web 2.0 revised 04/06/2007

Web 2.0 Web 2.0 Revised Revised

04/06/2007 04/06/2007 Listen to audio @ Listen to audio @

http:// http://www.gabcast.com/index.php?a www.gabcast.com/index.php?a= =search&query search&query= =caldwdo&submit caldwdo&submit=Go =Go

Web 2.0 ... The Machine is Us/ Web 2.0 ... The Machine is Us/ing ing Us Us

In the last century somebody other than former VP Al Gore took the “initiative” to start the Internet.

What started out as man directing the machine has become something else.

Who is using who? 100 billion uses a day.

The machine is us. The machine is using us.

Let’s understand the web in 5 minutes.

Watch the www.youtube.com video @ http://www.youtube.com/watch?v=NLlGopyXT_g Bonus feature: Web 2.0 Remix @ http://www.youtube.com/watch?v=LcIDhJsOl0A

http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=NLlGopyXT_g

2007 Caldwell Consulting, Ltd., All rights reserved. 2007 Caldwell Consulting, Ltd., All rights reserved. www. www.dougcaldwell.net dougcaldwell.net, 214.641.4084. , 214.641.4084.

Is anyone watching all this stuff? Is anyone watching all this stuff?

3,048 3,048 MYYEARBOOK.COM MYYEARBOOK.COM

3,904 3,904 LIVEJOURNAL.COM LIVEJOURNAL.COM

4,936 4,936 Yahoo! 360 Yahoo! 360° °

5,163 5,163 FLICKR.COM FLICKR.COM

7,146 7,146 XANGA.COM XANGA.COM

9,566 9,566 MSN Spaces MSN Spaces

12,669 12,669 YOUTUBE.COM YOUTUBE.COM

14,069 14,069 FACEBOOK.COM FACEBOOK.COM

14,792 14,792 Classmates.com Classmates.com Sites Sites

51,441 51,441 MYSPACE.COM MYSPACE.COM

172,120 172,120 Total Internet Population Total Internet Population

May May- -06 06 (000) (000) Property Property

Selected Social Networking Properties by Unique Visitors Selected Social Networking Properties by Unique Visitors May 2006 May 2006 Total U.S. Total U.S. – – Home, Work and University Internet Users Home, Work and University Internet Users Source: Source: comScore comScore Media Media Metrix Metrix


Who cares, it Who cares, it’ ’s just kids watching s just kids watching

7.3 7.3 8.1 8.1 7.6 7.6 11.0 11.0 18.0 18.0 Persons: 55+ Persons: 55+

35.6 35.6 34.5 34.5 33.5 33.5 40.6 40.6 38.5 38.5 Persons: 35 Persons: 35- -54 54

11.0 11.0 28.2 28.2 8.6 8.6 16.7 16.7 14.5 14.5 Persons: 25 Persons: 25- -34 34

15.5 15.5 15.6 15.6 34.0 34.0 18.1 18.1 11.3 11.3 Persons: 18 Persons: 18- -24 24

20.3 20.3 10.6 10.6 14.0 14.0 11.9 11.9 9.6 9.6 Persons: 12 Persons: 12- -17 17

100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 Total Audience Total Audience

8,066 8,066 1,043 1,043 14,782 14,782 55,778 55,778 173,407 173,407 Unique Visitors Unique Visitors (000) (000)

Xanga.com Xanga.com Friendster.com Friendster.com

Facebook. Facebook. com com MySpace.com MySpace.com

Total Total Internet Internet

Percent (%) Composition of Unique Visitors Percent (%) Composition of Unique Visitors

Demographic Profile of Visitors to Select Social Networking Site Demographic Profile of Visitors to Select Social Networking Sites s Percent Composition of Total Unique Visitors Percent Composition of Total Unique Visitors August 2006 August 2006 Total U.S. Total U.S. – – Home/Work/University Locations Home/Work/University Locations Source: Source: comScore comScore Media Media Metrix Metrix


A few details about one site A few details about one site

3.9 3.9 11.0 11.0 7.1 7.1 Persons: 55+ Persons: 55+

8.2 8.2 40.6 40.6 32.4 32.4 Persons: 35 Persons: 35- -54 54

6.2 6.2 16.7 16.7 10.4 10.4 Persons: 25 Persons: 25- -34 34

- -1.4 1.4 18.1 18.1 19.6 19.6 Persons: 18 Persons: 18- -24 24

- -12.8 12.8 11.9 11.9 24.7 24.7 Persons: 12 Persons: 12- -17 17

0.0 0.0 100.0 100.0 100.0 100.0 Total Audience Total Audience

55,778 55,778 21,819 21,819 Unique Visitors (000) Unique Visitors (000)

Point Change Point Change Aug Aug- -06 06 Aug Aug- -05 05

Percent (%) Composition of Unique Visitors Percent (%) Composition of Unique Visitors

Demographic Profile of Visitors to Demographic Profile of Visitors to MySpace.com MySpace.com Percent Composition of Total Unique Visitors Percent Composition of Total Unique Visitors August 2006 vs. August 2005 August 2006 vs. August 2005 Total U.S. Total U.S. – – Home/Work/University Locations Home/Work/University Locations Source: Source: comScore comScore Media Media Metrix Metrix


What are we to become? What are we to become?

Your website

blog

Networking Groups

Office

2.0

Wiki’s

Audio email

Video

email

Off-line storage

dc4

dc4 RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts. Doug Caldwell, 2/8/2007

http://en.wikipedia.org/wiki/User-generated_content

http://en.wikipedia.org/wiki/Journal

http://en.wikipedia.org/wiki/Chronological_order


Blogs Blogs

• WordPress.com

• Mindsay.com

Blog is a user-generated website

where entries are made in journal style and displayed in a reverse chronological order.

dc1

dc1 Currently tracking 66.6 million blogs. over 175,000 new blogs (that’s just blogs) every day. Bloggers update their blogs regularly to the tune of over 1.6 million posts per day, or over 18 updates a second. Doug Caldwell, 2/8/2007


Getting started somewhere! Getting started somewhere!

• Audio in email

• Video in email

• VoIP [voice over Internet

Protocol] phone calls


Why listen when you can read your voice mail Why listen when you can read your voice mail

www.simulscribe.com

www.spinvox.com

www.jott.com

Call me at 214.641.4084

www.gotvoice.com

www.callwave.com


Side bar comment: Side bar comment:

Managing your voice mails Managing your voice mails • One number for life

• Custom greetings

• Centralize all voice mail to one number; work, home, office, mobile, PDA, etc.

• Listen to callers leave vm without picking up

• and other stuff

http://www.facebook.com/

http://www.facebook/

http://www.stumbleupon.com/




Networking Groups Networking Groups

Twitter SMS msg “What are you doing now?”


Social Networking Social Networking Sites Sites

del.icio.us

social bookmarking del.icio.us is a social bookmarking website -- the primary use of del.icio.us is to store your bookmarks online, which allows you to access the same bookmarks from any computer and add bookmarks from anywhere, too.

http://www.facebook . .com/home.php?

StumbleUpon Discover new sites


Google Calendar Google Calendar


Beyond reading email

Pinger Message from Doug Caldwell

Listen


Put your face into email Put your face into email


Audio recordings Audio recordings- -Plan A Plan A Hello, our name is

FeedBurner.


Audio Recordings Audio Recordings- -Plan B Plan B

• Record using your phone or VoIP • Create podcasts • Post audio to your blogs • Create audio greetings • Host conference calls • Free account offered


Putting a face into Putting a face into Networking Networking


How can I save that really neat How can I save that really neat video? video?

http://www.widgetbox.com/

http://www.web-widgets.net/


Wiki Wiki’ ’s s

Wiki Wiki sign at Honolulu Int’l Airport

Wiki is a piece of server

software that allows users to

freely create and edit Web page content using any Web browser.

http://www.winrar.com/


Web widgets Web widgets

n n Free software code to copy/paste into website or Free software code to copy/paste into website or blog blog

n n Adds small piece of interactive content (like an ad or a Adds small piece of interactive content (like an ad or a game) that can be dynamically embedded into a web game) that can be dynamically embedded into a web page page

n n Add your expression and creativity to create value and Add your expression and creativity to create value and interest interest

n n www.widgetbox.com www.widgetbox.com

n n www.web www.web- -widgets.net widgets.net

n n www.widgipedia.com www.widgipedia.com


Sending the big stuff thru cyberspace Sending the big stuff thru cyberspace

www.youbackitup.com

www.mediafire.com

www.yousendit.com

www.quickeo.com

• Free starter accounts

• Upload to file server, notify your recipients where to download

• Or send as email attachment

To compress big files: Winrar.com

find something interesting


Photo Sharing Photo Sharing

Goodwidgets.com


Something other than Microsoft Something other than Microsoft Office 200X Office 200X

http://www.seomoz.org/


Backing up your good stuff Backing up your good stuff On On- -line storage line storage

p.s. I use p.s. I use Mozy Mozy


System overload: Where do I find System overload: Where do I find all this Web 2.0 stuff? all this Web 2.0 stuff?

• www.seomoz.org

• www.netjaxer.com


Got room for some fun stuff? Got room for some fun stuff?

Gizmoz uses advanced messaging interface that features digital puppetry, autonomous animation, text to speech, and real time phoneme recognition. Got that OK?


CEO of Me, LLC CEO of Me, LLC

mailto:[email protected]

http://www.dougcaldwell.net/


Put what you want on your Put what you want on your homepage homepage


Moving organizations from Moving organizations from conversations to action conversations to action

• Doug Caldwell, The Success Facilitator

• +1.214.641.4084

• [email protected]

• www.dougcaldwell.net

• View/download this show @ www.slideshare.net

web 2.0 revised 04/06/2007

Technology

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