web 2.0 seminar
DESCRIPTION
An explanation of the many advantages to adding Web 2.0 (social media) elements into your Website. The biggest being the competitive advantage of adding fresh, SEO friendly content to your Website and meeting the demands of the Web user.TRANSCRIPT
Web 2.0Web 2.0Blogging & Social Marketing…Blogging & Social Marketing…
What is it?
Do We Need it?
What is the Value to My Company?
IntroductionIntroduction
• Kit Noller – ThomasNet Internet Marketing Specialist• I Meet with hundreds of B2B suppliers every year
and see all kinds of Internet marketing strategies….And all kinds of results
• There is a direct correlation between Internet marketing “aggressiveness” and sales volume
Visit kitnoller.com for more information
The economy is NOT effecting every company the same. Companies with a forward thinking, well planned and well-executed Internet
marketing strategy have a much more positive & optimistic outlook
Clearing the AirClearing the Air
• I am 34 years old, which means I didn’t use the Web or email until after college…my 3-year-old daughter is on the Internet every day
• I am not a die-hard “Social Webite” • We are NOT talking about Chat Rooms full of creeps• I consider an understanding of Web technology to be
crucial to my career and my ability to steer my clients down the road of Internet marketing success
For more information visit: http://kitnoller.com/web-2-0-for-industrial-suppliers-part-2/
• A cultural term with no concrete definition much like “Generation X”
• Rapid advances in Web technology have influenced an evolution in Web usage
• Web usage of those 35 and younger is a completely different from “Traditional” Web use
• Customized personal Home pages all linked in with social networks
What What ISIS Web 2.0? Web 2.0?
A vast Word of Mouth Network and YOU DON’T WANT TO BE LEFT OUT
Google vs. iGoogleGoogle vs. iGoogle
Movement Away From the General Movement Away From the General Web to the Web to the PersonalPersonal Web Web
• Overall Google traffic increases 22%
• Rate of growth for Traditional Web Search is 20%
• Rate of growth for iGoogle Web Search
is 268%!NOTE: Google Product Search is DOWN 73%
Source: TechCrunch.com
Web 1.0Web 1.0
Stagnant Published Supplier Content
““Web 1.5”Web 1.5”
Making your product content more interactive and letting the visitor control the experience.
Web 2.0Web 2.0
Putting a face and a voice to the company and giving the users the tools to share it. Dynamic
company controlled content.
Early Internet PredictionsEarly Internet Predictions
• In-Home shopping• Streaming video• Personal Websites• Web TV
Source: Searchology.com
The Rapid Growth of the InternetThe Rapid Growth of the Internet
Your Website growth should follow this curve
Source: www.internetworldstats.com – January 2008
The Rapid Growth of the InternetThe Rapid Growth of the Internet
Marketing is the Communication of InformationMarketing is the Communication of Information
Better Communication = More SalesBetter Communication = More Sales
• We are in The Information Age • Industrial Buyers seek Supplier Information• Product, Company, Brand, and now…People• Buyers are in more control than ever
– BUT, they are now inviting themselves into your company if you meet their needs
The bright side is that YOU have more control of the information than ever before
Website ContentWebsite Content
• Websites are dominated by company & product information, but the people who sell the product & represent the company are under-represented
• Sales people traditionally don’t have a voice until they are in the sales process– They are removed from directly influencing the buyer into
initiating the sales process• WHY?
– It’s too cumbersome for sales people to market themselves
• Give those employees a voice on the Web
The Answer?The Answer?
Web 2.0Web 2.0
Source: fasticon.com
Your Marketing Strategy is Not the Your Marketing Strategy is Not the
Same Today as it was 10 Years AgoSame Today as it was 10 Years Ago
• How much do you know about:• Internet marketing?• Website technology?• SEO?• ROI?• Web 2.0?
Source: SearchEngineJournal.com
How Can My Company Benefit from How Can My Company Benefit from Web 2.0?Web 2.0?
• Web 2.0 technology is composed of tools for easy content publication– Real-Time Company/Personal control
• Interact on a personal level• Showcase your people• Showcase what you have done instead of
what you can do• Gain competitive advantages
Web 2.0 and SEOWeb 2.0 and SEO
• Content is almost immediately picked up by search engines and given a priority status– Virtually every search on Google yields a blog
result in the top 10
Web 2.0 Checklist Web 2.0 Checklist
1) Blog2) YouTube3) Podcasts4) Forums & Webinars5) LinkedIN6) Twitter7) Facebook/Social Sites8) Social Bookmarking/Cloud Sites
NOTE: This checklist should be applied at both the company AND the employee level
BlogBlog
• Integrated directly into the Website with same design and tracking
• Full & EASY content control• SEO friendly • Your central social networking hub where you:
– Answer questions before & after they are asked– Give your employees a voice– Showcase projects & expertise– Get feedback
YouTubeYouTube
• Create a company page and upload videos• Add these videos to your Website and blog—
write about them• Create short videos to highlight your
products & expertise
YouTube is the 2nd most popular search engine on the Web
PodcastsPodcasts
• Create an iTunes account and upload podcasts• Add to your Website and blog—write about
them• Talk about the company, competitive
advantages, case studies
iTunes is the world’s largest music retailer with mass distribution on iPods, phones, computers
Forums & WebinarsForums & Webinars
• Start your own forum and join forums in your industry– Showcase your expertise, solve problems, get
business!
• Host Webinars and archive them onto your Website/blog
LinkedINLinkedIN
• A professional social networking site• Create a profile and use it as a professional Social
Website• Link to your site and post your blogs here• Link in with associates and use as a networking tool• Join professional groups for ideas & business
opportunities80% of employers use LinkedIN as a primary resource for
finding employees
TwitterTwitter
• A social hub to post short updates about your company
• Quick, easy, and popular promotional tool• Increases the distribution channels to your
Website
From Feb 2008-Feb 2009 Twitter grew 1,382% to over 7 Million users
Facebook & Social/Cloud SitesFacebook & Social/Cloud Sites
• Create a professional Facebook page as a secondary blog to strengthen your brand & promote the company
• Easy to publish blog content and share outside Web content within the social network
• Share Web content you like with like-minded social networks and grow your distribution list
Facebook has over 66 Million users!
We Are Industrial Suppliers…Is We Are Industrial Suppliers…Is This for Us?This for Us?
• Traditional marketing starts with market & personnel segmentation in an effort to target qualified audiences– Aerospace, Medical, Military, Education, etc.– Engineers, Purchasing Agents, Executives, etc.
• When is the last time you met someone who said, “Hi, I’m Kit Noller, salesman in manufacturing.”?
• The Internet has blurred the lines of demarcation and evolved to be one big social network of communication with personal control
• You supply PEOPLE with solutions
You Supply PEOPLE With You Supply PEOPLE With SolutionsSolutions
Powder Coating Services
Scales
Tools
Programmable InstrumentsAluminum Castings
Boilers
Textiles
Contract Manufacturing
Storage Solutions
Safety Supplies
Blowers
Lighting
Passive Components
Conveyors
Custom Machinery
Heat Treating
Soldering Products
Metal Fabricating
Laser Cutting
Industrial Supplier BlogIndustrial Supplier Blog
YouTubeYouTube
PodcastsPodcasts
Forums & WebinarsForums & Webinars
LinkedINLinkedIN
TwitterTwitter
Be a Part of Established Web Be a Part of Established Web 2.0 Networks2.0 Networks
When Should We Ride the Web When Should We Ride the Web 2.0 Wave?2.0 Wave?
Why Should You Adopt Web 2.0?Why Should You Adopt Web 2.0?
1. Generate Business Opportunities2. Give Your People a Voice3. Use as a Sales Tool4. Showcase Expertise5. Showcase Product/Service Capabilities6. Expand Your Network7. Keep Up with Technology
Questions?Questions?
Kit NollerInternet Marketing SpecialistPhone: 610-934-0250Fax: [email protected]
Visit My Website www.kitnoller.com