Press release 1-2015

KWC – Swiss Water Experience

KWC is revamping its image. A new logo, a new claim, a new visual concept and a new tone of voice: KWC has its sights firmly set on the future with its new look. This new visual image is not just designed to reflect KWC's evolution into the internationally acclaimed faucet brand it is today, it also points ahead to the brand's future and underlines the claim that, as one of the world's leading brands of high-quality faucets, it turns clever new ideas in the bathroom and kitchen into a reality that anyone can experience.

The new logoWith its neat and tidy presentation and well-balanced proportions, the new, more concise and updated KWC logo exudes freshness, elegance and confidence – without renouncing the tradition of the brand. It is instantly recognizable, as if it has always been presented in precisely this way. With its bright red lettering, the logo attracts attention and uses the white background as the perfect showcase.

KWC – Swiss Water Experience With its high-quality faucets, KWC uses intelligent solutions to present perfection in water management in a tangible form. This is based on a set of fundamental values and core competencies, which are rooted in the long tradition of the Swiss company and have shaped its history right from the start: innovation, precision and aesthetics. KWC faucets are developed in Switzerland, offering solutions that fulfil the highest technological standards with intuitive functions that use resources sparingly. They are still made in Switzerland too, based on 140 years of experience and KWC's distinctive culture of care and precision. The faucets are designed with plenty of aesthetic appeal and their ease of use, functionality and quality impress customers all over the world. KWC faucets symbolize the Swiss Alps and their refreshing pure water, which goes straight from the source to the consumer. This is precisely what the new image portfolio aims to express in visual form.

Image portfolioAarau-based photographer Jean-Jacques Ruchti has travelled across the whole of Switzerland with his camera, capturing the fascinating impressions of water that are now used in advertising and promotional material to portray the KWC Swiss Water Experience in an unmistakable visual way. These images say more than a thousand words and convey the KWC brand, values and philosophy through a visual experience – along with the excellent products and the people who develop, make and market them.

www.kwc.com

Rebranding: Vetica Group AG, Lucerne, www.vetica-group.comPhotos: Jean-Jacques Ruchti GmbH, photographer, Aarau, www.fotograf-ruchti.ch

Images

Further information

Franke Water Systems AGKWCHauptstrasse 57 P.O. Box 179 5726 UnterkulmSWITZERLAND

Phone +41 62 768 68 68 info@kwc www.kwc.com

Your contacts

Franke Water Systems AGKWC Kesselring Marketing Kommunikation PR

Tanja Fulginiti Brigitte Kesselring tanja.fulginiti@kwc.ch b.kesselring@bluewin.chPhone +41 62 768 62 61 Phone +41 43 499 99 29