Web VideoCreate share track

Blake SamicJuly 29, 2009

Social Media University

Blake Samicco-Founder of ActionsTalk

where we are...

where we are...

* in march 2009, YouTube surpassed 100M U.S. Viewers

~Mashable.com (May ’09)

* real number of streams/day... is above 1.2 billion/day worldwide...pretty much means

everyone on the Internet, on average, is watching one YouTube video per day..

~Techcrunch.com (June ’09)

where we are...

* How we watch video (US)... * How we share video (US)...

how do i go viral?!

how do i go viral?!

* No secret formula, but...

how do i go viral?!

* No secret formula, but...

* There are some commonalities:- Make people think & talk- Make it fun, don’t take yourself too seriously

how do i go viral?!

* No secret formula, but...

* There are some commonalities:- Make people think & talk- Make it fun, don’t take yourself too seriously

* Life cycle of a viral video- First week very important. A media push is recommended (PR + paid exposure + social media)- Don’t forget to support it over time

good viral vs. bad viral

good viral vs. bad viral

* T-Mobile Dance Video

10 Million+ Views

good viral vs. bad viral

* Samsung HD Phone Challenge

good viral vs. bad viral

* United Breaks Guitars

4 Million+ Views

wide reach essentials

wide reach essentials

Content

wide reach essentials

Content

People

wide reach essentials

Content

People Infrastructure

Pre-considerations* Audience?* Where will this be posted?

Equipment* Camera* Tripod* Lights* Microphone

Shooting* Lighting!* Audio environment (mic placement)* lens cap ;-)

Editing* Get it where you like it - then trim another 30 sec* Add your branding (intros/outros, watermarks)

Hosting the video

Why not host it yourself?* limits your distribution* bandwidth costs* browser/device considerations

Hosting feature considerations* market share of host* ability to customize player* maximum length of video allowed* storage space limits* analytics provided* price

The video is hosted, now what?

Embed it on your site* You want traffic coming to your site, not to YouTube, etc.* Gives you the ability to provide context around the video

Add share buttons to your site* Make it as easy as possible for your audience to share it* Some sites that provide share buttons for free:

ShareThis Tweetmeme

Now that you’ve enabled users to share...

It’s your turn* Now’s the time to leverage the network you’ve built* Share anyway you like, but don’t neglect the two big players

Why should you track video statistics?* Very difficult to see areas for improvement without measuring your baseline* Find out what works so you can run smarter campaigns* Discover trends. Who’s viewing/sharing? Maybe you have potential customers you didn’t think about.

How to track (two easy ways)

* Install Google Analytics on your website - you may miss full view of where the video is being shared* Use the analytics provided by your video host (YouTube’s Insight is one example)

Example: YouTube Insight

* see how views are spiking over time* viewer demographic information* viewer geographic information* compare the popularity of your videos

One full example for review...

The Future of Web Video

Real time, real time, real time...

* real time chat about videos * real time streaming (from computer and mobile)

Mass distribution

Questions?

Thank you!

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