Web Technologies for Mobile Engagement

Mark Salsberry – CEO at JetJaw

James Gardner – CTO at JetJaw

US Mobile Subscribers

Non Smartphone

Android

iPhone

RIM

Other

* ComScore, July 5

US Mobile Subscribers

* ComScore, July 5

Android, 13.8%

iPhone, 8.7%

RIM, 8.1%

Other, 3.7%

Skin in the Game

Platform Backer

iOS Apple

Android Google

Blackberry / QNX RIM

Symbian Nokia

MeeGo Intel & Nokia

Bada Samsung

Web OS HP/Palm

Windows Phone 7 Microsoft

Risks

Bias Cost

Approval

Time

assumption:

you need an “app”

question:

on which platforms

be skeptical

new assumption:

more people

less bias

new assumption:

mobile is

convenient

new question:

how?

voice

SMS

www

“app”

voice & SMS

future = present

www & native

apps

future = exciting

HTML 5

+

CSS 3

+

JavaScript

1. offline

applications

2. local storage

3. CSS transitions

<audio>

<video>

<svg>

<canvas>

webGL

geolocation

what can’t

HTML 5 do?

push notifications

audio and video

capture

not much else

App Store

1. write an app

2. get it in app store

3. ?????

4. profit

I'm somebody now!

Millions of people

look at this book

everyday! This is

the kind of

spontaneous

publicity - your

name in print - that

makes people. I'm

in print! Things are

going to start

happening to me

now.

what can’t

native apps do?

portability

links

portability

iOS

Android

Web OS

BlackBerry v6+

Windows Phone 7 w/ Mango

MeeGo

Bada

Mobile Firefox

Opera Mobile

links

http://example.com

www.example.com

click here

parable

</sarcasm>

We’re happy you shopped with us. We’d love to hear what you thought about the experience. To let us know, please follow these simple instructions: • If you have an iPhone, or iPad or iPod touch

• Open up the App Store • If you have an Android phone (sometimes called a Droid, Inspire, MyTouch, Evo,

Behold, Cliq, Eris, Hero, Galaxy, Nexus, Desire or many other names) • Open up the Android Marketplace. Note, your phone manufacturer may have

renamed the Android Marketplace to something else, or removed it and replaced it with their own version, or installed the Amazon Marketplace, and we cannot guarantee our application will be in all marketplaces.

• If you have an HP/Palm Web OS device (Pre, Pixi, TouchPad): • Open up the App Catalog

• If you have a BlackBerry Device with OS version 5 or higher: • Open up AppWorld

• Search for “Obvious Mobile Research Portmanteau” • Download Obvious Mobile Research Portmanteau. It’s free! • Open Obvious Mobile Research Portmanteau once it has finished loading • Click on the “Find Survey” button on the bottom menu (It looks like a magnifying

glass) if you are on an iPhone, iPad or iPod touch. Otherwise bring up the menu and select the “Find Survey” option.

• Search for “Joe’s Restaurant” • Open the survey “Joe’s Restaurant 2011” • Take our 2 minute survey.

We’re happy you shopped with us. We’d love to hear what you thought about the

experience. To let us know, please goto survey.example.com

We’re happy you shopped with us. We’d love to hear what you thought about the

experience. To let us know, please goto survey.example.com or text survey to 12345

We’re happy you shopped with us. We’d love to hear what you thought about the

experience. To let us know, please goto survey.example.com or text survey to 12345

We’re happy you shopped with us. We’d love to hear what you thought about the

experience. To let us know, please goto survey.example.com or text survey to 12345

(( tap here ))

Then

Inbox (1,382)

Now

SMS

Bite-Sized Chunks

Squeaky Wheel

Customer Mix Feedback Mix Vocal

Minority

Silent Majority

Silent Majority

Vocal Minority

Pinch, Pull, Pan = Painful

A little goes a long way

Right Wrong

Where is the Web?

roadmap

innovation

2007

Apple

Microsoft

Apple

Microsoft

Advice

roadmap

Those who cannot remember the past

are condemned to repeat it.

-- George Santayana

Presented at:

Market Research in the Mobile World 2nd International Conference | July 19 & 20, 2011 Atlanta

Organized by: Thank you to sponsors:

LinkedIn Group: Mobile MR

Upcoming Merlien Events: Merlien.org GreenBook Directory: GreenBook.org Market Research Blog: GreenBookBlog.org New Qual Blog & Directory: NewQualitative.org

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