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This is the first presentation in web design course presented by EngSaad "Basic Concepts"

TRANSCRIPT

Page 1: Web Design
Page 2: Web Design

Let`s Make A Deal

It is tempting in a web design course to start

right away developing web pages. However,

since our goal is for you to learn to develop

high-quality websites, we first must spend some

time understand what "quality" means.

Page 3: Web Design

Technical Definitions

• A webpage is a single HTML document.

• A website is a collection of related webpages.

• Web design is the planning and creation of

websites that meets the goals of the owner

and designer.

Page 4: Web Design

What Makes A Quality Website?

• Search Engine Optimization.

• Usability.

• Stickability.

• Compatibility.

Page 5: Web Design

Search Engine Optimization

• SEO is defined as the act of optimizing a

webpage and/or web site to perform well in

the search engines.

– When your web site is found higher in the Search

Engines, your visitors will increase and your

product will sell.

Page 6: Web Design

Usability

• Usability help a site be user-friendly.

– Effectiveness, efficiency and satisfaction.

• To have a site that is user-friendly, You should

have a site that loads fast, has good and easy

navigation and consistent.

Page 7: Web Design

Stickability

• Stickability is the ability of a web page to

"hold" your attention.

– Attractive design, and offer good information.

Page 8: Web Design

Compatibility

• Compatibility allows your web site to work

with all browser without difficulty.

Page 9: Web Design

Website Design and Development Process

Phase 1 Information Gathering

Phase 2 Planning

Phase 3 Design

Phase 4 Development

Phase 5 Testing and Delivery

Phase 6 Maintenance

Page 10: Web Design

Phase One: Information Gathering

• Why, Who, What & How

– Why this site will exist, who are your target

audience?, what tools will be required in order to

meet the objectives and finally, how can we tie

these pieces together into an attractive design and

functional Website.

Page 11: Web Design

1st Step : Why this site will exist?

• A website without objectives is like going on a

trip without a destination.

• What is the purpose of the site? Do you want

to provide information, promote a service, sell

a product… ?

Page 12: Web Design

2nd Step : Goals

• What do you hope to accomplish by building

this web site?

– Two of the more common goals are either to make

money or share information.

Page 13: Web Design

3rd Step : Target Audience

• Identify your target audience:

– Is there a specific group of people that will help

you reach your goals?

• Consider their age, sex &r interests

– A Good Website Provides Value to Your Audience

that draws them to your site again and again.

Page 14: Web Design

4th Step : Content

• What kind of information will the target

audience be looking for on your site? Are they

looking for specific information, a particular

product or service.

Page 15: Web Design

Phase Two: Planning

• list of all main topic areas of the site, as well

as sub-topics. This serves as a guide as to what

content will be on the site, and is essential to

developing a consistent, easy to understand

navigational system.

Page 16: Web Design

Phase Three: Design

• It’s time to determine the look and feel of

your site.

• Target audience is one of the key factors taken

into consideration. A site aimed at teenagers,

for example, will look much different than one

meant for a financial institution.

Page 17: Web Design

Phase Three: Design • You will create one or more prototype designs for the

website.

• In this phase, communication between both you and

website owner is very important to ensure that the final

website will match his/her needs and taste. It is important

that you work closely with the owner, exchanging ideas,

until you arrive at the final design for the website.

• Then development can begin…

Page 18: Web Design

Phase Four: Development

• The developmental stage is the point where

the web site itself is created. At this time, your

will take all of the individual graphic elements

from the prototype and use them to create

the actual, functional site.

Page 19: Web Design

Phase Five: Testing and Delivery

• At this point, your web designer will attend to

the final details and test your web site. They

will test things such as the complete

functionality of forms or other scripts, as well

last testing for last minute compatibility issues

Page 20: Web Design

File Transfer Protocol

• It is time to deliver the site. An FTP (File

Transfer Protocol) program is used to upload

the web site files to your server. Most web

designers offer domain name registration and

web hosting services as well.

• Now your site is viewable to the public.

Page 21: Web Design

Phase Six: Maintenance

• One way to bring repeat visitors to your site is

to offer new content or products on a regular

basis.

• You should offer maintenance packages at

reduced price to update the information on

the web site.