Slide 1

Slide 2

WEB SITES AND MARKETING Presentation by Darlene Marquardt, B.A., M.Ed., M.B.A., CTM, ACB For Western Business Education Association Conference February 15, 2014 Darlene.marquardt@osualum.com

Slide 3

1. Create professional looking webpages without needing to know code. 2. Learn about free and inexpensive resources 3. Get tips for using specific web servers and software such as Weebly and Dreamweaver. OBJECTIVES

Slide 4

In todays session participants will find out: WHY one should want to create a webpage? WHAT does one who makes a webpage for this purpose hope to achieve WHERE can one go to find web server space? HOW does one go about creating the pages one wants? >Participants will be able to wrap their minds around why they should make a webpage or teach their students how to do so. >Participants will be able to go to one or more of the resources presented and create a webpage OBJECTIVES

Slide 5

Learn new exciting ways to make your presence known on the web. Hear about resources for making free or inexpensive webpages through the use of weebly and other similar web serving sites. Learn some tricks and tips for using Dreamweaver software LEARN

Slide 6

Know why you should make your presence known. Market yourself, market your entrepreneur students, create resource pages, create teacher pages and more. The sky is the limit. Marketing is often seen as a business-related activity, but it is at the heart of every successful person. Even if they dont realize it, they are developing their own individual brand. MARKET

Slide 7

"If you hear a voice within you saying, 'you are not a painter,' then by all means paint and that voice will be silenced." ~Vincent Van Gogh If you don't think you are a web designer, then get busy and design. You can't go wrong with the tips you will get from this session. CREATE

Slide 8

Visibility: Reach: Customer service: Competition: Credibility: MAKING YOUR PRESENCE KNOWN

Slide 9

Establish a Presence More Advertising for Less Money Bolster Your Current Ad or Fundraising Campaign Save time with answers to frequently asked questions Online Educate your customers/ students/ clients/parents etc Get referrals Create a new Customer base Get email Establish a relationship with your clients/customers/students/ parents etc Gather contact information MORE REASONS

Slide 10

Its an easy way to meet the needs of many students who have IEP and 504 plans Youre creating an archive of your class complete with the exact materials youve used A teaching website keeps you organized and on track Its getting so easy to do that it can actually save you time You have an easy answer to What did I miss? Helicopter parents have an off-site landing pad Your contributions go farther than you think Its okay to show off Its a two-way street Its your gateway to engagement WHY A TEACHER NEEDS A WEBPAGE

Slide 11

So youre wanting to have your own web site? Why might you want a web site? How to Choose the Best Web Hosting Provider high-quality web hosting dizzying array of web hosting MAKING YOUR PRESENCE KNOWN

Slide 12

template-driven software services GETTING ON THE WEB QUICKLY

Slide 13

disk space bandwidth needs. Will you need? Paid web server Free web server TECHNICAL SPECIFICATIONS 250 MB Disk Space 5 GB Monthly Traffic 1 Domain Hosting MySQL(v.5), PHP5, Perl, CGI-BIN Joomla & Wordpress Installer Email, SMTP, Webmail, POP3

Slide 14

Slide 15

Compatibility ---You're not going to want to switch operating systems Reliability and availability look for 98 and 99 percent Uptime. Security firewalls, daily backups and user authentication should all be included.

Slide 16

Customer service Can you get a hold of the support system? Do they respond in a timely manner? What Guarantees do you have if you are not satisfied? SUPPORT

Slide 17

ONLINE STORE BLOG CAN PEOPLE WHO COME TO YOUR SITE INTERACT? CAN THEY CONTACT YOU? Links to Social Networks and blogging EXTRAS

Slide 18

That is the question. Even if the site provides WYSIWYG, a small amount of code knowledge is valuable. Dont know? Do a google search of the thing you are trying to do. You often can find the needed code. VOCABULARY HTML 5.O, PHP, CSS, APACHE, LINUX, SHELL, TO CODE OR NOT TO CODE

Slide 19

What kind of a site will it be? Music Your class assignments Fund raising Geneology Picture albums Etc Decide if you pick a server first and use their templates or make your own and upload it. What STYLE do you want light (quick and easy) heavy (more complex) serious frilly business-like etc Pic a template that fits your style Fill in the content SIMPLE STEPS

Slide 20

FREE Provides FTP access, simple site builder, 5 email addresses, php ability, limited uploading and bandwidth works nicely for a simple site that doesnt have a lot of graphics or video or selling PAID IS INEXPENSIVE AT LESS THAN $5/MO. Provides everything one would want PAID pay more get more space more email addresses more perks (e-commerce etc) HTTP://WWW.000WEBHOST.COM/

Slide 21

SITE CREATOR LIMITS YOU TO WEEBLYS TEMPLATES BUT THEY HAVE A LOT OF CHOICES Plan We help you think through your site Learn how to organize your information Get ideas and inspiration from others Create Choose from hundreds of modern themes Layout pages with ready-made building blocks Customize your design to find the right look Publish Publish your site in a single click Use your own domain or a free Weebly address Your site works on computers, phones & tablets Grow Track your success from the stats dashboard We make sure search engines can find you Get tips to help your site be highly ranked HTTP://WWW.WEEBLY.COM/

Slide 22

WEEBLY PRICING Free Everything you need to create your own high-quality site including free hosting. $0/mo Starter Connect your own domain, get expanded site stats, and premium support. $4/mo Pro Professional multimedia features, powerful site search, and password protection. $8/mo Business Fully integrated eCommerce. All available features. The complete package. $25/m

Slide 23

OLD SCHOOL

Slide 24

HTTP://DANDJCOMPUTERS.CO.NR/

Slide 25

FASCETS.ORG

Slide 26

DIFFERENT STYLES

Slide 27

LEXINGTONPUMP.COM

Slide 28

OLD STYLE

Slide 29

HTTP://28FOE.COMULE.COM/

Slide 30

HTTP://154.TOASTMASTERSCLUBS.ORG/

Slide 31

ADD WIDGETS TO YOUR PAGES

Slide 32

MAKE AN FB FAN PAGE

Slide 33

https://www.youtube.com/watch?v=lP8WtOGicv0 https://www.youtube.com/watch?v=lP8WtOGicv0 The above link is a tutorial (over an hour) that tells how to make a webpage using WORDPRESS. WORDPRESS

Slide 34

DREAMWEAVER WS_FTP OTHER FTP APPLICATIONS FTP

Slide 35

MAKE ALL YOUR PAGES LOOK COORDINATED BY USING TEMPLATES SAVE ALL UPLOAD - PUT AND GET AND EXPAND TO SHOW LOCAL AND REMOTE SITES Code Split Design Live Java script and css USING DREAMWEAVER

Slide 36

INSERT

Slide 37

MODIFY

Slide 38

Slide 39

Do a search for free webhosting Top 10 Free Webhosting sites http://www.prchecker.info/free-web-hosting.php Step by Step help http://www.wikihow.com/Make-a-Website http://www.wikihow.com/Make-a-Website RESOURCES

Slide 40

http://www.top10bestwebsitehosting.com/ 000WEBHOSTING WEEBLY DREAMWEAVER http://benchwise.wordpress.com/2013/03/09/linkedin-for- graduate-students-how-to-market-yourself-on-the-net/ http://www.facebook.com/DarlenesGoForItPage http://www.allaboutcareers.com/careers-advice/looking-for-a- job/how-to-market-yourself http://careers.tufts.edu/students/interviewing/HowToMarketY ourself1.pdf http://www.prchecker.info/free-web-hosting.php CITATIONS

Slide 41

http://28foe.comule.com/ http://www.entrepreneur.com/article/192174 http://www.cleart.com/why-should-i-have-a-website.html http://www.cleanapple.com/?p=165