web sparkle presentation
TRANSCRIPT
Ads that win on the web…
WE ARE ALL ABOUT ………
OVERVIEW
1. Why Online Ads ?
2. Make the most of your website
3. No website, but online ads still possible
4. Google and Facebook – the most popular platforms
5. Mapping your business goals into your online goals
6. Why Web Sparkle ?
7. Digital Vs Other Mediums
WHY ONLINE ADS ?
Reaching out to users who are searching for products, services ,
Information and Websites
Being visible at every step of the buying cycle
Getting Relevant traffic to your website
Measurable ROI
Highly targeted ads based on location, interest & demographic
Brand Building at a much lesser cost
Control on Ad Budget – chose your daily budget
MAKE THE MOST OF YOUR WEBSITE
Your dormant website can become active
Relevant & potential customers reach your website
A well developed website can lead to generating qualified
leads and conversions
Analytics reports help you determine which website pages
need to be optimized/modified
A good website will lead to good experience for the visitor
NO WEBSITE, BUT ONLINE ADS POSSIBLE
If you have a business, but do not own a website, online ads
still possible
Pages describing your products and services can be
developed which can be displayed to the relevant audience
These pages can contain text and pictures explaining the
products as well as services offered by you
You can also interact with your customers on these pages
GOOGLE & FACEBOOK
GOOGLE ADWORDS
CPC – Cost per Click
CPM- Cost Per Thousand Impressions
Ad Formats
Text Ads Image AdsRich
Media AdsVideo Ads
GOOGLE ADS SAMPLE- SEARCH
GOOGLE ADS SAMPLE- DISPLAY NETWORK
Ads-
CPC – Cost per Click
CPM- Cost Per Thousand Impressions
Facebook Page – Development & Monitoring
FACEBOOK ADS- HOW IT WORKS
YOU TUBE – HOW IT WORKS
Ad Formats
Home Page Ads – Masthead
YouTube In-Video Ads
Standards In Stream Ads
Standards Banner Ads
Rich Media Ads
YOU TUBE ADS
CONVERTING YOUR BUSINESS GOALS INTO
YOUR ONLINE GOALS
Offline store - can operate as online
store as well
Store footfalls and now website
traffic as well
Enhanced revenue due to the website acting as another store with wider
audience
ONLINE VS ADS ON OTHER MEDIA
Flexible Budget
You decide the click rate
Thousands of impressions
Targeted audience
Measurable performance
Online, real-time changes in ads possible
Multiple copies of ads can run at the same time without increasing the cost
Performance reports are available to analyse the effectiveness of your ads
Fixed budget
Media decides the ad rate
Single impression
General audience
Non-measurable performance
Changes in ads not possible
Multiple copies cannot run without substantial increase in cost
Such reports are unavailable and measuring effectiveness is near impossible
Online media Other media
WHY ONLINE MARKETING OVER SEO
Your Website is shown upon search even if it is not optimized for SEO
Website is triggered by any number of keywords
Works irrespective of search engine
Traffic is led to your website from other sources too, eg. Social media
The chances of the website being displayed upon search depends how well you have optimized it
Website is triggered by the keywords given for optimization
Works only for the Search Engine it is optimized for
Traffic does not know the existence of your website if it is only optimized but not marketed
Online Marketing SEO
WHY WEBSPARKLE
Experts in online advertisements
Google certified adwords
individuals
Facebook expertise
Strong marketing and finance background
Result oriented
Proven track record – satisfied
customers
?
SOME OF OUR CLIENTS
Shoutt
CONTACT US
WebSparkle
Raksha Jesrani
98482 51541
Land Line 040 23552803
Website: www.websparkle.in
Email: [email protected]
DISCLAIMER
WebSparkle has taken due care to ensure that the
information in this presentation is accurate. It however
accepts no responsibility for any consequential incidents that
may arise from errors or omissions contained in this
presentation. This presentation is intended for guidance
purposes only, it does not purport to be exhaustive. Interested
parties are strongly advised to examine their precise
requirements. All information in this presentation is
Privileged and Confidential and is meant for the intended
recipients only.