Web Analytics: NMSU Homepage

First Quarter Comparisons (Jan – Mar 2015-2014)

•Increase in traffic by 8.4%•Overall mobile traffic has increased from 10% of total visitors to 23% •Increase of first time visits from a mobile device• Mobile Phone: 4% Increase • Tablet: 17% Increase

•Increase in clicks on popular buttons• Undergraduate Programs: 32% increase• Graduate Programs: 19% increase

Web Analytics: Internal Pages

First Quarter Comparisons (Jan – Mar 2015-2014)

Faculty & Staff •Inside NMSU, increase in traffic by 81% compared to Faculty & Staff Landing Page

Web Analytics: Internal Pages

First Quarter Comparisons (Jan – Mar 2015-2014)

Current Students•Inside NMSU Student page, decrease in traffic by 53% compared to Current Students Landing Page

Goals

Analytic reports will be used to guide design and navigation updates

•Increase overall traffic to the homepage by 10% annually•Drive internal users to Inside NMSU and achieve an increase in traffic by 10%•Continue to respond to changes in mobile devices and increase traffic by 10% vs previous year

Web Governance Board

First Quarter Meeting Motions

•“Oversight and alignment with accreditation” added as a goal•Include branding requirements for academic colleges and departments to include a page for each faculty member •Create a database that contains single points of contact of responsible parties for each university website

Web TemplatesPhase 1 Complete•6 Static Template Options• 2 options Main pages (homepages)• 4 options Interior Pages

Phase 2 (WordPress) Anticipated Fall 2015 Release

Homepage UpdatesNew Video, Tentative for May 2015

Improve the mobile experience

•Enhance Navigation•Ensure there is more consistency between desktop and mobile view•Account for potential compatibility issues with the release of different screen sizes among devices