterns for

analyzing the market trend – Market indicators – back testing. Introduction to technical analysis

software – analyzing trading pattern of different commodity groups.

Suggested Readings:

1. Kaufman PJ. 1986. The Concise Handbook of Futures Markets. John Wiley & Sons.

2. Leuthold RM, Junkus JC & Cordier JE. 1989. The Theory and Practice of Futures Markets.

Lexington Books. Lofton T. 1993. Getting Started in Futures. 3rd Ed. John Wiley & Sons.

3. Purcell WD. 1991. Agricultural Futures and Options: Principles and Strategies. Macmillan Publ.

Wasendorf RR & McCafferty. 1993.

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