Travel the World

Written By:Aidan Gatchell, Lexa Kidder, Cade Kuhlins, Libby

Adams, Brooke Leiser, Semise Nyeste, Riley Smurr, Owen Schwartz, Grace Bowe, Kara Hill, Owen Rair, James Sutherland, Grace Brown, Taylor Stanford, Alexis Dean, Presley Lancaster, Nate Pope, Grace

Miller, Cheyenne Slingluff

Pfeiffer Intermediate SchoolIntroductionThis business plan, Travel the World, is intended to enable intermediate school students to learn about world cultures without leaving Perry Township. The plan was written by nineteen 5th grade students in fall 2015, with the assistance of Pfeiffer Language Arts and Social Studies Teacher, Ellen Casey, and Perry Business Instructor, April Warstler.

SummaryWe put Travel the World together to enable students at Pfeiffer to learn about different cultures in a fun and entertaining way. We will host profitable cultural events featuring various foreign countries. The opportunity to explore different cultures in ways that appeal to intermediate students will attract large crowds. Not only will Pfeiffer benefit from this business venture, but so will its students as they become more knowledgeable and tolerant of individual differences.

Mission & StrategiesOur mission is to give people knowledge about other countries. Our objective is to encourage people to experience what aspects of these countries are like. Our strategy is to start a business that offers cultural events. Our goal is to open a business in September of 2016, with a Japanese event and host a cultural event each month through May 2016, attended by 300 customers a month.

Service OfferingOur plan is to create events in our own school that teach kids about different cultures from around the world. At the first six events, kids will learn about France, Germany, Italy, Japan, Mexico and India. At each event there will be dances, games, food, and crafts from the featured country. There is not another way for kids to experience so many countries’ cultures so easily. Having cultural events will be more enjoyable than reading about countries at the library because it is a hands-on experience and people will have an opportunity to try foods they may not have tried before.

Profile of Target MarketThe target market of Travel The World is the 860 10-12 year old male and female Pfeiffer students along with their parents, whose median age is 40-42. 94.9% of Perry township residents are white, so many people may not have experienced world cultures. Kids who come from households whose average income is around $49,000 will be able to afford to participate in all events. Our competition is athletic practices and games that kids attend after school for the teams they participate on.

Marketing Strategies & Sales ProjectionsTravel the World will market its services through posters, flyers, and announcements at Pfeiffer. It will also be announced through the Pfeiffer page of “The Perryite” which is received by every resident in Perry Township. Both students and parents will be made aware of the cultural events through this combination of advertisements. $5400 in sales will be earned the first year of the business’s operation. Travel the World will host its cultural events on Friday evenings once a

month – an evening off from non-school sponsored sports teams for many intermediate age students. We will also schedule the events so that they do not conflict with other district wide home sporting events. The total cost to operate the business the first year is $1800. The cost will be kept low the first year with the assistance of Perry Foreign Language clubs who will supplement additional costs above the business’s monthly budget in order to have the opportunity to promote foreign language studies available at the high school.

Management & AdministrationMrs. Casey and Mrs. Warstler will be responsible for reserving space, requesting facility set-up, coordinating with foreign language clubs at the high school, soliciting donations from vendors, purchasing supplies, and depositing money. The following students will assist with advertising and hosting each event, while having the opportunity to be project leaders of one of the first six events.

Financial ProjectionsThe following table indicates monthly income.

Revenue $600Cost of goods sold (200)Income 400

Three hundred tickets will be sold each month, for nine months, at $2 per ticket. The monthly budget for each event is $200. An example of cost detail for the first event is provided in the table below.

Supply Vendor Cost Quantity Total CostSushi (27 pieces) Giant Eagle 15.99 12 $191.88Kendamas Ali Express 2.15 50 $107.50

Mrs. CaseyMrs. Warstler

France

Grace Bowe

Kara Hill

Owen Schwartz

Germany

Grace Miller

Nate Pope

Cheyenne Slingluff

India

Libby Adams

Brooke Liesetr

Semise Nyeste

Italy

Alexis Dean

Presley Lancaster

Taylor Stanford

Japan

Aidan Gatchell

Lexa Kidder

Cade Kuhlins

Riley Smurr

Mexico

Grace Brown

Owen Rair

James Sutherland

Origami Paper (1000 pieces) Amazon 8.99 1 $8.99The estimated cost of the first event is $310, higher than the business’s budget. Travel the World will stay within its budget by soliciting donations of Japanese food from local vendors in exchange for recognition as event sponsors. In addition the Perry High School Japanese Club will pay costs over $200 and attend the event in order to promote Japanese language studies at the high school. The estimate of cost above represents the minimum supplies required to host the event. It is anticipated that between donations and volunteerism, Travel the World will be able to offer more varieties of food and activities than represented in the table.

Funding ProposalThe amount of money needed to start this business is $500. This will ensure the business has enough to host its first event even if it incurs unexpected expenses. Profit from the first event will be reinvested in the business to host the second event. This business plan is requesting $500 from the Massillon Area Chamber of Commerce to start Travel the World. The return on investment for the first year of business is estimated in the table below.

Grant $500

Revenue $600 for 9 events $5400

Total annual income $5900

Cost of goods sold $200 for 9 events $1800

Annual profit $4100

ImplementationSome major decisions will be where in the school the events will take place, and how we will set up the different activities for large crowds. Another decision is what countries we would explore next, each time we do an event. Since we are expecting large crowds, we need to decide how we are going to sell the tickets – in advance, at the door, or a combination of both.

ConclusionTravel the World should be invested in because it will be profitable. The business will succeed because intermediate age students have an interest in learning about other cultures, trying new foods, playing games, doing crafts, and dancing. It will also succeed because there is not another way to learn about so many other countries by having fun at such a convenient location for such a reasonable price. Finally, Travel the World benefits society by making it fun for students to learn about and appreciate differences among people and cultures.

Appendix

France

Food: Crepes

Game: Bilboquet - when a cup is attached to a string with the ball attached to the string, and you catch the ball in the cup.

Craft: French Tile Flag - blue, white, and red tiles in 3 vertical stripes, having slight space in between each tile. Blue, white and red construction paper is used as background.

Dance: Bransles - a dance involving a large circle of people, shuffling sideways and back again.

Germany

Food: Apfelstrudel

Game: Schokoladenessen - the game is played by wrapping a bar of chocolate in many layers of newspaper and taping it up so that it resembles a brick. A player at the table then rolls a single die and if he does not get a six he passes the die to the next person. The first person to get a six must then put on a hat, scarf and single glove. Once he is wearing that, he takes a fork and knife and begins to open the chocolate package. The next person grabs the die and rolls. If they get a six, they take the ensemble and fork/knife and continue to try and open the package. This continues until the chocolate bar is eaten.

Craft: Strohsterne – star made of straw.

Dance: Zweifacher - one of the last living folk dances in the Bavarian area of Germany.

India

Food: Beef Vindaloo

Game: Satoliya - teams try to hit their stack of stacked stones with a cloth ball from a fixed distance and whoever knocks them down first wins.

Craft: Elephant - cut out elephant put color and decorate it with sequins and stickers.

Dance: https://www.youtube.com/watch?v=bfUWk3-D7wA

ItalyFood: Italian Wedding Cookies (without nuts)

Game: Luppa Mangia Frutta - 5 kids are needed for this game. One kid plays the wolf while the other kids are fruit. The kids are only allowed to reveal what fruit they are to other ‘fruits’ in the game. Every kid should be a different type of fruit to avoid confusion.All of the fruit players are required to line up (side-by-side). The wolf stands about 20 steps away from the fruit line.The wolf yells out to the fruit, “Knock – Knock.”The fruit players shout: “Who is it?”The wolf says: “It is the fruit eater wolf.”The fruit shout out: “What fruit are you looking for?”Then the wolf names a fruit. If one of the kids is the fruit that was just called, then he/she must break free from the wolf without getting caught. If the kid gets caught, he/she becomes the wolf. If the wolf is not able to catch the fruit, the child remains the wolf.

Craft: What is Italy famous for? Why pasta of course, so in this craft we will paint rigatoni red green and white then glue two of each color together and then glue in order of green, white, and red.

Dance - Tarantella

Japan

Food: Sushi

Game: Kendama - Pull the down-hanging ball

straight up and catch the ball in the big cup.

Craft: Origami

1 Place a square of paper on the table so it looks like a diamond. Fold the left point to meet the right point.2 Unfold.3 Fold the top point down to meet the bottom point.4 Now there are two layers. Fold the top layer up a little bit, making a tiny triangle for a mouth5 Fold both the side corners down to the dots to form the ears, as shown. (The ears will cover part of the face.)6 Draw a face. If you hold it like this, you can move your hands together and back to make the dog "talk."

Dance: Odori

Mexico

Food: Churro

Game: Stealing the Sombrero - each child must have a sombrero. Attach a sombrero to each child's back. When the Mexican music starts, each child must try to steal another child's sombrero without losing their own. Start and stop the music to signal the beginning and ending of each round. Children who lose their sombreros must sit out on the next rounds, until the last two children are left who are declared the winners.

Craft - Mexican Mask

Dance: Mexican Hat Dance - children form a circle while holding hands. Play some Mexican hat dance music and have the children move clockwise while raising their hands together. Meanwhile, call a child's name that must go into the center of the circle and do a dance. Repeat the process until each child has practiced their dance moves in this traditional Mexican game!