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Web & Computer Technology News from EZSolution - April 2011

SPECIAL EDITION

TOM WINS A NEW MERCEDES

Tom WON a Mercedes-

Benz!

What? Yes, that’s right. As

hard as it to believe, I just won

a Mercedes-Benz in a market-

ing contest.

For the last 2 years I have

been working with an IT Mar-

keting Consultant, Robin Rob-

ins. She helps computer geeks

grow their businesses. Even though I’m not a computer

geek, she has helped me change how I look at my busi-

ness and marketing.

I’m sure you noticed all

the new crazy things we

have been doing, like this

newsletter, video tips,

wrapped cars, books,

DVDs, referral contests,

seminars, webinars, etc.

Now you know where I

got all the ideas.

Each year Robin holds a

contest. Of her 4000 plus clients, about 150 were eligi-

ble to enter and she narrowed it down to 7 finalists. We

sent a contest entry packet that was about 6” thick of

documentation of our marketing campaigns and strate-

gies. As a finalist, I was required to give a 10 minute

presentation for the 450 people who attended the 2011

Boot Camp in Nashville, TN. Wow, did I practice to get

the performance just right.

I even had my Barbershop Quartet videotape a special

song for Robin. You can watch the video at

www.ezsolution.com/car.

As an added bonus with the car, I get to be Robin’s

spokesperson for the year. I’m

looking forward to a little bit of

travel.

I asked Robin to share some

thoughts with you about the

award. Here’s what she had to

say:

Tom is a true marketing rockstar

and I'm super excited to have

him as Spokesperson for my

company and Ambassador to the Industry. He literally

took every campaign I gave him and put it all to work

for his business. As a result, he achieved a 22% in-

crease in revenue over the past year and increased his

bottom line profits by an unheard of 527%. Tom’s true

differentiator is his ability to follow through on every

promise he

makes to his

customers

and his pas-

sion for

communi-

cating

through

social me-

dia; his web

campaigns

are nothing

short of brilliant. If you want to know how to have

your most profitable, most successful year ever in

business, watch Tom Malesic.

Personally, I’m most excited that she thinks I’m a rock

star. Not many Barbershoppers get described that way.

I extend a special thanks to my staff and all my clients

who made 2010 a very special year.

Cont. on PG 2

Jeff Johnson, Rich Crockett, Robin Robins and Tom

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Boot Camp 2011 had several notable speakers in

between sessions on IT Marketing. Here are some of

the best:

Bill Rancic, the first

Apprentice, gave us a

taste of life with Trump

and his amazing journey

since his three years

with “The Donald”. His

new book, Beyond the

Lemonade Stand, is

written for 8-13 year olds

to get them started on the path to entrepreneurship.

Sean Stephenson flies

around the world to deliver

seminars and presentations

on how to get rid of the ex-

cuses and negative self-

sabotage that hold us back

from achieving our most

prized goals. He is a board

certified psychotherapist and runs his private prac-

tice in Oakbrook, IL. Tom’s favorite quote from

Sean, “Happiness comes from within.”

Robert Stevenson is a pro-

fessional speaker and au-

thor. He taught us if you are

going to remain successful –

and thrive – in this highly

competitive, cut-throat

economy, you cannot re-

main mediocre. The EZSo-

lution team is excited to

embrace the principles from

his book 52 Habits for Success.

Nido Qubein came to

the United States as a

teenager with little

knowledge of English,

no contacts and only

$50 in his pocket, yet

ended up a mega-

success story, and is

now one of America's

most admired and in-

demand speakers, busi-

ness consultants and advisors to CEOs. Tom’s fa-

vorite quote from Nido, “don’t just create To-Do

lists – create TO-BE lists”.

TOM WINS A NEW MERCEDES Cont. from PG 1

Keys being presented to the winning team by Robin and Jeff. Elvis shows up for the presentation outside.

Rich with Bill Rancic

Sean Stephenson

Robert Stevenson

Tom with Nido Qubein

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Sharon Heidlebaugh of

Alternative Environmental

Solutions won a $20 gift

card from Isaac’s.

Last month’s answer -

d) Snakes

Web & Computer Technology News from EZSolution - April 2011

Tom Malesic President

In this issue:

Web Client Profile ………

Tech Guarantee ………….

Recently Launched Sites …

Employee Profile …………

Web Guarantee ………….

Tech Client Profile ………

Referral Contest …………

Pg 4

Pg 4

Pg 4

Pg 5

Pg 5

Pg 5

Pg 6

Be the first to e-mail Sue Worthing

(sue@ezsolution.com) with the

correct answer to win a $20 gift

card to Isaac’s!

Grand Prize Winner of

March’s Quiz

Not All Browsers Are Created Equal

a)

b)

c)

In a 1980 April Fools' Day

hoax, the BBC reported that

the iconic Big Ben will under-

go a drastic transformation.

What was the transformation?

Becoming a Swiss watch

Double size of the clock

Go digital

Your only link to the Internet is through the browser installed on your computer.

Match the icons below to the icon in the upper left corner of your browser and

you can see which browser you are using. Worldwide in January 2011, the user

rate for Internet Explorer was 26.6%, Firefox 42.8%, Chrome 23.8%, Safari

4.0% and Opera 2.5%, and that is just on PCs.

It is the job of the browser to translate html programming code to a visual

presentation of your website.

Do you know if your website is optimized to take advantage of today’s

current browsers? Just as there are dozens of translations of “War and Peace”

for sale, browsers will translate the basic code of every website differently.

These differences are usually spacing, layout and display. But sometimes entire

features just won’t work in one browser, while the other browsers work just

fine.

To complicate matters, each browser has different versions. Right now Mi-

crosoft’s Internet Explorer has Versions 7, 8 and 9 Beta.

When we finish a website, we conduct cross-browser testing to eliminate those

translation errors. We currently test on Internet Explorer 7 and 8, Mozilla Fire-

fox 3.5+, Apple Safari 4+, Google Chrome 3+, and Opera 10+.

However … what if your website was not designed recently? Can you be cer-

tain the person viewing your website is getting the viewer experience and func-

tionality you would like?

We recommend a browser tune up. One of our web developers will cross test

your website on the latest browsers and make any corrections to the code re-

quired for the optimal customer experience. We test on both PC and Mac plat-

forms.

Call 717-291-4689 today to request cross-browser testing on your website.

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OUR TECH

Service

GUARANTEE

100% Money Back Guarantee

We will do whatever it takes to make

you “Raving Fans” of our service

Quote of the Month

Horizon Structures,

located in Atglen,

PA, is a builder with

a difference. If you

need a barn, a gar-

age, a shed, a chick-

en coop, an arena, a

dog kennel or stock

buildings, then Dave

Zook and the crew

at Horizon Structures are the guys to call. Want to build a shed

and see all the possible siding colors, trim colors, door colors

and roofing before you buy? Just go to their online store at

www.horizonstructures.com.

Horizon is focused highly on customer service. That was the

issue that brought Dave to EZSolution. We had a full service

web firm working for us, but we were not seeing the results we

wanted or the service we needed. They were not able to take us

to the next level. Tom and EZSolution were able to do that

through their web design and marketing tools.

EZSolution completely redesigned Horizon’s website and made

it easy to navigate and place orders in the online store. We are

very happy with EZSolution, they manage our store and do all

the behind the scenes technical stuff. I would l highly recom-

mend them. In fact, I have recommended Tom frequently. The

staff is very friendly and helpful and you can just let them run

with a project and know it will be done right.

No one in life gets more or less than anyone else, we just get different stuff.”

Horizon Structures

Web Client Profile —

Sean Stephenson

Cupolas N’ More

www.cupolasnmore.com

St. Anne’s Retirement Community

www.stannesretirementcommunity.com

Classic Real Estate LLC

www.movewithclassic.com

TruMethods

www.trumethods.com

Gochenauer Kennels

www.gochenauerkennels.com

Vicki Bomgardner Nagle

www.voteforvicki.net

Attorney William C. Haynes

www.billhayneslawoffices.com

Quality Digital Office Solutions

www.d-o-s.com

RB-Pro Inc. www.rebathpro.com

Recently Launched Websites:

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Getting to know…

Bill joined

our EZSolu-

tion team as

an SEO specialist in January of

2011. He attended Millersville

University and has a varied work

background including transporta-

tion, construction, landscaping

and lawn care, shipping and re-

ceiving, production and team

management. Bill is enjoying his

new career and looks forward to

the daily challenges that come

with it.

When he's not helping clients

obtain their "first page Google

status," Bill enjoys riding motor-

cycle with his wife Evey, camp-

ing, outdoor activities, playing

drums and bass guitar.

A native of Lancaster County,

Bill has traveled and lived up and

down the East Coast from Cana-

da to the Florida Keys, but hopes

to get the opportunity to go west

while he’s still young.

Favorite Color: Blue

Favorite Movie: (I can't pick

just one) Space Balls, Ace Ven-

tura, Hang 'Em High, and Brave-

heart

Favorite Car: 1970 Cadillac El

Dorado 2dr or 1969 Chevy Impa-

la w/a 454

Favorite Animal: Black Panther

Favorite Sport: Football

Bill

Ford

Tech Client Profile

Allergy and Asthma Center is a group of 35 physicians, nurses, technol-

ogists and staff dedicated to helping patients who have allergic condi-

tions. The main office is located

on Marietta Pike in Lancaster, but

there are branch locations in York,

Lebanon and Stevens, PA.

With 4 locations, 35 employees

and computers to match, practice

manager Peter Murdoch has his

hands full. Keeping IT running is

a major challenge; I’m trained in

Medical Practice Management, not technology. We have a commitment

to buy local and have tried to use local IT vendors for support, but it

has been difficult. Finding a mix of service and competency has been

hard, until I found EZSolution. Previously, I had vendors who could

show up at the drop of a hat, but couldn’t really fix the problem.

Several weeks ago, EZSolution technician, Phil Hodges made an emer-

gency Saturday service call to the Marietta Pike office. It was payroll

day and the person doing payroll was in New York City and could not

remote into her computer due to a failed power supply. Peter picks up

the story from here. I can’t say enough good things about the response

and competency of Phil on that Saturday we were in crisis. He arrived

quickly, saw the problem and had a power supply with him and quickly

fixed the problem. Our staff was so pleased that payroll was not inter-

rupted that on the following Monday we delivered a homemade choco-

late cake with peanut butter icing to Phil at the Centerville office.

Going forward, Allergy and Asthma Center is moving to an electronic

medical records system (EMR). One of the challenges is to have that

change be as unobtrusive as possible on the physician/patient relation-

ship, and that means the technology absolutely has to function 110%.

One of my goals moving forward was the need to identify a partner to

provide that technical support and have real confidence that the partner

can support us. I know in EZSolution I have found that partner. They

will be with me on every major decision we have to make involving

EMR. They are not the EMR specialist, but they are the technology spe-

cialist.

As a Total Care client, Allergy and Asthma Center has 24/7/365 moni-

toring and emergency response for all their technology needs for one

monthly fee. This gives Peter and Allergy and Asthma Center what

they were looking for … peace of mind.

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Published by EZSolution Corp. 111 Centerville Road, Lancaster PA 17603 (717) 291 - 4689 (717) 291 - 9434 (fax) www.ezsolution.com

We will pay you $25 for anyone that you refer to us that we

get an appointment with. When your referral becomes a client (and spends $1000 or

more) then we will pay you $50 more. And, we will give your

referral $100 off their purchase.

Referral Program

100% Money Back Website Guarantee!

Customer satisfaction is the cornerstone

of our business. If you are not 100% de-

lighted with how your website ‘looks

and functions’ we will return your mon-

Only One Month Left

Get your referrals in today!

Here is how the contest works:

Call or e-mail us with your referral information.

We will call and schedule an appointment.

We will send you a check for $25.

If your friend becomes a client we will send you a check for $50.

We will also give your friend a $100 discount off our services.

If you have referred more friends than anyone else, you win the TV!

Contest Starts: February 1, 2011 Contest Ends: April 30, 2011

Win a 50” HDTV

Current Referrals Tracy Beck

Carla Good

Aaron Sherrick

Andrea Welch

Angel Lyle

Ben Stoltzfus

Jan Havermann

Jeff McSparran

Jeff Witmer

John Stoltzfus

Jon Parks

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Mark Pugh

Mary Eileen

Mike Stern

Randy Howett

Steve Dell

Steve Lyle

Tim Rooney

Tom Troccoli

Vicky Nagle

Wood-Tex

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